Embed Size (px)
DESCRIPTION
Step-by-step look at how to get started with Twitter (before today\'s release of new user interface) and Facebook Pages. Content focuses on simple steps small businesses or 1-person marketing teams can do to get started.
Citation preview
TWITTER, FACEBOOK PAGES AND THIS SOCIAL MEDIA THING
Kelly Duffort, KD Web Strategies
Triangle Interactive Marketing WorkshopSeptember 15, 2010
WHY SHOULD YOU TWEET?
• Connect w/potential customers or clients.• Follow-up with people you meet, stay connected.• Show the personal side of your business.• Support vendors and suppliers (and vice versa).• Be ready to respond to customers or clients. • Keep tabs on competition.• Search engines love real-time info.
…Not about number of followers, but the quality of your tweets and the connections you are making.
TWITTER: GETTING STARTED
TWITTER PROFILE
TWITTER DESIGN
TWITTER BASICS
Tweet – an individual message @username – your Twitter handle Follow someone – subscribe to their messages Retweet (RT) – repost someone else’s tweet,
giving them credit. Reply – tweet that starts w/@username Mention – tweet that includes @username
elsewhere Direct message (DM or D) – private message URL Shorteners #hashtag
TWEETING
mention
retweet
retweet
reply
Profile
HOW DO YOU TWEET?
WHOM TO FOLLOW?
1. People you meet. 2. People you would like to meet.3. Twitter Advanced Search.4. Other Profiles > Following > “View all...”5. Other Profiles > Lists.
Watch for the “t” wherever you go on web or “IRL.”
TWITTER ADVANCED (HIDDEN) SEARCH http://search.twitter.com/advanced
FOLLOW NOTICES VIA E-MAIL
LISTS
HASHTAGS
To tag, track and promote topics of conversation
# + (word or abbreviation)Examples: #TIMAworkshop, #quote, #followfriday,
What the Hashtag?http://www.wthashtag.
THE SECRETS OF TWITTER
Twitter Applications – You’ll be amazed how much the game changes when you start finding 3rd party applications that you like.
Twitter Clients – You’ll see Twitter in a whole new light when you start viewing it through a client instead of via htttp://www.twitter.com.(E.g., HootSuite, TweetDeck, Seesmic)
TWITTER CLIENT: HOOTSUITE
Home Feed Mentions Direct Messages
Multiple Accounts
FACEBOOK PAGES
PROFILE FOR ME
PAGE FOR MY BUSINESS
#1 GOAL FOR YOUR PAGE IS BREAK INTO MY PROFILE’S NEWS FEED
PAGE, NOT GROUP AND NOT COMMUNITYhttp://www.facebook.com/pages/create.php
FACEBOOK PAGE: GETTING STARTED
Post Status Updates(Wall)
YOUR FACEBOOK WALL
PROMOTION, THANK FANS, SPREAD WORD ABOUT OTHER BUSINESSES
PROMOTE EVENT
“ENGAGE” FANS
ANSWER QUESTIONS, BE A RESOURCE
HOW WILL PEOPLE FIND YOUR PAGE?
#1 Method? Via their friends! Before you get to that point…
“Suggest to friends” for starters. Advertise it in e-mail signature, biz cards, etc.
Grab vanity URL soon as you get 25 fans:http://www.facebook.com/username/
Add “Like Box” plugin to your website or blog Search engines
WHY SHOULD YOU HAVE A FACEBOOK PAGE?
1. Most popular website.2. People talk. You should listen.3. Requires no technical expertise.4. Expensive design work not expected.5. Free usage data and demographic info.
SOCIAL MEDIA Short Version: “Any tool or service that uses the
internet to facilitate conversations.”
Long Version: “Social Media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people, and peers.” -Brian Solis et al
@briansolis
WHY SHOULD YOU USE SOCIAL MEDIA?
Connect with people Allow people to connect with you Marketing opportunities Customer insight Monitor/watch competition
SOCIAL MEDIA GROUND RULES
Start slow and be patient. Listen and learn. Okay to experiment. Be authentic and transparent. Okay to repurpose content by others (with
credit). Give more than you expect to get.
Photo by tunnelarmr on FlickrMade available by Creative Commons License
QUESTIONS
KD Web StrategiesTwitter: @kellyduffort
http://facebook.com/KDWebStrategies
http://www.kellyduffort.com
Email: [email protected]
919.923.3471
