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A branding book for a comicbook company that is at this point imaginary.
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Brand Book
Contents
A Twisted Vision 4
Who We Are 6
Twisted Vision’s Flagship Title 8
Twisted Vision’s Fonts 10
Flagship Title 12
What We’re About 14
4 Twisted Vision Comics Project Book
Twisted Vision Comics was founded in 1992 by then high school student Morgan Emrys of Oklahoma. After years of being frustrated by the vast majority of comics, from both major publishers and independent labels, being directed toward young males with unrealistically proportioned female characters and the insipidly sweet nature of the comics intended for young females with ridiculously proportioned cartoonish characters, Emrys sought out other girls with artistic and writing talent to create Twisted Vision’s first publication, Hell High. TVC stands apart from Im-age Graphics and Dark Horse Comics by appealing to the young adult female comic reader with strong independent female characters, high quality art work with realistic body images, and relevant strongly written story lines.
Currently TVC holds a 2% share of the overall comic market but through the use of modern social media sites, online merchandising, and the opportunities offered through the digital market in addition to new titles aimed at mature adult readers, we are looking to expand to 5% or greater of the overall market place within the next year. With the premier of Hell High as an animated series on Cartoon Network’s Adult Swim, with negotiations for animated versions of other titles such as Darkening Dreams and Grave Revenge, TVC is poised to take its place as a major production company.
A Twisted VisionWhere We Came From and
Where We’re Going
5Company Information
6 Twisted Vision Comics Project Book
Who we are at Twisted VisionThe Company Mandate
The question of who we are at Twisted Vision Comics, and why we’re even doing this, has a pretty simple answer.
We’re comic book fans that have been ignored. And we’re done with letting that happen.
We have out grown pastel colored talking animals and simplistic story lines. We don’t want characters with impossible proportions.
It’s time that women created comics for women.
With Twisted Vision, we intend to lead the way in more mature story lines and more realistic characters for the audience that the major publishers have either ignored or have viewed as being perpetually eight years old.
7Company Information
8 Twisted Vision Comics Project Book
9Company Information
Twisted Vision’s Flagship TitleHell High
They aren’t human. They had no intention of becoming heroes. But if they plan on getting
out of high school alive they have no other choice.
Midori Youko. The child of a fire spirit and a human woman, she commands the very flames of Hell itself. She walks a fine line between the world of the Spirits and the world of Mortals.
Jacqueline Le Fay: The last member of the Grey Court, she must strike a balance between the warring Fairie or watch both her worlds burn
Ann Larabee: Whether or not she’s human is up for debate, what isn’t in question is that this destructive powerhouse will be at her friend’s backs until the very end.
With all the problems that come with being supernatural creatures, the really hard part might turn out to be getting a date to the prom.
10 Twisted Vision Comics Project Book
Headlines: Onyx
45 point sizeSubheaders: Times New Roman
24 point size
Body Text: Franklin Gothic Book
12 point size
Captions: Franklin Gothic Heavy10 point size
11Company Typography
12 Twisted Vision Comics Project Book
Twisted ColorsHSV: 280 42 62
RGB: 137 92 159
CMYK: 14 42 0 38
LAB: 46 31 -29
HEX: 895C9F
HSV: 305 75 58
RGB: 149 37 139
CMYK: 0 75 6 42
LAB: 37 57 -32
HEX: 95258B
HSV: 257 67 53
RGB: 71 45 136
CMYK: 48 67 0 47
LAB: 27 35 -47
HEX: 472D88
13Company Color Codes
HSV: 257 67 53
RGB: 71 45 136
CMYK: 48 67 0 47
LAB: 27 35 -47
HEX: 472D88 HSV: 212 24 58
RGB: 113 130 149
CMYK: 24 13 0 42
LAB: 54 -1 -12
HEX: 718295
HSV: 235 45 62
RGB: 88 95 159
CMYK: 45 40 0 38
LAB: 42 15 -36
HEX: 585F9F
Company Appoved Colors
14 Twisted Vision Comics Project Book
15Company Information
Approved Twisted Vision Merchandice
Tee Shirt Designs
Tee shirts are among the simplest items to start with when it comes to selling a brand. They serve a dual purpose as both product and advertisement. Tee shirts are also an item of universal appeal, everyone wears tee shirts. Multiple combinations of the Twisted Visions Logo and associated characters can be produced in mass quantities. Additional products include posters, plush toys, stationary supplies, cellphone and iPod cases, as well as jewelry and other fashion accessories.
Twisted Vision Comics LTDDemented Properties, INC.Produced by Jill M. Horton
