Upload
fabiopereirame
View
1.175
Download
1
Embed Size (px)
DESCRIPTION
At the last TW TeamHug, I did a talk on Persuasion. It’s a summary of the two books I read recently: Predictably Irrational and Yes! 50 Secrets from the science of persuasion.
Citation preview
www.fabiopereira.me
$ 59 $ 125 $ 12516% 84%0%
+
$ 59 $ 12568% 32%
+
$ 59 $ 125 $ 125
+
DECOY
A -B B
a
Reciprocity
Scarcity
public <T> T get(Class<T> clazz);
Social Proof
Liking
Authority
Recommended by Doctors
Commitment and Consistency
Remember
Names
INFLUENCE MANIPULATION
References