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www.fabiopereira.me

TW TeamHug2010 - Predictably and Irrationally Persuasive

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At the last TW TeamHug, I did a talk on Persuasion. It’s a summary of the two books I read recently: Predictably Irrational and Yes! 50 Secrets from the science of persuasion.

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www.fabiopereira.me

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DECOY

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A -B B

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a

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Reciprocity

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Scarcity

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public <T> T get(Class<T> clazz);

Social Proof

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Liking

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Authority

Recommended by Doctors

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Commitment and Consistency

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Remember

Names

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INFLUENCE MANIPULATION

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References