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Turističko pozicioniranje i plan proizvoda i projekata za ... - Turisticko... · PDF fileokruženje područja (Austrija, Mađarska, Slovenija i kontinentalna Hrvatska), planiranje

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  • Naziv obrta: Obrt za konzalting u turizmu, hotelijerstvu, ugostiteljstvu i poslovanju nekretninama, MarCon Vlasnik obrta: Mario eri, Ostravska 7, Split; Matini broj obrta: 92612733, Datum osnutka: 01.02.2006. Broj rauna: 2402006-1140087304, Erste & Steiermaerkische Bank d.d., Rijeka, poslovnica Split

    Konzalting za turizam, hotelijerstvo, ugostiteljstvo i poslovanje nekretninama Ostravska 7 21000 Split Hrvatska Mobitel: +385 (0)91 1976 901 E-mail: [email protected]

    Zagreb, 30. svibanj 2012.

    Turistiko pozicioniranje i plan proizvoda i projekata

    za podruje Daruvar - Papuk (Konana verzija)

    Naruitelji: Specijalna bolnica za medicinsku rehabilitaciju Daruvarske toplice Opina Deanovac Opina ulovac Opina Konanica Opina Sira

  • Turistiko pozicioniranje i plan proizvoda i projekata za podruje Daruvar - Papuk

    1

    Sadraj

    1. UVOD .......................................................................................................................................... 3

    1.1. ZADATAK ................................................................................................................................ 3 1.2. PROCEDURE .......................................................................................................................... 4

    2. TURISTIKO POZICIONIRANJE ............................................................................................... 5

    2.1. STRATEKO TRINO POZICIONIRANJE .................................................................................... 5 2.1.1. Naela ........................................................................................................................... 5 2.1.2. Izjava ............................................................................................................................. 5 2.1.3. Atributi ........................................................................................................................... 6 2.1.4. Simboli .......................................................................................................................... 7 2.1.5. Koristi ............................................................................................................................ 8

    2.2. CILJNI TURISTIKI PROIZVODI I TRITA .................................................................................... 9 2.2.1. Turistiki proizvodi ......................................................................................................... 9 2.2.2. Turistika trita ............................................................................................................ 9

    2.3. RAZLIKOVNI ELEMENTI .......................................................................................................... 10

    3. PLAN TURISTIKIH PROIZVODA .......................................................................................... 11

    3.1. PORTFELJ TURISTIKIH PROIZVODA ....................................................................................... 11 3.1.1. Strateki odabir i prioritizacija turistikih proizvoda ..................................................... 11 3.1.2. Meusobna povezanost turistikih proizvoda ............................................................. 14 3.1.3. Mjesena dinamika koritenja turistikih proizvoda .................................................... 15

    3.2. CILJNA TRITA .................................................................................................................... 17 3.2.1. Ciljna trita prema stilu ivljenja ................................................................................ 17 3.2.2. Projekcije turistikog prometa ..................................................................................... 18

    3.3. OSNOVNI PREDUVJETI RAZVOJA ............................................................................................ 19 3.4. ZDRAVLJE I REKREACIJA ....................................................................................................... 21

    3.4.1. Zdravstveni programi .................................................................................................. 21 3.4.2. Wellness programi ...................................................................................................... 23 3.4.3. Kupalini programi ...................................................................................................... 25 3.4.4. Sportske pripreme ....................................................................................................... 26

    3.5. AKTIVNOSTI U PRIRODI .......................................................................................................... 27 3.5.1. Lov .............................................................................................................................. 27 3.5.2. Ribolov ........................................................................................................................ 28 3.5.3. Promatranje ivotinja ................................................................................................... 29 3.5.4. Biciklizam .................................................................................................................... 30 3.5.5. Jahanje ........................................................................................................................ 32 3.5.6. Planinarenje ................................................................................................................ 33

    3.6. KULTURA IVLJENJA .............................................................................................................. 34 3.6.1. Dogaaji ...................................................................................................................... 34 3.6.2. Eno-gastro programi ................................................................................................... 35 3.6.3. Posebni interesi ........................................................................................................... 36

    3.7. KRATKI ODMORI I TURE ......................................................................................................... 37 3.7.1. Kratki odmori ............................................................................................................... 37 3.7.2. Ture ............................................................................................................................. 39

    3.8. KONGRESI I INSENTIVI ........................................................................................................... 41 3.8.1. Kongresi ...................................................................................................................... 41 3.8.2. Sastanci i seminari ...................................................................................................... 42 3.8.3. Insentiv programi ......................................................................................................... 44

    4. PLAN TURISTIKIH PROJEKATA .......................................................................................... 46

    4.1. PORTFELJ TURISTIKIH PROJEKATA ....................................................................................... 46 4.1.1. Identifikacija turistikih projekata ................................................................................. 46 4.1.2. Kriteriji odabira prioritetnih turistikih projekata ........................................................... 46 4.1.3. Saetak prioritetnih turistikih projekata ...................................................................... 47

  • Turistiko pozicioniranje i plan proizvoda i projekata za podruje Daruvar - Papuk

    2

    4.2. PRIORITETNI TURISTIKI PROJEKTI ........................................................................................ 52 4.2.1. Daruvarske toplice ...................................................................................................... 52 4.2.2. Turistika zona Toplica ............................................................................................... 56 4.2.3. Hotel Rimska uma ..................................................................................................... 59 4.2.4. Hotel Aquae Balissae .................................................................................................. 61 4.2.5. Hotel Dvorac Jankovi ................................................................................................ 63 4.2.6. Obiteljski hoteli i slini objekti ...................................................................................... 65 4.2.7. Obiteljska poljoprivredna gospodarstva i slini objekti ................................................ 68 4.2.8. Planinarski dom Petrov vrh i planinarske staze .......................................................... 71 4.2.9. Lovaki domovi ........................................................................................................... 73 4.2.10. Ribnjaci Konanica .................................................................................................... 75 4.2.11. Turistika zona Sira ................................................................................................. 78 4.2.12. Restorani, barovi i trgovine ....................................................................................... 80 4.2.13. Muzeji i galerije ......................................................................................................... 84 4.2.14. Interpretacijski centri ................................................................................................. 86 4.2.15. Eno-gastro ruta ......................................................................................................... 88 4.2.16. Kulturoloka ruta ........................

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