Main Task - work out a way to show the quality spectrum of sites ie break up their lin profiles into groups of 10 as gillis has done and layer this over my other data. the idea is to show that if you have no trust from google, you can still have a high qulity links and not rank...

the core hypothesis is: ● if you're a trusted domain, there is a direct correlation between number / quality of referring domains and rankings ● if you’re not not trusted , you can get as many links / referring as you like, its not going to help ● sites rank really well only on redirects (julia logans insight)

leading on from that..● how to spot a trusted domain● what you can do to be one● how rankings from redirections work

Collateral insights● high correlation between trustflow and keyword spread● lower correlation between organic cost and trust flow● therefore google says - if we trust you, we rank you across more phrases. if they are money phrases, that happens to be good for you, but were not

making it easy for you to steer into ranking on 1 huge money phrase and nothing else. ● Where its competitive like in casino, there is a far higher correlation between number of referring domains and search rankings● Where you have mature domains ie the majestic million, there is far less correlation between referring domains and search traffic, therefore ...? im

not sure...https://docs.google.com/a/90digital.com/document/d/1pGwPZwnd5wTbuz4sjWnxra7Wg5GWI_zqEhU2AIILlQM/edit#

all .co.uk sites

casino

spammers

middle ground - trusted sites

untrusted sites

casino

betting

trust flow and links - maj 1 m

all co.uk