Trinidad Medical Aid Presentation 5 Distribution Channels

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  • 7/27/2019 Trinidad Medical Aid Presentation 5 Distribution Channels

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    Presented by:Arundranath Mahase

    Kerry WilsonNigel Garcia

    Cleve Chadee

    Trinidad Medical Aid

    Delivering to your doorstep

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    Business Model Canvas

    Cost structure Revenue streams

    Key resources Channels

    Key

    activitiesKey partners Valueproposition

    Costumerrelationships

    Costumersegments

    Rent

    Wages

    Transport maintenance

    Fuel

    Staff/Labor

    Location

    Transportation/Vehicle

    Stationary cost

    Processing of customer

    requests

    Locating of

    medications

    Procurement

    Delivery of medications

    Loyalty

    Personal interaction

    Word of mouth

    Social Media

    ads

    Exclusive Government Contractual Agreement

    Special Requests (Disaster Relief etc.)

    Non-Govt payments by set fees

    Ministry of Health

    Ministry of the People

    and Social Development

    (NIPDEC)

    Ministry of Planning

    and Sustainable

    Development

    C40 Central Stores

    Pharmacies

    Delivery

    (car/scooter/bicycle)

    Online web purchase

    Facebook

    Email

    Fax

    telephone

    Patients of Public

    Health Institutions

    CDAP users outside

    of Public Health

    institutions.

    Public users

    interested in the

    service

    Convenience

    Reliability

    Saves time and

    money

    Omits hassles in

    Sourcing

    Medications.

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    Experiments to test channels

    MVP- Sourcing and Delivery service of medicine

    Interview verbal discussion with channel partners

    Surveys-Questionnaires with 10 potential customers onchannel feedback

    40% pass rate

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    Diagram of Channel

    General andAdministration

    Profit 10%

    LIST PRICE$20

    $18

    $10 $8 $2

    REVENUE

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    Customer Insights

    We proposed a combination of virtual andphysical channels. Channels included onlinepurchases, Facebook, email, telephone, fax,

    car/motorcycle/scooter delivery and mailing. 10potential customers and other channel partnerssuch as pharmacists/suppliers were surveyedwith regards to our channels.

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    What they said:

    80% of customers were more comfortable with telephone orders as theyprefer the idea of human interaction.

    These customers wanted a single toll free number to access the servicerather than current process of cell numbers based on location.

    90% preferred to collect their medication rather than have it placed inmailboxes as adverse effects may be experienced depending on the lengthof time the meds spent in there.

    60% said that they would utilize the virtual channels to order, once it wasuser friendly enough and they received quick responses ofacknowledgement.

    Pharmacists recommended that stamped and sealed boxes be used to

    deliver medication to ensure privacy, to which all of our customers agreed. While all customers liked the idea to being able to fax/email in their

    prescriptions, pharmacists were little concerned about abuse by re-using ofprescriptions and agreed to fulfill such requests once the originalprescriptions were submitted as soon after.

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    Hypothesis: Heres

    what we thought

    Customers would either call/ email or fb message toplace order for delivery

    Many pharmacies will be accessed for medication

    Medication will be delivered using a car or placed inmailbox depending on item and time of delivery.

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    Experiments: So heres what we did

    Test the MVP by taking on deliveries. This week wemanaged 1 delivery.

    Interviewed guaranteed potential customers and channelpartners

    Collated our findings

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    Distance Tests

    Distance Travelled(km)

    Fuel Cost(Premium)

    Fuel Cost(Super)

    From Kappa Drugs (St. James) to: 0 $0.00 $0.00

    Carlos Street 0.8 $0.46 $0.22

    Maraval Road 1.2 $0.69 $0.32

    Colville Street 1.6 $0.92 $0.43

    Richmond Street 2 $1.15 $0.54

    Frederick Street 2.6 $1.50 $0.70

    Charlotte Street 3 $1.73 $0.81

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    Phone Rates

    Digicel Prepaid

    Day Evening Weekends

    6am-6pm 6pm-6am

    Midnight Friday-midnightSunday

    To Digicel $1.25 $0.74 $0.57

    To Fixed lines (flow, TSTT) $1.25 $0.74 $0.57

    To other mobile $1.25 $0.74 $0.57

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    Sourcingof Meds

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    Results: So heres what

    we found

    Customers also want miscellaneous items such as get well cards

    Over the counter medication acquisition was relatively easy, however

    we realized that prescription drugs may be a bit more challenging.

    Because of the time of day that the delivery was done(6pm) trafficwas not a real issue. At other times because of traffic we saw theneed for a more efficient form e.g. scooter or even bicycle.

    With the current method, only cash payment can be accepted, otherforms not yet facilitated.

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    what we are going to do next

    Adjust hypotheses to reflect results obtained fromexperiments

    Conduct additional test of the MVP

    Conduct more interviews to get more customer insight ofthe business

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    Trinidad Medical Aid

    Delivering to your doorstep

    THANK YOU!QUESTIONS ?

    Contact Info :Email Trinidadmedicalaid@gmail.comTelephoneWest 732-9968 , East 790-4573,

    Central 781-2401, South Coming soonFacebook Trinidad Medical AidBlog - http://trinidadmedicalaid.blogspot.com/WebsiteComing Soon