Trinidad Medical Aid Presentation #2

7/29/2019 Trinidad Medical Aid Presentation #2

1/11

Trinidad Medical AidDelivering to your doorstep

Arundranath MahaseKerry WilsonNigel GarciaCleve Chadee


2/11

Customer Segment: Interviews with persons who benefit from CDAPand patients that visit public Health Institutions, whose medicationmay not necessary be approved by CDAP.

Value Proposition: Interviews with persons willing to use the service.

Channel: Surveys/ maps / interviews to determine most efficient

modes of transport.

Revenue Model: Interviews with potential customers to determinepayment for such a service. Interviews with Government Officials todetermine their willingness to subsidies such a service.

Trinidad Medical Aid

Testing


3/11

Customer Segment: 40%

Value proposition: 40% Channels: Travel time of over 1 hr.

Revenue: - Less than 50% of persons notwilling to pay for service.

- Government unwillingness tosubsidies.


Test Fail Results


4/11

25 interviews were carried out with potential customers.Of the 25 users, all were interested in such a service.

15 of those said that they were willing to pay for theservice. The average price customers were willing to payfor the service was found to be $20 per delivery. It wasfound, that of the 25 interviewed 20 of them access

Public Health and 15 of them benefiting from CDAP. Conversations were also held with Government officials,

which proved to be favourable, in that they wereinterested in such a venture and would be willing to

support.


Customer Feedback


5/11

Key

PartnersKey

Activities

Value

Proposition

Customer

Relationships

Customer

Segments Ministry of

Health

(Hospitals)

Ministry of Social

Development

(CDAP)

Pharmacies

Public Health

care Facilities

Private MedicalInstitutions

Group Members

Prompt/Efficient Delivery of

Medications to customers

Convenience

Reliability

Saves time and money

Greater productivity

Loyalty

Social Media

Personal interaction

Elderly

Sick/Bedridden persons

without transport

Busy persons

Key Resources Channels Staff/Labor

Location

Transportation/Vehicle

Stationary cost

Delivery by car

Mailboxes

Internet

Cost Structure Revenue Rent

Wages

Transport maintenance

Delivery charge

Fuel charge

The Business Model Canvas

Design for : Trinidad Medical Aid

Original Business Model Canvas


6/11

Key

PartnersKey

Activities

Value

Proposition

Customer

Relationships

Customer

Segments Ministry of Health

Ministry of the People and

Social Development (NIPDEC)

Ministry of Planning and

Sustainable Development

C40 Central Stores

Pharmacies

Processing of customer

requests

Locating of medications

Procurement

Delivery of medications

Convenience

Reliability

Saves time and

money Omits hassles in

Sourcing

Medications.

Loyalty

Social Media

Personal interaction

Patients of Public Health

Institutions

CDAP users outside of

Public Health

institutions.

Public users interested

in the service

Key Resources Channels Staff/Labor

Location

Transportation/Vehicle

Stationary cost

Car pickup / delivery

Motorbike pickup /

delivery

Social Media

Cost Structure Revenue Rent

Wages

Transport maintenance

Fuel

Exclusive Government Contractual Agreement

Special Requests (Disaster Relief etc.)

Non-Govt payments by set fees

The Business Model Canvas

Design for : Trinidad Medical Aid

Business Model Canvas with changes


7/11

TOTAL ADDRESSABLE MARKET- 2,456,826

Patients Visits to Public Health Institutions 2,456,826

CDAP users approx. 68,000.

SERVED AVAILABLE MARKET- 415,464

Patients Visits to District Health Facilities

TARGET MARKET- 103,866

25% Projected Participants


Market Size

Data Gathered from Ministry of Health Full Page Ad 15/09/2013


8/11


Market Size

TOTAL ADDRESSABLE MARKET

SERVED AVAILABLE MARKET

TARGET MARKET

Chart showing market size results


9/11

Trinidad medical aid is a delivery service

business.


Type Business


10/11

Blog of Trinidad Medical Aid

http://www.trinidadmedicalaid.blogspot.com/
http://www.trinidadmedicalaid.blogspot.com/http://www.trinidadmedicalaid.blogspot.com/http://www.trinidadmedicalaid.blogspot.com/http://www.trinidadmedicalaid.blogspot.com/


11/11

THANK YOU!


Documents

Trinidad Medical Aid Presentation #2