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@TREKBIKES FALL 2014

TREK 2015 Brandbook

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  • @ t R E K B i K E SF A L L 2 0 1 4

  • EDITORIAL

    Designed and edited by Trek Bicycle

    Written by Trek Bicycle except as noted

    IMAGES

    Over a few beers / Taz Darling

    The devil is in the details / Taz Darling, Emily Maye, Jamie Forrest

    Things we love / Christopher Bacarella, Jamie Forrest, Todd Herbst, Jarrod Beglinger, Zack Jones,

    Eric Bjorling, Justin Blumer, Ben Grace

    Beneath the paint / Taz Darling, Jamie Forrest

    Alphabikes / Chris Milliman, Todd Herbst, Jamie Forrest, Graham Watson, Sterling Lorence,

    Emily Maye, The Des Moines Register, Jeff Clark, Dean Gore, Matt Delorme, John Laptad, Nathan

    Hughes, Taz Darling, Haruki Harookz Noguchi

    Salt and the wound / Christopher Bacarella

    Character* / Jeff Clark, Chris Milliman, Matt Delorme

    N + Project One / Taz Darling

    Into the wind / Illustrations by Justin Blumer

    Behind the lines / Sterling Lorence

    Gary Fisher / Jeff Clark, Gary Fisher personal archives

    Humans race / Waterloo Historical Society

    SPECIAL THANKS

    Trek Factory Racing, Waterloo Historical Society

    *Helen Keller's quotation appears courtesy of the American Foundation for the Blind

    04 Over a few beers

    08 The devil is in the details

    28 Things we love

    38 The paint beneath

    56 Alphabikes

    128 Salt and the wound

    144 N + Project One

    164 Into the wind

    170 Behind the lines

    182 Gary Fisher

    198 Humans race

    C O N t E N t S

  • The hard part isnt starting a bike company. The hard part is making things that last.

    Bikes. A brand. Relationships.

    The hard part is the key to what we do, and who we are.

    Born in a barn, where two Midwestern guys pursued a dream

    of building something great.

    Raised on rocket science, because when you lead, you have to invent.

    Raced to win, because the world needs heroesand were inspired

    by the will and audacity to put it all on the line.

    Warrantied for life, because our bikesand our relationshipsare built to last.

    Loved the world over, because riders everywhere share our belief in the power

    of this simple, elegant machine.

    This is Trek.

    We believe in bikes.

  • 2

  • 3

  • 4

  • 5Over a few beersThe walls are wood paneled. The lighting is

    low. The menu, classic steakhouse. The air is a

    comforting blend of seared ribeye, tobacco, and

    beer. Its winter, and the rural Pine Knoll Supper

    Club is as much a refuge from the Wisconsin

    chill as it is a place to have a great meal at a fair

    price. Tonight, its about to witness history.

    Bevil, the tall one, champions Kestrel, a swift bird

    of prey, and an apt name for an active lifestyle

    company (like the one Bevil would later go on to

    found). His partner listens intently, but stands

    strong behind his own travel-inspired contribution:

    Trek. Dick Burkes belief in the power of a good idea

    proves persuasive. And just like that, Trek Bicycle

    is born.

    The Pine Knoll, shuttered since 2010, still stands

    a few miles from Trek HQ. Rumors of a reopening

    swirl every now and again, more wishful thinking

    than fact. But one fact is indisputable: the Pine

    Knolls place in Trek history is secure, hatched over

    a few beers and proudly proclaimed on millions of

    bike frames across the globe.

    Two men sit at the bar, talking over beers. One

    is compact and clean shaven, the other tall and

    sideburned. Theyre deep in a debate over the

    relative merits of two words: Trek and Kestrel. If you

    happened to catch their conversation, it probably

    wouldnt hold your interest. Even the men themselves

    dont realize, on this cold winter night in 1976, that

    theyre about to shape the future of cycling.

    Dick Burke and Bevil Hogg are performing a time-

    honored ritual of business in Wisconsin. Friends and

    business partners meet over a few drinks to hash

    out the days events, plan the future, debate ideas

    good and bad. Tonight, the topic is what to call their

    fledgling bicycle company. The debate is cordial, as

    supper club conversations always are.

  • When the northern lights go out, shine on.

    W h y W E l Ov E i t : Its a big bright safety blanket perfectly

    constructed for that time of year when the light starts to dim.

    bontrager.com

    B O N t R ag E R R aC E W i N d S h E l l

  • 8t h E

    d E v i l

    i S

    i N

    t h E

    d E t a i l S

    6 A p r i l 2 0 1 4 9 8 t h r o n d e vA n v l A A n d e r e n

    M A r k e t S q uA r e , o u d e n A A r d e

    W e S t F l A n d e r S , B e lg i u M

    Thumping Belgian Techno from the cafs around the square

    drifts across the makeshift team bus park. Its a dreadful racket.

    Only one bus remains in the square: the winning teams black

    Mercedes. Theres a party going on inside the bus and its

    noticeably rocking.

    Around the outside of the bus, Trek Factory Racing-clad

    supporters are everywhere. Its hard to tell whos who: a group

    of Norwegian bike shop owners, some fan club members,

    various Trek employees, even a few exhausted riders. Theyve

    all had a long day and a few drinksnot surprising, because this

    is the Ronde van Vlaanderen in a Flemish town and everybodys

    celebrating.

    One guy drifts away from the melange. He heads to a nearby

    bar and returns with an armful of champagne bottles and a

    bemused-looking waiter laden down with several more. Its hard,

    at this moment, not to draw comparisons to the caf raids of the

    early days of bike racing, when racers would rush into a bar and

    raid the fridges for refreshmentsbut this is 2014, and Fabian

    Cancellara has just won the Tour of Flanders. Belgian beer alone

    isnt going to do it for this party. The guy quietly correcting the

    deficit with an armload of bubbly is Jordan Roessingh, Team

    Technical Director.

    Earlier that day wed tailed Jordan. I dont have much to do

    today, just support the guys at the top of the Koppenberg,

    hed said, as he navigated the tiny roads around the twisting

    labyrinth of the Ronde van Vlaanderen parcours to the top of the

    hill. An ex-racer himself, he knows these races well, and so he

    skillfully negotiates the car a little closer than all the other team

    mechanics and soigneurs can manage. Hes there to hold spare

    wheels for the riders, because the team support cars cant follow

    up the cobbled, steep, narrow incline.

    Its all a part of the complicated logistical strategy for these

    cobbled Spring races where team personnel are littered around

    the course ready for roadside assistance. As the race comes

    past the situation is tense, as Fabians still in the mix and its all

    on the line. A snatched water bottle later and some animated

    encouragement from Jordan, and we belt it back for one of the

    best RvV finales in years.

  • 12

    2 8 M a R C h 2 012

  • 13

    t h E l i a i S O N

    I could taste the bloodthere was a lot of itand I knew

    I was injured but had no idea how bad

    2 3 M A r C h 2 0 1 2 5 5 t h e 3 h A r e l B e k e

    k WA r e M o n t, k l u i S B e r g e n

    e A S t F l A n d e r S , B e lg i u M

    A little background: In 2012, Lance had taken his toll. Ben,

    the Leopard Trek Team Liaison at the time, was done. Five

    demanding, roller coaster years with fantastic highs and too

    many lows had left the door open for a new Team Liaison. It was

    Jordan Roessinghs opportunity. But it can be tough to break into

    the trust of the worlds finest racers. Trust needs to be earned,

    never granted, especially when someone new is working on your

    bike, providing your equipment.

    When things are going well, racers typically dont want to try

    anything new. When they are not going well, fault needs to find a

    home. And Trek had sent a new guy. As a former national-caliber

    racer and experienced engineer, Jordan had the background. He

    knew bikes, he knew racing, he knew racers. But there is no way to

    really understand the intricacies of European professional racing

    until you get your feet wetor nose broke, as this story goes.

    It was the E3a semi classic but my first big race as Liaison. I wanted

    to help so I jumped in a team car with a soigneur and a local, somebody

    who knew the roads around the race. We pulled over at the top of the

    Kwaremont, and as the wrench in the car, I grabbed spare wheels, just

    in case. As we found our spot it comes over the radio that Cancellara

    had flatted coming up the climb. Id changed thousands of wheels,

    but this was a baptismnow Im doing it in a race for Cancellara. He

    pulls over just after the climb and I get to it. Front wheels are obviously

    easier, and I was happy with how quick I swapped it out. I closed the

    QR and looked up make sure the wheel was centered and to close the

    brake. Thats when everything went black.

    My first thought when I came to was if I had closed the QR. I could

    taste the bloodthere was a lot of itand knew I was injured but had

    no idea how bad. While Im lying there, somebody steals Cancellaras

    flat front wheel out of my hand! Anyway, Alain Gallopin, one of our

    directors, is arguing with an ambulance driver to take me, as hed

    been instructed to only transport riders. I shared the ambulance with

    an injured rider, Carlos Barredo, who had accidentally run into the

    back of Fabian while I was changing his front wheel. I earned a broken

    nose, 20 stitches, half a dozen nicknames, but most importantly a

    place on the team. All the riders now knew the new Trek guy."

  • 15

    t h E l i a i S O N

    were confronted with the team trucka full

    workshop on wheels that would make the biggest bike

    shop owner green with envy

    9 J A n uA rY 2 0 1 4

    t r e k FAC t o rY r AC i n g S e r v i C e Co u r S e

    d e i n Z e , e A S t F l A n d e r S , B e lg i u M

    When you arrive at the Trek Factory Racing service course,

    theres very little to announce your arrival. Theres no sign outside

    and the only giveaway are a couple of team cars parked out front.

    This is partly for security, as you dont need to attract too much

    attention for break-ins and teams have had their fair share of

    these lately. Given that the presentation that will announce the

    team to the world is just hours away, the lack of fanfare is striking.

    All professional cycling teams have a service course. Most of

    these bases are in Belgium or Holland as its the best location for

    the season of racing in Europe, close to transport links and where

    most of the team personnel reside. Its the teams HQ, coffee

    shop, office, and garage all rolled into one.

    The service course is a huge workshop in itself, although today

    they are packing up for the first trip of the season, so we are

    immediately confronted with the team truck, a full workshop on

    wheels that would make the biggest bike shop owner green with

    envy, as would the amount of kit crammed into the storerooms.

    Jordan starts to talk us through the facility.

    We have enough room in here to store all the buses, all the trucks,

    and all the cars inside. So its perfect for in the wintertime when

    we dont want everything sitting outside. Well have a couple of

    additional storage rooms for other Trek teams that potentially want

    to store material over in Europe. We have a lot of stuff across all our

    teamsnow we have some space for all.

    For just Trek Factory Racing, we start with 180 frames and 500 sets

    of wheelsplus full Shimano groups for each frameset, mostly Di2,

    some mechanical. Then theres our food room, which still needs to

    get populated with a little more material. Were sponsored by SiS and

    First Endurance this year, and weve just got a delivery of five pallets

    of food from SiS. Then theres Sixtus for all of the massage creams

    the soigneurs use, and thousands and thousands of musette bags.

    Normally, jobs are divided between the soigneurs and the mechanics,

    so the mechanics deal with everything thats on the bike

  • 16

    J O R da N R O E S S i N g h

    and the soigneurs deal with everything thats off the bike. This is

    the soigneurs mess right now. They just got a massive shipment of

    clothing in for the beginning of the season and luggage and all that

    sort of stuff.

    As Jordan shows us around, one of the tech crew is installing SIM

    cards into dozens of mobile phones spread out on the table in

    front of him, setting up each one for every member of the team

    and support crew.

    The shelves in the riders room at the service course are lined

    with grey plastic boxes, each with a postcard of a rider on the

    front of it. The riders ask for stuff constantlysometimes via

    email, but mostly they just ask Jordan when they see himand

    it all goes into their bin. We continue our conversation as he fills

    the boxes with stuff hes collected from around the place. He

    sits down to discuss the next season of racing and who asks for

    whatbut the minute he sits down hes up again and wrestling

    open a box of Oakleys.

    The core of my job is to make sure we get the right equipment

    in the building at the right time. I make sure everything gets here,

    and then its everyone elses job to distribute, unless there are

    special circumstances I have to manage. I just remembered that Matt

    Busche asked me for some different lenses, so I should do that now,

    before I forget.

    Theres no list to prompt this, its just something hes

    remembered, amid myriad other details he needs to mind.

    Im beginning to realize theres a lot more to this job than

    first appears.

  • 17

  • 2 0

  • 21

    J O R da N R O E S S i N g h

    9 JA n uA rY 2 0 1 4

    t r e k FAC t o rY r AC i n g t e A M p r e S e n tAt i o n

    J e A n S tA B l i n S k i v e lo d r o M e r o u B A i X , F r A n C e

    Anthony McCrossan, TV commentator and MC for this evening,

    looks understandably preoccupied. The team presentation is

    going to be a lavish affair, and in the middle of the day theres still

    a lot to do. The whole team is shipped in for the occasion and, to

    be honest, that in itself must be like herding cats. Anthonys an

    expert at this game, and when you witness the preparations and

    last minute changes amid the chaos, a new level of respect for

    his talent hits home.

    Out in the lobby, the press conference is about to start. Jordans

    clucking around the team bikes as photographers and film crews

    gravitate towards them. Right now his concerns are less about

    the here and now and more about figuring out how to stay

    ahead of the game. The team only has a limited supply of bikes

    availabletheres a truckload on the way to training camp in

    Mallorca, as well as another fleet on the way to the Tour Down

    Underand they need to get the whole team onto the indoor

    track for a lap. Not to worry, Jordan has a plan.

    The riders are brought into the velodrome in the late afternoon

    and housed in a makeshift green room. Debate ensues about how

    they propose to get on stage and how they share the

    bikes around. No surprise that most of them have an opinion

    on how it should be done. Those who dont simply stare into

    their smartphones. Jordans got it handled. The team will be

    introduced in small groups so the flow of riders can appear

    seamless, with no hint of the quick backstage transfers as one

    group finishes a lap and surrenders their bikes to the group about

    to be announced.

    Before that happens, however, he has to make sure theyre

    properly dressed.

    "Were doing kit distribution to the team a little bit later than some of

    the other teams just because were trying to keep the jersey secret for

    this presentation, so the riders arent allowed to ride the new kit. The

    best way to prevent them from doing that is just to not give it to them!

    Just distributing clothing, helmets and winter gear and all that non-

    bike stuff is a huge logistical challenge. After tonight everyone kind of

    spreads out all over the world, so this is our easiest chance of giving

    them the majority of their kit for the season, just because everyones

    in one place."

    Needless to say, the team presentation was faultlessly slick. Trek

    Factory Racing Fan Club members got to stay late for a beer and

    a photo with their favorite team members. Jordan was one of the

    last to leave the velodrome, getting back to the hotel late to pack

    his bags for training camp in Mallorca.

  • 2 4

    J O R da N R O E S S i N g h

    1 0 A p r i l 2 0 1 4 p r e pA r i S r o u B A i X t r A i n i n g dAY

    C A r r e F o u r d e lA r B r e pA S d e C A l A i

    n o r t h e r n F r A n C e

    The buses from several teams are parked on the verges

    surrounding the restaurant at the top of the Carrefour.

    Traditionally, this is regarded as the hardest sector of Paris-

    Roubaix pav, and its often the race decidermaking it the

    popular end point for reconnaissance day rides.

    As far as the Trek engineers are concerned, for now, their work

    is done. The days around these classic races are critical for

    the team, but development and reappraisal arent the issue.

    Its all about planning for the race itself. Jordan is very much in

    his element. Hes the one person who has a total overview on

    the complete process, and he explains how that is useful for

    everyone on the team and at the bike company.

    Now that we have our own team, we get a lot better access to the

    riders to do ride testing and can add a lot more alterations that end

    up resulting in a lot more successful race bikeand you also end up

    developing a lot of technologies that make it into all of our bikes.

    Look at Domane. It was designed for this race, but now pieces of it

    have trickled down to Cross bikes, women-specific bikes, inexpensive

    road bikes. It works, and it was first designed for this event.

    The riders see thatthey get it and think that its pretty cool. But it

    takes a lot of effort to get there, because even though we own the

    team, its still challenging to be able to fit ride testing in with the

    athletes and get their full attention and concentration on the product

    at hand, especially if its during the race season. Because at the end

    of the day they still have a job to do, and thats to race their bikes.

    But when you incorporate them more into the product development

    cycle, they also feel like theyre part of it and that their voice counts,

    and then they get a lot more engaged and interested in it.

    Its slightly strange being here, so far away from Waterloo where

    the product is made, and seeing the bikes being ridden in what

    can only be described as extreme circumstances. Does Jordan

    worry that somethings going to go wrong?

    Not reallywell, not anymore. When I started, I was nervous as

    hell. When you get a rider as picky as Fabian, and hes still one of the

    most demanding riders in the professional peloton, I cant just give

    him a product and say, Here you go, ride this and well pay you a lot

    of money. Thats not how works. He wont react well to that. You

    have to develop a product that makes a difference, where he can say

    at the end of the day, This is the best thing Ive ridden. Otherwise he

    wont ride it. And its not just Fabian. We have a few select riders in

    the team who feel this is personally their own bike, that they helped

    develop it. You get great feedback that way, and a lot more honesty

    out of the riders when they feel like this is really my project, this is

    really something I own."

    The riders roll in, inevitably led by Cancellara. The awaiting

    press corps and fans hunting autographs and souvenirs descend

    on the bus, where the soigneurs are making pancakes outside

    under a canopy. The rest of the team arrive in ones and twos

    and bikes are handed over to Roger Theel, Fabian Cancellaras

    personal mechanic.

    The atmosphere is relaxed, with the win from the previous

    Sunday still flowing confidence through the support crew and

    the team. Fabian is the only one who looks pensive. Fair enough;

    the pressure tells on the team leader and defending champion on

    days like these. Still, when Jordan asks about how the bike was,

    he has less to worry about. Fabians one word reply: "Perfect."

  • You get a lot more honesty out of the riders when they feel like

    this is really my project, this is really something I own

  • 2 8

    Gnomes are mysterious little

    creatures that some say bring good

    luck. Who doesnt need a little

    bit of that on a Monday morning?

    Chompski here greets Treks

    Communications Team as we arrive

    at work, and stands guard over our

    coffee and dark chocolate stash long

    after the lights have gone out at HQ.

    Chompski

    The Alps are the winter playground of the Montblanc setbut theyre just as fantastic in

    other seasons, too. Trek VP Joe Vs recipe for an unforgettable Alpine trip is simple: ride

    Chatel. Speciically, hire Lloyd from Professional Transfers for your guide. Pack a big fork,

    a bike with really laid back freeride angles, pads, and a good all-mountain helmet. Practice

    tight DH switchback turns before the trip. Eat pizza at LaFiacre. Take pictures. If you go in

    the fall, keep an eye out for Joe V. For more of Joes cycling wit and wisdom, check out his

    blog at trekbikes.typepad.com/rec_and_itness

    ChatEl

    t h i N g S

    Its Treks version of playing catch in the front yardexcept with a

    run-up, sandpit, and World Champion sightings.

    Our On-site CX COurse

    Aletsch Glacier overlook

  • 2 9

    W E l Ov E

    How do you keep your neck warm

    while letting the world know you

    support his #Svenness? With our

    custom-made scarf that doubles as

    proof that you know how to spend

    your Cross-season Sundays.

    SvEN SCaRf

    Say it. Odds are you cant, not unless youre from "up dere." Phonetically, its shuh-WAH-

    mah-gen. Literally, its amazing. Mass-start 1000 rider race on 40 miles of Wisconsin

    Northwoods trail, like an all-mountain bike gran fondo. The taxidermy-to-human ratio is epic.

    If you want in, be quick. Registration ills up faster than an empty Leinenkugels glass at the

    Moccasin Bar on Main Street in Hayward.

    CHEQUAMEGON

    Still think great beer only comes in

    heavy, breakable bottles? Think again.

    These days, more and more tasty IPAs

    are showing up in lightweight aluminum.

    Dales is one of our favorites.

    iPa in a can

    Windproof up front, vented in the back, for all-

    around on-bike jacket awesomeness. Perfect for

    owning the road when the temps dip below Fred

    comfort levels.

    BOntrager

    180 JaCket

    With more and more people going

    tubeless, the need for compressed

    air has...blown up. Bike wheel

    technology is progressing fast,

    but air compressors remain heavy,

    loud, expensive energy hogs.

    Thats what makes this tubeless-

    specic loor pump such a gem.

    The Flash Charger creates all the

    compressed air you need, without

    the compressor you dont want.

    BONtRagER flaSh ChaRgER tlR PuMP

  • 3 0

    t h i N g S

    Its our favorite transition of the year, when the enabling sun extends an

    hour later into the evening.

    Daylight saving time

    This ones for all the caf sommeliers out there. The ones who dont need to ask us which milk

    to use, and always know our preferred foam ratio. The world may take you for granted, but to us,

    youre a gem. And thats why we ride the three extra blocks to get to youbecause we know youre

    not just anywhere. Well go out of our way because you do the same. Thank you for stealing our

    hearts while soothing our souls. We promise never to ask if this is decaf.

    a great barista

    These classy pinstriped neck

    warmers were the irst piece of

    limited-edition team gear made

    exclusively for members of the

    Trek Factory Racing Fan Club.

    Join the team and ind more

    members-only gear at

    trekfactoryracing.com

    Lubrication is never overrated.

    Try it. Once you start, youll

    never stop.

    ChaMOiS ButtER

    TREK FACTORY

    RACING NECK

    GAITER

  • 31

    Nothing makes the podium girls eyes roll more than a stumbling cyclist. Dont let a

    renegade cleat ruin your climb to the top step! Rock Bontragers lat-soled, high-styled

    Podium, the oficial shoe of winning. Available September 2014.

    Bontrager Podium shoe

    We respect others who share our

    passion for old-school craft and

    sustainability. Dodocase turns the art

    of bookbinding into the classiest way to

    protect your newest must-have gadget.

    trek dodocase

    The Bontrager visual designer and

    art director also designs furniture.

    Elegantly simple functional

    art. Kinda like Bontrager stuff.

    oficeforlostobjects.com

    thE OffiCE fOR lOSt OBJECtS

    One thing that has remained consistent

    throughout cyclings biggest races is

    the ubiquitous presence of Dirk Hofman

    Motorhomes. Guerrilla marketing stunt

    and cycling culture classic. Also an

    actual Belgian RV retailer.

    DIRK HOFMAN

    MOTOR HOMES

    W E l Ov E

  • 3 2

    t h i N g S

    Did you miss the irst issue of @trekbikes? Want to see more great content we

    couldnt it into the magazine youre currently holding? Download our free iPad app

    and take the stories of Jens Voigt, Paris-Roubaix, our development process, and

    more with you anywhere.

    thE tREK aPP

    William McCracken, second-born

    son of Scottish immigrants Alex

    and Susanne McCracken, was a

    lamboyant lad about Waterloo,

    Wisconsin in the 1880sand the

    owner of the areas irst bicycle. The

    Milwaukee Sentinel remarked that

    "this vehicle was the last word in

    transportation in Wisconsin streets

    in the eighties." His 57-inch front

    wheel would pre-date the wheel

    size argument of early 21st century

    mountain bike forums by over a

    hundred years. Go 57er!

    the irst bike in Waterloo

    The answer to many peoples

    biggest barrier to riding a bike may

    actually be a different sort of barrier.

    Around the world, protected bike

    lanes are the standard for street

    design done right.

    PROtECtEd BiKE laNES

    Fun. Knowledgeable. Championship

    attitudes. The guides of Trek Travel will

    take you around the world on two wheels

    and always in irst class. Just like Alyssa,

    here. Go to Costa Rica and shell show

    you "La Isla Bonita" in a way youve never

    seen before. And if youre lucky, shell

    teach you to surf. Visit trektravel.com

    for more.

    trek travel guides

    Everybody knows dark colors are hotter to wear

    in the summer. Well, Coldblack lips the script

    on that notion with an innovative material that

    relects the suns rays and reduces the absorption

    of heat. We thought that was neat, so we added it

    to the Bontrager SPF 40 UV Sunstop Arm Cover.

    Think of it as the least greasy sunscreen youll ever

    put on.

    COLDBLACK

  • 3 3

    W E l Ov E

    Midwest, Southwest, and Far East collide in this delicious mashup of

    culture and lavor. Avocado, tempura shrimp, spicy tuna, pickled jalapeo,

    kiwi, mango, and strawberry. Available only at Madisons Sushi Red.

    MERMAID ROLL

    Strava be damned. Real adventure is out

    of cell range and battery life. Great rides

    start with the Gazetteer, the best maps

    of backroads anywhere. 96 detailed

    pages just to cover Wisconsin. Let the

    adventure begin.

    GAZETTEER

    Ask any small-town Wisconsin bartender for the shake

    of the day and hand over a dollar or two for the pot.

    Theyll give you the daily number and some dice in a

    cup. Rules for winning vary from bar to bar, but its

    always a game of pure, even-handed chance. Your next

    shake could be the winner...

    ShaKE Of thE day

    The need for stylish on-bike visibility doesnt end when you trade carbon steed for city

    steel. Thats when youll reach for Bontragers clever Marquette Jacket, a lightweight

    quilted jacket perfect for fall or spring, with a hidden neon and relective lap that lips

    up for on-demand visibility.

    BONtRagER MaRquEttE JaCKEt

  • 3 4

    t h i N g S

    Whether its promoting the land of

    the sky blue waters or proclaiming

    that its time for a certain brand, we

    have an afinity for the vintage beer

    sign. If youre playing scavenger

    hunt, you get ive extra points if

    the brewery no longer exists, ten

    extra points if the sign has a still-

    operational moving part.

    BEER SigNS

    Trek is a family companyand

    nowhere is this more evident than in

    One Last Great Thing, Trek President

    John Burkes tribute to his father and

    Trek founder Dick Burke, aka The Big

    Guy. The book is a quick, thought-

    provoking read about family, business,

    and the history of Trek. A must-read

    for any cyclist, father, or son. John

    is giving away a limited number of

    copiesfree. If youd like one, email

    him at [email protected].

    ONE LAST GREAT

    THING

    This massive ride and pork chop

    festival is a slow-rolling, weeklong

    party across the hillier-than-you-

    ever-knew state of Iowa. Its been

    attracting cyclists and pink feather

    boas since 1973.

    RAGBRAI

    Around 30 miles southwest of Madison youll ind New Glarus, a small town with deep

    Swiss roots. Its a perfect 3-4 hour round trip road ride with great roads, good hills, and a

    stellar bakery to fuel the ride home.

    Bekerei Kondiforei

    MEat RafflEThe tavern meat rafle is a regional

    oddity we share with Britain,

    Australia, and our neighboring state of

    Minnesota. Our version is a generous

    affair, with beer lowing freely and

    proceeds going to a local charity. And

    someone, of course, heads home with

    the meat.

  • 3 5

    To keep their racing appetites wet and their heads dry in the early season, Trek Factory

    Racing employs the closest thing youll get to an on-bike windshield: Bontragers All

    Weather edition of the teams Velocis helmet.

    BONtRagER vElOCiS aWTREK FACTORY RACING EDITION

    Thomas Jefferson made hard

    cider from apples growing on

    the Monticello estate. Benjamin

    Franklin has a famous quote about

    hard cider: He that drinks his cider

    alone, let him catch his horse alone.

    And John Adams downed a pitcher

    of it every morning as a health tonic.

    Just like our founding fathers, we

    like to ferment. The slightly dry,

    slightly sweet hard cider known as

    Lanterne Rouge is one of the most

    respected of all Trek home brews

    available only in exchange for other

    home brews.

    lanterne Rouge Red apple Cider

    Near the Ronde van Vlaanderen course in Berchem,

    Belgium lies a bakery called Het Molentje that makes

    handheld rice cakes. These little jersey-pocket-sized devils

    are guaranteed to lighten any road-weary soul sapped by

    tackling the Paterberg, the Koppenberg, and the Oude

    Kwaremont. Oficial rice cake of Trek Factory Racing.

    RICE CAKES FROM HET

    MOLENTJE

    Want to see a regional development team

    done right? Check out beardevteam.com.

    Great team, great mission, but the kits

    are what sold us. Design matters. So does

    Instagram. Follow @beardevteam.

    B E a R d E v t E a M

    W E l Ov E

  • 3 6

  • 37

    This collection is the real deal, born of the wishes and whims of the best riders in the world.

    No replicas. bontrager.com

    t R E K faC t O Ry R aC i N g R aC E S h O P l i M i t E d C O l l E C t i O N

  • 3 9

    Ever wonder, when you look at your bike, whats hidden

    beneath the paint? Once upon a time a simple tubing

    sticker would affirm the pedigree of the steel tubes a

    builder had used, Reynolds or Columbus perhaps, with

    the paint concealing the hours of craftsmanship put in.

    Today, Treks carbon fiber bikes share that hidden

    handwork with their steel forebears, not that youd

    guess. The bikes are conceived with computer-

    generated designs, fluid-dynamically assessed and

    finite analyzed, and the resulting shapes appear

    seamlessly machine made. The carbon bike production

    process at Treks Waterloo headquarters has changed

    over the years, from gluing preformed carbon

    tubes into aluminum lugs in 1988, to a ground-up

    process that combines multiple molds with multiple

    carbon materials to create a completely tunable and

    masterfully engineered end product.

    Yet despite the aerospace technology, the bikes

    are actually built from a sheet of flat carbon fabric,

    completely by hand. There are no third party tube

    or lug manufacturers involved here and, somewhat

    paradoxically, what happens now at Trek is a more

    hand-built bicycle than its ever been.

    WO R D S BY G U Y A N D R E W S

    P H OTO G R A P H S BY TA Z DA R L I N G & JA M I E F O R R E S T

    thE PaiNt

    BENEath

  • 4 0

    Ca R B O N

    M O L D S A R E M A D E I N T H E O R I G I N A L T R E K R E D B A R N

    I N W A T E R L O O , W H E R E D I C K B U R K E A N D B E V I L H O G G

    S T A R T E D T H E I R C O M P A N Y

    Were not simply talking about pressing carbon shapes into

    a jelly mold with some epoxy resin, though molds are where

    the process begins. Custom mold making for Trek is done by a

    team of engineers run by Jay Thrane. The mold-making facility

    is run out of the original Trek red barn in Waterloo, the place

    where Dick Burke and Bevil Hogg started their company, and

    where thousands of steel bicycles were made in the 70s. Now

    in this old barn, molds are made that help make thousands of

    carbon frames. Each of these molds comes out of a solid lump

    of aluminum or steel, depending on the application, and is CNC

    machined on site to suit the desired component shape. Then

    the hard part starts. As frames are getting into more involved

    shapes, so the molds are getting more and more complicated.

    At the beginning, the mold cutting facility was turning out

    five molds a week. Now, despite more machines and a 24-

    hour running, theyre managing just one or two, such is the

    complexity of the new designs.

    Every surface of the mold that will come into contact with

    carbon has to be hand sanded and polished to a mirror finish.

    The molds are then plated (to aid longevity) and fitted with

    hinges, springs, and associated hardware. It takes experienced

    engineers like Bill Frix, previously a welder and a carbon lay-up

    operator at Trek, a good half day to prepare one mold. Each

    frame size needs up to six component molds to make a complete

    frameset. All the parts of these complicated molds have to

    fit together perfectly, and the preformed inserts (pieces that

    add structure on the inside) need to be able to slot in without

    compromising closure, because the molding process will find the

    faults, as Jay points out.

    With heat and pressure, the epoxy resin portion of the carbon

    liquefies, so if youve got the slightest crack youll get something in it.

    Basically, when you turn up the heat, resin turns into coffee. So the

    molds have to be perfect from the start.

  • 41

  • 4 2

    Ca R B O N

  • 4 3

    Ca R B O N

    W H A T H A P P E N S N O W A T T R E K I S A M O R E

    H A N D - B U I L T B I C Y C L E T H A N I T S E V E R B E E N

    Once the molds are shipped the mile or so West to the carbon

    lab, the magic black stuff can be cut and picked. Engineering

    aside, the process involved when laying up a carbon frame has

    a lot in common with dressmaking. In fact, as processes go,

    it probably relates more to the art of the seamstress than the

    traditional way of building a steel frame from tube and lugs.

    Jim Colegrove, composites manufacturing engineer, explains:

    We have some very advanced software. First, we use CAD and

    make the 3D shape that is the frame. I can split this part into specific

    regions and then flatten them out into a net shape, a perfect pattern

    that I can then put back into the mold, and I know will fit exactly into

    the shape. We call this pattern a flat preform, which is then cut out

    on our CNC cutting table.

    Preforms are the key to building strength where its needed and

    weight saving where its not, as engineers select the right type

    of material for each shape and application. Carbon specialists

    Hexcel make all of Treks Waterloo carbon material, and have

    done so for nearly 25 years. Its all USA-made carbon fiber from

    Salt Lake City, Utah, supplied in standard modulus, intermediate

    modulus, high modulus, or ultra-high modulus. It can be cloth or

    uni-directional, depending on intended usage.

    Former aerospace engineer Jim explains their respective properties.

    "We use cloththat standard checkerboard carbon fabricin

    specific high-stress or high impact areas, because cloth has a unique

    property. Think of it a little like ripstop nylon: it can be more damage-

    tolerant. It is also much more conformal in very tight, surface

    contours. Uni-directional stuff is just as it saysfibers that run in

    one direction. It is flexible too, in the plane of the fibers, but it makes

    more complex shapes quite difficult. Each material has strengths

    and weaknesses, and it takes experience and engineering to get the

    structures built optimally.

    For example, Hex-MC is a unique material of shorter, chopped fibers.

    They are thrown down onto a sheet in a very randomized pattern that

    would simulate a lay-up. We can then mold that into really complex

    shapes very effectively, because we dont have long continuous

    fibers. But it doesnt have quite the strength or stiffness that uni-

    directional or cloth does. For contrast, look the bottom bracket. It

    sees a lot of torsion and bending, because of the head tube load and

    the load that the rider puts in, so it needs both high stiffness and

    high strength. So we add small strips of high or ultra- high modulus

    material in those specific areas to help us out.

  • 4 4

  • 4 5

  • 4 6

    Ca R B O N

    Looking at a carbon frame, its so easy to think its made like a

    plastic model airplane, but its a complicated business. A Madone

    road frame has around 180 preforms, or individual pieces of

    carbon sheet, which can be layered up to increase strength where

    needed. A Session downhill bike will have 238 preforms, with

    each being between two and 12 plies of carbon material (either

    uni-directional, cloth, or Hex-MC). Thats a complex cutting list.

    Carbon is a wonderful material, but it takes good engineering to

    do right. Without the right expertise you end up with structures

    that are either heavy or not structurally sound.

    To add to this complexity, preforms generally grow in size as the

    frame size increases, and they may need additional material to

    allow for the loads that larger riders apply to the bikes. But even

    the most beefed-up parts of a frame are still only in the region of

    1.5mm wall thickness.

    The true artisans of the Trek carbon prototyping facility are Kelly

    Stone and Sue Moe, who have 46 years experience between

    them in molding carbon fiber. The material is rather like a sheet

    of toffee, in that its sticky to touch and bendable, and gets

    softer when warmed.

    As Kelly explains, she only has to get the sheets of carbon in her

    experienced hands to gauge whether it is fit for its purpose.

    You can definitely tell the difference between the types of material

    and whats not right, and whether theres enough resin or too much.

    The engineers always tell us the lay-ups to use, the ingredients for

    each test, but after evaluation, we can make extra pieces for here and

    there and then test them.

    Kelly and Sue know the process inside out; the cooling times,

    the ideal temperatures, how far you can push the material. They

    can give experienced feedback to Jim and his engineers as to

    what will and wont work during the lay-up. A lot of this isnt just

    scienceexperience is everything at Trek. They have produced

    and tested so many frames that they have a huge head start in

    frame development, all that data.

    Trek has always recognized that engineers need to get their

    hands dirty too. No matter what the computer says, the hands-

    on judgment is the true test, and Jims happy to get his gloves on

    and show us how its done. He might be slower than Kelly and

    Sue, but Mr. Plaid, as they affectionately call him, can turn his

    hand to most things.

  • 47

    t h E Ca R B O N l a B

    N O M A T T E R W H A T T H E

    C O M P U T E R S AY S ,

    T H E H A N D S - O N J U D G M E N T

    I S T H E T R U E T E S T

  • 5 0

    Ca R B O N

  • 51

    M R . P l a i d

    W H Y D O W E S T I L L H A V E T H I S F A C T O R Y ?

    B E C A U S E T H E O N LY W AY T O U N D E R S T A N D H O W

    F R A M E S A N D C A R B O N S T R U C T U R E S R E A L LY W O R K

    I S T O B U I L D T H E M Y O U R S E L F .

    Mr. Plaid spreads mold release around a mold and places a

    preform into the cavity. He talks us through the next steps.

    Depending on the shape, bladders are added and the whole lot

    is closed up and placed into the presses. These literally squash

    the fibers and set the material into shape, at the same time

    removing excess resin.

    The new Session downhill mountain bike race frame has 40

    individual preforms in one rocker arm alone. In the same way

    that a dressmaker might use the bias of a fabric to create just the

    right fit or texture, carbon is laid up into the mold to create the

    strongest (and lightest) results. Just laying up a mold for a single

    piece like a swing-arm takes around 10 minutes, so the idea that

    mold-produced carbon is faster and easier to produce than a

    CNC-machined aluminum part isnt even close. Once all the bits

    are cleaned up and placed to cool, the next stage of the process

    can begin.

    In the case of a Madone, assembling the molded components

    into a road frame is remarkably quick. Epoxy glue is used to

    bond the individual stays, bottom bracket, and front triangle

    pieces with a proprietary Step Joint design that creates joints of

    the same thickness as the contiguous tube, so theres no added

    weight or difference in ride quality caused by the joint. The

    whole lot is then loaded into a jig to be baked hard in an oven.

    Once set, the frame can be checked for tracking alignment and

    sent off to the next stage: adding the finish and the paintand

    concealing all that handiwork and technology, in a market that

    demands more for less as Jim explains.

    I often get asked: why does Trek continue to build frames here when

    the entire industry has moved offshore, including, to be honest, a

    good percentage of Trek frames? Why do we still have this factory?

    And my answer is always the same. You cant build different

    products, better products when you dont completely understand the

    science. And the only way to understand the way frames and carbon

    structures really work is to build them yourself. Having our engineers

    cutting molds, laying in carbon, seeing their structures come to life

    is crucial to pushing designs forward. It is really expensive to build

    things here in this factory, but the products are better because of it.

    All of our products are better, because we know how things should be

    built, can be built. And thats because we do it ourselves. We cant

    wait for someone else to move the meter and show us how to do it.

    We are going to lead. Thats been the Trek way since I started here in

    1990, and its the reason I come to work.

  • 5 2

  • 5 3

  • W h y W E l Ov E i t : Lightest production road line ever. Theres not

    much monda to lovewhich is exactly why we love it.

    trekbikes.com

    P R O J E C t O N E M O N da i N Cya N

  • Shut up legs!

  • t h E a l P h a B E t aC C O R d i N g tO t R E KThe Trek line of bikes is extensive, with over 350 different models worldwide.

    Its a line inspired by the experiences and needs of riders across the globe who

    all speak the common language of cycling. Not all models are shown here, but

    weve put together an A to Z sampling. Its the alphabet according to us.

    yup...it happens!

  • 5 8

    a

    a l P h a B i K E S

    allaNt 7 Dark Metallic Green fRaME FX Alpha Silver Aluminum

    fORK High-tensile steel REaR dERaillEuR Shimano Tourney

    CRaNK Forged alloy WhEElS Formula alloy hubs, alloy rims

    allaNt WSd Cosmic Black fRaME FX Alpha Silver Aluminum

    fORK High-tensile steel REaR dERaillEuR Shimano Acera

    CRaNK Shimano M131 WhEElS Formula alloy hubs, double-wall alloy rims

    a l l a N t A is for Allant, which is a loose French translation for getting in motion. Need to get to work? Go Allant. Need to fly to the store?

    Go Allant. Need to send some kisses? Go Allant. Stock with fenders, Allant

    is rack ready, life ready off the shelf.

  • 5 9

    BBOONE 9 Matte Trek Black fRaME 600 Series OCLV Carbon,

    IsoSpeed fORK Trek IsoSpeed Cross full carbon

    REaR dERaillEuR Shimano Ultegra CRaNK Shimano Ultegra

    WhEElS Bontrager Race Lite TLR

    BOONE 5 Onyx Carbon/True Blue/Trek White fRaME 600 Series

    OCLV Carbon, IsoSpeed fORK Trek IsoSpeed Cross full carbon

    REaR dERaillEuR Shimano 105 CRaNK FSA Energy Cross

    WhEElS Bontrager Race TLR

    B O O N E Boones legendary namesake wrestled grizzlies and tamed the wild frontier,

    smoothing the way for those who would

    follow a fitting backstory for the bike of choice

    for Cyclocross superstar Sven Nys. This World

    Cup-winning carbon Cross bike with IsoSpeed

    will smooth whatever your course may be.

  • C6 0

    1

    Cali CaRBON Sl Satin Red Smoke/Catalyst Orange fRaME OCLV Mountain

    Carbon fRONt SuSPENSiON Fox Evolution Series 32 Float, 100mm REaR

    dERaillEuR Shimano Deore XT Shadow Plus CRaNK FSA F2000 WhEElS

    Bontrager Mustang Elite TLR

    Cali SlX Satin Trek Black/Viper Red fRaME Alpha Platinum Aluminum fRONt

    SuSPENSiON RockShox Reba RL, 100mm REaR dERaillEuR Shimano Deore

    XT CRaNK Race Face Ride WhEElS Bontrager sealed hubs, Bontrager Mustang

    Elite TLR rims

    Ca l i From the state that invented endless summers comes the womens cross

    country fun machine, Cali. Available in

    carbon or alloy because variety truly is the

    spice of life. Cali is ready for the trail party

    with the smartest choice of wheel size: the

    one that fits you best.

  • 61

    C2

    CROCKEtt 9 diSC Black Titanite/Fastback Orange fRaME 200 Series Alpha Aluminum fORK Trek IsoSpeed Cross carbon disc

    REaR dERaillEuR Shimano Ultegra Di2 CRaNK FSA Energy Cross WhEElS HED Ardennes+

    CROCKEtt 5 diSC Crystal White fRaME 200 Series Alpha Aluminum fORK Trek IsoSpeed Cross carbon disc REaR

    dERaillEuR Shimano 105 CRaNK FSA Energy Cross WhEElS Bontrager alloy hubs, Bontrager TLR rims

    a l P h a B i K E S

    C R O C K E t t When we propped a Crockett frameset on the bar at the Boone and Crockett tavern in nearby Milwaukee, the keep didnt bat an eye. Crockett is the perfect complement to the

    taverns dedication to craft, culture, and adventureand the perfect race-ready aluminum Cross bike

    for those whose souls are shaken and passions stirred.

  • 6 2

    C3

    ChElSEa 9 Canary Yellow fRaME Trek Custom Steel fORK High-

    tensile steel REaR dERaillEuR Shimano Acera CRaNK Forged

    alloy 3 piece WhEElS Formula alloy hubs, double-wall alloy rims

    C h E l S E a Chelsea is a district in New York. Its also a

    district in London. Best of all,

    its a womens District in our city

    bike lineup. Wherever you find

    it, Chelsea represents freedom,

    independence, and high style.

  • 6 3

    C4

    CROSSRiP ElitE Matte Trek Black fRaME 100 Series Alpha Aluminum fORK

    Bontrager Satellite Plus, carbon disc REaR dERaillEuR Shimano Sora CRaNK

    FSA Vero WhEElS Formula alloy hubs, Bontrager TLR rims

    CROSSRiP COMP Sparkling Silver fRaME 100 Series Alpha Aluminum fORK

    Bontrager Satellite Plus, carbon disc REaR dERaillEuR Shimano Claris CRaNK

    FSA Vero WhEElS Formula alloy hubs, Bontrager TLR rims

    CROSSRiP ltd Ball Burnished fRaME 100 Series Alpha Aluminum fORK

    Bontrager Satellite Plus, carbon disc REaR dERaillEuR Shimano 105 CRaNK

    Shimano Tiagra WhEElS Bontrager alloy sealed hubs, Bontrager TLR rims

    a l Pha B i K E S

    C R O S S R i P CrossRip has a dual personaJekyl and Hyde on two wheels. This purpose-built, do-more road bike can transition from conquering the daily grind to

    putting the hurt on the course with just a change of kit.

  • d1

    d O M a N E What you are about to read is not marketing hyperbole: Domane with IsoSpeed has forever changed bike design. Its won Roubaix

    and Flanders. Its been ridden in yellow at the Tour. It smoothes the roughest

    course while putting all your power to the road. Simply put, its the absolute

    best all-around endurance race platform ever created.

    Fabian Cancellara on the Eikenberg, Ronde van Vlaanderen, April 6, 2014

  • 6 6

    f R O M a R E N B E R g, W i t h lOv EThe Domane design team was faced with a unique challenge: how do you design a bike to

    conquer terrain thousands of miles from home? Their answer: mold an especially brutal

    sector of the fabled Arenberg Forest cobbles, then bring it back to Wisconsin and cast exact

    concrete replicas that could be strung together and ridden over and over.

    dOMaNE 5.9 Viper Red/Trek White fRaME 500 Series OCLV Carbon, IsoSpeed fORK Domane

    IsoSpeed full carbon REaR dERaillEuR Shimano Ultegra Di2 CRaNK Shimano Ultegra

    WhEElS Bontrager Race Lite TLR

  • 67

    a l P h a B i K E S

    dOMaNE 4.5 diSC Matte Trek Black/Dnister Black/Viper Red

    fRaME 400 Series OCLV Carbon, IsoSpeed fORK Trek IsoSpeed carbon disc

    REaR dERaillEuR Shimano Ultegra CRaNK Shimano RS500

    WhEElS Bontrager Afinity Comp Disc TLR

    dOMaNE 4.1 Viper Red/Trek Black fRaME 400 Series OCLV Carbon, IsoSpeed

    fORK Trek IsoSpeed carbon REaR dERaillEuR Shimano Tiagra CRaNK Shimano

    Tiagra WhEElS Bontrager alloy hubs, Bontrager TLR rims

    dOMaNE 2.3 Matte Crystal White/True Blue fRaME 200 Series Alpha Aluminum,

    IsoSpeed fORK Trek IsoSpeed carbon REaR dERaillEuR Shimano 105 CRaNK

    Shimano RS500 WhEElS Bontrager alloy hubs, Bontrager TLR rims

    dOMaNE 6.9 Nocturne Blue/Cyan/Yellow fRaME 600 Series OCLV Carbon, IsoSpeed fORK Trek IsoSpeed full carbon REaR dERaillEuR Shimano Dura-Ace CRaNK Shimano Dura-Ace WhEElS Bontrager Race X Lite TLR

    dOMaNE 6.2 Trek White/Viper Red fRaME 600 Series OCLV Carbon, IsoSpeed

    fORK Trek IsoSpeed full carbon REaR dERaillEuR Shimano Ultegra CRaNK

    Shimano Ultegra WhEElS Bontrager Race Lite TLR

    dOMaNE 5.2 Matte Trek Black/Gloss Trek Black fRaME 500 Series OCLV Carbon,

    IsoSpeed fORK Domane IsoSpeed full carbon REaR dERaillEuR Shimano Ultegra

    CRaNK Shimano Ultegra WhEElS Bontrager Race TLR

    dOMaNE 2.0 Matte Trek Black/Trek White fRaME 200 Series Alpha Aluminum,

    IsoSpeed fORK Trek IsoSpeed carbon REaR dERaillEuR Shimano Tiagra CRaNK

    Shimano Tiagra WhEElS Bontrager alloy hubs, Bontrager TLR rims

  • 6 8

    d2

    8.6 dS Ball Burnished Aluminum fRaME Alpha Gold Aluminum fRONt SuSPENSiON SR Suntour NRX, 63mm REaR

    dERaillEuR Shimano SLX Shadow Plus CRaNK Shimano T551 WhEElS Shimano RM66 hubs, Bontager TLR rims

    8.5 dS Blue Ink fRaME Alpha Gold Aluminum fRONt SuSPENSiON SR Suntour NRX, 63mm REaR dERaillEuR Shimano SLX

    CRaNK FSA Dyna Drive WhEElS Shimano RM35 hubs, Bontrager TLR rims

    8.4 dS Matte Trek Black/Trek White fRaME Alpha Gold Aluminum fRONt SuSPENSiON SR Suntour NEX, 63mm REaR

    dERaillEuR Shimano Alivio CRaNK FSA Dyna Drive WhEElS Formula alloy hubs, Bontrager TLR rims

    8.3 dS Trek Black/Cyan fRaME Alpha Gold Aluminum fRONt SuSPENSiON SR Suntour NEX, 63mm REaR dERaillEuR

    Shimano Acera CRaNK FSA Dyna Drive WhEElS Formula alloy hubs, Bontrager AT-750 rims

    8.2 dS Ti/Viper Red fRaME Alpha Gold Aluminum fRONt SuSPENSiON SR Suntour NEX, 63mm REaR dERaillEuR Shimano

    Altus CRaNK Shimano M131 WhEElS Formula alloy hubs, Bontrager AT-750 rims

    d ua l S P O R t Why choose between road and trail? The dual sport DS Series is part

    refined city bike, part adventurous trail ride.

    Pavement? Yes. Gravel? Check. Rail Trail, tow-

    path, bike lane, pulling a trailer, chasing daylight?

    Check, check, check, check, check.

    a l P h a B i K E S

  • 6 9

  • 70

    d3

    diStRiCt 8 Copper Metallic fRaME Trek Custom Steel fORK High-tensile steel

    REaR dERaillEuR Shimano Acera CRaNK Forged alloy 3 piece WhEElS Formula

    alloy hubs, double-wall alloy rims

    StEEl diStRiCt Blue Grey Metallic fRaME Trek Custom Steel fORK High-tensile

    steel REaR dERaillEuR Shimano Acera CRaNK Forged alloy 3 piece WhEElS

    Formula alloy hubs, double-wall alloy rims

    a l P h a B i K E S

    d i S t R i C t Everything a bike should be. Elegantly simple, with all the necessities to get

    from A to B in S-T-Y-L-E.

  • 71

  • 72Bob Jungels, training ride in Mallorca, May 8, 2014

  • 73

    M O N da monda is the lightest production road bike line ever created. At a feather-bending 10.25 lbs/4.65 kg, the monda SLR 10 climbs like a rocket, sprints

    like a cheetah, descends like the falcon to the mouse. Dont be the mouse.

  • 74

    MONda SlR 10 Carbon Vapor Coat/Viper Red

    fRaME Ultralight 700 Series OCLV Carbon fORK monda full

    carbon REaR dERaillEuR SRAM RED 22 CRaNK SRAM RED

    WhEElS Tune hubs, Tune Skyline carbon tubular rims

    10 . 2 5 P O u N d S O f P u R E P E R f O R M a N C E

  • 75

    a l P h a B i K E S

    MONda SlR 9 Matte Dnister Black/Viper Red fRaME Ultralight 700 Series OCLV Carbon fORK monda full carbon REaR

    dERaillEuR Shimano Dura-Ace Di2 CRaNK Shimano Dura-Ace WhEElS Bontrager Aeolus 3 D3

    MONda Sl 8 Trek Black/Trek White/Viper Red fRaME Ultralight 500 Series OCLV Carbon fORK monda full carbon REaR

    dERaillEuR Shimano Dura-Ace CRaNK Shimano Dura-Ace WhEElS Bontrager Race TLR

    MONda Sl 6 Matte Trek Black/Gloss Trek Black fRaME Ultralight 500 Series OCLV Carbon fORK monda full carbon REaR

    dERaillEuR Shimano Ultegra CRaNK Shimano Ultegra WhEElS Bontrager Race TLR

  • 76

    MONda Sl 5 Trek White/Trek Black/Viper Red fRaME Ultralight 500 Series OCLV Carbon fORK monda full carbon REaR dERaillEuR Shimano 105 CRaNK Shimano 105 WhEElS Bontrager Race TLR

    MONda S 6 Trek Black/Viper Red fRaME Ultralight 300 Series OCLV Carbon fORK monda carbon REaR dERaillEuR

    Shimano Ultegra CRaNK Shimano Ultegra WhEElS Bontrager alloy hubs, Bontrager TLR rims

    MONda S 5 Crystal White/Trek Black fRaME Ultralight 300 Series OCLV Carbon fORK monda carbon REaR dERaillEuR

    Shimano 105 CRaNK Shimano 105 WhEElS Bontrager alloy hubs, Bontrager TLR rims

    MONda S 4 Trek Black/Trek White fRaME Ultralight 300 Series OCLV Carbon

    fORK monda carbon REaR dERaillEuR Shimano Tiagra CRaNK Shimano

    Tiagra WhEElS Bontrager alloy hubs, Bontrager TLR rims

    MONda SlR 9 WSd Red Smoke/Chi Red fRaME Ultralight 700 Series OCLV

    Carbon fORK monda full carbon REaR dERaillEuR Shimano Dura-Ace Di2

    CRaNK Shimano Dura-Ace WhEElS Bontrager Aeolus 3 D3

    MONda Sl 5 WSd Appleseed Blue/Trek Charcoal/Volt Green fRaME Ultralight

    500 Series OCLV Carbon fORK monda full carbon REaR dERaillEuR Shimano

    105 CRaNK Shimano 105 WhEElS Bontrager Race TLR

    a l P h a B i K E S

  • 78

  • 7 9

    f1

    f u E l E X The whole world loves the best-selling Fuel EX, and no wonder: it does everything incredibly well.

    Available with 27.5 or 29 wheels, Fuel EX now features

    RE:aktiv shock technology, a Trek-exclusive damping

    system born on the worlds fastest auto racing circuits.

    Youre welcome.

  • 8 0

    fuEl EX 9.8 Matte Volt Green/Gloss Trek Black fRaME OCLV Mountain Carbon w/alloy

    chainstay, 120mm fRONt SuSPENSiON Fox Performance Series 32 Float, 120mm; Fox

    Performance Series Float DRCV, RE:aktiv REaR dERaillEuR Shimano Deore XT Shadow Plus

    CRaNK Shimano Deore XT WhEElS Bontrager Rhythm Comp TLR, Available in both 27.5 and 29

    fuEl EX 9 Trek Black/Rhymes with Orange fRaME Alpha Platinum Aluminum, G2 Geometry, 120mm SuSPENSiON Fox

    Performance Series 32 Float, 120mm; Fox Performance Series Float DRCV, RE:aktiv REaR dERaillEuR SRAM X1, Type 2 CRaNK

    SRAM X1 1400 X-Sync WhEElS Bontrager Rhythm Comp TLR, Available in both 27.5 and 29

    fuEl EX 8 Starry Night Black/Trek White fRaME Alpha Platinum Aluminum, 120mm SuSPENSiON Fox Evolution Series 32 Float,

    120mm; Fox Evolution Series Float DRCV REaR dERaillEuR Shimano Deore XT Shadow Plus CRaNK SRAM S1010 WhEElS

    Bontrager Duster Elite TLR, Available in both 27.5 and 29

  • 81

    fuEl EX 8 Powder Blue/Viper Red fRaME Alpha Platinum Aluminum, G2 Geometry, 120mm SuSPENSiON Fox Evolution Series

    32 Float, 120mm; Fox Evolution Series Float DRCV REaR dERaillEuR Shimano Deore XT Shadow Plus CRaNK SRAM S1010

    WhEElS Bontrager Duster Elite TLR, Available in both 27.5 and 29

    fuEl EX 7 Black Titanite/Trek Cyan fRaME Alpha Platinum Aluminum, G2 Geometry, 120mm SuSPENSiON Fox Evolution Series

    32 Float, 120mm; Fox Evolution Series Float DRCV REaR dERaillEuR Shimano SLX Shadow Plus CRaNK SRAM S1010 WhEElS

    Bontrager Duster Elite TLR, Available in both 27.5 and 29

  • 8 2

    f2

    Ice road to Madeline Island, Wisconsin, Winter 2014

    faRlEy 8 Matte Radioactive Green/Gloss Trek Black fRaME Alpha Platinum Aluminum fRONt SuSPENSiON RockShox Bluto

    RL, 100mm REaR dERaillEuR SRAM X1, Type 2 CRaNK SRAM X1 1000 X-Sync WhEElS Bontrager Jackalope TLR

    faRlEy 6 Black Titanite/Trek Cyan fRaME Alpha Platinum Aluminum fORK Alpha Platinum Aluminum REaR dERaillEuR

    Shimano Deore XT Shadow Plus CRaNK Race Face Ride WhEElS Bontrager alloy hubs, Sun Ringle Mule Fut rims

    a l P h a B i K E S

    fa R l E y Dean Wormer had a point. Fat, dumb, and stupid is no way to go through life. Fat, fast, and fun, however, is a great way to get through

    snow, sand, or damn near anything. Farley is more fun than people should

    be allowed to have below freezing.

  • 8 3

    f3

    520 Deep Evergreen fRaME Trek butted chromoly fORK Chromoly Touring REaR

    dERaillEuR Shimano Deore CRaNK Shimano Trekking M590 WhEElS Shimano

    Deore hubs, Bontrager TLR rims

    f iv E t W E N t y (5 2 0) Which model has been in the Trek product line the longest? Hint: this is it. But dont confuse this model with

    your dads 520. Weve completely redesigned our classic tourer to make

    it an even better companion for that long-haul adventure called life.

  • 8 4

    f4

    7.7 fX Onyx Carbon fRaME 400 Series OCLV Carbon, IsoSpeed fORK Trek IsoSpeed carbon REaR dERaillEuR Shimano Tiagra CRaNK Shimano Tiagra WhEElS Alloy hubs, Bontrager TLR rims

    7.5 fX Trek White fRaME FX Alpha Gold Aluminum fORK Bontrager Nebula,

    carbon REaR dERaillEuR Shimano RD-R350 CRaNK Shimano FC-R460

    WhEElS Alloy hubs, Bontrager TLR rims

    7.4 fX diSC Paramount Grey/Volt Green fRaME FX Alpha Gold Aluminum fORK

    FX Alloy Disc REaR dERaillEuR Shimano Deore CRaNK Shimano Acera M391

    WhEElS Formula alloy hubs, Bontrager TLR rims

    7.3 fX Lime Green fRaME FX Alpha Gold Aluminum fORK FX Alloy REaR

    dERaillEuR Shimano Alivio CRaNK Shimano Acera M371 WhEElS Formula alloy

    front hub, Shimano RM30 alloy rear hub, Bontrager TLR rims

    7.3 fX WSd Seeglass Mermaid fRaME WSD Alpha Silver

    Aluminum fORK FX Alloy REaR dERaillEuR Shimano

    Alivio CRaNK Shimano Acera M371 WhEElS Formula alloy

    front hub, Shimano RM30 alloy rear hub, Bontrager TLR rims

    7.2 fX Starry Night Black/Volt Green fRaME FX

    Alpha Silver Aluminum fORK High-tensile steel REaR

    dERaillEuR Shimano Acera CRaNK Shimano M131

    WhEElS Formula alloy hubs, Bontrager AT-750 rims

    7.1 fX Trek Charcoal fRaME FX Alpha Silver Aluminum

    fORK High-tensile steel REaR dERaillEuR Shimano

    Acera CRaNK Shimano M131 WhEElS Formula alloy hubs,

    Bontrager AT-750 rims

    7.0 fX Platinum fRaME FX Alpha Silver Aluminum fORK

    High-tensile steel REaR dERaillEuR Shimano Tourney

    CRaNK Forged alloy WhEElS Formula alloy hubs, Bontrager

    AT-550 rims

    a l P h a B i K E S

    f X Make the world your gym with FX. But dont stop thereFX has a lot more to offer than fitness. Its great for commuting, for

    running errands, for remembering how much you love to ride your

    bike. New for this year: our most popular global model is lighter,

    sleeker, and Bluetooth ready.

  • 8 5

  • 8 6

    gvE lOC i S : M a t t e B l a c k / C h a r c o a l / T i t a n i u m vE lOC i S : White / Crystal White / Titanium

    h

    a l P h a B i K E S

    h E l M E t S Its all about being prepared. Make sure your most valuable asset is protected, vented, and looking good. How to decide which helmet is right? Choose the

    one that fits, weighs little, allows for airflow, and comes with a crash replacement policy.

    ga Ry S M u S taC h E Hipsters, take note. There is a lot

    to learn from Gary Fishers face.

    The mustache should not be used

    as a fleeting fashion statement. It

    is a commitment.

  • 87

    vE lOC i S : Trek Factory Racing vE lOC i S : Titanium / Visibility Yellow / Black vE lOC i S : White / Viper Red / Bright Silver

  • 8 8

    aE O lu S t t: Trek Factory Racing Scheme

    C i RC u it: Black / Vis Yellow C i RC u it: White / Maui Blue C i RC u it: Black / Blue / White

  • 8 9

    Ji

    S taRvO S : BlackS taRvO S : Visibility YellowS taRvO S : White

    J E N S vO i gt Did you know that before Jens Voigt, there was no letter J? Apparently Jens stared at

    the letter I for so long that the pitiable vowel attempted

    to curl itself up in fear. Thus the letter J was created. Be

    sure to read the full Jens story in @trekbikes issue #1,

    free via the iTunes Store.

    i M Ba Did you know that for every Trek full suspension mountain bike sold in the US, Trek and select Trek retailers

    have donated $10 each to the International Mountain Biking

    Associations trail care fund? Since 2007, weve donated $1.3

    millon dollars, which has become 125 new mountain bike trails.

    a l P h a B i K E S

  • K K i d S B i K E S A lot of us at Trek are parentsand selfishly, we want our passion for riding to start early and last a lifetime. An addiction to fast bikes is not bad legacy. Life is short, get them on good bikes from the start.

    SuPERfly 24 Black Titanite/True Blue fRaME 24" Dialed

    frame size, Alpha Silver Aluminum fRONt SuSPENSiON

    SR Suntour XCT, 50mm REaR dERaillEuR Shimano

    Tourney CRaNK Suntour XCT JR WhEElS Formula alloy

    hubs, double-wall alloy rims

    KRX Trek Black/Viper Red fRaME Alpha Silver Aluminum

    fORK Dialed road alloy REaR dERaillEuR Shimano Sora

    CRaNK Alloy WhEElS Formula alloy hubs, aluminum rims

    Mt 220 Trek Black fRaME 24" Dialed frame size, aluminum

    fRONt SuSPENSiON Dialed suspension, 45mm REaR

    dERaillEuR Shimano Tourney CRaNK Dialed adjustable

    length WhEElS Alloy hubs and rims

    Mt 200 Seeglass Trek White/Sour Apple fRaME 24" Dialed

    frame size, high tensile steel fORK Dialed 24", high tensile

    steel REaR dERaillEuR Shimano Tourney CRaNK Dialed

    adjustable length WhEElS Steel hubs, alloy rims

  • 9 2

    a l P h a B i K E S

  • 9 3

    l1

    lyNC 5 Matte Trek Black fRaME FX Alpha Gold Aluminum fORK

    Lync, Alloy REaR dERaillEuR Shimano Deore CRaNK Shimano

    Acera M391 WhEElS Formula alloy hubs, Bontrager TLR rims

    lyNC 3 Matte Nocturne fRaME FX Alpha Gold Aluminum fORK

    Lync, Steel REaR dERaillEuR Shimano Acera CRaNK Bontrager

    Nebula WhEElS Formula alloy hubs, Bontrager AT-750 rims

    ly N C Some day all bikes will be this awesome. In the meantime, theres Lync: a smarter urban utility bike designed to get you through the

    day and the night. Lync features a fully integrated 500 lumen headlight

    and built in dual taillights, all powered by a USB rechargeable battery

    pack right on the down tube.

  • 9 4

    l2

    lEXa SlX Seeglass Liquid Red fRaME 200 Series Alpha Aluminum, IsoSpeed

    fORK Trek carbon road REaR dERaillEuR Shimano 105 CRaNK Shimano RS500

    WhEElS Bontrager alloy hubs, Bontrager TLR rims

    lEXa S Seeglass Black Pearl fRaME 100 Series Alpha Aluminum fORK Trek carbon

    road REaR dERaillEuR Shimano Sora CRaNK FSA Vero WhEElS Bontrager alloy

    hubs, Bontrager TLR rims

    lEXa Fifteen years of pioneering women-specific bicycle designs have led to Lexa, the worlds most popular womens road bike line. Why? Lexa

    just gets it right. Fast, light, and built to fit women better from the start.

    Right saddle, right reach, right bar height, right bike.

  • 9 5

    l3

    luSh CaRBON 27.5 Gloss Trek Black/Matte Trek Black fRaME WSD OCLV

    Mountain Carbon, 120mm SuSPENSiON Fox Evolution Series 32 Float, 120mm;

    Fox Performance Series Float DRCV, RE:aktiv REaR dERaillEuR SRAM X1, Type 2

    CRaNK SRAM X1 1400 X-Sync WhEElS Bontrager Rhythm Comp TLR

    luSh Sl 27.5 Matte Trek Charcoal/Trek White fRaME WSD Alpha Platinum

    Aluminum, 120mm SuSPENSiON Fox Evolution Series 32 Float, 120mm; Fox

    Performance Series Float DRCV, RE:aktiv REaR dERaillEuR Shimano Deore XT

    Shadow Plus CRaNK SRAM S1010 WhEElS Bontrager Duster Elite TLR

    luSh 27.5 Sangria/Chi Red fRaME WSD Alpha Platinum Aluminum, 120mm

    SuSPENSiON RockShox XC30, 120mm; RockShox Monarch RL REaR dERaillEuR

    Shimano Deore Shadow CRaNK Race Face Ride WhEElS Bontrager front hub,

    Formula rear hub, Bontrager AT-650 rims

    l u S h Seriously, we were thinking about the lush forests of British Columbia when we named this bike. For the woman would rather wear dirt than pink, we

    present Lush 27.5. Built around Treks Womens Specific Design philosophy of fit,

    ride, and style, Lush is a confidence-inspiring full suspension bike thanks to an easy

    standover and versatile 27.5 wheels.

    a l P h a B i K E S

    Trek Gravity Girl Steffi Marth out on the town in China, 2013

  • Jens Voigt, Tour Down Under, Willunga Hill, January 25, 2014

  • 9 7

    M1

    MadONE 7.9 Matte Trek Black/Dnister Black fRaME 700 Series OCLV Carbon, KVF tube shape fORK Madone KVF full

    carbon REaR dERaillEuR Shimano Dura-Ace Di2 CRaNK Shimano Dura-Ace WhEElS Bontrager Aeolus 3 D3

    MadONE 7.9 WSd Matte Trek Black/Lunar Orange/Trek Charcoal fRaME 700 Series OCLV Carbon, KVF tube shape

    fORK Madone KVF full carbon REaR dERaillEuR Shimano Dura-Ace Di2 CRaNK Shimano Dura-Ace WhEElS

    Bontrager Aeolus 3 D3

    MadONE 2.1 Crystal White fRaME 200 Series Alpha Aluminum, KVF tube shape fORK Madone KVF carbon REaR

    dERaillEuR Shimano 105 CRaNK Shimano RS500 WhEElS Bontrager alloy hubs, Bontrager TLR rims

    a l P h a B i K E S

    M a d O N E Meet Madone, Jens Voigts bike of choice. Jens has made

    a career of attacks. Sometimes futile,

    sometimes foolish, always full gas.

    Our Madone aero road platform is the

    perfect weapon for those audacious

    enough to be off the front confronting

    the wind, all day, every day.

  • 9 8

    M2

    M a R l i N A marlin is a huge, crazy-fast saltwater fish with a spear-like snout. Why wouldnt you want a bike like that? Our Marlin is an all-purpose, do-everything

    hardtail with a near-custom approach to fit that tunes both wheel and frame size to

    perfectly fit each rider. By frame size, we put riders on the biggest wheel size that

    fits, because bigger wheels are faster wheels. Thats Smart Wheel Size.

  • 9 9

    MaRliN 6 Trek Black/Lime Green fRaME Alpha Silver

    Aluminum fRONt SuSPENSiON SR Suntour XCT, 100mm REaR

    dERaillEuR Shimano Altus CRaNK Shimano M131

    WhEElS Formula alloy hubs, Bontrager AT-550 rims

    MaRliN 5 Matte Dnister Black/Rhymes with Orange/Red fRaME

    Alpha Silver Aluminum fRONt SuSPENSiON SR Suntour M-3030,

    75mm REaR dERaillEuR Shimano Tourney CRaNK Shimano M131

    WhEElS Formula alloy hubs, Bontrager AT-550 rims

    MaRliN 7 Dnister Black/Trek White/Antiqua Blue fRaME Alpha

    Silver Aluminum fRONt SuSPENSiON SR Suntour XCT, 100mm

    REaR dERaillEuR Shimano Alivio CRaNK Shimano M371

    WhEElS Formula alloy hubs, Bontrager AT-650 rims

  • N10 0

    NEKO S Seeglass Crystal White fRaME WSD Alpha Gold

    Aluminum fRONt SuSPENSiON SR Suntour NEX, 63mm

    REaR dERaillEuR Shimano Acera CRaNK FSA Dyna Drive

    WhEElS Formula alloy hubs, Bontrager AT-750 rims

    NEKO Seeglass Misty Jade fRaME WSD Alpha Gold Aluminum

    fRONt SuSPENSiON SR Suntour NEX, 63mm

    REaR dERaillEuR Shimano Altus CRaNK Shimano M131

    WhEElS Formula alloy hubs, Bontrager AT-750 rims

    NEKO SlX Seeglass Rage Red fRaME WSD Alpha Gold Aluminum

    fRONt SuSPENSiON SR Suntour NRX, 63mm

    REaR dERaillEuR Shimano SLX CRaNK FSA Dyna Drive

    WhEElS Shimano RM35 hubs, Bontrager TLR rims

    N E KO The versatile sister of Dual Sport, Neko is a womens-specific get-around-on-

    any-terrain machine with a little sparkle for

    all the right reasons. Our graphic artist Stacey

    made sure the entire Neko line was equipped

    with Seeglass, a paint with crushed glass that

    reflects light for a more eye-catching look in

    darker conditions.

  • 101

    O

    1.5 Crystal White/Lime Green fRaME 100 Series Alpha Aluminum fORK Trek

    carbon road REaR dERaillEuR Shimano Tiagra CRaNK FSA Vero WhEElS

    Bontrager alloy hubs, Bontrager TLR rims

    1.2 Trek Black/Fastback Orange fRaME 100 Series Alpha Aluminum fORK

    Trek carbon road REaR dERaillEuR Shimano Sora CRaNK FSA Vero WhEElS

    Bontrager alloy hubs, Bontrager TLR rims

    1.1 Liquid Red fRaME 100 Series Alpha Aluminum fORK Trek carbon road REaR

    dERaillEuR Shimano Claris CRaNK Vuelta Corsa WhEElS Bontrager alloy hubs,

    Bontrager AT-750 alloy rims

    O N E S E R i E S 1 Series takes the performance and design cues from our highest-end bikes, ridden by the giants of cycling, and applies them to light, fast aluminum

    models for the rest of us. Our road engineers put their reputation on the line with 1 Series

    every Tuesday night in the local twilight crit series.

    Engineer Jay Maas, Tuesday Night Training Criterium, Madison WI. June, 2014

    a l P h a B i K E S

  • PP R O J E C t O N E Choose your bike model, choose your paint, choose your parts. One bike, just for you. Built one

    at a time by a Trek mechanic in Waterloo or Hartmannsdorf,

    Germany, to the exact specs and colors you request. See the

    whole story and meet your painters on page 144.

    Antiqua Blue

    Candy Orange

    Dusty Blue

    Hot Grape

    Metallic Chocolate

    Argent Silver

    Carbon Smoke

    Crystal Pink

    Eggnog

    Leopard Blue

    Berry

    Carrera Blue

    Crystal White

    Fastback Orange

    Pearl Carbon

    Blue Ink

    Flake Yellow

    Liquid Red

    Blue Smoke

    Dnister Black

    Lucky Green

    Placid Blue

    Radioactive Orange

    Seafoam

    Viper Red

    Powder Blue

    Radio Active Yellow

    Sky Blue

    Purple Lotus

    Rainforest

    Starry Night Black

    Winter Mint

    Purple Smoke

    Red Smoke

    Rhymes With Orange

    Vintage Blue

    Catalyst Orange

    Ghost Grey

    a l P h a B i K E S

  • Yellow

    q

    q u E S t i O N S ? Which Trek bike is right for you? Was Trek really born in a barn? Does FX come in a

    stepthrough frame? trekbikes.com has answers to these burning questions and more, along

    with gorgeous photos and detailed information for every bike we make. Still have questions?

    trekbikes.com also has a dealer locator and Trek contact info, so you can ask your friendly

    Trek retailer (take a test ride while youre there!) or drop us a line.

    And since you asked: its a quail.

    Crystal Lymon

    Nysa Blue

    Lime Green

    Cyan

    People Eater

    Chi Red

    Platinum

    White

    Trek Gold

    Radioactive Pink

  • 10 4

    29"

    REMEdy 9 29 Nysa Blue/Rhymes with Orange fRaME Alpha Platinum Aluminum, G2 Geometry, 140mm SuSPENSiON

    RockShox Pike RC, 140mm; Fox Performance Series Float DRCV, RE:aktiv REaR dERaillEuR SRAM X1, Type 2 CRaNK SRAM X1

    1400 X-Sync WhEElS SRAM Roam 30

    REMEdy 9.8 29 Carbon Smoke/Viper Red fRaME OCLV Mountain Carbon w/alloy chainstay, G2 Geometry, 140mm

    SuSPENSiON RockShox Pike RC, 140mm; Fox Performance Series Float DRCV, RE:aktiv REaR dERaillEuR SRAM X1, Type 2

    CRaNK SRAM X1 1400 X-Sync WhEElS SRAM Roam 30

    JHK getting the goods in Chilcotins, British Columbia, 2013

  • 10 5

    27.5"

    R

    REMEdy 8 27.5 Starry Night Black/Trek Cyan fRaME Alpha Platinum Aluminum, 140mm SuSPENSiON Fox Evolution Series

    34 Float, 140mm; Fox Evolution Series Float DRCV REaR dERaillEuR Shimano Deore XT Shadow Plus CRaNK SRAM S1010

    WhEElS Bontrager Duster Elite TLR

    REMEdy 9.8 27.5 Carbon Smoke/Viper Red fRaME OCLV Mountain Carbon w/alloy chainstay, 140mm SuSPENSiON Fox

    Performance Series 34 Float, 140mm; Fox Performance Series Float DRCV, RE:aktiv REaR dERaillEuR Shimano Deore XT

    Shadow Plus CRaNK Shimano Deore XT WhEElS Bontrager Rhythm Comp TLR

    R E M E dy Remedy is the mountain bikers mountain bike. Choose 27.5 or 29er wheels to conquer the trail your way, on a

    bike that scores tens for capability and versatility. Want to push

    harder? Want more travel? Ready to graduate up? Remedy is

    your full suspension express ride to the next level.

  • X X X lE ROa d Visibility Yellow

    X X X ROa d Black

    R Xl ROa d White

    C l aS S i q u E Black

    X X X ROa d White

    R Xl ROa d Black

    X X X ROa d Red

  • S1

    S h O E S When youre naming something that goes on peoples feet,

    you could do worse than the SEO-

    friendly XXX. Triple X is the shoe of

    choice for Trek Factory Racing, and

    the pinnacle of a shoe line that gives

    your feet exactly what they desire

    with Bontragers great-fitting inForm

    last. Available in a range of models

    and colors, from classic to highly

    visible. The only place your feet are

    more comfortable are in someone

    elses hands.

  • R Xl MtB R aC E S h O P l i M i tE d Electric Salmon

    X X X MtB Red

    R hy th M MtB Black/Volt

    R Xl MtB Black

    X X X MtB Black X X X MtB White/Volt

    R l MtB Red

  • S2

    SilquE SSl Crystal White/Volt Green/Aloe Green Fade fRaME 600 Series OCLV

    Carbon, IsoSpeed fORK Trek full carbon road REaR dERaillEuR Shimano Ultegra

    Di2 CRaNK Shimano Ultegra WhEElS Bontrager Race X Lite TLR

    SilquE SlX Seeglass Blue Ink/Crystal White/Trek Cyan fRaME 600 Series OCLV

    Carbon, IsoSpeed fORK Trek full carbon road REaR dERaillEuR Shimano Ultegra

    CRaNK Shimano Ultegra WhEElS Bontrager Race TLR

    SilquE Sl Matte Trek Black/Flamingo Pink fRaME 400 Series OCLV Carbon,

    IsoSpeed fORK Trek carbon road REaR dERaillEuR Shimano Ultegra CRaNK

    Shimano Ultegra WhEElS Bontrager Race TLR

    S i lq u E True story: we shipped an unlabeled prototype Silque to a high-end Trek retailer to

    assemble for a test session. He took it for a ride

    and promptly declared it the best Trek road bike

    ever. High praise for someone outside the target

    audience. Silque was designed as a silky smooth,

    super-fast road platform perfectly suited to

    the average female rider. The result is a lighter,

    quicker platform for lighter riders, regardless of

    gender. Great legs arent included, but they are a

    natural outcome.

  • 111

  • 112

  • 113

    S3

    SPEEd CONCEPt 7.0 Trek White/Trek Black fRaME 500 Series

    OCLV Carbon, KVF tube shape fORK SC full foil carbon

    REaR dERaillEuR Shimano 105 CRaNK Shimano RS500

    WhEElS Bontrager alloy hubs, Bontrager TLR rims

    SPEEd CONCEPt 9.9 Matte Trek Black/Gloss Trek Black fRaME

    600 Series OCLV Carbon, KVF tube shape fORK SC full foil carbon

    REaR dERaillEuR Shimano Dura-Ace Di2 CRaNK Shimano

    Dura-Ace WhEElS Bontrager Aeolus 5 D3

    S P E E d C O N C E P t Hi. Im Ben, the guy who manages Trek road and triathlon products,

    including Speed Concept. I may be biased, but I believe without a doubt

    that Speed Concept is the fastest triathlon bike on the planet. If youre

    not convinced, or have a question about the bike, drop me a line at

    [email protected].

  • 114

    S4

    SlaSh 8 27.5 Matte Dnister Black/Bright Silver fRaME Alpha Platinum Aluminum,

    160mm SuSPENSiON RockShox Pike RC, 130/160mm; RockShox Monarch Plus R

    DebonAir REaR dERaillEuR Shimano Deore XT Shadow Plus CRaNK Race Face

    Ride WhEElS Bontrager Duster Elite TLR

    SlaSh 9.8 27.5 Phantom Carbon/Volt Green fRaME OCLV Mountain Carbon w/

    alloy chainstay, 160mm SuSPENSiON RockShox Pike RC, 130/160mm; RockShox

    Monarch Plus RC3 DebonAir REaR dERaillEuR SRAM X1, Type 2 CRaNK SRAM

    X1 1400 X-Sync WhEElS Bontrager Maverick Pro TLR

    S l aS h Remedys rowdy, enduro-ready cousin is built to tackle big trails. As Pinkbikes

    Mike Levy put it, "finding yourself under-biked

    and on a burly trail can be a scary proposition,

    and there certainly arent many trails around

    where that would happen if you were on the

    Slash. To confirm the point, Decline Magazine

    named it Bike of the Year.

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    S5

    dOWNhillPaRK

    a l P h a B i K E S

    S E S S i O N Modern theoretical physics holds that the speed of gravity is a constant 9.8 m/s2. Apparently, theoretical physicists dont get rad. If they did, they

    would know that Session, with more Downhill World Cup podiums than any other bike

    in the world, might be accelerating a little faster. Now available in both DH and Park

    versionsbecause some go down, and others light it up.

    SESSiON 9.9 dh 27.5 Viper Red fRaME OCLV Mountain Carbon, 210mm SuSPENSiON Fox Factory Series 40 FIT RC2,

    203mm; Fox VAN RC4 REaR dERaillEuR Shimano Saint Shadow Plus CRaNK Shimano Saint WhEElS DT Swiss FR1950

    Gravity Classic

    SESSiON 8 PaRK 26 Volt Green/Trek Black/Catalyst Orange fRaME Alpha Platinum Aluminum, 190mm SuSPENSiON

    RockShox Boxxer Race, 200mm; RockShox Kage RC REaR dERaillEuR SRAM X9, Type 2 CRaNK Truvativ Descendant DH

    WhEElS DT Swiss FR2150

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    S6

    S u P E R f ly We have a lot of Superfly models, which means fast comes in a lot of options. With Treks Smart Wheel

    Size, we equip each frame size with the largest wheels that fit,

    as bigger wheels roll faster and maintain momentum better.

    Superfly is a no-excuses race machine in carbon, aluminum,

    hardtail or full suspension, and the only bike allowed under the

    Trek Factory Racing team tent.

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    SuPERfly fS 8 Black Titanite/Trek Cyan fRaME Alpha Platinum Aluminum,

    G2 Geometry, 100mm SuSPENSiON Fox Evolution Series 32 Float, 100mm; Fox

    Evolution Series Float REaR dERaillEuR Shimano Deore XT Shadow Plus CRaNK

    Shimano SLX WhEElS Bontrager Mustang Elite TLR

    SuPERfly fS 9.8 Sl Carbon Smoke/Rhymes with Orange fRaME OCLV Mountain

    Carbon w/alloy chainstay, G2 Geometry, 100mm SuSPENSiON Fox Performance

    Series 32 Float, 100mm; Fox Performance Series Float REaR dERaillEuR SRAM

    X01 Carbon, Type 2 CRaNK SRAM X1 1400 X-Sync WhEElS DT Swiss X1700

    SuPERfly fS 9.7 Sl Matte Dnister Black/Crystal White fRaME OCLV Mountain

    Carbon w/alloy stays, G2 Geometry, 100mm SuSPENSiON Fox Evolution Series 32

    Float, 100mm; Fox Evolution Series Float REaR dERaillEuR Shimano Deore XT

    Shadow Plus CRaNK Shimano SLX WhEElS Bontrager Mustang Elite TLR

    Sergio Mantecn Gutirrez, 2014 UCI World Cup, Cairns, Australia

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    SuPERfly 9.9 Sl XtR Powder Blue/Viper Red fRaME OCLV Mountain Carbon, G2 Geometry SuSPENSiON Fox Factory Series 32 Float, 100mm REaR dERaillEuR Shimano XTR Shadow Plus CRaNK Shimano XTR WhEElS Bontrager Race X Lite TLR

    SuPERfly 9.6 Carbon Smoke/Volt Green fRaME OCLV Mountain Carbon fRONt SuSPENSiON RockShox Reba RL, 100mm

    REaR dERaillEuR Shimano Deore XT Shadow Plus CRaNK FSA F2000 WhEElS Bontrager sealed hubs, Bontrager Mustang

    Elite TLR rims

    SuPERfly 8 Black Titanite/Trek Cyan fRaME Alpha Platinum Aluminum fRONt

    SuSPENSiON Fox Evolution Series 32 Float, 100mm REaR dERaillEuR Shimano

    Deore XT Shadow Plus CRaNK Shimano SLX WhEElS Bontrager Mustang Elite TLR

    SuPERfly 7 Matte Rhymes with Orange/Gloss Black fRaME Alpha Platinum

    Aluminum fRONt SuSPENSiON RockShox Reba RL, 100mm REaR dERaillEuR

    Shimano Deore XT Shadow Plus CRaNK FSA F2000 WhEElS Bontrager Mustang

    Elite TLR

    SuPERfly 5 Black Titanite fRaME Alpha Platinum Aluminum fRONt

    SuSPENSiON RockShox XC32, 100mm REaR dERaillEuR Shimano Deore XT

    CRaNK Race Face Ride WhEElS Bontrager sealed hubs, Bontrager Mustang Elite

    TLR rims

    SuPERfly 9.8 Xt Matte Trek Cyan/Volt Green fRaME OCLV Mountain Carbon SuSPENSiON RockShox SID RL, 100mm REaR

    dERaillEuR Shimano Deore XT Shadow Plus CRaNK Shimano Deore XT WhEElS Bontrager Mustang Pro TLR

    a l P h a B i K E S

  • S7

    SKyE SlX Matte Black Pearl/Flaming Rose fRaME WSD Alpha Gold Aluminum fRONt SuSPENSiON RockShox XC32, 100mm

    REaR dERaillEuR SRAM X7 CRaNK SRAM S800 WhEElS Formula alloy hubs, Bontrager Mustang Elite TLR rims

    SKyE Sl Crystal White/Volt Green fRaME WSD Alpha Gold Aluminum fRONt SuSPENSiON SR Suntour XCM, 100mm REaR

    dERaillEuR Shimano Altus CRaNK Shimano M371 WhEElS Formula alloy hubs, Bontrager AT-650 rims

    SKyE S Matte Trek Cyan fRaME WSD Alpha Gold Aluminum fRONt SuSPENSiON SR Suntour M-3030, 75mm REaR

    dERaillEuR Shimano Altus CRaNK Shimano M131 WhEElS Formula alloy hubs, Bontrager AT-550 rims

    S K y E Above all else, choose a bike model that fits. That is the one indisputable piece of advice we

    have for you. Which is also a good plug for Skye,

    which features Smart Wheel Size, pairing the wheel

    size to the appropriate corresponding frame size a

    rider requires. This is the best way to make sure a

    bike fits correctly. So it is with Skye, our fit-right,

    trail-ready bike designed to fit women best.

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    ttiCKEt dJ Gloss Trek Black/Matte Trek Black fRaME Alpha Platinum Aluminum

    fRONt SuSPENSiON RockShox Argyle RCT, 100mm CRaNK Race Face Chester

    WhEElS Alloy sealed hubs, Sun Ringle Inferno31 rims

    t i C K E t Ticket was designed for riders who get up to get downriders with names like Semenuk, McCaul, Rheeder, R-Dog, and the new

    kid nicknamed Van-STEEZ-bergen. Ticket has been flipped, whipped,

    and tricked in everything from Crankworx to the X-Games. Available in C3

    rider-exclusive editions through Treks Race Shop Limited.

    a l P h a B i K E S

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    W

    a l P h a B i K E S

    u 5 va P O R C Oat U and V all in one. See what we did there? If you think were

    making something of nothing, youre almost

    right. While most paint jobs add hundreds of

    grams to your bike, our U5 Vapor Coat adds

    next to nothinga mere 5 grams of barely-

    there color. Available

    exclusively through

    our Project One

    custom program.

    WO M E N S S P E C i f i C d E S i g N The goal of WSD is to design bikes that on average fit

    women better than menstraight

    out of the box. Those averages for

    women compared to averages for men

    mean lighter rider weight, wider hips,

    narrower shoulders, and a pelvis that

    is less comfortable at more aggressive

    rider angles. So we make WSD bikes

    with womens saddles, narrower bars,

    a slightly higher handlebar position,

    suspension tuned to lighter weights,

    and a frame thats easier to get a leg

    over. It fits most women really well,

    right from the start. Some guys, too,

    and were totally OK with that.

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    X

    X-CaliBER 9 Nysa Blue/Rhymes with Orange fRaME Alpha Gold Aluminum fRONt SuSPENSiON RockSho