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Travis Saunders is a Kansas City based financial advisor. His brand book sets out the problem many have with finances and his vision and mission set about how he helps to rectify the issue and help people succeed with their money.
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THE PROBLEM Many people today have healthy incomes but are only
three or four weeks away from going broke and have
not planned appropriately for a premature death or a
long term disability. People living month to month, in
deep debt and not planning for their future is a disaster
waiting to happen.
FOUR AREAS OF FOCUSFood, clothing and shelter
Managing risk
Debt reduction and savings
Life and investments
Photo: Josh Liba
Photo: Josh Liba
Daily expenses add up
The future is uncertain
Identify your goals
Plan to live di�erently
Personal, down to earth imagery
VISIONGive every client an insurance plan and road
map for their financial future.
MISSIONEquip clients to manage and prioritize their
risks and resources.
KEY COMPETITORSInvestment AdvisingLife Wealth ServiceInsurance Advisors
TARGET AUDIENCEMarried with childrenBoomers (30–60) seeking to progress
KEY PRODUCT OR SERVICEInsurance planningFee-only financial consulting
COMPETITIVE ADVANTAGESpecialized focus100% IndependentProfessional Partnerships
BRAND ESSENCEWealth Management
ATTRIBUTESPersonalCompetentCustomizableChallengingPartnership
VALUESFriendlyConfidentialEncouragingIntegrous
LOGO MARK
The mark can be reproduced in
white, brown or blue and placed
on a contrasting background color
from the same set.
Like a game of chess you have to know where to move your assets. There is a goal in sight and a way to build strategically to get there.
LOGOTYPE
Travis SaundersTravis Saunders should always be printed in upper
and lower case Soho Gothic Pro bold. Like the
logo mark it can be printed in either white, brown
or blue on a background that displays it clearly.
Wealth Management
Wealth Management should always be printed
in upper and lower case Calluna Regular in a
color to contrast Travis Saunders.
freedomSTABILITYabcdefghijklmnopqrstuvwxyz1234567890! @ # $ % < > { } / + , ; : = ^ & * ( ) ?Soho Gothic Pro: encouraging, competent, friendly
resourcesREADYabcdefghijklmno p q r s t u vw x y z1234567890! @ # $ % < > { } / + , ; : = ^ & * ( ) ?Calluna: confidential, challenging, integrous
FONTS
COLORS
BrownC 55 M 8 Y 12 K 0R 107 G 189 B 213WEB #6BBDD5
Blue C 26 M 54 Y 100 K 85R 55 G 30 B 0WEB #371E00
Contemporary, personal, professional
PATTERN / STYLE
Customizable, challenging, competent
BUSINESS CARD
Wealth Management
cell: (913) 709-7870o�[email protected]
o�ce: (913) 945-1153www.travis-saunders.com
WEB SITE
