Translation, Localization & Globalization

Zhu XianchaoLan-bridge Group

April 16, 2011

Translation

Purpose–Communication–Understanding–A traditional word since thousands years

ago.

Localization

Why localization–“入乡随俗”–When in Rome do as Romans do

Localization

What is localization–Do you like hot pot?–Are you localized, the food, the weather,

the people here, etc?–More than translation, not only language

issues, but also physical, cultural, technical related.

–It is a new word.

Localization-examples

Food: McDonalds – Adapted to different markets

Automotive: Audi A6 L Vs. Audi A6– Cultural background

Time-zone & Measurement– Beijing Time vs. London Time, – km vs. mile, kg vs. pound– Technical related

An In-depth Example - McDonalds

CHINA

An In-depth Example - McDonalds

INDIA

An In-depth Example - McDonalds

ARABIA

Globalization

Why globalization,–It is a small world–It is a world standing on the internet

Globalization

What is globalization,–“走出去”–Going abroad, going international–It is a old word, since thousands years

ago, the Netherlands, Great Britain, Spain, and the Americans.

–It is also a new word,

50 years ' time-span

1978-2000– China and the rest of the world– Import more technology and ideas– Localized into China, one-direction

2000-2010– Two-way, two-direction

2010-2020, 2030, now China– Multi-way, multi-direction, the rest of the world.

HSBC

?

HSBC

Localization & Globalizationtwo words,

one meaning

Translationis the Language-bridge for

Localization & Globalization