TRAINING IN FRANCHISING

WHAT IS FRANCHISING?

Franchising is the practice of using another person's business model, to grant independent operator the right to distribute its products, techniques, and trademarks for a percentage of gross monthly sales.

About NexCen Brands, Inc.

NexCen Brands, Inc. is a strategic brand management company with a focus on franchising. It owns a portfolio of franchise brands that includes two (2) retail franchises:

- The Athlete’s Foot - Shoebox New York

as well as five (5) quick service restaurant (QSR) franchises- Great American Cookies- MaggieMoo’s- Marble Slab Creamery- Pretzel Maker (Pretzel Time; Merger)

The brands are managed by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands.

THE EXPERIENCE AND EXPERTISEIN TRAINING FRANCHISING

Segment: Athletic footwear and accessories

Established: 1971a.k.a.: World’s first and largest franchisor of athletic footwear storesTotal stores: 600+ in over 40 countriesFirst International presence: 1978 (Australia)Advantages: Slick new store designs, relationship with vendors community.Average Footprint: 1200-2100 sq feet preferred

100-175 m²

www.theathletesfoot.com

Segment: High-end women’s shoes, handbags and accessories

Established: 1954A.K.A.: New York’s top multi-branded women’s retailer for luxury and designer footwear, handbags and accessories Total stores: 16First International presence: 2008 (Vietnam)New International Development: South Korea, Vietnam, Kuwait , Aruba and Angola (Coming soon)Advantages: exceptional product offering, preferable margins on specific collection, personalized customer experience and trendy new store designAverage Footprint: 1200 – 1600 sq feet preferred

100-130 m²

http://www.shoeboxny.com

Segment: Super Premium Ice Cream

Established: 1983A.k.a. : The freshest Ice Cream on earth! Total stores: 388First International presence: 2003 (Canada)New International Development: Mexico, Lebanon, Bahrain, Oman, the United Kingdom and SingaporeAdvantages: Create the guest’s very own, one-of-a-kind dessert, ice cream made on location, innovator of the frozen slab technique allowing to be a memorable highly interactive ice cream making experience.Average Store Size: 800 to 1400 sq feet preferred

60-120 m² www.marbleslab.com

Segment: Super premium ice cream

Established: 1989A.k.a.: The best ice cream in America!Total stores: 173New International Development: United Kingdom and AngolaAdvantages: known as the innovator of the world’s first ice cream cupcake, consistently awarded “blue ribbons” in America by The National Ice Cream Retailers Association’s for taste and texture, memorable highly interactive ice cream making experience!Average Store Size: 800 to 1400 sq feet preferred

60-120 m² www.maggiemoos.com

Segment: Premium Cookies and Cookie Cakes

Established: 1977A.k.a.: Home of the Original Cookie CakeTotal stores: 302First International presence: 1979 (Guam)New International Development: Mexico, Canada and BahrainAdvantages: Own the supply-chain. Proprietary mix-in recipes. #1 US Mall based cookie chain. Large active Franchisee network.

Average Size: 600 – 1000 sq preferred 50-90 m²

www.greatamericancookies.com

Pretzelmaker® - Pretzelmaker and Pretzel Time introduced their famous soft pretzel in 1991 and have grown to become leaders in the soft pretzel category, specializing in offering steaming hot, fresh-baked, fresh twisted pretzels, pretzel dogs, freshly squeezed lemonade, and cold beverages all over the world. Pretzel Time operates over 190 stores located in 30 states and five internationallocations. Pretzelmaker stores can be found in over 190 locations in 33 states and two countries.

Segment: Premium soft pretzels and snacks

Average Size: 500-1000 sq feet preferred 40-90 m²

www.pretzelmaker.com

Nexcen Franchise Managementhouse of

NexCen Service Wheel

NexCen “U” training models

QSR Training timeline

Retail Training timeline

Training in re-selling

NexCen guaranty

Definition: A continuing relationship in which a franchisor provides a licensed privilege to the franchisee to do business and offers assistance in organizing, training, merchandising, marketing and managing in return for a monetary consideration.