Trademark Policy: Pike Place Market

By Deni ProtoUniversity of Washington

Bothell

Outline• Situational Analysis• What is a Trademark?• Purpose of Granting Licenses• Issuance of License• Standards and Regulations• Examples of Unauthorized Use• Alternatives and Future Plans

Pike Place Market: Then and Now

What Is A Trademark?• Trademark is “a unique sign, design or expression which identifies

products or services of a particular source from those of others.” • Trademarks can be in the form of a picture, symbol, name, signature, word,

letter, shapes, number, sound, etc. (Nike, Coca-Cola, Starbucks, etc.). • Any form of unauthorized usage is called infringement, and the owners

have the right to take legal action against this type of usage.• Trademarks are in the ownership of a business or individuals, however,

they can be used from other parties through their licensing process.• Licensor has the ownership of the trademarks and licensee is authorized to

use the trademark for a period of time.

Trademarks of Pike Place Market

• Pike Place Market Preservation and Development Authority (PDA) is the owner of all rights, title, and interest in certain trademarks which graphically represent the Pike Place Market. These trademarks are:

• PDA licenses other parties to use these trademarks for uses that will enhance the image of the Pike Place Market.

Purpose of Granting Licenses• To enhance the image of the Pike Place Market • To cultivate shoppers and promote retail sales for

Pike Place Market merchants• To increase the public appreciation of the

traditional character, purposes, and products of the Market.

Issuance of License and Licensing Agreement

• The proposed licensed use is consistent with all the primary purposes listed in the slide before. 

• Does not create confusion in the mind of the consumer.• The licensing partners or “licensee” must agree to use the

trademark only in a way that will reflect positively on the Pike Place Market.

• The PDA can enforce against the infringing on its trademark rights to stop the unauthorized use in order to protect its trademark rights and the integrity of its business.

Standards and RegulationsAll licensed products must be consistent with the high standards established for Permitted Arts and Crafts: • The licensee must be closely involved with the design of each article.• The licensee must be closely involved with the production of each

article.• Food products considered for licensing will be those developed by

Pike Place Market tenants who produce unique products with their own recipe.

• The majority of the licensed product must be derived from original artwork, design or craftsmanship.

Examples of Licensed Products

Alternatives and Future Plans• The PDA should be open for licensing of other businesses

outside the Market, which can prove that they can promote the Pike Place Market and its merchants.

• The PDA should collaborate with businesses that use the Market’s products and promote healthy living.

• PDA should be open to working with corporations, which in return will donate funds for the social services in the Market.

Alternatives and Future Plans• The PDA should be open for licensing of other businesses

outside the Market, which can prove that they can promote the Pike Place Market and its merchants.

• The PDA should collaborate with businesses that use the Market’s products and promote healthy living.

• PDA should be open to working with corporations, which in return will donate funds for the social services in the Market.

THANK YOU