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Trade Shows & Events Professional Portfolio Stephen Shiner, MBA 2012

Trade Shows and Events Portfolio

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Trade Shows & Events Professional Portfolio

Stephen Shiner, MBA2012

Trade ShowsYazaki North America

2004 - 2009

EVS 23Anaheim, CA

20 x 20 Worked directly with exhibit company to make this booth a reality by phone and email communication through completion of project

Responsible for booth layout and content

Handled all Product Communications inside booth and products

Assisted in final build at exhibit house before first installation at show

World CongressDetroit, MI

50 x 50 Automobile used in booth to showcase company being first Tier One automotive supplier in the world

Buggy used as visual aid to showcase breadth of product

Used live plants, shrubs and flowers brought in from nursery to showcase our hybrid technology

Had live pond and waterfall

Entire booth creation, design, and layout completed in-house.

ConvergenceDetroit, MI

50 x 50 Created a Road and incorporated buggies as “automobiles” showcasing breadth of products in real-time

All marketing communications for the show created in-house

Design and look-and-feel for show created in-house

World CongressDetroit, MI

20 x 20 Rented booth properties from an exhibit house as part of a rent to buy program

All product photos taken in-house and used for exhibit

Design and look-and-feel completed in-house

All graphics completed in-house

Showcased booth with NO product properties – used all photos

Communicated messaging about our company and its people and products

World CongressDetroit, MI

20 x 20 Built on VERY limited budget

All construction completed in-house

Landed $6M contract based solely on aesthetics

All design and look-and-feel completed in-house

All wiring for instrumentation completed in-house

Graphic communications in-house

Property LayoutSAE 2004

Special EventsYazaki North America

2004 - 2009

NAIAS 2007Detroit, MISupplier Days Represented four continents - food was catered to a specific country

All props were purchased for event

Graphics were 16ft x 30ft

Guests could eat at the layouts

Products were in the suite

Catering with beverage service

Attendance 350 – 2 Day Event

NAIAS 2006Detroit, MISupplier Days Plexiglas frames with large photos of actual employees around the world were used to showcase our international presence

Products were NOT used at this event but were displayed in large format photos all taken in-house

Event catered to top level executives from the automotive markets

Catering - food and beverages

Attendance 250 – 2 Day Event

Yazaki Gala DinnerHenry Ford EstateDearborn, MI2006 Live band

200+ in attendance

On the Henry Ford Estate

Full Dinner, beverages and awards

Dancing

Video presentation

Hotel arrangements at Dearborn Inn

Transportation provided and arranged

NAIAS 2009Detroit, MISupplier DaysWelcome Guests!

NAIAS 2009Detroit, MISupplier Days Product displays

All built in-house

Used real plants and foliage

Rubber mulch laid on floor

Imitation recyclable rocks

$20K budget

Full catering and beverages

Attendance 400 – 2 Day Event

All graphics in-house

NAIAS 2009Detroit, MISupplier Days Graphic elements were all created in-house

Over 100 separate graphic elements were created

Over 100 plants, 50 shrubs and 20 Christmas trees were brought in from winter

6 tons of rubber mulch used

Ceiling graphics were used to represent the sky

Recyclable imitation rocks

Room 110 ft x 80ft

PhotographyYazaki North America

2004 - 2009

Corporate PhotographyYazaki North America

Product PhotographyYazaki North America

Stephen R. Shiner`at-a-glance`

MBA - ManagementCleary University

Bachelor of Science – Public RelationsEastern Michigan University

Bachelor of Science – Organizational CommunicationEastern Michigan University

Certified Trade Show Marketer – CandidateNorthern Illinois University

Stephen R. Shiner`at-a-glance`

American Marketing Association MemberBoard of Directors – Detroit, MI Chapter

Public Relations Society of America Member

Competitive Intelligence Society of America Member

Cleary University Alumni Association

Eastern Michigan University Alumni Association

Phi Sigma Pi Honors Fraternity Alumni Association