TR U NITY NETWORKS CONFIDENTIAL TR U NITY NETWORKS OVERVIEW

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Slide 1Headquarters:
Earth Portal Launch in 2007
Public Beta in 2008
Platform hosts over 500 websites and 15,000 topic “spaces.”
Summer of 2008, The Utah State Democratic Party – 28 county parties and 16 caucuses for a total of 35 websites
TrUnity incorporated in 2009
Pre-Incorporation 24M from Foundations, NPO’s and Angels
TRUNITY NETWORKS
Management Team
• Terry B. Anderton – Chairman and CEO – 20+ Years executive leadership positions at NitroSecurity (Founder and CEO), Vynamic (Founder & CEO) Network Associates/McAfee (Global Enterprise Director), and Cabletron Systems (Director of Global Sales).
• Dr. Joakim Lindblom – President & COO – 20+ Years experience in emerging technologies at Digital Universe Foundation (GM), Nokia (Global R&D Managment), NASA UHRXS Space Station Project (Chief Scientist). Ph.D. in Astrophysics at Stanford University, B.S. in Physics with honors - Caltech.
• Cliff Lyon, VP of Business Development – 25+ years experience in technology, application and business developmen, Fidelity, Gillette, Dunn and Bradstreet, Reebok and others. Since 2004, Cliff has established several of the most highly trafficked issue blogs in the world.
• Dr. Bernard Haisch, Chief Scientist – 30+ Years of Scientific R&D and authored or co-authored over 130 scientific publications, principal investigator on numerous NASA research projects, ditor for the Astrophysical Journal, scientist at Lockheed Martin Solar and Astrophysics Laboratory, Ph.D. University of Wisconsin in Madison
• Joseph Firmage, Strategic Consultant – Is a well known innovator and visionary having, Chairman, and CEO of USWeb Corporation, VP of Strategy for Novell, 1998 winner of Silicon Valley’s “Young Entrepreneur of the Year” award from Ernst & Young.
TRUNITY NETWORKS
expertsteward hub portals
Pedigree of excellence
The Creation of a “Trusted” Digital Universe
Advertisingfree, qualitycontent oriented Web portals
In 2002, experts at over 100 leading universities, government agencies, nonprofit institutions and select corporations in 16 countries began working contributing advice, content or otherwise agreed to work on the Digital Universe.
Over 1300 scientist in 50 countries and over 60 major NGO’s are active contributors.
Led by members of the Digital Universe Foundation including Peter Saundry with the National Council for Science and The Environment (NCSE)
The Digital Universe:
Communities of experts building trusted portals to knowledge – Quality First
Empowering the public to learn, share, interact, form communities around subjects
Supporting the transitions from knowledge to understanding to wisdom to action
Intuitive navigation - the Digital Universe directory
Provides the semantic “backbone” and master directory for the Trunity Web Platform
The Digital Universe Foundation:
Is a 501(c)(3) non-profit.
Is a collaboration of experts and scholars from around the world.
Provides a distributed governance model, giving expert coalitions wide latitude in setting policies appropriate to their own domains.
Evangelizes Digital Universe mission, seeds coalitions and catalyzes new content development
Helps evolve platform and serves as a service resource center for expert coalitions.
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Digital Universe Distributes Knowledge to Social Publishers
Digital Universe offers new class of person/website to website/interestcentered social publishing, one whose hubs are primarily topics and organizations instead of people.
Publically-funded research must be distributed to the public.
Initiates Communities that are:
Grounded with trusted content
Linked and shared to disseminate content
TRUNITY NETWORKS
What is Social Publishing?
Wiki pattern: several people jointly editing a document or group of documents
Forum pattern: a structured discussion about an idea or document
Blog pattern: a person publishing personal opinions and observations on a regular basis
Article pattern: a writer and editor moving an article or story through an approval chain
Custom content pattern: a custom content type like an event, a press release, a conference session, etc that is created and published.
Social networking pattern: people publishing personal profiles, creating and maintaining their digital social graph, and interacting within their network
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Wikipedia [limits]
Facebook – [limits]
Myspace – [limits]
LinkedIn – [limits]
TRUNITY NETWORKS
Content management system
Instant Visibility for Content Based on Association
Users select up to 3 categories per portal or web site
Placing the portal in the community branches of these selections
Users may add content from Digital Universe sites
Unlike a Google search or Facebook page, users navigate “topics” to locate pages of interest – in the same manner as searching in a library.
TRUNITY NETWORKS
Climate
Change
Phone book-type of searching
TRUNITY NETWORKS
[outline advertising models that leverage user content to generate self-serving revenue
Google
Yahoo
Sharing Revenue With Social Publishing Community
Revenue sharing to build, control, and market via their own social publishing
receive 25% of net revenue from advertising on their members’ sites and member subscription revenue.
25% of net revenue is donated to the Digital Universe Foundation
TRUNITY NETWORKS
% of members who subscribe .05%, or 5,000
Average annual net per subscriber Approx. $80
% of members who use freely at least once a week (10/pv/visit) 10%, or 100,000
Average annual gross margin per free user $4.00/cpm Approx. $2.00
Total Available Net Revenue For Distribution: $600,000
Annual incremental revenue to SCUBA Divers Worldwide $150,000
Annual incremental revenue to Digital Universe experts building content $150,000
Annual incremental net to TrUnity $300,000
TRUNITY NETWORKS