TIM

ELY

& A

CCURATE COMMUNICATION

S

PT MRPUBLIC RELATIONS | DIGITAL MEDIA | EVENT MANAGEMENT | CREATIVE STUFF!

DELIVER MESSAGES THE WAY YOUR AUDIENCE

WILL UNDERSTAND.

think.

YOUR IDEA MAYCHANGE THE WORLD,

“A business, like an automobile, has to be driven, in order to get results.” B.C. FORBES

BUILDING A FOUNDATIONTHAT GROWS YOUR BUSINESS

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TIMEPIECE PUBLIC RELATIONS & MARKETING

SCOTT’S LETTERScott explains why TPRM and your

company are a perfect match

THE STORY OF TIMEPIECE PRFrom a one-man show to a boutique

agency that’s achieved success around the world

FINE, FINER, FINESTMeet the TPRM team and learn why

each member is critical to your success

EVEN NATURE LOVES OUR APPROACH There are a few branches of PR that we

believe are critical to your success

EASY STREETWe love what happens when our talented PR skills collide with our

creative genius; here are some samples

PR: THE ART OF STORYTELLINGYour company’s future will largely

depend on how you develop your story

THE RESULTS ARE IN!We do what we say; and here are just a

few results to show it

DISCLAIMERA necessary evil we always include

SOMETHING THEY SAIDRead what our clients like about us

YOUR QUESTIONS - OUR ANSWERSHere are the answers you’ve been

looking for from TPRM

MEASURING PR SUCCESSEverybody’s trying to answer the age old

question of just how valuable PR is

YOUR PR INVESTMENTAn effective PR campaign is an

investment of your time and dollars

TimePiece Dallas 16479 N. Dallas PkwySuite 315Addison, Texas 75001

WEBSITEwww.TPRM.com

FRONT DESK: (214) 520-3430

FAX:(972) 763-0408

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SCOTT BLACKPresident(214) 520-3430 x.303SBlack@TPRM.com

AARON COOKVice President(214) 520-3430 x.306ACook@TPRM.com

We create adaptable and scalable PR and marketing campaigns that will help you reach your business goals

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12WEBSITES LAUNCHEDThere’s a number of things we do very well - designing

websites is one of them

“Building a site with TPRM was a great experience!”

- Jelena S

642 Blog Posts1 in 5THE ODDS ARE IN YOUR FAVOR

Number of clients who haveengaged a PR firm before

achieving success with TPRM

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Thank you for considering TimePiece PR & Marketing (TPRM) to support your marketing efforts.

As you may know, our team has extensive experience and success promoting our clients in multiple industries and markets across the country.

There are several key reasons why our team is a perfect match for your success:

• First, we offer deep experience in a wide variety of markets that is at your full disposal for planning and executing successful marketing and PR campaigns.

• Second, we already work closely with journalists on a national scale including those at major U.S. newspapers, magazines, blogs and broadcast outlets.

• Third, we know how to integrate social media initiatives that include online article placements, web-based promotions, smartphone apps, digital video production and editorial content for Facebook, Twitter, blogs, etc.

• Fourth, we have a knack for transforming creative ideas into works of art that grab a hold on your audience.

Finally, we’re as passionate about marketing as you are about your business. I’m confident you will not find a better equipped PR and marketing agency who better understands your target market and can help you increase the visibility of your company.

Please feel free to email or call me at (214) 520-3430 ext. 303 to talk about this proposal. I look forward to the discussion!

Best regards,

PresidentTimePiece PR & Marketing

SCOTT’S LETTER

A Perfect Matchfor Your Success

A FEW BYTES OF INFORMATION

60% of consumers say the integration of social media makes them more likely to share a product or service.

Social media generates almost double the marketing leads of tradeshows, telemarketing, direct mail, or PPC.

More than 23% of marketers are investing in blogging and social media.

“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” -Definition by PRSA

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20 % of visitors will read the text on a page, while 80 % of them will watch a video with the exact same content.

If a post is longer than 1,500 words, it gets 68.1% more tweets and 22.6% more Facebook likes on average.

TIMEPIECE PR & MARKETING OVERVIEWTimePiece PR & Marketing (TPRM) helps organizations shape public opinion using a dynamic, multi-media approach. By leveraging emerging media and traditional strategies, our clients are able to connect with customers, generate positive exposure, diffuse opposition and prevent potential issues.

The TimePiece StoryTOP EXPERTS. DEFINITIVE RESULTS

SScott Black is your classic triple threat when it comes to PR: He’s tenacious, he’s forward-thinking, he’s a leader. So when he set off to start his own PR agency in 1997, he began as most entrepreneurs do - as a one man show, in a single office with a computer and some genius ideas.

Scott christened his new company TimePiece PR & Marketing (affectionately truncated to TPRM) because he believed in accurate and timely communication that connected emotionally with people. And he didn’t believe that a company that carried only his name would give enough credit to the efforts and talent of the team he would soon begin to build.

Over the years, Scott’s remained true to his founding principles and has been an early proponent of integrated, digital marketing. He’s embraced new technology as fast as it’s developed. And his belief in an integrated marketing program, which leveraged all the latest tools to connect emotionally, has been at the core of TPRM’s success.

Today, TPRM is comprised of a savvy team of PR, digital media and creative professionals who work with clients around the world who appreciate the simplicity, effectiveness and efficiency of TPRM’s story-based, emotionally-charged approach.

While the tools of the trade may change, the philosophy stays the same. Proven every day across every demographic and location, TPRM continues to change the way people do business.

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FINE. FINER. FINEST / OUR TEAM

AARON COOKVice President

Aaron brings over a decade of PR, digital and creative experience to TPRM. With a background that includes in-house marketing, as well as agency experience, he understands both sides of client relationships. Aaron is an avid triathlete, competing in 70.3 and 140.6 Ironman triathlons.

Leslie BrinsonOffice Manager

Leslie has been with TPRM since 2006. She is the first person you will speak with when you call the office. Leslie keeps the office running and orderly even in the busiest of times. When she is not in the office, she enjoys spending time with her husband, her growing family and her dog Mocha.

Taylor NelsonAccount & Content Specialist

Taylor is a dedicated worker with a creative eye. He is the point of contact for research, content creation and new ideas. Taylor’s chosen superpower is flight, evident in the fact he’s a freelance aerial drone photographer. His aim is to integrate this passions and interests into a lifelong career.

Jessica WilderAccount Executive

Jessica is a reporter from Oklahoma. Her background as a writer, editor and TV reporter make her the most recent TPRM member. Jessica’s language skills combined with her personality make her the life of the office. When she’s not in the office, she enjoys her time with her family, boyfriend and her new puppy.

Blakeley ThressAccount Executive

Blakeley is a car enthusiast and avid traveler, making her a great addition to the team. Her background is in media relations with the Texas Motor Speedway and the Chip Ganassi Racing Teams. She knows the in’s and out’s of the racing world and also knows how to drive a manual.

BILL NEALE Marketing Advisor

Bill is one of the most respected Advertising and Communications minds in the United States. He has served in executive roles at various agencies including Tracey-Locke, and contributes more than fifty years of Advertising leadership and general concept, layout and design experience in a variety of industries and market sectors to TPRM.

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Even nature loves our approachNot to get all philosophical, but marketing really is like a tree. You see, there are 4 branches of marketing that you need - and we provide - to grow your business.

We like to think of ourselves as digitally organic. Confused? Don’t be. It’s just a way of saying we can provide you with growth-based PR, event, creative and digital media solutions that penetrate your core markets, increase your visibility and grow your business.

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CREATIVE IDEAS / TIMEPIECE STYLE

EASY STREET“EASY” ISN’T EXACTLY WHAT EVERYONE MIGHT CALL THE PROCESS OF DEVELOPING CREATIVE MARKETINGCreative is a hard field to plow sometimes. That’s probably because it’s so subjective and everyone has an opinion of what “looks” good. Fortunately, we’ve learned how to carefully navigate the minefield that comes with picking a color, a font or a website design. In fact, we approach our creative the same way we do our PR. What story are you trying to tell? And how will that story best be communicated?

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1. TEXAS TWISTER PHOTOThis photo was taken by our very own Creative AE and was named one of the top 10 photos of 2012 by TIME Magazine.

2. RANCH AT DOVE TREE WEBSITEWe were fortunate to develop a site for a worthy cause...to help young women struggling with eating disorders.

3. MIX TELEMATICS VAN WRAPTPRM designed this van wrap for MiX Telematics to support the company’s new go-to-client service initiative

4. FSA TRI-FOLD BROCHUREIt’s not exactly “sexy”, but sometime functional will do the trick...especially when you’re in the energy business.

5. PURE DELITE CUPCAKESDeveloping the brand fora guilt-free cupcakerywas a pretty sweet deal for TPRM.

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Public Relations Historians, authors and poets have been drawing us in to their literary

worlds for countless centuries. They’ve captured our attention. Taught us lessons. Encouraged us to believe. And most importantly, they’ve led us to act.

The art of storytelling is as powerful today as it was centuries ago. This is especially important for organizations now. Because a company that fails to communicate in a way that inspires their customers to believe in their product or service cannot grow in today’s market.

To help illustrate., a recent survey conducted by Ad-ology showed that 74% of small businesses are now utilizing more content in their marketing. In fact, they’re changing their budgets and allocating more dollars on content development than social media advertising. Because, it really doesn’t matter how many people LIKE or FOLLOW you, if you don’t give them something to believe in.

Public Relations is the art of storytelling today. TPRM will help you write your story, find your focus and shape your company’s future.

PUBLIC RELATIONS IS THE MODERN VERSION OF STORYTELLING

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PRINTFortune

CNN Money

TIME Magazine

Yahoo! Autos

LA Times

The Robb Report

WaterWorld

AutoWeek

The Dallas Morning News

ONLINEMSN Online

GizMag

NBCNews Online

Dallas Business Journal

Car & Driver

DallasNews.com

BROADCASTABC News

NBC News

KDFW News, Dallas

CBS News

FOX News

MTV

PR/Results

• August 2014 | The Automotive Fine Arts Society

• June 2014 | Shelby American

• November 2014 | Datamatic

• December 2014 | Barrett-Jackson Auction Company

• January 2015 | Barrett-Jackson Auctions

• January 2015 | Milton Verret

• January 2015 | Barrett-Jackson Auctions

• January 2015 | Milton Verrett

• December 2014 | Ford Motor Company

• November 2014 | EcoMotive USA

• November 2014 | Vantage Mobility International

• January 2014 | Commemorative Air Force

• January 2014 | Barrett-Jackson Auctions

• January 2015 | Barrett-Jackson Auctions

• November 2014 | Vantage Mobility International

• October 2014 | Commemorative Air Force

• August 2014 | Ford Formula Drift

• June 2014 | Carlisle Ford Nationals

• January 2013 | Innovation 360

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• November 2014 | Shelby American

• June 2014 | Ford Formula Drift

DISCLAIMER

This Proposal is prepared by TimePiece Public Relations & Marketing (TPRM) is for the exclusive use of the client prospect in connection with the proposed marketing communications campaign. Distribution or disclosure of this Proposal, whether in part or in whole, to any temporary, part-time, full-time or third party employee or associate, other than the authorized Recipient of this document is strictly prohibited.

This document is made available for information purposes only to the client prospect, who has expressed an interest in how TimePiece Public Relations may provide marketing communications services for its ongoing event planning, publicity and marketing collateral efforts.

This information (references to which and to any information contained herein shall be deemed to include any information, whether or not in writing, supplied in connection herewith or in connection with any further inquiries) is confidential and is made available strictly on the basis of confidentiality. Accordingly, this Proposal must be in complete confidence and, except with the consent of TimePiece Public Relations, must not be copied, disclosed or distributed to any other person or used for any given purpose other than in connection with the Recipient’s proposed hiring of TimePiece Public Relations.

Upon request, the client prospect will promptly return this Proposal, without retaining any copies thereof. In addition, the Recipient shall be deemed to have undertaken not to approach any partner or employee or shareholder of TimePiece Public Relations without written consent.

The information in this Proposal, which does not purport to be comprehensive, has been provided by TimePiece Public Relations, and has not been independently verified. No representation or warranty, express or implied, is or will be given by TimePiece Public Relations, its Partners, employees or advisers or any other person as to the accuracy of completeness of this Proposal and, so far as permitted by law and except in the case of fraud by the party concerned, no responsibility or liability is accepted for the accuracy, or sufficiency thereof, or for any errors, omissions or misstatements, negligent or otherwise, relating thereto.

In particular, but without limitation, (subject as aforesaid) no representation or warranty is given as to the achievability or reasonableness of, and no reliance should be placed on, any projections, targets, estimates or forecasts and nothing in this Proposal, is or should be relied on as a promise or representation as to the future. Accordingly, (subject to aforesaid) none of the partners, directors, employees or advisers, nor any other person shall be liable for any direct, indirect or consequential loss or damage suffered by any person as a result of relying on any statement in or omission from the Proposal form and any such liability is expressly disclaimed.

Any prospective TimePiece Public Relations client, so far as permitted by law and except in the case of fraud by the part concerned, is required to acknowledge, in the contract or in any offer made by it for the issued shares of TimePiece Public Relations, that it has not relied upon or been induced to enter into such contract or to make such an offer by any representation or statement contained herein.

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“TPRM has been a tremendous asset for us. They’re team players who have helped us connect with the consumers we need to reach. And best of all, they share our passion for driving business.”

Steve Davis, PresidentBarrett-Jackson Auctions

“Scott Black and his associates have been honest, helpful and professional throughout our relationship. I’m happy to say that the wealth of knowledge his team has offered has been everything we, as a non-profit, needed to accomplish our goal of fulfilling our charitable funding. Their ability to communicate with media and write releases has been tremendous. We felt that a PR firm was needed to promote our event, but TPR&M has been over the top fantastic.”

Jeff Spellens, PresidentDana Point Concours d’Elegance

“Scott is one of the most solid PR guys I have ever known. He’s landed our cars on the front cover of countless magazines and Internet sites and put our little company square in the face of thousands of performance enthusiasts. There’s no doubt that his knowledge of our brand and love of performance drives his passion for his work.”

Carroll Shelby, FounderShelby American

“Scott and his team have provided invaluable social media and event management expertise for our brands. Not only have they secured TV coverage and ride-n-drives with key journalists in our market, but they’ve pushed our blog to the next level with industry-leading news and market updates.”

Sonny Morgan, PartnerLate European

“TPRM’s experience in the automotive market has been a tremendous asset to our company gaining marketshare in North America. Not only have they been able to place editorial in key safety transportation publications, but through their contacts we secured exhibit space at trade shows that were otherwise sold out.”

Brian McCoy, Vice President of Business DevelopmentMiX Telematics North America

“The wheelchair mobility market is a very tough business. We turned to TPRM for real solutions to help our company stand out and overcome challenges in our niche market. And over the past year, they have delivered beyond my expectations. I’ve come to believe in the power of PR and don’t think I’ll ever be without it again.”

Doug Eaton, PresidentVantage Mobility Inc

CLIENT / TESTIMONIALS

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OUR APPROACHTPRMPROPOSAL

Q. What is TPRMs fundamental approach to the changing new media world?Evolving ways to communicate a message has many agencies scrambling to adapt to our fast changing media landscape. But experience has taught us that HOW you communicate, is not nearly as important as WHAT you communicate.

Over the past 15 years, we’ve remained focused on developing client stories that connect emotionally with their customer base. Sometimes it takes some imagination to explain what sets our client apart. But when we dig deep enough, and ask enough questions, the story becomes apparent.

Once we’ve identified and refined a story that is both compelling and actionable, we then start our journey to discover how to best deliver it. And in today’s exciting world of print and digital media, there are tremendously effective options to choose from.

But, there is no “silver bullet” to successfully reel in a customer. Rather, it takes a varied but consistent effort to impact them.

For example, we don’t box ourselves into thinking that social media is the answer for everything, because in fact it’s not. Sometimes a really cool video (like the one Matt Damon just did for Water.org), or a well-planned event (like leveraging a Barrett-Jackson collector car auction), makes more of a lasting impact than a Facebook contest for a free t-shirt.

Our philosophy on new media? Trends come and go. Stories are forever. So we integrate the best options today while always keeping an eye out for the next tool to leverage.

Q. What are the first things we dive into when working with a new client?First and foremost...story development that supports the marketing strategy. In the world of buzz, content is king.

So, we sit down with our clients and ask lots of questions. And once we start to find answers, we develop three core messages that complement the advertising and other marketing programs. These will be used in all of the marketing materials that are distributed or used to communicate with your audience. Next, we’ll identify your objectives. Now that we have your story, what do you want to do with it? Increase awareness? Grow sales? Motivate key influencers? And how can we use your story to achieve these objectives? We’ll develop a PR strategy that has teeth.

1 Questions You HaveHERE ARE SOME ANSWERS TO THE BURNING QUESTIONS MOST NEW CLIENTS ASK US.

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Third, we’ll get tactical. At this stage we’ll begin to identify the specific campaign elements, like which journalists and publications should be on the press list. What will our initial press releases include? What events should you attend or host?

Q. What do you envision as the best outcome of my PR campaign?The best outcome of this project will be a solid foundation for a sustainable PR program that helps a client reach their goals over a six month period. A program that can grow and evolve as the market demands. We will do this by establishing key contacts with journalists who are interested in changes, news and information about the program and then feeding them stories that help reach your objectives. This should entrench the client in the market and make them unbeatable.

Q. What is our industry related experience?We represent clients in virtually every market. As a result, we’ve earned the trust of journalists across the country by working with clients like Cirro Energy, Ford Motor Company, MiX Telematics North America, Pure DeLite Cupcakes, The Energy Professionals Association, Vantage Mobility International, Furniture Solutions Now, Shelby American, Innovationi 360, Datamatic and countless others.

Here are a few recent examples of how we’ve helped our clients:• Leveraged a licensing arrangement for a client with an automotive lubricant company to generate brand awareness • Helped create a 6-month backlog of product orders within 90 days of launching a campaign• Secured multiple client interviews on nationally broadcast programs• Secured an article in USA Today about the introduction of a client’s product• Increased hits on a website by 600% in less than 6 months

Q: Why choose TRPM to help with your marketing?• We have a trusted relationship with the journalists you need to connect with i• We’ve executed local, regional and national public relations campaigns• We have built a network of Who’s Who among journalists over the past 10 years

Q. What is our team structure and how would it be allocated to your business?When you hire TPRM, you get all of TPRM. While a dedicated AE will be assigned as the point of contact, everybody in the group will be intricately involved in the PR campaign.

Q. What else should we know about TPRM?We are team players. It takes a lot of brilliant minds to build and execute a brilliant communications campaign. And while we’d like to say we have the market cornered on brilliance, we humbly acknowledge that we don’t. As the PR players on the team, we look forward to working with the different personalities and groups on your project, who are recognized experts in their field.

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The right Public Relations tools will complete a corporate communications strategy

OUR APPROACHTPRMPROPOSAL

OPTION 1 - DEFINE MEASURABLE RESULTSMeasuring the success of a PR campaign can be a difficult and complex process. Traditionally, PR professionals have relied on the Advertising Value Equivalent (AVE) method to provide a base for campaign effectiveness.

The AVE method takes all the media reports generated by PR activity and calculates their “equivalent” cost as if they had been placed as ads, and then compares the imputed costs to the cost of the PR activities. AVE (ratio) = cost of placing similar advertisement / cost of PR campaign.

While a common measurement method, AVE’s limitations are evident. Advertising and PR are two different marketing instruments: advertising messages in the media are controlled and referenced to those who commission them, while PR messages appearing in the media are not controlled or referenced, and as a result, have more credibility with their intended audiences. Building conclusions based solely on AVE has questionable value, particularly since it is impossible to purchase much of the print space and media time generated by good PR.

Where budgets permit, TPRM follows the Institute for Public Relations “Guidelines for Measuring the Effectiveness of PR Programs and Activities”, which includes using one or more of the following elements to measure and evaluate PR effectiveness:

1. Setting Specific Measurable PR Goals and Objectives:

2. Measuring PR Outputs (short-term results, for example, media reporting on an event);

3. Measuring PR Outtakes (target group awareness after the PR program is completed);

4. Measuring PR Outcomes (changes in public opinion);

5. Measuring Business and/or Organizational Outcomes.

OPTION 2 - USE A THIRD PARTY MEDIA MONITORING & CLIPPING SERVICEA more practical, but more costly, method for measuring PR campaign effectiveness is to employ a third party clipping service such as Cision, and Vocus.

For a monthly fee, a national clipping service provides press clippings from tens of thousands of print and online publications. Services, such as Cision, deliver an image of the article, exactly how it appeared in the publication.

Should a client elect to participate in a clipping service, TPRM will include the costs of the service, based on the needs of the client, into the monthly retainer.

2 Measuring PR Success TPRM WORKS WITH EACH CLIENT TO DETERMINE THE MOST EFFICIENT AND COST EFFECTIVE CAMPAIGN MEASUREMENT METHOD

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True classics never grow old.We’ll make your story one of them.

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OUR APPROACHTPRMPROPOSAL

3 Your PR Investment A SUCCESSFUL PR CAMPAIGN IS REQUIRES AN INVESTMENT OF BOTH TIME AND MONEY TO PROPEL ENDURING GROWTH

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in•vest•ment /inˈves(t)mənt/ Noun1. The action or process of investing money for profit or material result.2. A thing that is worth buying because it may be profitable or useful in the future.

Just like your financial portfolio, a lasting, growing PR campaign requires an investment of resources. That means your money, as well as your attention and time, to help achieve long-term success.

And just like a solid financial portfolio, a strong PR campaign, is comprised of a variety of assets. For example, when you implement a PR campaign through TPRM, these are some of the critical assets in your portfolio:

• AP Style News Releases• Media Pitches• Media Relationships• Press Kit• Targeted Press Lists• Planned Press Conferences• Event planning• Media Tours• Photography / Videos• Websites• Creative development• Business Counseling• Strategic Counsel• Access to our Connections• Product Planning• Services Development• Social Media Strategy• Crisis Communications Plans

IFeesAll services performed by TimePiece PR & Marketing to promote your company can be included in a monthly retainer fee, priced out by project or charged hourly.

Marketing activities that are included in a monthly retainer are:• Public Relations• Creative • On-site Event Management• Digital / Social Media

Optional Marketing CostsThe following costs are for project-based marketing activities that are not included in the Monthly Retainer Fees section:

• Website Design $4,000 - $8,000

• Website Development starting at $10,000

• SEO starting at $500 per month

• Double-sided mailer starting at $500* (design & content)

• Tri-fold brochure starting at $750* (design & content)

• Monthly maintenance Choose from 3 maintenance packages Silver $500/mo; 4 maintenance hours Gold $750/mo; 8 maintenance hours Platinum $1,000/mo; 12 maintenance hours

• Social media monitoring Based on needs of each client

*Photography, graphics and images will be provided by the client. All stock photography costs, if used in a project, will be pre-approved by the client.

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