Towards a Sustainable Food Supply: Myths and Realities · Myths and Realities . ... What Does it Mean for Dietetic Practice? Ethics for All: Applying Ethics Principles across the

September 17, 2015

Presenter:Jack Bobo, JD, MS

Senior Vice President, IntrexonFormerly

Senior Advisor for Agricultural Policy,United States Department of State - Washington, DC

Moderator:James M. Rippe, MD – Leading cardiologist, Founder and Director,

Rippe Lifestyle Institute

Approved for 1 CPE (Level 2) by the Commission on Dietetic Registration, credentialing agency for the Academy of Nutrition and Dietetics.

NUTRI-BITES®

Webinar Series

Towards a Sustainable Food Supply: Myths and Realities

ConAgra Foods Science Institute With a mission of:

Promoting dietary and related choices affecting wellness

by linking evidence-based understanding

with practice

Webinar logistics CEUs – a link to obtain your Continuing Education Credit

certificate will be emailed and available on this webinar’s page at www.ConAgraFoodsScienceInstitute.com within 2 days.

A recording of today’s webinar, slides, and summary PowerPoint will be available to download as a PDF within 2 days at: www.ConAgraFoodsScienceInstitute.com

The presenter will answer questions at the end of this webinar. Please submit questions by using the ‘Chat’ dialogue box on your computer screen.

http://www.conagrafoodsscienceinstitute.com/


Today’s Faculty

Jack A. Bobo, JD, MSJuly 2015 - Senior Vice President, Intrexon2002- July 2015:

Senior Advisor for Agricultural Policy

United States Department of State

Moderator:James M. Rippe, MD – Leading cardiologist, Founder and Director, Rippe Lifestyle Institute

Learning Objectives Outline global challenges that impact sustainable food

production Identify global trends in food trade and consumer behavior

that impact policy choices Describe tradeoffs between locally sustainable and globally

sustainable food production Illustrate cognitive behaviors that impact consumer choices in

food

NUTRI-BITES®

Webinar SeriesTowards a Sustainable Food Supply: Myths and Realities

Jack A. Bobo | Senior Vice President | Intrexon

Can agriculture save the planetbefore it destroys it?

40%


70%Aral Sea

Today


Greenhouse gas emissions from agriculture and deforestation

25%


20509 billion

Global Population Growth5 1990

7 billion 2010

20308 billion


And yet over 800 million don’t have enough food today

We all need to eat


650,000 deaths/year


60% more food by 2050, using…

Less land

Less water

Less fertilizer

Fewer pesticides



Presenter

Presentation Notes

www.unicef.org/sowc2012/urbanmap/


Presenter

Presentation Notes

www.unicef.org/sowc2012/urbanmap/

What is sustainability?


Sustainable Agriculture

Plant and animal production practices with site-specific application that will:

• Satisfy human needs;• Enhance environmental quality;• Use resources efficiently;• Sustain economic viability of farms; and• Enhance the quality of life for farmers and

society as a whole.

U.S. Code Title 7, Section 3103

Legal Definition


What is sustainable?Water Fertilizer


12

12

10% less

waterYear 2

10% more

fertilizerYear 2

Competing World Views


Different Choices

Brazil 2019


People love innovation


People love innovation

Almost as much as they despise change


Skeptical Consumers


DisconnectMarketing versus reality


New School Risk


Tweet-ificationThe


Health Scares Versus

Scary but Healthy


WHO Theory

How to communicate?


WHO Theory

How to communicate?

Media Reality


Risk High

When to communicate?

Media Attention Low


Risk High

When to communicate?

Media Attention Low

Risk Low

Media Attention High


Language that turns people off:

What to communicate?

Amount is miniscule

Keeps prices lowLet us feed the world

Research shows it’s safe

Better for the environment

Lesson: If you lead with the science, you may lose with the science


Risk in Context

“The difference between risk and the perception of risk is the difference

between action and reaction.”




Food doesn’t have to be scary


What’s in a name?

Has anybody eaten Chinese gooseberries?


Jameskennedymonash.wordpress.com


How do you get a seedless watermelon?

Treat seeds with colchicine (natural plant extract)

Sterile seedless melon



Bat and Ball Problem


Confirmation BiasThe tendency to search for, interpret, focus on and remember

information in a way that confirms one's preconceptions.



Availability HeuristicThe tendency to overestimate the likelihood of events

with greater "availability" in memory.

Scientist as Storyteller

PersonalizeAcknowledgeConnect

Only then can we talk about the science

Build Trust


We Need Science

Source: USDA/ERS

Res

ourc

es P

er B

ushe

l of C

orn

1980

–20

11 60% Less Erosion

50% Less Water

40% Less Energy

35% Less Greenhouse Gases

40% Less Land


Framing• How can organic farming be

more productive and competitive?

• How can the transition be made from conventional to more sustainable forms of agriculture?


Towards a Sustainable Food Supply

Lower Productivity

Lower Local Impact

Higher Productivity

Higher Local Impact


Presenter

Presentation Notes

http://www.imf.org/external/pubs/ft/fandd/2006/09/picture.htm

Framing

Health and Safety


New York’s trendiest restaurant is serving you garbage (and it’s awesome)

MARCH 20, 2015

SustainabilityJack A. Bobo | Senior Vice President | Intrexon




Global Fisheries

90% 90 percent of the world's fisheries are fully fished or in decline


AquacultureLimitations

DiseasePollutionSource of Omega 3

SolutionsEnclosed pensBetter genetics (less feed)New source of Omega 3

Baby Boom?


Presenter

Presentation Notes


Baby Boom

UN, Department of Economic and Social Affairs


In 1950 the average woman had between 7 and 8 children

Presenter

Presentation Notes


Baby Bust


By 2050 the average will be 2 children per woman

Presenter

Presentation Notes


Peak Child


Why Now MattersOpportunity


Presenter

Presentation Notes


Jack A. BoboSenior Vice President

@Jack_A_Bobo@Intrexon

www.dna.com


Presenter

Presentation Notes

http://www.nature.com/nature/journal/vaop/ncurrent/images_article/nature11069-f1.2.jpg

Questions?

Based on this webinar the participant should be able to: Outline global challenges that impact sustainable food

production Identify global trends in food trade and consumer behavior

that impact policy choices Describe tradeoffs between locally sustainable and globally

sustainable food production Illustrate cognitive behaviors that impact consumer choices in

food

NUTRI-BITES®

Webinar SeriesTowards a Sustainable Food Supply: Myths and Realities

ConAgra Foods Science Institute Nutri-Bites® Webinar details

A link to obtain your Continuing Education Credit certificate will be emailed within 2 days

Today’s webinar, including certificate link, will be available to download within 2 days at: www.ConAgraFoodsScienceInstitute.com

For CPE information: [email protected]

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Towards a Sustainable Food Supply: Myths and Realities · Myths and Realities . ... What Does it Mean for Dietetic Practice? Ethics for All: Applying Ethics Principles across the