Tourism Policy & Planning

7/30/2019 Tourism Policy & Planning

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The impact of the Tsunami on Thailandstourism.


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On 26th December 2004 Tsunami struckcountries of South & South East Asia.

Thailand was among those countries.


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Coastal buildings on Thailand's Phi Phi Island submerged.

Microsoft Encarta 2009. 1993-2008 Microsoft Corporation. Allrights reserved.


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The Tsunami Killed an Estimated 225,000people in South & South East Asia

Approximately 2000 tourists reported deador missing in Thailand.

Casualties extended by lack of medicalsupplies, food and drinking water.

(Encyclopedia Britannica 2004)


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2004 for Thailand was inauspicious.- Riots

- Bird Flu

- Rising Oil

- Export Duties on Sea-food.

The Indian Ocean Tsunami made 2005 equallychaotic.

(Britannica Book of the Year 2005)


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By the start of 2008, tourism had recovered enoughfor local officials to confidently predicted it wouldtake just another year to return to pre-tsunamilevels, breathing hope into an industry accounting

for 6 percent of Thailand's economy.


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Curiosity to see tsunami debris ranked a poor last,and despite Thailands cut-rate fun packagepromotion, most tourists were neutral toward low-cost tour packages as a reason for their travel.

Five years after the tsunami, Patong Beach is open forbusiness again


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Thailand has high potential and marketing opportunities

for medical tourism.

Most foreign visitors using the service are those with highpurchasing power. One reason for the new campaign isthat latest estimates for visitor numbers have dropped to1.2 million for 2009, from 1.3 million in 2008, and signs

of falling numbers. The majority of Thailands medicaltourist business now comes from Middle Eastern countries

Hospitals have been active in investing in buildings andpersonnel to accommodate more patients in 2010 and2011


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The Tourism Authority of Thailand uses successful AmazingThailand theme enhanced with the new tag line AlwaysAmazes You The Amazing Thailand theme has gained worldwide

recognition, as it built up the countrys strong brand andpositioning as a destination that offers tremendous value-for-money, a unique culture, and a wide variety of experiences tovisitors.

This theme is being complemented by the Always Amazes Youtag line to reinforce the concept of Thai-ness that makes theKingdom a truly exceptional destination and differentiates itfrom other countries, as well as have confidence in traveling toThailand for their holidays and business meetings.


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Conclusion: On The 26 December tsunami hit shores of

Thailand and became its worst naturaldisaster. Tsunami had a major damagingimpact on environment, economy, property

and affected thousands of lives.


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The tsunami affected hundreds of fishing villages

along the Andaman coast and also destroyed thelivelihood of more than 13,000 households, whowere dependant on fisheries, and whipped upmost of the fishing resources. These impactscaused serious long-term consequences fortourism and fisheries, as well as the livelihood ofmany thousands of people. The governmentallocated recovery budget for the damagedfacilities.


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Many hospitals and health centres were destroyedor damaged. In some places, water supplies weredisrupted and contaminated, making cleandrinking water difficult to obtain. Sanitationfacilities and sewage treatment works weredamaged. All of which could potentially contributeto diarrhoeal disease outbreaks.

Diseases such as salmonellosis, typhoid, cholera,hepatitis, and shigellosis were feared, particularlyin the temporary camps.

Large areas were permanently inundated by salinewater that has affected the rate of rehabilitationand recovery.


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National health professionals, often supportedby local and international NGOs, UN agencies,and other partners, reacted immediately. They

supported health sector to help recovery.

BANGKOK, THAILAND - The World TourismOrganization (UNWTO) and the Pacific Asia

Travel Association (PATA) have conveyed theirstrong support of Thailand and its tourismindustry.

Thai government effectively work with Unicef

in response to the disaster.


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Post tsunami experiences have enabled thepeople of Thailand to effectively plan for anyfuture disaster relief, should the need arise.


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"IndianOceantsunamiof2004." Encyclopdia Britannica. Encyclopdia BritannicaOnline. Encyclopdia Britannica Inc., 2011. Web. 10 Nov.2011.http://www.britannica.com/EBchecked/topic/1027119/Indian-Ocean-tsunami-of-2004>.

"Thailand: Year In Review 2004." Britannica Book of the Year, 2005. EncyclopdiaBritannica Online. Encyclopdia Britannica Inc., 2011. Web. 10 Nov. 2011..

Tsunami Hits Thailand. Microsoft Encarta. 2009. 1993-2008 MicrosoftCorporation. All rights reserved.
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