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www.elempaque.com/mediakit @elempaque TOTAL ACCESS TO THE TOP PACKAGING AND CONVERTING INDUSTRY DECISION-MAKERS IN LATIN AMERICA Strategic partners in Latin America of: DIRECT MARKETING SERVICES media planner 2015 PRINT & ONLINE MEDIA 4th SPANISH SEMINAR AT NPE 2015

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Page 1: TOTAL ACCESS TO THE TOP PACKAGING AND CONVERTING INDUSTRY DECISION-MAKERS …edm.industrysourcing.com/edm/pdf_en/EE.pdf · 2014-12-23 · TOTAL ACCESS TO THE TOP PACKAGING AND CONVERTING

www.elempaque.com/mediakit@elempaque

TOTAL ACCESS TO THE TOP PACKAGING AND CONVERTING INDUSTRY DECISION-MAKERS IN LATIN AMERICA

Strategic partners in Latin America of:

DIRECT MARKETING SERVICES

media planner 2015PRINT & ONLINE MEDIA

4th SPANISH SEMINAR AT NPE 2015

Page 2: TOTAL ACCESS TO THE TOP PACKAGING AND CONVERTING INDUSTRY DECISION-MAKERS …edm.industrysourcing.com/edm/pdf_en/EE.pdf · 2014-12-23 · TOTAL ACCESS TO THE TOP PACKAGING AND CONVERTING

WHY INVEST IN LATIN AMERICA?

Latin America has a population of over 597 million!

According to the World Bank, the region combined GDP isUS $5.7 trillion.

The World Bank projects a solid growth of 2.9% for 2015 and 3.5% for 2016.

THE LATIN AMERICAN PACKAGING AND CONVERTING INDUSTRY It has been estimated that, by the year 2016, Latin

American packaging industry will represent a significant 10% of the total global packaging market. (Sources: Smithers Pira International y El Empaque+Conversion)

Latin American packaging industry continues its constant annual growth trend. It has been calculated that in 2014 this industry grew 4.5%, a figure well above the growth rate of Latin American GDP for 2014 –estimated in 3.2%. (Sources: El Empaque+Conversion y ECLAC).

It has been calculated that Latin American packaging industry will grow 5.0% in the year 2015. (Source: El Empaque+Conversion).

Mexico and Brazil are among the top 10 world markets with the highest food and non-alcoholic beverages consumer expenditure, a fact that significantly leverages packaging demand and production within these two Latin American markets. (Source: Packaging Machinery: Trends and Developments study, by Euromonitor International).

2

Page 3: TOTAL ACCESS TO THE TOP PACKAGING AND CONVERTING INDUSTRY DECISION-MAKERS …edm.industrysourcing.com/edm/pdf_en/EE.pdf · 2014-12-23 · TOTAL ACCESS TO THE TOP PACKAGING AND CONVERTING

TRUST YOUR ADVERTISING INVESTMENT TO OUR BPA WORLDWIDE AUDITED PUBLICATION!*

El Empaque+Conversión magazine reaches 25,000 packaging and converting professionals across 20-countries in Latin America. It is the only specialized publication reaching Latin America on a pan-regional basis, and the only one audited by BPA Worldwide in the region, which guarantees the quality and reach of its audience, providing you with the most secure and reliable ROI of any publication in Latin America.

OUR AUDIENCE

PRINT AUDIENCE

Meat/ Poultry/ Seafood

Fruits/ Vegetables (Fresh Canned Frozen)

Grains/ Seeds/ Beans/ Flour/ Nuts

Cereals/ Breakfast Foods

Baked Goods/ Cookies/ Crackers, Pasta

Confectionery Products/ Sugar

Dairy Products

Beverage Nonalcoholic

Beverage Alcoholic

Fat Oils

Pet Foods/ Animal Foods

Other Food and Beverage Products

TOTAL FOOD AND BEVERAGE PRODUCTS

Pharmaceuticals/ Medical Products

Cosmetics/ Toiletries/ Baby Products

Plastic/ Rubber Products

Soap/ Household Cleaners

Chemicals/ Paints/ Adhesives

TOTAL CHEMICAL/DRUGS/PERSONAL CARE PRODUCTS

Paper/ Printer Products/ Office Supplies

Metal/ Glass/ Wood Products

Electronic Equipment

Packaging Services

Packaging Machinery

TOTAL OTHER PACKAGE PRODUCTS

Folding Cartons

Flexible Packaging

Labels

Manufacturer of Machinery (Converters)

Manufacturer of Raw Material (Converters)

Suppliers of Machinery (Converters)

Suppliers of Raw Material (Converters)

TOTAL PACKAGE PRINTING AND CONVERTING

Agent/Representative/Distributor

Educational Centers/ Associations/ Libraries

1,517937

1,095314534940834

1,039838346308

1,1789,880

836307

1.131226228

2.728671880206

1.576134

3.4671.5433.9152.527

90192

66158

8.491398

36

6.1%3.7%4.4%1.3%2.1%3.8%3.3%4.2%3.4%1.4%1.2%4.7%

39.5%3.3%1.2%4.5%0.9%0.9%

10.9%2.7%3.5%0.8%6.3%0.5%

13.9%6.2%

15.7%10.1%

0.4%0.8%0.3%0.6%34%1.6%0.1%

TOTAL QUALIFIEDBUSINESS AND INDUSTRY BREAKDOWN

PERCENT OF TOTAL

TOTAL QUALIFIED CIRCULATION 25,000 100%

3* Circulation �gures based on the June´14 BPA Worldwide audit report. The circulation will su�er an adjustment of -5% by June 2015 and an additional -5% in December 2015. Both adjustments will be reported by BPA Worldwide in the respective June and December 2015 statements.

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Operations ManagementCorporate ManagementPurchasing /Commercial /Administrative Management Operations PersonnelOther Titled/ Government/ Library Copies

TITLE BREAKDOWN

TOTAL QUALIFIED CIRCULATION 25,000 100%

TOTAL QUALIFIED

PERCENT OF TOTAL

14.9234.642

3.469

1.94224

59.7%18.6%

13.9%

7.8%0.1%

OUR AUDIENCE

TOTAL QUALIFIED CIRCULATION 25,000 100%

NORTH AMERICA

Mexico

TOTAL NORTH AMERICA

CARIBBEAN

Puerto Rico

Dominican Republic

TOTAL CARIBBEAN

CENTRAL AMERICA

Costa Rica

El Salvador

Guatemala

Honduras

Nicaragua

Panama

TOTAL CENTRAL AMERICA

SOUTH AMERICA

Argentina

Bolivia

Brazil

Chile

Colombia

Ecuador

Paraguay

Peru

Uruguay

Venezuela

TOTAL SOUTH AMERICA

9,518

9,518

20

79

99

130

181

193

19

50

107

680

3,555

59

29

2,624

5,040

681

75

1,719

264

657

14,703

38.1%

38.1%

0.1%

0.3%

0.4%

0.4

0.5%

0.7%

0.8%

0.1%

0.2%

0.4%

2.7%

14.2%

0.2%

0.1%

10.5%

20.2%

2.7%

0.3%

6.9%

1.1%

2.6%

58.8%

COUNTRY BREAKDOWN

E- NEWSLETTER

DIGITAL MAGAZINE

PRINT MAGAZINE

E-MAILS WITHOUTDUPLICATIONS

13,871

18,354

16,152

38,451

26,577

19,799

0

10,114

40,448

38,153

16,152

48,565

DIGITAL AUDIENCE

PRINT AUDIENCE*

MEDIA Qualified* Non-Qualified** Total 

4

TOTAL QUALIFIED

PERCENT OF TOTAL

* Circulation �gures based on the June´14 BPA Worldwide audit report. The circulation will su�er an adjustment of -5% by June 2015 and an additional -5% in December 2015. Both adjustments will be reported by BPA Worldwide in the respective June and December 2015 statements.

* Print magazine e-mails: These subscribers fully meet the audit requirements of BPA Worldwide. E-Newsletters and Digital Magazine e-mails are certified by our Circulation Department.

** These suscribers do not fully meet the auditrequirements of BPA Worldwide.

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5

UNDERSTAND THE CONCEPTS OF PUSH & PULL MEDIA AND ALIGN YOUR MEDIASTRATEGY TO IMPACT POTENTIAL BUYERS AT EACH STAGE OF THE BUYING CYCLE

PUSH MEDIA PULL MEDIA

This type of media "actively" seeks its audience. It informs readers about products, news and industry trends previously UNKNOWN to them. The information reaches your potential buyers at the beginning of the Buying Cycle, planting the seed for a future need and purchase.

This type of media "passively" awaits for its audience. It provides accurate and detailed information to users who know what to search for, based on information gathered at the beginning of the Buying Cycle through PUSH media. It offers the needed information to move towards the purchasing decision.

PUSH MEDIA BUILD BRAND IDENTITY EARLY WITH PUSH MEDIA

PULL MEDIA SUPPORT BRAND AND HARVEST ITS BENEFITS IN PULL MEDIA

BRAND IMPRESSION IS THE SINGLE MOST IMPORTANT FACTOR IN A MANUFACTURING PROSPECT´S SELECTION OF A VENDOR

Market actively consumes PUSH media to learn about things they did not know about.

At this stage the entire Universe is the target.

Introducing new products and establishing your Brand is essential in the later stages of the Buying Process.

BEST MEDIA BEST MEDIA

This market segment knows they have an interest in certain topics and technologies to act upon in the future.

Push media still dominates but the segment is more focused.

Brand strengthening through detailed product information is key, as potential buyers start to research their options.

Prospects have immediate requirements and are actively seeking solutions.

They are now in control of the information gathering process.

Brand is the primary influencer of Supplier selection as Buyers go through the Buying Decision Process.

Final comparison of known alternatives.

Brand impression exercises the most influence in the final purchasing decision.

(Active Media) (Passive Media)

THE BUYING CYCLE

RESEARCH CONSIDERATION VENDOR SELECTIONAWARENESS

seo

*Pull & Push Media Information Source: Gardner Business Media. 2014 Media Usage in Manufacturing. Sample includes 3,494 respondents mainly composed of executives, managers and engineers serving durable goods manufacturing industries. The survey was opened from November 20 to December 20, 2013. More than 92% of the survey group indicated they are directly involved in the purchase of machinery, software, hardware, materials or tooling.

PRINT MAGAZINEUsage Rating Usage Rating Usage Rating Usage Rating

E-NEWSLETTERS WEB SITE

Webinars SEO Strategy

E-Blast

EVENT89% 67% 93% 58%

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A COMPLETE PORTFOLIO TO STAY PRESENT AT ALL STAGES OF THE BUYING CYCLE

6

E-NEWSLETTERS

MULTI-MEDIA VALUE OFFER

PUSH MEDIA IS CRITICAL TO GENERATE THE NEED FOR YOUR SOLUTION, AND TO REMAIN A VIABLE CANDIDATE THROUGHOUT THE BUYING CYCLE!

Print magazines continue to be the most used media when manufacturing professionals seek information on new products,

processes and best practices.

E-Newsletters are the 2nd highest preferred media used by manufacturing professionals when procuring information on new products, processes and best practices.

25,000 BPA Worldwide audited print subscribers.

33,511Mails Delivered

19%Open Average

15%Click Average

DIRECT MARKETING

general editionThere are two monthly editions. One focuses on articles, news and general industry information, and another on product news.

vertical editionPackage printing and converting (1/month).

• ONE-TO-ONE MARKETING (PRINT)

Personalized Magazines Covers+ Personalized Inside Front Cover ads

Personalized Info-Letters

Product Catalog/Insert Mailings

Cover Wrap Around

Reach your clients and prospects with personalized messages catering to the needs of each specific industry segment.

• E-MAIL ADVERTISING

PUSHMEDIA

ESTIMADAMARIA INES BOHÓRQUEZ

DISAN FARMACR 7C # 124-32

Bogotá /Distrito Capital

PRINT MAGAZINE89

*Pull & Push Media Information Source: Gardner Business Media. 2014 Media Usage in Manufacturing. Sample includes 3,494 respondents mainly composed of executives, managers and engineers serving durable goods manufacturing industries. The survey was opened from November 20 to December 20, 2013. More than 92%of the survey group indicated they are directly involved in the purchase of machinery, software, hardware, materials or tooling.

* Source: Strongmail Jan-Jul 2014

%

%67

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Packaging processesPrintingConvertingFinished packaging & ComponentsMaterialsIndustry FactsDesignSustainabilityBrand intelligenceEnd market: Food and Beverages End market: Personal Care End market: Pharmaceutical

1.2.3.4.5.6.7.8.9.

10.11.12.

1.2.3.4.5.6.7.8.9.

10.11.12.13.14.15.16.17.18.19.20.

MULTI-MEDIA VALUE OFFER

PULL MEDIA IS CRITICAL AT THE TIME BUYERS SELECT THEIR POTENTIAL VENDORS

BOOK YOUR SPACE NOW BEFORE THEY RUN OUT!

As Users seek vertical content they also seek Suppliers who can service their specific needs. The closer you are to your specific audience, the higher your chances of success and marketing ROI!

These Sponsorships are semi-exclusive and only available to a limited number of TOP Suppliers per Content Area and/or Product Category.

CONTENT AREA SPONSORSHIPS: SUPPLIER & PRODUCTS SPONSORSHIPS:2

PUllMEDIA

Limited to 3 sponsors per category Limited to 3 sponsors per category

Packaging Machinery Components and Controls Packaging Containers and Components Auxiliary Equipment for Converting Processes Equipment & Supplies for other converting processes Equipment for other printing processes Labellers Machinery for other Packaging Processes Diecutting Machinery Machinery and systems for slitting and rewinding Materials for Packaging Raw Materials and Supplies for packaging manufacturing Form, Fill & Seal Machines Marking & Coding Machines Wrapping/Packers/Case Loading Machines Container & Component Handling & Conveying Machines Pallet Forming, Dismantling & Securing Machines Digital Presses Flexographic presses Offset presses Industry Service

CONTENT RELATEDSPONSORSHIPS

WEB SITE

Industry Sites do have the same media preference rating as Search Engines. Users depend on them for deep, trusted and objective information.INDUSTRY SITES93%

7

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MULTI-MEDIA VALUE OFFER

Company logo, description and contact information.

Product catalog of up-to 30 references w/videos, photos andspec-sheets per product.

Listing of all products in the new Product Section of the site,classied by taxonomy, for added Search benefits and higher ROI.

Listing of all Editorial Products News and Newsletter SupplierNews Modules (SNMs).

Headline Banner within the Showroom.

Standard Banners rotating in the home-page and in up to 3 product categories of the Buyer's Guide & the new Product sections of the site.

Contact information of all your Latin American Sales Network to facilitate direct and local buyer-seller interaction, for an enhanced service experience and a higher rate of success.

*Figures based on activity reported by Omniture during the launch of the new web site. Period Jan-Sep ´14 VS the same period in 2013.

Available Benefits:

SHOWROOMS

BOOK A SHOWROOM AND CAPITALIZE ON THE SIGNIFICANTGROWTH OF OUR ORGANIC SEARCH ENGINE TRAFFIC

GROWTH IN LEADSGENERATION!*

JAN/SEP ´13JAN/SEP ´14

18,988 Visitors fromSearch Engines

Visitors fromSearch Engines

113,318

OLD

SITE

NEW

SIT

E

194.8%

8

Receive SPANISH SEO consulting services as part of your Showroom booking and see your Internet Presence grow when Latin Americans navigate Google and other Search Engines in Spanish.

*ORGANIC TRAFFICGROWTH: 496.8%

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9

The plastics industry is facing major challenges: Sustainability is a must, the quick pace of the market demands even quicker responses, value added products are becoming a requirement to prevail in business, and there are potential and vibrant new markets waiting to be explored. In this context, purchasing decisions and technology evaluation needs are complex, and the call for high quality information is on the rise.

The objective of the seminar is to give visitors value added information they could use prior to making purchasing decisions at NPE2015, by providing authorized and updated information, with a specific approach for the Latin American market, on three segments:

LATIN AMERICAN SEMINAR IN SPANISH AT NPE 2015Trends, Opportunities and Technologies in the Business of PlasticsMarch 24-25, 2015Orange County Convention Center, Orlando, Florida USA

Innovation in Packaging Solutions: Rigids and Flexibles

For more information: México:Miguel Jara [email protected] Tel: +52(442) 312 9257. Cel: 52 (442) 126 9709

Other Countries: Daniel Cespedes [email protected] Tel:+1 (305) 448-6875 Ext.: 15043 /+52 (55) 5093-0000 Ext.: 15043www.plastico.com/npe

Sustainability: Recycling and Biopolymers

High value markets:Automotive, Medical and Pharmaceutical

SPONSORSHIP OPPORTUNITIES AVAILABLES

EVENT

Although some shows come and go, visitors have remained steady throughout the years. Do not believe those who argue Trade Shows are in decline. Buyer's still want to see products and interact with potential suppliers face-to-face.EVENTS58%

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print MAGAZINE

Market:Personal

Care

Market:Pharmaceutical

DesignBrand

intelligence

IndustrySustainability

Market:Food and

Beverages

Finishedpackagingand comp.Materials

PackagingProcesses

PrintingConverting

EDITORIAL CALENDAR

Editor-in-Chief: Lilián Robayo Páez, e-mail:[email protected] more information contact our editorial department:

SPECIAL SUPPLEMENT FOR COLOMBIAN CIRCULATION

ONLINE MEDIA

Closing Date

Machinery Emphasis Brand Packaging & Design

Package Printing and Converting

Focus on markets and packaging materials

Packaging intelligence

Reports

Show Specials

Show Coverage and/our Bonus Distribution

2016 Source Book/Buyer's GuideDirectory of machinery, equipment and consumables for the Latin American packaging and converting industry

Contact your sales representative for information regarding special advertising packages designed to highlight your company in the various product-category sections for which your company qualifies

Month / Issue

Format

Same as print magazine issues

Web Portal

Digital Magazine

Industry E-Newsletter

Product Focus E-Newsletter

Vertical E-Newsletter on the Converting Market

Country Focus E-Newsletters: 1. Mexico 2. Colombia

News, technical articles, product releases, events and industry update

Same as print publication in an easy to navigate and fully-interactive online format

Latest news and technical articles for the packaging & converting industry

Latest product and tradeshow technology preview for the packaging and converting industry

Latest news and technical articles focused on the Converting Market

Latest news and technical articles for the Mexican and Colombian packaging & converting industries

Techological News - Emphasis on markets - Special Events - Special Reports 6X every other monthMain Editorial Focus Frequency

Frequency

Feb/MarVol 21-01

Month/Issue

Apr/MayVol 21-02

Jun/JulVol 21-03

Aug/SepVol 21-04

Oct/NovVol 21-05

Dec 14/Jan 15

Vol 21-06

med

ia M

IX

perm

anen

t CON

TENT

FEE

D

1910 11

Description

Jan 09

Mar 13

May 11

Jul 10

Sep 10

Nov 12

Daily updates

6X per year - every other month

12X per year - once a month

12X per year - once a month

12X per year - once a month

12X per year (24) - once a month, each one

• Bottling• Forming / filling / sealing• Labelling• Marking and Coding• Palletizing / Depalletizing• Automation and control• Robotics for packaging

• Flexography• Digital printing• Offset• Rotogravure• Finishing technologies• Extrusion - Inyection - Termoforming• Blow molding• Slitting / Rewinding - Diecutting

• Resins and plastic films• Inks and coatings• Paper and cardboard• Plastics, cardboard, metal and glass packag.• Bottles• Caps and other closing devices

• Innovations and technologies for Design• Brand and packaging• Marketing• Consumer psychology• Trends in packaging developments

• Market intelligence• Case studies• Industry issues• Biomaterials• Recycling - Composting - End of life• Life Cycle Assessment• New trends

• Trends in F & B packaging• Innovative Designs• Closures, zippers and other devices• New technologies in filling and packing

• Bottles and caps• Design innovation• Successful applications• New filling technologies

• Track and trace technologies• Brand protection technologies• New security materials• RFID, QR and bar codes• New technologies in filling and packing• New materials for pharmaceutical and medical packaging

• Technologies for post-consumer PET recycling• Digital printing equipment• Case/tray pack and sealing systems• Robotics for packaging lines

• Latest trends in packaging design: How are they impacting our industry

• Digital flexography innovations

• Pharmaceutical and medical packaging innovations

• New glass and metal packaging solutions

• Brand new technologies for paper and cardboard packaging

• 2015 Directory of Distributors:Listing of Agents, Distributorsand Local Offices for directcontact between buyers &local suppliers

Show Previews:- NPE´15 Seminario en Español - FTA-InfoFlex Forum´15- Label Summit Latin America '15

Show Specials:- Label Summit Latin America ́ 15Show Preview:- Expo-Pack Mexico ́ 15

Show Special:- Expo Pack Mexico ́ 15

Show Previews:- Pack Expo Intl ́ 15

Show Special:- Pack Expo Intl ́ 15

• Latin American recent avant-garde packaging developments

• The Latin American flexible packaging market in 2015

• Top 10 Product News at www.elempaque.com

• The Latin American labels market in 2015

• The Latin American folding carton market in 2015

• Innovations in biopolymers for packaging applications

• Case studies on foods and beverages packaging

• Latest plastic materials for packaging converting

• Emerging technologies for sustainable packaging

• Packaging developments from rPET

• State-of-the-art slitting / rewinding developments

• Cutting-edge developments in offset printing

• Finishing technological advancements for packaging

• Digital developments for package printing

• Multi-sensory packaging experiences

• Latest technologies that promise to revolutionize the world of packaging

• Recent packaging technology lauchings for brand security

• World innovative ideas for packaging development

• Design and 3D prototyping solutions for packaging• Marking and coding solutions• Innovations in flexo platemaking systems• Web surface treatment systems• High end extrusion systems• Vision and web inspection systems for printing• Filling and bottling technologies• Innovations in conveyors

• Automation and control systems for packaging lines• Labellers machinery• Palletizing and depalletizing solutions• Shrink and stretch wrapping

• Blow molding machinery• Diecutting innovations• Detection systems and checkweighers• Bagging systems• Track and trace systems for packaging

ICE USA 2015Orlando, USA, Feb 10 - 12Graphics of the Americas 2015Miami, USA, Feb 26-28Expo Pack Guadalajara 2015Guadalajara, MEX,Mar 10 - 12NPE 2015Orlando, USA, Mar 23 -27

Label Summit Latin America Mexico City, MEX, April 21-22FTA-InfoFlex Forum 2015Nashville, TN, USA,May 3 - 6

Expo Pack Mexico 2015Mexico City, MEX, Junio 16-19Fispal 2015Sao Paulo, BRA,June 23-26

Label Expo Europe 2015Brussels, BEL, Sept. 29- October 2

Pack ExpoInternational 2015Las Vegas, USA,Sep 28 - 30Andina-Pack 2015Bogota, COL, Nov 3 - 6

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RATE CARD

PRINT RATES (US$ GROSS)

1 Full page

2/3 Page

1/2 Page Island

1/2 Page

1/3 Page

1/4 Page

1/6 Page

2 Page Spreads

$4,750

$3,830

$3,480

$3,110

$2,350

$1,940

$1,660

$8,610

$5,080

$4,090

$3,720

$3,330

$2,520

$2,070

$1,780

$9,220

DISPLAY RATES (4 COLORS AND B/W) 4-6X Each 1-3X Each

Diagonal Page

L Shape Page

Superior Island (across two pages)

Diagonal 2-Page

Z Shape 2-Page

U Shape 2-Page

HIGH-IMPACT LAYOUTS (4 COLORS AND B/W)

4-6X Each 1-3X Each

$3,480

$3,480

$4,750

$6,260

$6,260

$6,290

$5,460

$5,230

$5,710

$680

$180

$3,720

$3,720

$5,080

$6,700

$6,700

$6,730

Inside Front Cover

Inside Back Cover

Back Cover

Center Spread (Earned rate plus)

Other positions (Earned rate plus)

SPECIAL POSITION RATES (4 COLORS AND B/W) 4-6X Each 1-3X Each

Info-Files: Equivalent to a 1/6 of a page 4C ad

Exhibitor Product Showcase: Equivalent to a 1/4 of a page 4C ad

Includes sponsorship mention, logo, first full-page 4C ad in the section

1. Alphabetical Listings Yellow Highlighting 4-Color Logo 2. Product Category Listings (Price per Unit)Platinum Listing Package Gold Listing Package Silver Listing Package

BUYER'S GUIDE SPECIAL ADS FOR THE YEARLY SOURCE BOOK

Personalized covers, inserts, wrap-arounds and marketing pieces + Market Research Surveys

DIRECT MARKETING PROGRAMS INCLUDING LIST RENTAL Price/Unit

Ask your Sales Representative

Of 1, 2, 3 and 4 inches

CLASSIFIED ADS RATES: 4C OR B/W YEARLY BUYS ONLY 1colx1"

$130

1colx2"/2colx1"

$330

1colx3"/3colx1"

$480

1colx4"/2colx2"

$660

Each

Each

$840

$1,190

Each

$210$330

$1,980$1,740$360

Distributor Search: 1/4 page 4C ad in the distributor search section of the print magazine(1 logo, text of 400 caracters and contact information. Also an e-blast to the distributor data base)

SPECIAL PROMOTIONS

SPECIAL INDUSTRY-SEGMENT REPORT SPONSORSHIP

$1,100

$7,910

12

$5,900

$5,650

$6,180

$730

$240

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RATE CARD

INTERNEt rates (US$ GROSS)

DIGITAL MAGAZINE (AVAILABLE IN PC, TABLET & MOBILE) 6 Editions

Exclusive Digital Issue Sponsorship: Includes logo & sponsorship mention on page-2; sponsorship mention on promotional email distributing the publication; and full-page ad on page-3 including videos and/or a carrousel of photos

Theme Tabs

$7,060

$2,280

$2,640

$2,640

View Video Button (Audio/Video up to 5 mega - heavier files require a customized quote)

View Presentation Button

12X Pack 6X Pack 3X Pack

Horizontal Newsletters: Headline bannerHorizontal Newsletters: Standard bannerHorizontal Product Newsletters: Headline Section bannerVertical Newsletters: Headline bannerVertical Newsletters: Standard bannerHorizontal & Vertical Newsletters: Supplier News Modules

E- NEWSLETTERS$2,280$1,440$2,070$1,680$1,290$2,100

$4,200$2,580$3,780$2,880$2,100$3,780

$7,560$4,200$6,840$5,160$3,360$6,720

24X Pack

Qualified Emails Additional Emails

E-mail Advertising (1X per delivered email)

Setup Fee (One-time)

$0.45$100

$0.35

E-MAIL ADVERTISING

$11,520

$13,440$6,720N/AN/AN/A

13

PORTAL PROMOTIONAL OPPORTUNITIES - MINIMUM BUY 1 FULL YEAR 12 Mo Pack

CONTENT SPECIFIC SPONSORSHIPS: Content Area and/or Product Taxonomy buys (max rotation 3 clients/spot)

Content Area Prominent Banner (Value added: rotation shared with all the other content areas)Content Area Standard BannerProduct Taxonomy Prominent Banner (Suppliers & Products Sections)Product Taxonomy Standar Banner (Suppliers & Products Sections)

$7,320$5,280$7,320

$5,280

Headline banner: Max rotation 10 clients.

Prominent Banner: Max rotation 3 clients/spot at Home of Suppliers & Products Sections, and intermediate Search results

Standard banner: Max rotation 5 clients/spot for up to 25 total Suppliers rotating throughout the site.

$8,880

$7,320

$2,880

NON-CONTENT SPECIFIC SPONSORSHIPS - RUN-OF-SITE ROTATION

12 Mo PackSUPPLIERS & PRODUCTS SECTION: ENHANCED LISTINGS & SHOWROOMS

Fee x VisitorBasic FeeWEBINARS

$10$4,200Supplier Sponsored Webinars: Supplier provides speaker & content/Publisher provides IT Platform & audience

Enhnaced Listings (Adds logo, 50 word description and preferential search results to the basic listing)

Showrooms:

1. Logo; product catalog of up-to 30 references w/videos, photos and specs per product2. Listing of all Editorial Products News featured on the site3. Listing of all products in the new Product Section of the site, classified by taxonomy, for added Search benefits4. Application of editorial SEO strategies in Spanish for maximum visibility of Products in external Search Engines5. Preferential search results throughout the site6. Headline Banner within the Showroom7. Standard Banner rotating in up to 3 product categories, within the Supplier & Product sections of the site

$5,280

$340

$8,880

Setup fee basic showroom (1X charge)

ALL INTERNET PROGRAMS MUST BE PAID IN ADVANCED OR IN 2 INSTALLMENTS

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14

EVENT RATES (US$ GROSS - with agency) NPE 2015

RATE CARD

MEXICAN RATES (US$ GROSS)

1 Full page2/3 Page1/2 Page Island1/2 Page1/3 Page1/4 Page2-Page Spread

Horizontal Newsletters: Headline banner Horizontal Newsletters: Standard banner Newsletters: Supplier News Modules Horizontal Product Newsletters: Headline Section banner

Diagonal Page L Shape Page Superior Island (across two pages)

Diagonal 2-Page Z Shape 2-Page U Shape 2-Page

$5,292 $2,940 $4,704N/A

$2,940 $1,806 $2,646$2,646

$1,596 $1,008 $1,470 $1,449

DISPLAY ADS (4 Colors)

E- NEWSLETTERS MEXICO

NEW HIGH IMPACTLAYOUTS (4 Colors)4-6X

12x Pack 6x Pack 3x Pack

1-3X 4-6X 1-3X $2,530 $2,150 $2,010 $1,080 $1,560 $1,390 $4,080

$2,010 $2,010 $2,530 $3,130 $3,130 $3,150

$2,110 $2,110 $2,660 $3,310 $3,310 $3,320

$2,660 $2,260 $2,110 $1,950 $1,630 $1,440 $4,320

$4,120

$4,120

Ask your Sales Rep

Platinum sponsorship (participation in promotional program & Webinar prior to NPE 2015) Gold sponsorship (participation in promotional program)

Other sponsorships available (i.e lanyard, directory ads and onsite branding)

Don´t forget to ask about our...2015 VOLUME DISCOUNTS AND THE SPECIAL PACKAGES

Multi-media Print & Web Programs

Directory Packages

Special Online Packages

*Other sponsorship opportunities for exhibitors and non-exhibitors available, contact your sales rep.

Page 14: TOTAL ACCESS TO THE TOP PACKAGING AND CONVERTING INDUSTRY DECISION-MAKERS …edm.industrysourcing.com/edm/pdf_en/EE.pdf · 2014-12-23 · TOTAL ACCESS TO THE TOP PACKAGING AND CONVERTING

EL EMPAQUE+CONVERSION magazine reaches 9,518 packaging and converting professionals in Mexico. Our circulation is audited by BPA Worldwide, which enable our advertisers to evaluate in detail the demographic composition of our audience, while guaranteeing the ROI of their media investment via a 3rd party certified circulation.

Operations ManagementPurchasing /Commercial /Administrative ManagementCorporate Management Operations PersonnelOther Titled/ Government/ Library Copies

TOTAL PERCENT OF TOTALTITTLE BREAKDOWN

TRUST YOUR ADVERTISING INVESTMENT TO OUR BPA WORLDWIDE AUDITED PUBLICATION!*

MEXICAN PRINT CIRCULATION

TOTAL QUALIFIED CIRCULATION 9.518 100%

Meat/ Poultry/ SeafoodFruits/ Vegetables (Fresh Canned Frozen)Grains/ Seeds/ Beans/ Flour/ NutsCereals/ Breakfast FoodsBaked Goods/ Cookies/ Crackers, PastaConfectionery Products/ SugarDairy ProductsBeverage NonalcoholicBeverage AlcoholicFat OilsPet Foods/ Animal FoodsOther Food and Beverage ProductsTOTAL FOOD AND BEVERAGE PRODUCTSPharmaceuticals/ Medical ProductsCosmetics/ Toiletries/ Baby ProductsPlastic/ Rubber ProductsSoap/ Household CleanersChemicals/ Paints/ AdhesivesTOTAL CHEMICAL/DRUGS/PERSONAL CARE PRODUCTSPaper/ Printer Products/ Office SuppliesMetal/ Glass/ Wood ProductsElectronic EquipmentPackaging ServicesPackaging MachineryTOTAL OTHER PACKAGE PRODUCTS Folding CartonsFlexible PackagingLabelsManufacturer of Machinery (Converters)Manufacturer of Raw Material (Converters)Suppliers of Machinery (Converters)Suppliers of Raw Material (Converters)TOTAL PACKAGE PRINTING AND CONVERTINGAgent/Representative/DistributorEducational /Centers Associations/ Libraries

TOTAL QUALIFIED CIRCULATION 9.518 100%

Distrito Federal

Estado de México

Estado de Jalisco

Estado de Nuevo León

Estado de Guanajuato

Estado de Puebla

Estado de Querétaro

Estado de Yucatán

Estado de Veracruz de Ignacio de la Llave

Estado de Sonora

Estado de San Luis Potosí

Estado de Chihuahua

Estado de Michoacán de Ocampo

Estado de Aguascalientes

Estado de B.C.N.

Others

2.223

1.697

1.294

826

401

321

286

254

230

207

205

180

174

170

162

888

23.4%

17.8%

13.6%

8.7%

4.2%

3.4%

3.0%

2.7%

2.4%

2.2%

2.2%

1.9%

1.8%

1.8%

1.7%

9.3%

TOTAL

TOTAL QUALIFIED CIRCULATION 9.518 100%

CITY BREAKDOWN

TOTALBUSINESS AND INDUSTRY BREAKDOWN

5.623

1.579

1.571

733

12

59.1%

16.6%

16.5%

7.7%

0.1%

538330417107179373324559244

95123575

3.864263132489112

64

211273114602

741.274

6061427

94541631663

3.161145

14

1.060

5.7%3.5%4.4%1.1%1.9%3.9%3.4%5.9%2.6%1.0%1.3%6.0%

40.6%2.8%1.4%5.1%1.2%0.7%

2.2%2.9%1.2%6.3%0.8%

13.4%6.4%

15.0%9.9%0.4%0.7%0.2%0.7%

33.2%1.5%0.1%

11.1%

PERCENT OF TOTAL

PERCENT OF TOTAL

*Data based on BPA Worldwide Audit June ‘14.

15

E- NEWSLETTER

DIGITAL MAGAZINE

PRINT MAGAZINE

E-MAILS WITHOUTDUPLICATIONS

5,383

8,610

7,324

14,593

8,135

8,227

0

3,467

13,518

16,837

7,324

18,060

DIGITAL AUDIENCEMEDIA Qualified* Non-Qualified** Total 

* Print magazine e-mails: These subscribers fully meet the audit requirements of BPA Worldwide. E-Newsletters and Digital magazine e-mails are certified by our Circulation Department.

** These suscribers do not fully meet the audit requirements of BPA Worldwide.

Page 15: TOTAL ACCESS TO THE TOP PACKAGING AND CONVERTING INDUSTRY DECISION-MAKERS …edm.industrysourcing.com/edm/pdf_en/EE.pdf · 2014-12-23 · TOTAL ACCESS TO THE TOP PACKAGING AND CONVERTING

HEADQUARTERS

B2BPortales, Inc6355 NW 36th St. Suite 408Virginia Gardens, FL 33166-7027Tel: +1 (305) 448-6875Fax: +1 (305) 448-9942

Alfredo DomadorGeneral ManagerTel: +1 (305) 448-6875 Ext. [email protected]

Terry BeirneVP-Group PublisherTel: +1 (305) 448-6875 Ext. [email protected]

Maria Ximena AponteB2B Product ManagerTel: +57 (1) 294-0874 Ext. [email protected]

LATIN AMERICA

BRAZILWorldMedia Marketing Internacional Ltda.Christian BanasTel:+55 (11) 2609 - [email protected]

CENTRAL AND SOUTH AMERICA(Except, Mexico and Brazil)Carvajal Medios B2BAlejandro Pinto Tel: +57 (1) 294-0874 Ext. [email protected]

MEXICOGuillermo Fernandez Mexico Sales ManagerTel Mexico: 55 5366 7900 Ext. 47307Tel USA: +1 (305) 448 - 6875 X [email protected]

Stella RodríguezSales D.F. Tel: +52 (55) 539 - [email protected]

Carmen BonillaSales Monterrey Tel: +52 (81) 149 - [email protected]

Ricardo Pérez VerttiSales QuerétaroTel: +52 (44) [email protected]

EUROPE

UNITED STATES & CANADA

Ken JenkinsAssociate PublisherTel: +1 (786) 220-7415+1 (305) 448-6875 Ext. [email protected]

ASIA

TAIWANRingier Trade Publishing LtdKelly Wong Tel: +886 (4) 232 - 97318 [email protected]

CHINA - SHANGHAIRingier Trade Media Ltd.Marco Chang Tel: +86 (21) 628 - 9-5533 Ext. [email protected]

HONG KONGRingier Trade Publishing Ltd Michael Hay Tel: +85 (2) 236 - 98788 Ext. [email protected]

FOR ADDITIONAL INFORMATION VISIT: www.elempaque.com/mediakit

FRANCE, ITALY, SPAIN, UK & PORTUGAL (Packaging Accounts)All of Europe except Italy (Converting Accounts)Eric JundTel: +33 (0) [email protected]

GERMANY (Packaging Accounts)IMP InterMediaPartners GmbHGabriele FahlbuschTel.: +49 (202) [email protected]

ITALY (Converting Accounts)Nicola OrlandoTel: +39 (02) 415 - 8056 [email protected]

ALL REMAINING EUROPEAN COUNTRIES (Packaging Accounts)Carel LetschertTel: +31 (20) [email protected]

CONTACTINFORMATION

EVENTS

MEXICOMiguel Jara Tel: +52-44-2126-9709 [email protected]

COLOMBIADaniel CespedesTel:+57-1-294 08 74 Ext.:[email protected]