TABLE OF CONTENTS

SR.NO. TOPIC PAGE NUMBER

1 Information About

Kerala

2

2 Map of Kerala 3

3 Domain wise coaching

Institutes Thiruvananthapuram 4

4 Domain wise coaching

Institutes in

Ernakulam/Cochin

5

5 Domain wise institutes in

Kozhikode

6

6 Recommendation

7

Information about Kerala State-

Kerala has the highest literacy rate in India 93.91%, It has 14 Districts, Kerala is majorly

divided in 3 parts geographically and segmented in a group of 3 districts. The Malabar

districts are Kasaragod, Kannur, Wayanad, Kozhikode, and Malapuram; The Cochin , central

Kerala districts are Palakad, Thrissur , and Ernakulam; and Travancore, South Kerala

Districts are Thiruvanathapuram, Kollam, Allapuzha, Pathanamthitta, Kottayam, and Idukki.

We have selected 3 cities – Thiruvananthapuram, Cochin and Kozhikode from each part of

Kerala respectively.

Reason for selecting these 3 cities is high literacy level and their geographic location in the

state.

Cochin/Ernakulam- is located in the centre of the state and there are many educational

institutes in Ernakulam many of them are government institutes which adds up to the

population density. Ernakulam was the first district in Kerala to reach 100% literacy level.

Thiruvanathapuram- Is at the extreme corner of the state which makes it a very attractive

and strategic point, it is a major educational hub withnUniversity of Kerala ,located at

Thiruvanathapuram with 15 engineering colleges, 3 Medical colleges, 4 international

colleges,30 professional colleges and 38 vocational training institutes.

Kozhikode- Kozhikode is just like financial capital of Kerala it has 2 most respected institutes

of India NIT and IIM and 2 Government medical colleges. Many students from various parts

of India travel to Kozhikode which makes it prime education destination.

MAP- OF KERALA STATE

TABLE 1- Domain wise coaching Institutes

Thiruvananthapuram

DOMAIN COACHING CENTRE

SSC/CBSE/ICSE BOARDS PEARSON EDUCATION

SERVICES

HSC BOARDS SWASTIK EDUCATIONS

ENGINEERING TRIUMPHANT INSTITUTE OF

MANAGEMENT

IIT-JEE BRILLIANT TUTORIALS

CA ELIXYRE CA COACHING CETRE

CS GATE ACADEMY

ICWAI CAREER LAUNCHER

UPSC BRILLIANCE IAS

STATE CIVIL SERVICES PATHFINDER ACADEMY

BANK PO TALENT ACADEMY

IBPS GAYATRI COACHING INSTITUTE

RRB GREAT INSTITUTE

NDA CAVALIER INDIA

SSC INSIDE COMPETATIVE EXAM

COACHING CENTRE

GATE/GPAT GATE ACADEMY

GRE CAMFORD ACADEMY

TOEFL/ILTS CAMFORD ACADEMY

MEDICAL ENTRANCES AAKASH

PMT/AIIMS/AFMC AAKASH

MBA TIME

Table-2 Domain wise coaching Institutes in

Ernakulam/Cochin

DOMAIN COACHING CENTRE

SSC/CBSE/ICSE BOARDS PEARSON EDUCATION

HSC BOARDS IVY INSTITUTE OF TRAINING

ENGINEERING PACE ACADEMY

IIT-JEE FITTJEE

CA PILLAI’S ACADEMY

CS FINANCIAL PLANNING

ACADEMY

ICWAI FINANCIAL PLANNING

ACADEMY

UPSC VICTOR-GROWTH

STATE CIVIL SERVICES VICTOR GROWTH

BANK PO KNOW-WELL ACADEMY

IBPS NAIPUNNYA INTERNATIONAL

RRB TANDEM

NDA VICTOR GROWTH

SSC TRANSIND ACDEMY OF

EDUCATION

GATE/GPAT PACE ACADEMY

GRE EDWISE OVERSEAS

EDUCATION CONSULTANTS

TOEFL/ILTS TIME

MEDICAL ENTRANCES AKAASH

PMT/AIIMS/AFMC AKAASH

MBA CAREER LAUNCHER,TIME

Table-3 Domain wise Coaching institutes in

Kozhikode

DOMAIN COACHING CENTRE

SSC/CBSE/ICSE BOARDS ZEPHYR ENTRANCE

COACHING CLASESS

HSC BOARDS TANDEM

ENGINEERING ELITE CENTRE OF

EDUCATION

IIT-JEE MOMENTUM LEARNING

SOLUTION

CA ETEN CA

CS ETEN CA

ICWAI ETEN CA

UPSC CRESCENT IIS ACADEMY

STATE CIVIL SERVICES CRESCENT IIS ACADEMY

BANK PO C-CUBE CALICUT COACHING

CENTRE

IBPS MT INSTITUTE

RRB C-CUBE CALICUT COACHING

CENTRE

NDA AARYABATT

SSC C-CUBE CALICUT COACHING

CENTRE

GATE/GPAT GATE FORUM EDUCATION

SERVICES

GRE JARO EDUCATION COACHING

TOEFL/ILTS JARO EDUCATION COACHING

MEDICAL ENTRANCES BHAVANCE EDUCATION

PMT/AIIMS/AFMC PRIME TRAINING INSTITUTE

MBA TIME

RECOMMENDATION

I have selected 10 coaching centres in the state of Kerala to those our international client

can appoint as franchisee. The reason for selection of these 10 institutes are, while doing a

secondary research I found that there is a need of good brand in Kerala to set up a good

enterprise. People over their need to have good brand value as they are very cautious

before accepting any brand in this field. These 10 probable future franchisee are selected

and ranked on the basis of-

Their Location in the respective district

Quality of education they provide to the students

Quality of study material and Professors they have for teaching students

Their brand value in the respective area

Feedback about them on social media sites and various forums like-

They should appoint following 10 coaching centres as their franchisee in Kerala

FINAL RECOMMENDATION TABLE

INSTITUTE

FACTORS TO

BE

CONSIDERED-

LOCATION STUDY

MATERIAL

QUALITY

BRAND NAME RESULTS

AAKASH GOOD GOOD EXCELLENT EXCELLENT

TIME EXCELLENT EXCELLENT EXCELLENT EXCELLENT

FITTJEE GOOD GOOD GOOD GOOD

PEARSON AVERAGE EXCELLENT GOOD GOOD

FINANCIAL

PLANNING

ACADEMY

GOOD AVERAGE AVERAGE GOOD

VICTOR

GROWTH

GOOD GOOD GOOD GOOD

TANDEM EXCELLENT GOOD GOOD EXCELLENT

KNOW-WELL

ACADEMY

GOOD GOOD AVERAGE GOOD

CAREER

LAUNCHER

AVERAGE AVERAGE EXCELLENT GOOD

GATE

ACADEMY

GOOD GOOD GOOD GOOD

AAKASH- Our client should tie up with AAKASH as they have just started growing in Kerala and as of

today they have just two coaching centres in Kerala. From the Understandings about their national

potential and brand name in India, they will expand in Kerala in near future and it is good

opportunity for us to associate them with us as the quality of education they provide is really good

for the Medical entrance exams.

TIME- Our client could appoint TIME as their franchisee because, locations held by TIME in the

respective districts are really very nice and strategic as we can utilise them for our benefit and they

are very famous for giving best results in the country for CAT.

PEARSON- It Is a leading name in the global market for its publications and study material, they

provide their students and teachers. They have to guide their students as well and they are growing

in various states by appointing local franchisee so it will be a good thing for us also to operate with

the understanding of local market.

FINANCIAL PLANNING ACADEMY- It is a leading name in the field of commerce field for its value

delivery to its students and it has given good results for CPT and other entrances in commerce field.

FITTJEE- It is a very well-known name in the field of engineering entrance examinations and stand

out to be a very good institute in terms of teaching. They are very well known for providing personal

attention to their students and are growing slowly in state. So it is a good opportunity for us to

appoint them as our franchisee as they provide good residential facility too for their students.

VICTOR GROWTH – It is a very well established local player and to establish our business in this

growing market, it is very essential to have company of this advantage so we can appoint them as

our franchisee for civil services and state civil services.

TANDEM- It is a very established player in Kerala for HSC and GRE, TOEFL. So we could rely on them

as our franchisee to have complete grip in the market. They are located all around Kerala especially

in 3 districts which we have selected.

KNOW- WELL ACADEMY – For bank PO and other exams related to financial services, It is very good

as it provides very large number of services and they have delivered well in the. So it is better to

think of them as our franchisee.

CAREER LAUNCHER- It provides huge number of services in entrance exam field and it is a good

name all across the country so it has a very good perception in the minds of public especially in civil

services and state civil services. So we could make them to be our franchisee.

GATE ACADEMY- Gate academy is very famous in the whole south India for GATE and GPAT. So we

could take care of post-graduation entrance exams by appointing them as our franchisee. It is

present at many locations in state which is an added advantage.