Tommy Wahyudi

Indonesian Operators Popularity in WWWIndonesian Operators Popularity in WWW

Table Of ContentsMeasuring PopularityMeasuring Popularity Using GoogleMeasuring Popularity Using AlexaMeasuring Popularity Using WikipediaWrap Up : Google Vs AlexaConclusion Recommendation

MEASURING POPULARITY

How to Measure PopularityMarket Survey ?Research Company ?Subscribers number ?

Introducing new method…

Search Engine

ToolsGoogle (www.google.com)

Google TrendsGoogle Search Engine

Alexa (www.alexa.com)

Wikipedia (www.wikepedia.com)

Who to measure ?Telecommunication Companies :

Telkomsel (www.telkomsel.com)Indosat (www.indosat.co.id)XL (www.xl.co.id)Telkom Flexi (www.telkomflexi.com)Fren (www.mobile-8.com)Esia (www.myesia.com)Three (www.three.co.id)NTS (www.nts.co.id)Smart (www.smart-telecom.co.id)

MEASURING POPULARITY USING GOOGLE

Google Web Address

http://www.google.comWe use this address to search the number of article available in Google search engine database

http:// trends.google.comWe use this address to search the trend of certain keywords. Each time a user search for a keyword / term then Google will increase search quantity to one for the keyword / term. The comparison can be done by just entering the keyword to compare separated by comma, example : cdma, gsm. This input will compare the number of user who search using keyword cdma with number of user who search using keyword gsm

Google is number one search engine according to many surveys. Google offers simplicity yet speed and accurate search.

Google Trend (GSM vs CDMA)

People Search about CDMA

more than GSM

Google Trend (GSM Operators)

3 Launch (1st quarter, 2007)

XL aggressively

campaign new tariff

Telkomsel and

Indosat are stable

GSM Popularity Result (until year 2008)

Google Trend (CDMA Operators)Esia dominating the market. Flexi and Starone are busy

migrating to 800 mhz

Smart Telecom enter

the market. End of 2007

Starone new

campaign attract

customers. Offering Ngorbit

campaign…

Fren slowing down..not aggressively offer new campaign..focusing on

their network expansion

Flexi as the first CDMA player start

to capture customer attention

Esia offering talktime and Rp 1.000 per jam

CDMA Popularity Result (until year 2008)

Google Search (Telkomsel)

749.000 Articles for telkomsel

Keyword : telkomsel

Google Search (Indosat)

1.270.000 Articles for indosat. This is probably because

Indosat have many products and

affiliation companies

Keyword : indosat. Exclude

im2 and m2

Google Search (XL)

430.000 Articles for XL

Keyword : XL

Google Search (Three)

97.200 Articles for 3

Keyword : Three Operator

Google Search (NTS)

14.100 Articles for NTS

Keyword : NTS

Google Search (Flexi)

317.000 Articles for flexi

Keyword : Flexi

Google Search (Esia)

385.000 Articles for esia

Keyword : esia

Google Search (Fren)

376.000 Articles for fren

Keyword : fren

Google Search (Starone)

237.000 Articles for starone

Keyword : starone

Google Search (Smart)

26.200 Articles for smart telecom

Keyword : smart

telecom

Operator Popularity Result* (until year 2008)

* Based on number of articles

MEASURING POPULARITY USING ALEXA

Alexa Web address

http://www.alexa.com

Alexa is site that capture number of users that visit certain site.

While google focusing on the keyword, alexa focusing on the web site address that is visited to be measured.

Each time a user visit certain address then alexa will increase the number of visitor by one for visited website in their database

Data for this research only from the last one year

GSM Website Visitor Comparison

People start to visit three

website

Telkomsel visitor is increasingly from month

to month, align with their subscriber growth

Visitor of XL website is increasing as they start

to campaign aggressively

Indosat website visitor is

stable

People start to visit NTS

website

GSM Popularity Result* (until year 2008)

* Based on website visitor

CDMA Website Visitor Comparison

Telkomflexi.com is most

visited website

Smart launch at september, people start to

visit the website

Starone have finish the migration and

start new campaign. Their site start to be

visited again

Visitor of esia website increasing.

Esia renew their web site

Fren visitor is stable

CDMA Popularity Result* (until year 2008)

* Based on website visitor

Telkomsel website details

Indosat website details

Interesting…user tends to visit more on

iring

XL website details

Interesting…abroad visitor mostly comes from singapore not

malaysia

Three website details

Though 3 is international player, visitor of the website

only comes from indonesia

Visitor to the website was surprisingly

decrease although they campaign aggressively

NTS website detailsPeople start search

about NTS. As result the percentage is

increasing

Telkom Flexi website details

Esia website detailsPercent of visitor is

increasing significantly

Fren website detailsMost abroad visitor comes

from east europe ?

Starone website detailsSecond most increasing

percentage in last 3 months

after esia website

Smart website detailsSite thumbnail is

not updated

Operator Popularity Result

* Based on number of users visit operator website (traffic rank)

MEASURING POPULARITY USING WIKIPEDIA

WikipediaWeb address

http://www.wikipedia.com

Wikepedia is an encyclopedia website. Wikepedia gives references to certain terms / keywords. Many users use this site to search information about a reference / terms. Even a reporter or journalist use this site to gain information…

Information in wikipedia provided by everyone who want to give explanation about a terms / keywords. This information can be edited by others.

Telkomsel Wikipedia*

*this is only a little explanation from wikipedia about telkomsel

Indosat Wikipedia

XL Wikipedia

3 Wikipedia

Esia Wikipedia

Starone Wikipedia

Fren WikipediaWikipedia for fren is not complete yet. But at

least wikipedia have an entry about fren.“Fren adalah suatu jenis layanan yang menggunakan sistem telepon seluler digital (lebih dikenal dengan istilah CDMA) yang dirilis oleh Mobile-8 untuk telepon genggam (ponsel). Sebuah terobosan baru yang memperkenalkan biaya telepon genggam dengan harga yang lebih murah. Esia dapat dikatakan sebagai sebuah telepon rumah yang praktis. Mobile-8 (Fren) berlisensi seluler.”

ComparisonOperator With Wikepedia

EntryOperator Without Wikipedia

EntryTelkomsel Smart

Indosat NTSXL Telkom Flexi

ThreeEsia

StaroneFren

WRAP UP : VS

Google vs AlexaGSM CDMA

Google vs Alexa

Why The Result Is Different ?Google record every search conduct by the

user without no additional tools or software. Every search made by user will be recorded instantly in Google database

Alexa needs an extension installed in the user browser in order to record the data. If a user doesn’t install this extension then the data will not be recorded

Who is more valid ? Google or Alexa ? Both are valid…

Conclusion Search engine can be use to identify popularity

among the internet users. By using certain technique we can use google

analytics to observe our website statistic Data provided by search engine or from www can be

different with real survey conduct by a research company. This method was just to give us a quick overview about the trend in WWW

A new marketing program will encourage people to search about the program in the internet or visit the operators website thus will increase the operator popularity

THANK YOU