Monthly E

-newsletter

Reach the inboxes of 144,000 U

NC

alumni and friends

Online A

ds –U

NC

GA

A W

ebsiteDaily online source for alum

ni news

and events

Bi-m

onthlyA

lumni

Magazine

69,000 alumni and

3,800 faculty andsenior staff read,share, display andkeep the Review

Hom

ecoming Sponsorship

Celebrate w

ith the Tar Heel

family each year

mu

lt

i-ch

an

ne

lm

ar

ke

tin

G

Social Media

Reach 50,000+ alum

ni andfriends across five platform

s

Alum

ni Magazine D

igital Editions

App for sm

artphones and tablets

Targeted InsertsZoned bookm

arks,brochures and m

ore

General information

Since 1912, the Carolina Alumni Review has been involving and informing alumniand friends of The University of North Carolina, the nation’s first state university.

Published bimonthly, the Review reaches dues-paying members of the UNCGeneral Alumni Association as well as opinion leaders across the state and campus decision-makers.

When targeting an affluentregional audience, think of this trusted resource for the engaged, well-Heeled audience you seek. Consider the Carolina Alumni Review.

Audience: 70,000 (average)Rate Base: 57,000 (guaranteed)

A signed Carolina Alumni Review display advertising contract or a signed insertion order from a recognizedadvertising agency is required prior to the publication ofdisplay advertising.All advertisements are subject to approval. The publisher

reserves the right to reject or cancel any advertising for anyreason at any time. Advertising simulating editorial copywill not be accepted.All advertisements are accepted and published entirely

on the written representation that the advertiser and/oradvertising agency is authorized to publish the entire contents and subject matter thereof. In consideration of thepublication of advertisements, the advertiser and agency willfully indemnify and hold harmless the publisher from andagainst any loss, cost and expense resulting from any claims,demands, suits, actions, proceedings, recoveries or expensesof any nature whatsoever arising out of publication of such advertisements, including, without limitation, those result-ing from claims or suits of libel, violation of right of privacy,plagiarism or copyright infringement.The positioning of advertising in the Carolina Alumni

Review is at the discretion of the publisher except insidecovers, which can be guaranteed by written contract, and premium rate.

The publisher is not responsible for errors in key numbers.Space that has been reserved may not be canceled by

anyone other than the publisher after the space closingdeadline.Advertisers or agencies reserving space in the Carolina

Alumni Review for the first time must pre-pay their ad space.All classified ads must be pre-paid. Other advertisers maybe required to pre-pay at the discretion of the publisher. All charges are due within 30 days from the billing date. Alloverdue accounts are subject to a finance charge of 1.5% per month (18% per year). Contract advertisers that do notfulfill the terms of their contract will be subject to a shortrate adjustment to their earned rate. Prevailing ad rates attime of insertion apply.Refer to the rate card for details on advertising deadlines

and specifications for ad submission. Delivery dates are estimates and are not guaranteed. The publisher is not responsible for retaining advertising

material beyond one year.No conditions, printed or otherwise, appearing on

contracts, insertion orders or copy instruction that conflictwith publisher’s policies will be binding on the publisher.

Policies

“The CAR instills a sense of alumni pride. It’s a beautifully produced magazine,

and I try to read it from cover to cover.” — CAR READERSHIP SURVEY

To advertise with us, contact: Jana Collins ’92 (MA), advertisingaccount representative, at

(919) 962–8820 orjana_collins@unc.edu

Published since 1912 for alumni and friends of The University of North Carolina, the nation’s first state university.

2015MEDIA KIT

G e n e r a l A l u m n i A s s o c i a t i o nG e n e r a l A l u m n i A s s o c i a t i o n

1/2 V4.8”x 7.2”

1/3 sq4.8”x 4.7”

1/6 H4.8”x 2.25”

1/6 V2.3”x

4.7”

1/2 H7.3”x 4.7”

Agency DiscountRecognized advertising agencies responsible for reserving space and handlingbilling are eligible for a 15% discount on rates. (In-house agencies are not eligible for commission.)

Campus and Nonprofit RatesAll campus advertisers and approved nonprofit organizations are eligible for a10% discount.

PaymentAdvertisers or agencies reserving space in the Carolina Alumni Review for the first time must pre-pay their ad space. All classified ads must be pre-paid. Otheradvertisers may be required to pre-pay at the discretion of the publisher. Allcharges are due within 30 days from the billing date. Overdue accounts are subject to a finance charge of 1.5% per month (18% per year).

Mission

UNC General Alumni Association members’ unique emotional connection to their alma mater means this affluent, educated reader makes time to read their alumni magazine, in spite of their busy lives, because it is important to them and keeps them connected.

Frequency: 6 issues per year

Membership: 69,000 alumni, students and friends; 3,800 faculty and senior administrators

Average Age: 50

Gender: 49% male / 51% female

Education: 96% undergraduate degree or higher

Average HHI: $150,000

Residence: 55% reside in North Carolina72% reside in the Southeast U.S.

What you should know:

• 42 minutes is the average time spent reading the Review• 58% report the Review is their primary source of information about UNC• 47% visit an advertiser's website• 44% report passing their Review along to at least one other person• Ad/editorial ratio is 30%/70% meaning ads are always integrated with editorial content

and are exceptionally visible.

2015 disPlay advertisinG rates

Open Rate 4Flex 6x (1x insertion) Contract* Contract†

Inside Covers— 7.3” x 9.6” or Bleed 8.75” x 11.375” 4C $4,995 $4,165 $3,845

Full-Page7.3” x 9.6” or Bleed 8.75” x 11.375” 4C $4,065 $3,395 $3,125

2/3 PageV 4.8” x 9.6” 4C $3,045 $2,535 $2,355

1/2 PageV 4.8” x 7.2” or H 7.3” x 4.7” 4C $2,430 $2,030 $1,880

1/3 PageV 2.3” x 9.6” or Sq 4.8” x 4.7” 4C $2,110 $1,755 $1,620

1/6 PageV 2.3” x 4.7” or H 4.8” x 2.25” 4C $1,390 $1,160 $1,080

B/W 640 535 495

* 4Flex contract allows you to choose any four of six annual issues† 6x contract also includes a free Web hyperlink from alumni.unc.edu/news

Rates are per insertion. All ads are included online in the digital edition with links activated.

full7.3”x 9.6”

2/3 V4.8”x 9.6”

1/3 V2.3”x

9.6”

* Double-check ad sizes before preparing files. No bleeds for fractional ads.

ads that are not to specifications are subject to production charges.

specifications for ad submission available upon request.

full (bleed)8.75”x 11.375”

Live Area for Text:7.75” x 10.00”

Trim Size: 8.25”x 10.875”

ad dimensions*

On full-bleed ads:please place registration/cropmarks outside the 8.75” x 11.375” bleed area

2015 classified advertisinG rates

Classified advertising appears between two very popular and highly-read sections,Class Notes and Around Town. All orders must include a telephone number and bepre-paid. Telephone numbers including area code count as one word. Words joinedby a hyphen or slash are counted individually. Visit alumni.unc.edu/classifieds.

Open Rate 6x Contract Rate

Line Rates $3.50/word $3.25/word

Display Classifieds (vertical only) $100/column inch* $90/column inch*

* Column measures 1.7”. Standard point size for body text is 9.

2015 advertisinG deadlines

SpaceReservation Ad Artwork Classified

Issue Deadline Due Ads Due Delivery**

Jan/Feb* Nov. 5 Nov. 12 Nov. 27 Jan. 16

March/April*1 Jan. 8 Jan. 15 Jan. 29 Mar. 13

May/June Mar. 12 Mar. 19 Apr. 2 May 8

July/Aug May 14 May 21 June 4 July 24

Sept/Oct July 9 July 16 July 30 Sept. 18

Nov/Dec* Sept. 10 Sept. 17 Oct. 1 Nov. 13

* Reaches GAA student members1 N.C. high school counselors & librarians** Delivery dates are estimates and are not guaranteed.

Printing: Web offset

Binding: Perfect

trim size: 8.25” x 10.875”

AT A GLANCE

Monthly E-newsletter Reach the inboxes of 144,000 UNCalumni and friends

Online Ads – UNC GAA WebsiteDaily online source for alumni newsand events

Bi-monthlyAlumni Magazine69,000 alumni and3,800 faculty andsenior staff read,share, display andkeep the Review

Homecoming SponsorshipCelebrate with the Tar Heel family each year

multi-channel marketinG

Social MediaReach 50,000+ alumni andfriends across five platforms

Alumni Magazine Digital EditionsApp for smartphones and tablets

Targeted InsertsZoned bookmarks,brochures and more

Ge

ne

ra

lin

fo

rm

at

ion

Since 1912, the C

arolina Alumni R

eviewhas been involving and informing alumni

and friends of The University of North Carolina, the nation’s first state university.

Published bimonthly, the R

eviewreaches dues-paying members of the UNC

General Alumni Association as well as opinion leaders across the state and

campus decision-makers.

When targeting an affluent

regional audience, think

of this trusted resource for

the engaged, well-Heeled

audience you seek. Consider

the Car

olina Alumni R

eview.

Audience: 70,000 ( a

vera

ge)

Rate Base: 57,000(gua

rant

eed)

A signed

Car

olina Alumni R

eviewdisplay advertising

contract or a signed insertion order from a recognized

advertising agency is required prior to the publication of

display advertising.

All advertisements are subject to approval. The publisher

reserves the right to reject or cancel any advertising for any

reason at any time. Advertising simulating editorial copy

will not be accepted.

All advertisements are accepted and published entirely

on the written representation that the advertiser and/or

advertising agency is authorized to publish the entire

contents and subject matter thereof. In consideration of the

publication of advertisements, the advertiser and agency will

fully indemnify and hold harmless the publisher from and

against any loss, cost and expense resulting from any claims,

demands, suits, actions, proceedings, recoveries or expenses

of any nature whatsoever arising out of publication of such

advertisements, including, without limitation, those result-

ing from claims or suits of libel, violation of right of privacy,

plagiarism or copyright infringement.

The positioning of advertising in the Car

olina Alumni

Reviewis at the discretion of the publisher except inside

covers, which can be guaranteed by written contract,

and premium rate.

The publisher is not responsible for errors in key numbers.

Space that has been reserved may not be canceled by

anyone other than the publisher after the space closing

deadline.

Advertisers or agencies reserving space in the Car

olina

Alumni R

eviewfor the first time must pre-pay their ad space.

All classified ads must be pre-paid. Other advertisers may

be required to pre-pay at the discretion of the publisher.

All charges are due within 30 days from the billing date. All

overdue accounts are subject to a finance charge of 1.5%

per month (18% per year). Contract advertisers that do not

fulfill the terms of their contract will be subject to a short

rate adjustment to their earned rate. Prevailing ad rates at

time of insertion apply.

Refer to the rate card for details on advertising deadlines

and specifications for ad submission. Delivery dates are

estimates and are not guaranteed.

The publisher is not responsible for retaining advertising

material beyond one year.

No conditions, printed or otherwise, appearing on

contracts, insertion orders or copy instruction that conflict

with publisher’s policies will be binding on the publisher.

Po

lic

ies

“The

CAR

instills a sens

e of alumni pride

. It’s a bea

utifully pro

duced mag

azine,

and I try to rea

d it fro

m cov

er to co

ver.”

— CAR READERSHIP SURVEY

To advertise with us, contact:

Jana Collins ’92 (M

A), advertising

account representative, at

(919) 962–8820 or

jana_collins@unc.edu

Publ

ishe

d sin

ce 191

2 fo

r al

um

ni and

frien

ds

of T

he U

nive

rsity

of N

orth

Car

olin

a,

the na

tion

’s first sta

te u

nive

rsity.

2015

MEDIA

KIT

Ge

ne

ra

l

Al

um

ni

A

ss

oc

ia

ti

on

Ge

ne

ra

l

Al

um

ni

A

ss

oc

ia

ti

on

1/2 V4.8”x 7.2”

1/3 sq4.8”x 4.7”

1/6 H4.8”x 2.25”

1/6 V2.3”x

4.7”

1/2 H7.3”x 4.7”

Agency DiscountRecognized advertising agencies responsible for reserving space and handlingbilling are eligible for a 15% discount on rates. (In-house agencies are not eligible for commission.)

Campus and Nonprofit RatesAll campus advertisers and approved nonprofit organizations are eligible for a10% discount.

PaymentAdvertisers or agencies reserving space in the Carolina Alumni Review for the first time must pre-pay their ad space. All classified ads must be pre-paid. Otheradvertisers may be required to pre-pay at the discretion of the publisher. Allcharges are due within 30 days from the billing date. Overdue accounts are subject to a finance charge of 1.5% per month (18% per year).

Mission

UNC General Alumni Association members’ unique emotional connection to their alma mater means this affluent, educated reader makes time to read their alumni magazine, in spite of their busy lives, because it is important to them and keeps them connected.

Frequency: 6 issues per year

Membership: 69,000 alumni, students and friends; 3,800 faculty and senior administrators

Average Age: 50

Gender: 49% male / 51% female

Education: 96% undergraduate degree or higher

Average HHI: $150,000

Residence: 55% reside in North Carolina72% reside in the Southeast U.S.

What you should know:

• 42 minutes is the average time spent reading the Review• 58% report the Review is their primary source of information about UNC• 47% visit an advertiser's website• 44% report passing their Review along to at least one other person• Ad/editorial ratio is 30%/70% meaning ads are always integrated with editorial content

and are exceptionally visible.

2015 disPlay advertisinG rates

Open Rate 4Flex 6x (1x insertion) Contract* Contract†

Inside Covers— 7.3” x 9.6” or Bleed 8.75” x 11.375” 4C $4,995 $4,165 $3,845

Full-Page7.3” x 9.6” or Bleed 8.75” x 11.375” 4C $4,065 $3,395 $3,125

2/3 PageV 4.8” x 9.6” 4C $3,045 $2,535 $2,355

1/2 PageV 4.8” x 7.2” or H 7.3” x 4.7” 4C $2,430 $2,030 $1,880

1/3 PageV 2.3” x 9.6” or Sq 4.8” x 4.7” 4C $2,110 $1,755 $1,620

1/6 PageV 2.3” x 4.7” or H 4.8” x 2.25” 4C $1,390 $1,160 $1,080

B/W 640 535 495

* 4Flex contract allows you to choose any four of six annual issues† 6x contract also includes a free Web hyperlink from alumni.unc.edu/news

Rates are per insertion. All ads are included online in the digital edition with links activated.

full7.3”x 9.6”

2/3 V4.8”x 9.6”

1/3 V2.3”x

9.6”

* Double-check ad sizes before preparing files. No bleeds for fractional ads.

ads that are not to specifications are subject to production charges.

specifications for ad submission available upon request.

full (bleed)8.75”x 11.375”

Live Area for Text:7.75” x 10.00”

Trim Size: 8.25”x 10.875”

ad dimensions*

On full-bleed ads:please place registration/cropmarks outside the 8.75” x 11.375” bleed area

2015 classified advertisinG rates

Classified advertising appears between two very popular and highly-read sections,Class Notes and Around Town. All orders must include a telephone number and bepre-paid. Telephone numbers including area code count as one word. Words joinedby a hyphen or slash are counted individually. Visit alumni.unc.edu/classifieds.

Open Rate 6x Contract Rate

Line Rates $3.50/word $3.25/word

Display Classifieds (vertical only) $100/column inch* $90/column inch*

* Column measures 1.7”. Standard point size for body text is 9.

2015 advertisinG deadlines

SpaceReservation Ad Artwork Classified

Issue Deadline Due Ads Due Delivery**

Jan/Feb* Nov. 5 Nov. 12 Nov. 27 Jan. 16

March/April*1 Jan. 8 Jan. 15 Jan. 29 Mar. 13

May/June Mar. 12 Mar. 19 Apr. 2 May 8

July/Aug May 14 May 21 June 4 July 24

Sept/Oct July 9 July 16 July 30 Sept. 18

Nov/Dec* Sept. 10 Sept. 17 Oct. 1 Nov. 13

* Reaches GAA student members1 N.C. high school counselors & librarians** Delivery dates are estimates and are not guaranteed.

Printing: Web offset

Binding: Perfect

trim size: 8.25” x 10.875”

AT A GLANCE

Monthly E

-newsletter

Reach the inboxes of 144,000 U

NC

alumni and friends

Online A

ds –U

NC

GA

A W

ebsiteDaily online source for alum

ni news

and events

Bi-m

onthlyA

lumni

Magazine

69,000 alumni and

3,800 faculty andsenior staff read,share, display andkeep the Review

Hom

ecoming Sponsorship

Celebrate w

ith the Tar Heel

family each year

mu

lt

i-ch

an

ne

lm

ar

ke

tin

G

Social Media

Reach 50,000+ alum

ni andfriends across five platform

s

Alum

ni Magazine D

igital Editions

App for sm

artphones and tablets

Targeted InsertsZoned bookm

arks,brochures and m

ore

General information

Since 1912, the Carolina Alumni Review has been involving and informing alumniand friends of The University of North Carolina, the nation’s first state university.

Published bimonthly, the Review reaches dues-paying members of the UNCGeneral Alumni Association as well as opinion leaders across the state and campus decision-makers.

When targeting an affluentregional audience, think of this trusted resource for the engaged, well-Heeled audience you seek. Consider the Carolina Alumni Review.

Audience: 70,000 (average)Rate Base: 57,000 (guaranteed)

A signed Carolina Alumni Review display advertising contract or a signed insertion order from a recognizedadvertising agency is required prior to the publication ofdisplay advertising.All advertisements are subject to approval. The publisher

reserves the right to reject or cancel any advertising for anyreason at any time. Advertising simulating editorial copywill not be accepted.All advertisements are accepted and published entirely

on the written representation that the advertiser and/oradvertising agency is authorized to publish the entire contents and subject matter thereof. In consideration of thepublication of advertisements, the advertiser and agency willfully indemnify and hold harmless the publisher from andagainst any loss, cost and expense resulting from any claims,demands, suits, actions, proceedings, recoveries or expensesof any nature whatsoever arising out of publication of such advertisements, including, without limitation, those result-ing from claims or suits of libel, violation of right of privacy,plagiarism or copyright infringement.The positioning of advertising in the Carolina Alumni

Review is at the discretion of the publisher except insidecovers, which can be guaranteed by written contract, and premium rate.

The publisher is not responsible for errors in key numbers.Space that has been reserved may not be canceled by

anyone other than the publisher after the space closingdeadline.Advertisers or agencies reserving space in the Carolina

Alumni Review for the first time must pre-pay their ad space.All classified ads must be pre-paid. Other advertisers maybe required to pre-pay at the discretion of the publisher. All charges are due within 30 days from the billing date. Alloverdue accounts are subject to a finance charge of 1.5% per month (18% per year). Contract advertisers that do notfulfill the terms of their contract will be subject to a shortrate adjustment to their earned rate. Prevailing ad rates attime of insertion apply.Refer to the rate card for details on advertising deadlines

and specifications for ad submission. Delivery dates are estimates and are not guaranteed. The publisher is not responsible for retaining advertising

material beyond one year.No conditions, printed or otherwise, appearing on

contracts, insertion orders or copy instruction that conflictwith publisher’s policies will be binding on the publisher.

Policies

“The CAR instills a sense of alumni pride. It’s a beautifully produced magazine,

and I try to read it from cover to cover.” — CAR READERSHIP SURVEY

To advertise with us, contact: Jana Collins ’92 (MA), advertisingaccount representative, at

(919) 962–8820 orjana_collins@unc.edu

Published since 1912 for alumni and friends of The University of North Carolina, the nation’s first state university.

2015MEDIA KIT

G e n e r a l A l u m n i A s s o c i a t i o nG e n e r a l A l u m n i A s s o c i a t i o n