TIScoverThe New Generation of a web enabledDestination Management Systems (DMS)

Value added Services for DestinationsInformation Society Technologies (IST) For TourismBrussels – 09 July 2001

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Travel Is A Information Business

Tourism is more and more turning into an information business! Who provides the more exciting, more appealing, more rapid, more multi-medial and more actual information will be the winner in the future!

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Travel’s Doing Great!

Source: University of Vienna – E-Commerce Dep., 2000

$20,230

$12,887

$6,974

$2,556

ONLINE TRAVEL AGENCY/PLATFORMAIRLINE WEB SITESHOTEL WEB SITESCAR RENTAL WEB SITESOTHER WEB SITES

1999 2000 2001 2002

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!Travel Is A Virtual Product!One Of The Last Physical Products -Tickets

Is Going Away!Travel Is Complex!Travel Takes Lots Of Research!Travel Is Already Highly Computerized!Travel Can Best Be Explained Through

!Graphics - Images - Audio - Video

Way Travel?

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Where Do I Get Travel Advice

0%5%

10%15%20%25%30%35%40%45%

1998 1999 2000

InternetAgent

Source: PhoCusWright, Inc., Sherman, CT USA

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It Isn’t Just Price

83% 81%

58% 51%37%

27% 22%

0%20%40%60%80%

100%

More Conve

nient

Saves

Time

Easier

Saves

Money Fun

Better

Selecti

on

Better

Inform

ation

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! 13.046 million trips were initiated on the Net, but booked and paid for offline.

! 3.82 million trips were booked and paid for online.

! Holiday travel, the outright winner of online European bookings in 1999/2000.

! European Internet users favourite destinations.! Length of trips booked online: these trips are shorter (10%)

than trips booked offline, whatever the kind of trip made.

The Internet European Travel Monitor:Its conclusions, founded on 400,000 interviews conducted in 33 European countries, make it a unique instrument and a reference for eManagers working in the field of European and worldwide eTravel (1999/2000).

European Internet Travel Monitor

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! Some of the widest differences are found in bookings for Austria,which more than doubles its potential in its share of destinations booked online. It alone represents over 13% of destinations booked online.

! Share of bookings to Austria:

Average from Austria on European Market - 6% real/total Market

Average from Austria on European Market - 13% Internet Bookings

European Internet Travel Monitor

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Benchmarking Tourism Destinations A Study by the IZT:! best performance and highest achievements for the Austrian regions! Austrian websites evaluated as informative sites, justifying a high

classification in the overall assessment, powered by Tiscover

Source: Oertel, Thio, Feil: „ Benchmarking Tourism Destinations in the European Union“, IZT

•Type 1(white)functional features:lowinformation content:medium

•Type 2 (green)functional features: low - mediuminformation content: medium – good

•Type 3 (yellow)functional features: mediuminformation content: medium

•Type 4 (red) „best practices“functional features: medium-highinformation content: high

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Bear Stearns

The Basis Of CompetitionIs Different In The Internet

They’reNot WatchingThey’reNot Watching

You Don’t Have To Interrupt Them!

You Have To Help Them!

They’reSearchingThey’reSearching

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Market Balance

Gartner

Sellers Buyers

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Power To the Buyer

Geographic Barriers EliminatedPrice Information Everywhere

Buyer Experiences Shared

Gartner

Sellers

Buyers

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Bear Stearns

You Need To Be A Beacon To Attract Them

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PowerfulShoppingSystem

DestinationSearching

Tools

TargetedAdvertising

NationalBrand

Cross/SellUp/Sell

CustomerDatabase

Go

Database Driven Transaction & Marketing System

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The Mission For .....Destinations and DMOs

! Generate jobs! Promote the destination! Create a strong brand! Organize a substantial

infrastructure for the digital economy

! Close the loop between advertising and distribution – B2B/B2C

Destination Management Systems! To support destinations to

build up platforms and a new online information and sales infrastructure for ….

! SMEs! DMOs! NTOs

with new relationship options!

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eDestination Marketing – ObjectiveseBusiness and eCommerce is considered to maintain and improve the competitive Position of the Tourism Industry in the digital Economy!

Main Objectives:! eMarketing tools for for better destination marketing !Knowledge management tools to improve

communication between the stakeholders of the tourism industry

! Increase the world-wide exposure of the destination

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eDestination MarketingThe core function of a DMS– Destination Management System is to act as

- Customer Portal – B2C- Business Portal – B2B

including a wide range of services and information

eServices

eMotioneInformation

eDistribution& eSales

eKnowledgeManagement

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TIScover CompanyA short story about our visions and the company!

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Time

Market

1991 1994 1997 2001/20022000

B2C B2B C2CStep 1Founding TIS GmbH

TIS 1.0 bis 2.2 Step 2Expansion in Austria and switch to the Internet

TIS 2.3 & TIS@WEB Step 3eCommerce and full browser based tool and international expansion to Germany

TIScover

Step 4• Founding

TIScoverAG• CA-IB as Investor• International

Rollouts .at/.de/.ch• New Generation of

TIScover• Tiscover.wap

PS

TIScover00

Step 5• New Interface and

Process• B2B Tools• International

Rollouts in more countries

• P2P

TIScover02

Steps Of Development

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Facts And Figures Of The CompanyEstablished, expert company

! Founded 1991, Headquarter in INNAustria, online experience since 1995

! 85 Employees! Expertise in

" eDestination Marketing " Tourism eBusiness " Database and Application

Engineering! Since 1997 eCommerce

Traffic & Statistics

! Pageviews 1999: 59m 2000: 130m

! Visits 1999: 13.8m2000: 29,6m

! Stickyness 17 bis 19 Min.! Look to book 55:1! Top 5 travel site world-wide! 280,000 newsletter subscribers

Bookings and Turnover! Bookings and reservation inquiries

" 1999: 242,000 " 2000: 564,000" 2.3 Pers. & 5.8 Days

! Generated Turnover" 1999: € 124.2m" 2000: € 200m" Average per booking € 480,-

! We have learned to handle operate secure high traffic sites

Historical online bookings & reservation inquiries

Generated Turnover mio. €

1997

23,500

1998

84,000

19991999

242,000242,000

20002000

564,000564,000

1997

11.5

1998

45.0

1999

124.0

2000

200.0

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The Mission Of The TIScover CompanyA Database driven Travel Marketing and Transaction Company

To build up database driven online platforms/portals (DMS) and create “Public Private Partnerships” with top travel destinations to support DMOs, SMEs, SME-hotel groups and the travel and tourism industry in destinations, offering worldwide distribution channels and traffic cooperation's!

eInformationeServiceseCommerce

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Rolloutplan For Europe

Rollout marketsRollout markets

75% of the European

Travel Market(Tourist arrivals)

75% of the European

Travel Market(Tourist arrivals)

Future marketsFuture markets

Established marketsEstablished markets

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TIScover – The Country Portals

AustriaSwitzerland

Germany

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TIScover.com – The Travel Network

! 8 Public Privat Partnerships with

Destination Marketing

Organisations/DMOs and NTOs

! 3.200 Towns/Villages/Regions

! 82.000 properties

! 8.600 properties with online reservation

! 4.300 properties are online book- and

payable

! 35 SME - Hotel & Marketing

Associations or Groups

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1998 +298%15.600.000

1999 +280%59.200.0001999 +280%59.200.000

19961.500.000

Pagesviews

19973.600.000

2000 +127%134.100.0002000 +127%134.100.000

2001 (1-4)77.300.0002001 (1-4)77.300.000

Source: IVW

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1998 +270%4.200.000

1999 +228%13.800.0001999 +228%13.800.00013.800.000

1996450.000

Visits

19971.500.000

2000 +114%29.600.0002000 +114%29.600.000

2001 (1-4)19.800.0002001 (1-4)19.800.000

Source: IVW

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1998 + 260%84.000

1999 +195%243.0001999 +195%243.000

19964.200

Booking & ReservationTransactions

199723.500

2000 +130%560.0002000 +130%560.000

2001 (1-4)283.0002001 (1-4)283.000

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Business Models Are Changing

TravelerCRS/GDS

TravelAgent

Supplier

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The Internet Changes The Business

New DevicesAgent

New Channels

On Line

Consortia

New Deals

CRS/GDS

Suppliers

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Target Group„Clients“

Target Group“Customer“

NTO´s

DMO´s

Regional/Local TB

Accommodations

Incoming Agents

Hotel Cooperations

Ski Areas

Other Suppliers

PLATFORMfor DMO´s & SME´s in

Tourism for TOP Destinations

eContent eDistri-bution

eMarketingeServices

Portal

Dis

trib

uti

on

s C

han

nels

Gateway for independent Traveller B2C

Tiscover - eTravel Platform

Gateway for Intemedias B2B

(Travel Agents CallCenter)

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How We Generate Content?

Destination info

Destination info

Other info

Other info

What’s on

What’s on

Places to stay

Places to stay

Places to eat

Places to eat

How to get thereHow to

get thereTheme

channelsTheme

channels

DBAppli-cation

DMO´s as Destination

Content Provider

DMO´s as Destination

Content Provider

DCMSas ASP

Suppliers asAccommodations …

Suppliers asAccommodations …

PMSas ASP

Independent Leisure and Business Traveller

Independent Leisure and Business Traveller

Public Access

Interfaces:

• Mail

• WWW

• W@P

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DBAppli-cation

TIScover Is More Than A Website

RetailerTravel Agencies

24/7 Reservation & CallCenter

WebTV

Public Terminal(AccessPoint)

Car Terminals

Office ManagementASP-ToolsSmall Devices

W@P

InternetPortal

Interface to bigTravel Sites

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The Difference Is Content Combined With Transactions

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TIScover.at – Austrian Travel Network

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TIScover.at – Austrian Travel Network

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Traffic Channels And Partners

Destination Management System

DBAppli-cation

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Content And Features Of The Portal

Win your Holiday

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More Stickyness With CRM-Features

Newsletter Service

VoteBox

Postcard Service

Discussion Forum

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Every Region In A Destination Gets There Individual Portal!

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TIScovers NEW Destination MatcherPower Selling With Reverse Auctions

Destination Matcher

DBAppli-cation

Konsumer

BidSelector (5)

5BidMaker (4)4

E-Mail to Hoteliers (3)3PreferenceMapper (2)

2Supplier Registration (1)1

Hotels

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A Modular Solution For Destinations

AccommodationGuide

DCMS

Event/Ticket Tool

ECMS

Destination Info

DCMS

CRM/AddressTool

Call and

Booking Centre

Back Office

Tools

Booking engine

PMS

Auction Tool

Hotel Inventory

System

eCommercevirtual

eDestination Info DBvirtual

Expert systemsphysical & virtual

TIScover – The DMS for Destinations

Thank you!Arno Ebner - CEO

arno.ebner@tiscover.com