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Timeless Chick Collection

Spring/Summer ´13By

Comptoir des Cotonnier

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Comptoir des Cotonniers is a French

brand providing women’s wear and

accessories. It’s a quite new brand as the

French fast retail company Créations Nelson

S.A.S. founded it only in 1995.

The brand’s father is Tony Elicha who

has been in the ready-to-wear fashion

industry for more than 30 years. The first

stores were opened in the capital of France

- Paris and in Southern France a city called

Toulouse. The brand built up its identity on

such values as naturalness and proximity.

Comptoir des Cotonniers’

main characteristic is

that it merges “moder-

nity with timeless chic”

which results an unde-

niable French sophisti-

cated, elegant, classic and at the same time

“up to date” style.

Their leading motto is that: “

Everyone has their own personality, eve-

ryone has their own style.” They try to

satisfy all women from different age groups

(mothers as much as their daughters). It

wants to provide garments in which wom-

en can feel good themselves without putting

behind their (need of) “natural femininity

and refinement. […] Comptoir des Cotonniers

women openly play with trends, choosing

pieces from the collections they feel com-

fortable with, fabrics they enjoy, and colors

that match their moods”.

The brand also emphasizes

the im- portance of the

costumers and their opinions, it

wants to give the power of

fashion-cre- ation to them,

give the total freedom to

create their own style,

give the possibility of mix-

ing feminin- ity with masculinity

and never- the- less make them

the faces and ambassadors of

the brand (we will see

this later in their cam-

paign strategy), of the

French modern elegance

and real, flesh and blood

women.

By observing and listening to these mul-

ti-faceted women, it creates collections

that match their tastes and individual style.”

Comptoir des Cotonniers’ values are also

determined by other actions as well. It con-

siders itself an environment and human

conscious company, it works with ethical

partners and the support of several human-

itarian organizations is not the last on its list.

Charity is also important in the brand’s

life (especially when it’s about woman),

for example this autumn they were giving

away 1€ to the Red Cross after every pur-

chased gift card.

Brand History

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It also supports the association W4 (the Women’s World Web), that

tries to facilitate the woman’s and girls’ situations all over the world.

Previous Campaings and Style

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Involving the costum-

ers in the brand’s life

and involving them in

building the brand im-

age, has always been

important and a basic tool of Comptoir des

Cotonniers from its establishment. Their ev-

ergreen and “forever” campaign what they

are using constantly since 1997 twice a year,

is the Mother&Daughter campaign. This con-

cept seems to be successful as the profits

soaring and there is a constant 30% annual

growth. In this campaign a mother and a

daughter is chosen to be the faces of CDC.

They are not professional models, but real

and everyday people who can represent

the image and core values of the brand. “

These values of authenticity and prox-

imity are expressed, among others, by

the extraordinary, infinite richness of the

loving, touching and

spirited bond between

mothers and their

daughters. Lately this

“trademark” campaign

was completed with a competition as well

was just before the fall/winter collection.

The motto what should have been ex-

pressed through the picture was:

‘Mother & Daughter, at heart or by filia-

tion, a moment of closeness’. People could

vote for mother-daughter pictures online

and two winners were selected: one by

the brand and one by the online audience.

As I already mentioned above CDC tends

to work with real women, girls not

professional models. In the new campaign

Madame, Mademoiselle etc. “Comptoir des Co-

tonniers turns a new page in its commu-

nication starting this Fall/Winter 2012-2013.

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“loving, touching and spirited bond between

mothers and their daughters.”

The New Concept

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Timeless Chic is moving further from the

classical Comptoir des Cotonniers concept.

This collection is meant to reach a higher

level in fashion and style. The clothes are

more elegant, feminine and special. We re-

ceived the question from our customers for

several times during the last years: “Why

don’t you provide more occasional dresses?”.

We were not hesitating, as our cus-

tomers are on the first place, with

Timeless Chic we want to fulfil their demand.

Of course without leaving behind the main

values and style of

Comptoir des Cotonniers.

This collection is for girls, women who

are looking for something classic but the

same time modern, for something elegant

and fresh with a historical and French touch,.

“Provide also something more glamorous”

“Mix the old and fabulous French women and the

modern fench chick”

“History has no borders”

“Who said a girl can not be a fabulous women?”

Collaboration

Limited Edition

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We are proudly announcing that this

limited edition collection of Comp-

toir des Cotonniers is a collaboration with the

amazing designer Mary Katrantzou. She is a

young Greek fashion designer who currently

lives and works in London. She moved to the

United States in 2003 to study architecture, but

she changed to arts and design. Graduating

from her Bachelor course in 2005, Katrant-

zou switched her focus from prints for in-

teriors to fashion prints. In 2008, she opened

the Saint Martins graduating show. Her col-

lection was nominated for the Harrods and

the L‘Oreal Professional Award. She was sup-

ported by a sponsorship for six full seasons.

Her first Prêt-à-porter collection was shown

at the A/W London Fashion Week in 2008.

Her first ready-to-wear collection debuted at

London fashion week in Spring/Summer 2009.

I N S P I R A T I O N

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I N S P I R A T I O N

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The Face of TC

Photographers

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Swiss photography duo and regular Vogue Paris contributors Knoepfel & Indlekofer have an

innate ability to capture the spirit of the age, predict trends and extract the essence of fashion.

Palvin was born in Budapest, Hungar. She

was discovered on the streets of Buda-

pest in 2006 at the age of 13. She shot her first

editorial that year for Spur Magazine. Palvin

has been on the cover of L’Officiel, Vogue Rus-

sia, Glamour Hungary and Jalouse Magazine,

and has modelled for Armani Exchange, H&M,

Victoria’s Secret, and Pull and Bear. In 2012,

she became an ambassador for L’Oreal Paris.

She walked for Louis Vuitton, Miu Miu, Nina

Ricci, Emanuel Ungaro, Christopher Kane,

Julien MacDonald, Jeremy Scott, Vivienne West-

wood, Etro, opened the pre-Fall 2011 Chanel show.

Location

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“Every city has a sex and an age which have nothing to do with demography. Rome is feminine. So is Odessa. London is a teenager, an urchin, and this hasn’t changed since the time of Dickens. Paris, I believe, is a man in his twenties in

love with an older woman.”

John Berger

We would like to go out to the amazing streets of Paris , but in a different way how

we did before. We would like to catch the classic, timeless chick side of the city and

capture modernity, femininity and glamour at the same time. The Timeless Chic campaign

shows girls in their everyday life but at their most sophisticated and sparkling moment! Modern

elegant femininity has always been a trend, doesn’t matter what era we are talking about.

Catalogue

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E D I T O R I A L S

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Skirt and Blazer (300 €; 200 €)Comptoir des Cotonniers Timeless Chic Ring adn belt (100 €; 150 €)BoyBeiScarf (300€)Yves Saint LaurentShoes (600€)Yves Saint LaurentModel: BarbaraPhotographer: Knoepfel&Indlekofer

E D I T O R I A L S

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Dress (450 €)Comptoir des Cotonniers Timeless Chic Gloves and Bag (150 €; 200 €) DentsEarrings and belt (200 €; 150 €)BoyBeiModel: BarbaraPhotographer: Knoepfel&Indlekofer

Mini Site

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The mini site is WordPress based. We decided to choose a simple

and quite clear appearance, theme called Blossom, which represents the brand and the new collection as well.

By visiting the page anybody can get an insight to Timeless Chic, how it was

born, with who CDC collaborated with, what does it like being a Timeless Chic and nevertheless the actual collection of course.

The Timeless Chic mini site also pro-vides to the visitors pictures and videos

what inspired the creation of the collec-tion and what can inspire our custom-ers. We would like to strengthen the mes-sage and the mood what Timeless Chic collection stand for and tries to transmit.

http://comptoirtimelesschic.wordpress.com/

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The mini site is WordPress based. We decided to choose a simple

and quite clear appearance, theme called Blossom, which represents the brand and the new collection as well.

By visiting the page anybody can get an insight to Timeless Chic, how it was

born, with who CDC collaborated with, what does it like being a Timeless Chic and nevertheless the actual collection of course.

The Timeless Chic mini site also pro-vides to the visitors pictures and videos

what inspired the creation of the collec-tion and what can inspire our custom-ers. We would like to strengthen the mes-sage and the mood what Timeless Chic collection stand for and tries to transmit.

Sources of the magazine by page

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Sources of the website (which hasn’t appeared in the brief)

Homehttp://lovelyweddings.over-blog.com/article-des-centres-de-table-appetissants-72977312.html

About: http://www.peah.fr/comptoir-des-cotonniers/

About - The Brandhttp://www.marieclaire.com/fashion/fashionista-blog/comptoir-des-cotonniers-fashion-showhttp://www.tendances-de-mode.com/en/visuals/183-comptoir-des-cotonniers-fall-winter-2012-2013

About - Previous Campaigns - Madame, Mademoiselle etchttp://r-login.wordpress.com/remote-login.php?action=auth&host=lesgarconsenligne.com&id=33222657&back=http%3A%2F%2Flesgarconsenligne.com%2F2012%2F07%2F24%2Fcomptoir-des-cotonniers-ou-une-nouvelle-saison-pleine-de-rebondissements%2F&h=http://www.lesoir.be/comptoir-des-cotonniers-«-madame-mademoiselle-etc-»-éclipse-«-mère-et-filles-»-2012-07-26-19894

About - Previous Collectionhttp://www.tendances-de-mode.com/en/visuals/183-comptoir-des-cotonniers-fall-winter-2012-2013

Timeless Chichttp://crushedme.files.wordpress.com/2013/01/tumblr_merjhiakuj1qbimneo1_r1_500.jpg?w=525

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