TimeTimeBy: PepeyBy: Pepey

Presentation By:Presentation By:

Sara AdingtonSara Adington

Background InformationBackground Information

This advertisement was This advertisement was created by Pepey.created by Pepey.

It is a public service It is a public service advertisement dealing advertisement dealing with global warming. \with global warming. \

Published on Published on Advertisement- Advertisement- Creativity or Not on July Creativity or Not on July 4, 2012. 4, 2012.

Point of View/IntentionPoint of View/Intention

Point of View/IntentionPoint of View/Intention

The intention of this public The intention of this public service advertisement is to service advertisement is to warn people all over the warn people all over the world that time is quickly world that time is quickly running out and soon the running out and soon the damage to our environment damage to our environment will be irreversible. Also it is will be irreversible. Also it is trying to make people realize trying to make people realize that they are the only ones that they are the only ones that can make a difference, that can make a difference, maybe even save the maybe even save the WORLD. WORLD.

TechniquesTechniques

TechniquesTechniques The background of this image The background of this image

is grey which helps to is grey which helps to associate sad feelings with the associate sad feelings with the advertisement. advertisement.

The center of the The center of the advertisement is in an advertisement is in an hourglass which is used to hourglass which is used to represent time that is running represent time that is running out quickly.out quickly.

On the top half of the On the top half of the hourglass there is a hourglass there is a distressing scene showing ice distressing scene showing ice melting and the effect this melting and the effect this change has on the animals change has on the animals and the environment.and the environment.

TechniquesTechniques On the bottom of the hourglass On the bottom of the hourglass is a scene that for many is a scene that for many Americans is a part of their Americans is a part of their daily way of life. The scene daily way of life. The scene shows cars on their commute to shows cars on their commute to work in the big cities.work in the big cities.

The bottom half shows two The bottom half shows two distinct causes that have led to distinct causes that have led to this effect. The gas sign along this effect. The gas sign along with the cars shows a major with the cars shows a major source of the worlds pollution. source of the worlds pollution. Also to the left you see an area Also to the left you see an area of tree stumps with one tree of tree stumps with one tree still standing. This is also still standing. This is also another destruction of the earth another destruction of the earth by humans which leads to the by humans which leads to the lack of clean air. lack of clean air.

Composition FactorsComposition FactorsColors, Light, Vantage PointColors, Light, Vantage Point

Composition FactorsComposition Factors

All of the colors used in the All of the colors used in the advertisement are harsh and advertisement are harsh and associated with sadness.associated with sadness.

Light in the advertisement is Light in the advertisement is very little but it is still there very little but it is still there to give a since that hope is to give a since that hope is still alive.still alive.

The vantage point is the The vantage point is the middle of the hourglass where middle of the hourglass where a drop of water seems to be a drop of water seems to be about to fall.about to fall.

AppealsAppeals

Pathos/Emotional AppealPathos/Emotional Appeal

Pathos/Emotional AppealPathos/Emotional Appeal

This advertisement This advertisement appeals to pathos by appeals to pathos by showing the dangerous showing the dangerous effect that we, as human effect that we, as human beings, have on the earth.beings, have on the earth.

Also the use of cute Also the use of cute animals draws sympathy animals draws sympathy from the audience. from the audience.

Logos/Logical AppealLogos/Logical Appeal

Logos/Logical AppealLogos/Logical Appeal

This advertisement This advertisement appeals to logos because appeals to logos because it shows two realistic it shows two realistic scenes that the audience scenes that the audience is very familiar with.is very familiar with.

Ethos/Ethnical AppealEthos/Ethnical Appeal

Ethos/Ethnical AppealEthos/Ethnical Appeal

This advertisement has This advertisement has ethos because many ethos because many researchers have been researchers have been monitoring climate monitoring climate change and the causes change and the causes that led to it.that led to it.

Work Cited Work Cited

Time. N.d. Advertising- Creativity or NotWeb. 28 Feb Time. N.d. Advertising- Creativity or NotWeb. 28 Feb 2013. 2013. http://anastaiasdiary.com/2012/07/04/advertising-creativity-or-not/global-warming-psa-time-by-pepey/