1. Timan Rebel@timanrebeltiman@rebelic.nlblog: http://rebelic.nl Masterclass Social Media 1

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3. import java.IO 3

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7. Entrepreneur-in-residence is one of thoseonly-in-Silicon-Valley jobs. Smart people get paid to sitaround and think about new ideas, and investorsget the chance to join an entrepreneur early in anew project. NY Times 7

8. socialmedia 8

9. 600 weekends 9

10. The Internet is only 15 years old.It hasnt even had sex yet andalready its dominating. Gary Vaynerchuck 10

11. 1989 11

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14. Tim Berners-Lee 14

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16. We you cant use a sword to makea better sword. But with informationtechnologies it enables us to makebetter information technologies.That is amazing. Ben Hammersley 16

17. 1994Geocities 17

18. 1997Six Degrees 18

19. 2000 19

20. 2001Sugababes.nl 20

21. 2002Friendster 21

22. 2003my___ 22

23. 2004 facebook 2004 hyves 2006 twitter 23

24. Web 1.0 Portals 24

25. Things change because of peopleinteracting with other people, ratherthan technology really doing things topeople. Marc Earls 25

26. Web 2.0Social Media 26

27. Questions? 27

28. Social Media is about people 28

29. From sendingto communicating 29

30. People become more transparent 30

31. Expect companies to communicate more transparent as well 31

32. Authentic 32

33. Hugh MacLeod 33

34. Addictive 34

35. The sense of lacking Karin Knorr-Cetina 35

36. The next update is missing 36

37. The power of zero transaction cost 37

38. Ambient awareness 38

39. very much like being physically nearsomeone and picking up on moodthrough the little things; bodylanguage, sighs, stray comments... Clive Thomas 39

40. Social media is personal mediacombined with social communication 40

41. Questions? 41

42. Social Media is about translations 42

43. Translating real life objects into social objects 43

44. The Social Object is the reason twopeople are talking to each other, asopposed to talking to somebodyelse. Hugh MacLeod 44

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49. Social Networks form around SocialObjects, not the other way around. Hugh MacLeod 49

50. The sites that fail are just social networks. Jyri Engstrom 50

51. facebook = the past 51

52. foursquare = the present 52

53. ? = the future 53

54. Could intent be translated into a social object? 54

55. Questions? 55

56. Social Media thrives on mobile 56

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58. Mass Starbuckisation of everything everything on the go (and exactly how you like it) 58

59. At a meeting. Good crowd 59

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61. 33% of all trafc is already mobile on Mobypicture.com 61

62. with mobile access more widelyavailable in 2015 than electricity inthe Middle East, Sub-Saharan Africa,and South- and Southeast Asia. Cisco 62

63. Always connected 63

64. Instant satisfaction 64

65. Real-time 65

66. Questions? 66

67. Social Media is converging 67

68. The internet itself will become thesocial network. Jeremiah Owyang 68

69. Started with Facebook Platform 2007 69

70. Third party developers on social networks FarmVilles Zynga IPO at $1.000.000.000 70

71. Facebook Connect 2008 71

72. Take your identity with you on millions of websites 72

73. Facebook Social Plugins 2009 73

74. Every webpage becomes a social object personalization on every website 74

75. Google+ 2011 75

76. Integrates its Social Media Platforms Picasa, Buzz, Gmail with Youtube soon to follow 76

77. Questions? 77

78. The ROI of Social Media 78

79. 79% of corporations are undertaking social media efforts Altimeter Group 79

80. Companies who link to facebook ortwitter from their corporate websiteare undoing years of marketinginvestment. Instead, aggregate! Jeremiah Owyang 80

81. What is the ROI of your mother? Gary Vaynerchuck 81

82. Its about the connection with the customer 82

83. Conclusion 83

84. The victory of networks 84

85. Al Qaeda is a facebook page with aweapons project. Ben Hammersley 85

86. Social Media becomes more and more like real life 86

87. Who would have thought that... 87

88. Thank you 88

89. @timanrebel 89

90. Questions? :-) 90

91. Books:Once your lucky, twice your good - Sarah Lacy Crush it - Gary Vaynerchuck Rework - 37 Signals 91