© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 1

Unified Video solutions

Gerry Keleghan CSE

gkelegha@cisco.com

Monday 10 April 2023

© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 2

Using Technology to Change

Productivity

• Simple, effective virtual collaboration

• Scale Yourself, Your Teams, Your Business

Business Processes • Accelerate growth, speed to market

• New business models - Sales, supply chain

Going Green – Carbon Reduction• Reduced business travel

• Enable telework, reduce commuting

© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 3

Pearn Kandola – Business Psychology

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4 Times Longer

Productivity Barriers in a Global Economy

Time it Takes to Build Trust in the Electronic Communication World

Collaboration Will Drive 30–50% of Next Decade’s Productivity

Time it Takes to Communicate a

Message Electronically vs. Face-to-face

2 Weeks

Source: Pearn Kandola-The Psychology of Effective Business Communications in Geographically Dispersed Teams 2006

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The Importance of Visual InteractionA Person Remembers…

30% of What They See

70% of What

They See and Hear

Importance of Visual Traffic

30% of brain’s cortex devoted to vision, 3% for hearing

More than 60% of communication is non-verbal

20% of What

They Hear

Sources: Human Productivity Lab 2006 Pearn Kandola:The Psychology of Effective Business Communications in Geographically Dispersed Teams 2006

© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 6Global Carrier Class SLA enabled Delivery Network

On-Premises

Next Generation UC Architecture

Cisco Apps Partner Apps Customer Apps

Customized “Mashups”

On-Demand

WebEx PlatformUnified CM Platform

APIWebEx 3rd party interfacesUC 3rd party interfaces

Video File Mgmt

UnifiedCM

Security & Policy

Directory &Identity

MeetingPlace

Presence & Location

PolicyMgmt

Presence Files & Wiki

SecurityData Sharing

IM & Chat

AdditionalServices

The Unified Workspace

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Cisco Unified VideoconferencingComplete Unified Communications Video Infrastructure

Desktop to HD to TelePresence Multi-protocol for broad interoperability

Exceptional experience optimized for each attendee

High quality & High capacity for High Definition (HD)Scalable and cost-effective

Modular, distributed, intelligent solution

Traditional Videoconferencing

(SD and HD)

Voice, Video & Web Conferencing

Multiparty Video

Telephony

Cisco TelePresence

Interoperability

© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 8

Cisco TelePresence—Transforming Communications, Transforming Business

A breakthrough technology for remote collaboration and meetings

Enables all local and remote participants to feel “in person”

Uses a powerful combination of innovative technology and design

Leverages the power of the network, unified communications and security

Requires stringent SLA’s

Cisco TelePresence has the potential to transform businesses

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Quality, Simplicity, Reliability

Quality

Simplicity

Reliability

Unified Communications

Delivering the “In-Person” Cisco TelePresence Experience

Network as the Platform

© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 10

Video & TelePresence Interop What the Users Will Experience

1920

1080

704

576

CIF video received from CUVC is scaled to 4CIF resolution by the CTS codec and then displayed on TelePresence 65”

1080p display surrounded by black borders

This picture was taken with a cheap digital camera in a lab environment and is not meant to accurately reflect the quality of the TelePresence experience

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ICT Architecture Illustration

VRF Red

VPN Service Provider

VRF Blue

CE

CE

Enterprise A(VPN Red) Site 1

PE

PE

SignalingMediaEnterprise B

(VPN Blue) Site 1

TP-A1

TP-B1

CUCM-A1

CUCM-B1

SP Service

PE

Enterprise/SP Demarcation

Customer Choice of ICT Capable SP

Static Signaling Link to the SP

Simple Dial Plan

Dynamic Media Ports through NAT/FW

Future Extendable NNI link for Multi-SP Inter-Company TelePresence

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Case Study

Ingolstadt, Germany

Media Saturn (22 Rooms + Multipoint)

Europe’s number one consumer electronics retailer with 600+ stores in 15 countries

Faster decision making with internal experts

“Noble ambiance” to preserve meeting intensity

Speeding expansion into new markets/countries

Significantly reduce travel: cost savings pays for rollout

Reduce employee “downtime”

Scale Scarce Resources and Reduce Travel

Speed Expansion into New Markets/Countries and Improve Employee Productivity

Benefits Result

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Carrier Intercompany TelePresence Service

April 29—Demonstrated on-stage a live connection to customer Media Saturn (Metro AG subsidiary)

Commercial service rollout in September

"The innovative character of Cisco TelePresence has enhanced our internal, especially cross-border communications, and shortened the distance between the countries. It helps us, saving costs and will allow us to include our external business partners."

--Wolfgang Lux, Managing Director Media-Saturn-Holding GmbH

© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 14