TICKETING TECHNOLOGY FORUM 2015 • 17-18 MARCH 2015 • HILTON LONDON WEMBLEY

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PROGRAMME PREVIEW V2

THE MOVE TO MOBILE

CRM & SOCIAL MEDIA

NEW TECHNOLOGY

DYNAMIC PRICING

SECURITY & FRAUD

DIRECT-TO-FAN

DATA & ANALYTICS

API INTEGRATION/PORTALS

Tweet tweet... @TicketTechForumJoin in #TTF15

ST PATRICK’S NIGHT PARTY

AND MUCH, MUCH MORE...

MORE SPEAKERS & TOPICS ADDED!

TICKETING TECHNOLOGY FORUM

17-18 MARCH 2015 WEMBLEY, LONDON

Xperiology presents its 3rd annual

WWW.TICKETINGTECHNOLOGYFORUM.COM

February 2015

TICKETING TECHNOLOGYF RUM

TICKETING TECHNOLOGY FORUM 2015 • 17-18 MARCH 2015 • HILTON LONDON WEMBLEY

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Monday, 16 March 2015VENUE: Hilton London Wembley

16.00 Welcome Desk & Registration [Lobby, until 18.30]

19.30 Advisory Panel Dinner [Venue tba. Invitation only]

21.00 Welcome Drink [Icons Bar] With thanks to our sponsor

Who’s coming?Our 400+ delegates span all aspects of entertainment ticketing, from sports teams and music venues through to rightsholders and technology providers – and are truly international. Here is a sampling of who’s already registered for 2015:

WELCOME...to our third annual Ticketing Technology Forum. The Forum has quickly established itself as EMEA’s leading meeting for those entertainment industry professionals who have a focus on the future – and that’s got to be ticketing technology.

Our product is entertainment and service is our delivery method. Today’s consumers are more demanding than ever. They want their tickets easier, faster and smarter – and they want it wrapped in a more efficient and personalised, experience.

I invite you to join us at TTF15 next month at Wembley as we explore the core issues at the heart of the next generation of entertainment ticketing solutions.

Ian Nuttall, FounderTicketing Technology Forum

PS. Any questions or comments? Just get in touch – the Forum is for everyone in ticketing!

THE TIMETABLE

Who’s showcasing?We’ve selected the best in the business to showcase their solutions in The Marketplace – our boutique networking area with interactive demo-pods, lots of coffee and plenty of new ideas. Our 2015 technology sponsors include: Activity Stream; AXS; Becker Billet; DOTtickets; Green 4 Solutions; Ingenico E-Commerce; Made Media; Mobile Media Content; Oxynade; PACIFA Decision; Queue-it; ReserviX; Tessitura Network; Ticket Plan; VE Interactive.

• Aberdeen Performing Arts• Accent Media• ACC Liverpool• Access IS• Advanced Computer

Software• Advanced Ticketing• AKA Promotions• Ambassador Theatre Group• Aspire Marketing Group• AS Roma• ATG Tickets

• Attractive IT• AXS• Bazookas• Beckerbillet• Best Union• Billetix• Black Box Operations• Brentford FC• Brighton Dome• Brighton Festival• Brondby FC

TICKETING TECHNOLOGYF RUM

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Tuesday, 17 March 201508.00 Registration and Coffee in The Marketplace

09.00 Welcome to Ticketing Technology Forum 2015

SESSION 1: THE MOVE TO MOBILE 09.15 Mobile Phones – What Next?

As mobile phone manufacturers and operators jostle to crack mobile payments and win the OS war, it is vital that the live events business keeps apace with mobile changes. Knowing which technologies will stick (and which might fail) will ultimately dictate where our investment should be directed. Hear the latest on Apple versus Android, mobile wallets and payments and lots more.

• Special guest speaker to be announced!

10.00 Key Trends In Mobile Phone And Social Media UsageUnderstanding how tomorrow’s customer interacts with technology and social media is the key to informing our investment decisions and future proofing our ticketing systems. During this insightful session we will find out how key demographics interact with technology and social media.

• Andy Maguire, Associate Director, Ipsos MediaCT

10.30 Morning Coffee in The Marketplace

SESSION 2: SOCIAL & ENGAGEMENT 11.00 Panel Session: Turning Engagement Into Ticket Sales

The live entertainment sector has to be fully engaged with social media but where’s the ROI? During this session we will look at how three very different live entertainment offers – football, air racing and children’s entertainment – are finding new ways to utilise data, technology and resources to better engage their audience and drive sales.

• Carl Lenaerts, Head of Business Department, Club Brugge, Belgium

• Angela McGuire, Ticketing and Merchandising Manager, Red Bull Air Race, Austria

• Andrew Collier, Creative Director, Minor Entertainment, UK

11.45 Driving Revenue And Interaction On-Site In the technology revolution, the hard work doesn’t just stop when the day of the event comes around. There is still a chance to drive revenue and improve relationships even after the proverbial fat lady sings. During this session we will explore how best to manage

TICKETING TECHNOLOGY FORUM 2015 • 17-18 MARCH 2015 • HILTON LONDON WEMBLEY

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THE KICKOFF

ONE TO FOLLOW...

upgrades, ways to enhance the event experience and what is possible with RFID, QR codes and applications after the doors have opened.

• Steven Armstrong, Vice President - Europe North, FELD Entertainment, Netherlands

12.15 Driving Online – What Did The Recession Teach Us? Necessity is the mother of invention! The last five years of recession have driven many businesses to find innovative and cost-effective ways to maintain audience numbers. As the economic pressure starts to ease in many markets, what lessons should we take forward into the next economic cycle? What have been the best tools for delivering more with less?

• Jon Davies, CRM & Digital Marketing Manager, Queens Park Rangers FC

12.45 Networking Lunch in The Marketplace

SESSION 3: NEW TECHNOLOGY 14.15 Innovations Showcase

Keep up to date with new technologies and find out what innovative applications and software are coming to the market in our quickfire session, inspired by pecha-kucha.

Each innovator will have under seven minutes to pitch their product and convince you of their revenue driving or cost-cutting benefits. It’s “Dragon’s Den meets X Factor” with scorecards at the ready!

This year our innovators include new ideas in: • Mobile Payments;• 3D Seat Mapping;• Artificial Intelligence (AI);• E-commerce/Online Engagement;• Real-Time CRM Data Integration;• On-Sales Demand Management;• and more.

15.15 Opportunities Within Cloud Technology Every tech conference needs a Cloud Evangelist, right? This year our’s heralds from tech giant Microsoft with a presentation on the benefits of cloud-enabled solutions. We will also take a look at how advanced cloud technology can enable scenarios such as sales predictions, dynamic pricing or proximity-based interactions.

• Beat Schwegler, Director Cloud Evangelism, Microsoft, Switzerland

15.45 Afternoon Coffee in The Marketplace

TICKETING TECHNOLOGY FORUM 2015 • 17-18 MARCH 2015 • HILTON LONDON WEMBLEY

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SESSION 4: NEW TECHNOLOGY continued

16.15 Advances in Financial Technology Next stop are the latest in advancements in online payments. We will ask whether mobile wallets are likely to take off; find out how Android is likely to respond to Apple Pay; and we will look at the usage data for one-click payment solutions such as PayPal and Amazon 1-Click.

• Thomas Helldorff, VP – Travel, Worldpay

SESSION 5: MAJOR EVENT TICKETING

16.45 Panel Discussion: Major EventsA total of 950,000 tickets have been sold for this year’s Rugby World Cup 2015, with 650,000 applications made for the England vs Australia match alone. To close day one of the conference, we examine demand planning for major events, the ballot process, the underpinning technology and what we can learn from recent major event on-sales.

• Paul Williamson, Managing Director, Sports Ink Associates

• Tony Pearson, Consultant FIFA World Cup™, MATCH Services

17.30 Conference closing thoughts

17.30 Networking in The Marketplace (until 18.30)

EVENING: NETWORKING PARTY

TICKETING TECHNOLOGY FORUM 2015 • 17-18 MARCH 2015 • HILTON LONDON WEMBLEY

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St Patrick’s Night PartyJoin us in the Sky Bar for a Networking Party

on St Patrick’s Night to close our first conference day. Catch up with friends (and make news ones), get the gossip, find out who's going where and pitch for that next job over a pint of Guinness or a shot of Jameson!

Sky Bar, Hilton London Wembley: 19.00-21.30

Wednesday, 18 March 201508.30 Registration and Coffee in The Marketplace

08.50 Welcome Back

KEYNOTE: SECURITY, FRAUD & ONLINE 09.00 Is DOTtickets Ready for the Market? Is the Market Ready for DOTtickets?

Plans to secure, operate and market the domain name .TICKETS on the new generic Top Level Domain (gTLD) registration system - in order to combat the use of fake ticket sites - are close to becoming a reality. During this keynote one of the key architects of the scheme will clarify how it plans to qualify ticket sites, educate users and roll the scheme out globally.

• Steve Machin, Founder, Accent Media (.tickets)

SESSION 6: DYNAMIC PRICING/DEMAND-BASED PRICING

09.30 Dynamic Pricing in Europe: Case Studies of SuccessDynamic pricing throws up a few questions that need to be answered, such as: how do you maximise ticket revenue without penalising loyal customers; how do you ensure a ticket isn’t under or overvalued and can technology constantly compare prices to the secondary market? Is Europe ready to embrace demand-based pricing models for live entertainment? The arts and culture sector is ahead of sports but what are the barriers to further utilisation?

• Thomas Wickell, Marketing Director, Malmö Opera, Sweden

• Soenke Scobel, Sales & Marketing Manager, Stage Entertainment, Germany

• Jacquie Cassidy, Ticketing Development Manager, Historic Royal Palaces, UK

10.15 Morning Coffee in The Marketplace

11.00-13.00: PARALLEL SESSIONS

TICKETING TECHNOLOGY FORUM 2015 • 17-18 MARCH 2015 • HILTON LONDON WEMBLEY

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TAKE YOUR PICK...

SESSION 7: 3D AND THE ONLINE EXPERIENCE

10.40 PSG’s Online Sales SuccessLeading European football club PSG has taken 3D seat map integration to a new level with its online ticketing portal. Not only are seat maps rendered in 3D but also with quick-loading seat views. This immersive buying experience has yielded significant returns and has now been adopted across many French football clubs.

• Nicolas Arndt, Ticketing Director, Paris St Germain, France

• Julien Piwowar, President, PACIFA decision, France

13.00 Lunch in The Marketplace

TICKETING TECHNOLOGY FORUM 2015 • 17-18 MARCH 2015 • HILTON LONDON WEMBLEY

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SESSION 8: DIRECT TO FAN

10.40 D2F – Flipping the BusinessDirect-to-Fan seems to have legs as more and more platforms spring up with an offering, but what do the promoters and the artists themselves think of it as a concept and which are the best platforms? Our panellists share their experiences with D2F and assess its capabilities as a complete ticketing solution:

• Stephen O’Reilly, Head of Gramofon (and former head of Topspin Media in Europe)

• Mark Meharry, CEO, MusicGlue

• Christiaan Munro, Director, Sandbag

• David Riley, Good Lizard Media

SESSION 9: SYSTEMS

12.00 Crafting The EnterpriseIf we had our time again, would we set up our technology systems differently? Would we ensure that each system is able to talk to each other and redesign business and information flows to allow the business to work more efficiently? During this presentation we will dare to think like an organisation rather than just as a department as we take a long term view at whole systems design.

• Chris Boyd, Director of Digital Architecture and Transformation, Telefonica Digital, UK

12.30 A ‘Joined Up’ Systems ApproachAs technology has progressed and new parts of the business have been automated, so has the need to ensure they can all talk to each other.

The Aberdeen Performing Arts venues recently decided to take a joined-up approach to their ticketing and other IT systems. Find out how they went about putting together a robust and future IT infrastructure and what it has done for their organisation as a whole.

• Leon Gray, Information & Business Systems Manager, Aberdeen Performing Arts, UK

SESSION 10: DATA & ANALYTICS

12.00 Making Sense of Big DataWe’ve all started to look at new and innovative ways we can collect customer information but once we have this mass of data what should we be doing with it and, more importantly, what can it do for us? During this session we will be looking at the responsibility of owning and managing personal information and how and when should we use our knowledge of customer likes and dislikes to reach out to customers.

• James Charrington, Director, Jampot Consulting, UK

• Daniel Brown, CRM Director, AEG Europe & VP Marketing Digital Services, AXS.com, UK

KEYNOTE: FANS, TICKETS & A REALITY CHECK 14.00 A Different View On Ticketing

At Cardiff City FC, our speaker was the first to introduce demand-based pricing at a Premier League club. Since then he has gone on to run the business (and build the fanbase) of a leading sports club in Switzerland. At the heart of his approach is analysing and understanding fan behaviour. His mantra? “Ticketing is not operations!”

• Julian Jenkins, CEO, Servette FC, Switzerland

SESSION 11: NEW VENUE = NEW OPPORTUNITY

14.30 Considerations For New Ticketing SystemsWith new US investment, historic football club AS Roma is underway with an ambitious scheme to build a new Colosseum on the outskirts of its city – surrounded by an urban entertainment destination and visitor park. The move from its rented home in Stadio Olimpico to a new purpose-built football stadium provides the perfect opportunity to write a new set of ticketing rules, around a new ticketing platform. But how do you decide on the future now?

Meanwhile, West Kowloon Cultural District – a new HK$23 billion development project to boost culture and entertainment in Hong Kong – is underway with its own grand design of ticketing and marketing platforms to engage a new, tech-savvy Asian audience. How is it progressing systems design ahead of the opening of its major venues?

• Eric Solem, Head of Ticketing, AS Roma, Italy

• Kingsley Jayasekera, Head of Marketing & Digital, West Kowloon Cultural District Authority, Hong Kong

• [Moderator] Bernie Mullin, Chairman and CEO, The Aspire Sport Marketing Group, USA

15.00 Afternoon Coffee in The Marketplace

SESSION 12: HIGH VOLUME TICKET SALES

15.30 Glastonbury: A Case Study in Demand Coping with high demand in a short space of time has become a pre-requisite for those managing the ticket systems of some of our biggest acts and festivals. Yet it is no mean feat to keep up with demand when 150 thousand tickets are sold in 26 minutes - as we saw with Glastonbury this year.

It isn’t just the ticket system that has to hold up, but so do our payment gateways and financial partners as our security systems attempt to beat the bots.

TICKETING TECHNOLOGY FORUM 2015 • 17-18 MARCH 2015 • HILTON LONDON WEMBLEY

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During this session we will look at advances in high volume sales technology.

• Robert Richards, Commercial Director, Glastonbury Festival, UK

• Rob Wilmhurst, CEO, Vivendi Ticketing, UK

CLOSING THOUGHTS: THE FUTURE

16.00 Disruptions & RevolutionsAs we close Ticketing Technology Forum 2015 we will look to the future and what might disrupt and revolutionise the ticketing industry in the coming years.

• Bernie Mullin, Chairman & CEO, The Aspire Sport Marketing Group, USA

• Michael Farris, Director, Strategic Consulting and Research, The Aspire Sport Marketing Group, USA

16.30 Close of Conference

17.00 Close of The Marketplace

TICKETING TECHNOLOGY FORUM 2015 • 17-18 MARCH 2015 • HILTON LONDON WEMBLEY

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You can only shape the debate if you are part of it! There’s a whole word of ticketing here

“

“

TICKETING TECHNOLOGY FORUM 2015 • 17-18 MARCH 2015 • HILTON LONDON WEMBLEY

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• Brøndby Stadium• Cirque Du Soleil• Club Brugge KV• Comfortticket GmbH• CrowdTorch• Derby County FC• Edinburgh Festival Fringe• Edgbaston Cricket Ground• Emirates Old Trafford• ENTA Ticketing• FC Barcelona, Spain• FELD Entertainment, USA• FIFA, Switzerland• Folkehallene, Norway• French Tennis Federation• Glastonbury Festival• Good Lizard Media• Gramofon• Green 4 Solutions• Harpa Concert Hall, Iceland• His Majesty’s Theatre• Historic Royal Palaces• HQ Theatres• Ingenico, France• INNI Group, France• INNI Ticket, France• Ipsos MediaCT• Jampot Consulting• JMM Ltd• Lancashire County Cricket• Leicester Tigers• Live Nation• Made Media• Malmö Opera, Sweden• Match Services AG• Microsoft, Switzerland

• Minor Entertainment• Mobile Media Content• Music Glue• Nimax Theatres Ltd• Nolock Software, Austria• Nou Camp, Spain• Oeticket .com, Germany• Onebox Iberica, Spain• Oxynade, Belgium• PACIFA decision, France• Paris Saint-Germain FC• Patron Technology, USA• Peppered BV, Netherlands• Portsmouth Cultural Trust• Portsmouth Guildhall• Queens Park Rangers FC• Queue-It, Denmark• Red61• Red Bull Air Race, Austria• Red Bull GmbH, Austria• Reservix, Germany• Roland Garros, France• Roskilde Festival, Denmark• Royal Collection Trust• Royal Concertgebouw

Amsterdam, Netherlands• RSC Anderlecht, Belgium• Rugby World Cup 2015• Sandbag, UK• SAP, Germany• SEE Tickets• Smukfest, Denmark• Stadio Olimpico, Italy• STAGE Entertainment• STAR (Society of Ticket

Agents & Retailers)

• Strobbe Ticket, Belgium• Swisscom• Syx Automations, Belgium• Telefonica Digital• Tele Ticket Service, Belgium• Tessitura, USA• The Lemon Tree• The Lowry & Quaytickets• The Ticket Factory• Ticketbis• Ticketmaster• TicketPlan Ltd• Ticketportal, Czech Republic• Tickets .com, USA• Ticnet, Sweden• TJ Chambers Consultancy• TLS – Boca, Netherlands• TOT B.V., Netherlands• Tottenham Hotspur FC• Servette FC, Switzerland• Symphony Hall Birmingham• Transaction Consulting• Transticket, Sweden• UEFA, Switzerland• Usher Hall• VE Interactive• Vivendi Ticketing• Venuepoint, Denmark• Wales Millennium Centre• Warwickshire CCC• Weldon, Williams & Lick• Welford Road Stadium• West Kowloon CDA, HK• Zicht Online, Netherlands

....and many, many more!

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MEETING OF TICKETING PROFESSIONALSWho’s coming? Cont’d from page 2