TICKET SELLER - Ohio Lottery...ict and regional retailers! Where $1 spent on traditional lottery games goes Fiscal Year 2016 $.64 covers customer prizes $.26 is sent to the Lottery

WOOLFE’S HUFF & PUFF

MINI MART, NEW LEXINGTON

FRIENDSHIP FOOD

STORE #72, OAK HARBOR

SMITH & SNOW SHELL,

BROOK PARK

LUCKY’S BEVERAGE & DELI,

PARMA

DIXIE MART, ALLIANCE

SPEEDEEMART #1, WHEELERSBURG

PEOPLE’S NEWS & BOOK MART #4

BELPRE

NORM’S MARKET, GROVEPORT

CONVENIENT FOOD MART #3058,

NORTH OLMSTED

®

TICKET SELLERThe Official Magazine for Ohio Lottery Retailers Vol. 2 No. 77 | January 2017

Top district and regional retailers

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All efforts are made to ensure the accuracy of the information provided. However, the Ohio Lottery makes no warranties or representations as to the accuracy of the information supplied herein. Winning numbers and jackpot amounts can only be verified through our gaming sys-tem, accessible at any Ohio Lottery office.

The Ohio Lottery is an Equal Opportunity Employer and Service Provider.

1-800-686-4208www.ohiolottery.com

Dennis Berg, DirectorPatrick McDonald, Commission Chair

ContributorsMarie Kilbane Seckers, EditorMolly FantaSandra Neal

24/7 Problem Gamblers Helpline: 1-800-589-9966Please Play Responsibly

2 | Ticket Seller | January 2017

TICKET SELLER January 2017

Contents 4! Instant ticket spotlight: Game of Gold. Check out the Ohio Lottery’s first 3D instant game, Game of Gold. Get ready to share the game with customers starting next month.

4! Final second-chance drawing for Gold Fish set. Time to get those non-winning Gold Fish #310 tickets into the game’s second-chance drawing, available via MyLotto Rewards®.

6, 7! Fiscal Year 2016 in review. See how Lottery games performed in Fiscal Year 2016.

8! Powerball Power Cruise planned. A great opportunity is just around the corner for your Powerball-playing fans. Get them ready by having them join MyLotto Rewards® today.

14! The Ultimate Cleveland Cavaliers Experience. Check out the new MyLotto Rewards® opportunity for customers holding non-winning Cleveland Cavaliers instant tickets. Winner receives a once-in-a lifetime experience when the Cavs play the Detroit Pistons March 14 at Quicken Loans Arena.

A message from the DirectorHappy New Year! I hope you’ve had a great holiday season with strong store sales, satisfied customers and time with family and friends.

We’ve just completed the year’s busiest retail shopping period. Thank you for serving customers during the often demanding holiday season. We’ll report in more detail on holiday sales in the next issue.

This month, we salute the work of all our retailers, who earned $188.6 million in sales and commissions and made Fiscal Year 2016 a success. The year brought with it a record $1.586 billion Powerball jackpot and double-digit growth in both Keno and EZPLAY® Games. Check out our fiscal-year-in-review on page 6-7. Here, you’ll find an overview of how all games performed at traditional retailers this year. We encourage you to use this information as a starting point to talk with your sales representative and set achievable goals for the upcoming year.

For our instant-selling retailers – we have three new games coming Jan. 11. Mark your calendars and get these new games activated by Jan. 12. These new games are in high demand. As an added bonus, you’ll be entered into the next activation incentive drawing for $500 prizes. Talk to your sales representative to learn more. Industry data shows that making instant ticket activation a priority pays off for retailers.

The fantasy-themed 3D game, Game of Gold, is set to reach your stores next month. Ohio becomes one of only a handful of U.S. lotteries to offer a 3D instant game, which can be played the old fashioned way or in 3D with the download of a special Game of Gold app. Learn more about it on page 4.

Here is something all our retailers can promote – MyLotto Rewards®. You know who your loyal customers are – why not make sure they’re signed up to receive player perks as members of MyLotto Rewards®? Customers earn points for Lottery play, and can take home practical gifts like retail or restaurant gift cards, enjoy something new with digital downloads, or enter drawings for opportunities of a lifetime. One of the New Year’s first opportunities is geared to players of the Cleveland Cavaliers instant game. Enter the drawing for a chance to watch the championship team up close at an upcoming game. Next month, MyLotto Rewards® customers can check out the Powerball Power Cruise promotion. Learn more about both in this issue.

We’ve got some exciting opportunities to kick off the New Year. Please reach out to your sales representative or regional office as you need assistance. Together, we can make this a year to remember!

Sincerely,

Dennis Berg, DirectorThe Ohio Lottery

®

ACME QUICK MART #12, CUYAHOGA FALLS

HALL’S CORNER CARRYOUT,

BEAVERCREEK

COPLEY DISCOUNT DRIVE THRU, AKRON

SAMMY’S FOOD MART, STREETSBORO

BUTT HUT #4, FINDLAY

January 2017 | Ticket Seller | 3

Congratulations to all top

district and regional retailers!

Photos of top district and regional retailers

sent courtesy of the managers and staff of

the regional sales offices.

Where $1 spent on traditional lottery games goesFiscal Year 2016

$.64 covers

customer prizes

$.26 is sent to the

Lottery Profits Education Fund

(Profits)

$.04 funds

operations

$.06 is paid to retailers

See Fiscal Year 2016: A Year in Review on pages 6 & 7.

Instant TicketUpdates

Deliveries TPDJan. 11, 2017

Luck of the Irish Tripler ($1), #365

777 ($2), #366

Road to Riches™ ($5), #367

Max the Money ($30), #368

Closings TPDJan. 12, 2017

Double Cash Doubler ($5), #277 TPD

Goldfish ($2), #310

Cash Explosion ($2), #313

Triple Tripler ($1), #327These games expire July 11, 2017.

Last Date to Redeem TPDJan. 11, 2017

$100 Million Mega Fortune ($20), #178 TPD

$200,000 Match ($5), #257 TPD

Lotta Bucks ($5), #259 TPD

Double Diamond ($2), #276

It Takes 2 ($2), #289

Triple Tripler ($1), #292

Luck of the Irish Tripler ($1), #298

Feb. 7, 2017

Millionaire Madness ($20), #224 TPD

Break the Bank ($5), #240 TPD

Red Hot 5s ($5), #255 TPD

Alpha ($3), #270

Match 3 Doubler ($1), #275

Special Edition Cashword ($5), #281 TPD

Loose Change ($1), #309

TPD = Top Prize Drawing. Learn more about it at www.ohiolottery.com/promotions.

Please note that all on-sale dates are tentative. These game releases are current as of Dec. 31, 2016 and are subject to change.


Game of Gold: On sale this FebruaryThe Ohio Lottery debuts 3D instant game

Goldfish final second-chance drawing scheduledPlayers of the Lottery’s $2 Goldfish #310 have until 11:59 p.m. Jan. 13 to get their ticket into the game’s final second-chance drawing. The drawing is scheduled for Jan. 17.

Goldfish closes at retail Jan. 12.

Game of Gold, the Ohio Lottery’s first 3D instant game, is scheduled to reach your stores Feb. 22. Customers can play it just like other Ohio Lottery instant games, or they can activate the 3D feature and play using their mobile phone.

We’re jumping on the opportunity to try something new, and we think you’ll like it too.

Retailer delivery: We’ll provide you with a convenient how-to-play tear pad for use at your Lottery counter. Tear off a sheet to remind Game of Gold customers what’s next to help them enjoy their full Game of Gold purchase.

$5 Game of Gold #370Top prize: $300,000Prize payout: 69%Overall odds: 1 in 4.27

Details on how to play coming next month.


Please note that all on-sale dates are tentative. These game releases are current as of Dec. 31, 2016 and are subject to change.

Check ‘em out coming your way soon

Instant Ticket Features for JanuaryLuck of the Irish Tripler Jan. 11, 2017 ($1), #365Top prize: $5,000Overall odds of winning: 1 in 4.92Percentage Payout: 61.5%Number of tickets per lot: 200Number of tickets printed: 10 millionActual size: 2.5” x 4.0”UPC Code: 6 70656 01365 7Special Features: Enjoy the St. Patrick’s Day-themed instant game, Luck of the Irish Tripler, and its $6 million prize pot.......................................

777 Jan. 11, 2017 ($2), #366Top prize: $20,000Overall odds of winning: 1 in 4.50Percentage Payout: 65%Number of tickets per lot: 100Number of tickets printed: 7.0 millionActual size: 4.0” x 4.0”UPC Code: 6 70656 02366 3Special Features: Players can win up to 10 times on a single 777 ticket. 777 offers more than $8 million in total prizes. ......................................

Road to Riches™ Jan. 11, 2017 ($5), #367Top prize: $300,000Overall odds of winning: 1 in 4.27Percentage Payout: 69%Number of tickets per lot: 50Number of tickets printed: 7.0 millionActual size: 6.0” x 4.0”UPC Code: 6 70656 05367 7Special Features: Road to Riches offers more than $23 million in total prizes. The game is loaded with $100-$10,000 prizes.......................................

Max the Money Jan. 11, 2017 ($30), #368Top prize: $10 millionOverall odds of winning: 1 in 2.87Percentage Payout: 81%Number of tickets per lot: 25Number of tickets printed: 22 millionActual size: 10” x 4.0”UPC Code: 6 70656 30368 0Special Features: Max the Money offers more than $230 million in prizes from $100 to $50,000. Top prize is a $10-million annuity paid as $400,000 a year for 25 years before tax withholdings. In addition, the game offers a $1-million annuity prize paid as $40,000 a year for 25 years before taxes withholdings. Both prizes offer a cash option equivalent of $500,000 or $50,000 respectively before taxes. It’s the Lottery’s third $30 instant game.


Fiscal Year 2016: A year in reviewThanks to the hard work of Ohio Lottery retailers, a world-record Powerball jackpot and growth in newer games like Keno and EZPLAY®, the fiscal year was one for the record books. Traditional retailers (excluding VLTs) sold $3.060 billion worth of Lottery games to customers in Fiscal Year 2016, earning $188.6 million in commissions and bonuses. Overall, traditional Lottery game sales were up 5.8% or $167.6 million from the previous year.

Draw games, including the Keno and EZPLAY® Game categories, recorded their best year yet, with sales of $1,498.9 million, up $157.8 million or 11.8% from the prior year.

It was a good year for U.S. lotteries overall, with all lotteries seeing some type of growth, according to LaFleur’s Lottery World, an industry trade publication. Ohio’s growth came mainly from its “online” or draw game category. Ohio ranked 6th in draw game sales, 11th in instant game sales and 9th in total traditional game sales among U.S. lotteries.

Here’s a breakdown of how Ohio Lottery retailers fared by game category.

Numbers GamesWith Pick 3 leading the way, daily draw games−also known as Numbers games−made up 18.9% of overall Lottery sales. Daily draw games generated sales of $579.8 million, up 2.8% compared to the previous year. Pick 3 sales were $343.0 million, up almost $5.0 million or 1.5% from the previous year.

The largest, single draw payout in the Ohio Lottery’s daily draw games came Nov. 28, 2015 when the Pick 4 number of 1-1-1-1 was drawn, paying out almost $6.6 million to Lottery customers. During the year, draw game customers won more than $285.2 million in prizes.

In-State Lotto GamesLotto game sales were $95.9 million, down 2.4% or $2.4 million compared to the prior year. Rolling Cash 5 was the sales leader, generating sales of $60.2 million, down $2.3 million or 3.7% from the prior year. Rolling Cash 5 produced 112 jackpot winners in Fiscal Year 2016, with the biggest Rolling Cash 5 jackpot of the year−$656,000−drawn May 27, 2016. The winning ticket was sold at Kroger Co. #445 in Cleves.

The Classic Lotto jackpot grew to $17.4 million before being hit Dec. 30 at Riesbeck’s of Bridgeport. KICKER, the add-on game to Classic Lotto, secured three $100,000 top prizes during the fiscal year. KICKER’s top prize winners hailed from Urbana, Mentor and Lancaster.

Overall, customers won $48.6 million playing in-state lotto games during the fiscal year.

Multi-State GameThe big news this year was the $1.586 billion Powerball jackpot. Retailers in Ohio and throughout the 46 other U.S. jurisdictions selling the game had some of the largest crowds they’ve seen in a long time. The roll sequence for the record-setting jackpot began Nov. 7, 2015, rolling for 19 drawings until Jan. 13, 2016 when three lucky ticket holders, hailing from California, Florida and Tennessee, hit the jackpot.

While selling the “big one” remained elusive here, the Ohio Lottery sold three $1-million winning tickets−one each in Centerville, Cleveland and Toledo−in the Jan. 13, 2016 drawing. The build-up of the jackpot brought a great deal of customer excitement and exposure to the game and to the Ohio Lottery. The record jackpot roll earned Ohio Lottery retailers almost $6.0 million in commissions and bonuses, as well as additional traffic to their stores.

Ohio captured a $200 million Mega Millions jackpot Nov. 13, 2015. The winning ticket was sold at Blendon Drive Thru in Westerville, with the winner using auto lotto to choose the draw’s winning numbers. It was Ohio’s 18th Mega Millions jackpot win since joining the game in 2002.

Lucky for Life debuted Nov. 15, 2015 in Ohio. Unlike other jackpot-driven games, this multi-state game promises two “for life” prizes − a $1,000-a-day-for-life and $20,000-a-year-for-life prize, along with eight levels of single payout prizes. By the end of the fiscal year, the Ohio Lottery has captured one, $1,000-a-day-for-life and three $20,000-a-year-for-life prizes. Two more $1,000-a-day-for-life prizes quickly followed in August and September 2016.

EZPLAY® GamesThe Ohio Lottery offered 38 ticket-

generating EZPLAY® Games during the fiscal year, including four progressive EZPLAY® jackpot games. The Ohio Lottery launched a new-style progressive game this year in Quick Spot. Players can choose from a $1, $5 or $10 price point, for an opportunity to win a full or partial jackpot prize, depending on the price point played. Quick Spot generated approximately $12.6 million in sales. The most popular progressive EZPLAY® Game this year was $5 Going Pro, which generated $16.5 million in sales.

The Ohio Lottery’s fraternal organizations and clubs offered 18 EZPLAY® Tap games, distinguished by their on-screen play style, during the year. Sales totaled $31.5 million, up $7.5 million or 31.4% compared to the prior year. The most popular games were Treasure Dig, Breaking In and Heads or Tails, which together made up 46% of Tap game sales.

KENO/Booster®Keno earned its place as the top-selling draw game in Fiscal Year 2016, beating out Pick 3, which had held the position as the top-selling game since 1979. Keno sales totaled $275.3 million, up $25.1 million or 10% from the previous year. Cumulative Keno sales reached $1 billion in February 2016, securing year-over-year increases since the game began Aug. 4, 2008.

The Keno game multiplier, Booster®, generated sales of $90.5 million, up $11.2 million or 14.1 percent. Together, Keno/Booster sales totaled $365.9 million, with players earning $239.5 million in prizes.

QuicKeno games, available on the touch-screen MPQK vending machine, began June 19, 2016 as a pilot program in approximately 1,000 bars, taverns and restaurants. Three QuicKeno games were released during the year, with Super Keno the sales leader. QuicKeno games generated $742,957 in sales in the 12 days leading up to the close of the fiscal year.

Instant GamesInstant game sales totaled $1,560.7 million, up $9.7 or 0.6% from the previous year. Customers earned $1,094.4 million in prizes.

The Ohio Lottery released 61 new instant games during the fiscal year, with


*Note: Numbers may not add up to 100% due to rounding.

customers purchasing more than 363 million instant tickets at retailers across the state. Based on the number of tickets sold, $1 Holiday Cash was the single most popular ticket among customers, followed by $2 Cash Explosion and $1 5x the Money.

The two $30 instant games, $500 Million Spectacular and 40th Anniversary Millions, led the pack in total sales for the game category. $500 Million Spectacular generated an estimated $98.4 million in sales and 40th Anniversary Millions generated $97.1 million. Together, they accounted for about 12.5% of instant game sales for the fiscal year. As a category, instant games made up 51% of total sales among traditional retailers.

Looking AheadThe Ohio Lottery took another look at raffle-style games, and launched Ohio 50/50 Aug. 29, 2016, after the close of the fiscal year. With a drawing held each Saturday, Ohio 50/50 has attracted a sizeable following, with 32 winners guaranteed each week. Top prize winners take home 50% of net sales as the top prize, with the jackpot averaging $90,200 through Nov. 5, 2016.

Spectrum Gaming completed a business assessment of Ohio Lottery operations in September 2016. The Ohio Lottery is reviewing its recommendations, utilizing that research, along with benchmarking of peer lottery states, to determine the best next steps for opportunities that benefit retailers and Ohioans across the state.

Pick 3: 11.7%

Pick 4: 6.7%

Pick 5: 1.2%

Rolling Cash 5: 2.2%

Classic Lotto 1.1%

KICKER: 0.2%

Mega Millions/Megaplier: 3.9%

Powerball/Power Play: 3.6%

Keno/Booster: 11.4%

EZPLAY®: 4.3%

Raffle: 0.2%

Instants: 53.6%

Pick 3: 11.2%

Pick 4: 6.5 %

Pick 5: 1.2%

Rolling Cash 5: 2.0%

Classic Lotto: 1.0%

KICKER: 0.1%

Mega Millions/Megaplier: 3.3%

Powerball/Power Play: 6.3%

Keno/Booster: 12.0%

QuicKeno: 0.0%

EZPLAY®: 3.8%

EZPLAY® Tap: 1.0%

Instants: 51.0%

Fiscal Year 2016 overview(Sales in millions)

FISCAL YEAR 2016

FISCAL YEAR 2015

CHANGE

Numbers Games $579.8 $564.1 2.8%Pick 3 $343.0 $338.0 1.5%Pick 4 $200.3 $192.8 3.9%Pick 5 $36.4 $33.3 9.4%In-State Lotto $95.9 $98.3 -2.4%Rolling Cash 5 $60.2 $62.6 -3.7%Classic Lotto $31.0 $31.0 0.0%KICKER $4.6 $4.7 -1.6%Multistate $309.9 $218.3 42.0%Mega Millions/Megaplier

$102.2 $113.3 -9.7%

Powerball/Power Play $193.5 $105.0 84.2%

FY15 Sales by Game*FY16 Sales by GameFY16

FY15

Lucky for Life $14.1 NA NAKENO $366.6 $329.5 11.3%Keno/Booster $365.9 $329.5QuicKeno $742,957 NA NAOther $146.7 $130.8 12.2%EZPLAY® $115.2 $99.8 15.5%EZPLAY® Tap $31.5 24.0 31.4%Raffle NA $7.0 NAOn-line sales $1,498.9 $1,341.0 11.8%Instants $1,560.7 $1,551.0 0.6%Total $3,059.6 $2,892.0 5.8%

FISCAL YEAR 2016

FISCAL YEAR 2015

CHANGE

Ending Jan. 8, 2017$1 Santa’s Snowball$2 Snowflake Melt

$3 Jingle Bell Bucks

On sale Jan. 8, 2017

Featured Games$2 Lucky BetTop prize: $20,000Odds: 1 in 3.99Payout: 65% Play style: Last remaining.

$2 Buckeye BingoTop prize: $2,500Odds: 1 in 4.75Payout: 65% Play style: Number match and pattern.

$3 Black Cherry BingoTop prize: $5,500Odds: 1 in 4.35Payout: 63% Play style: Number match and pattern.


Winner News! A. Ohio 50/50 winner • Sept. 17, 2016 Paul Wilczenski has a great friend

in his dad, Bernard. Bernie, as he’s commonly known, owns Al’s Tavern in Garfield Heights, and he sold his son the jackpot-winning ticket in Ohio 50/50’s Sept. 17 drawing. Al’s Tavern receives a $500 sales bonus.

B. $500,000 Money Club winner • September 2016

Construction worker Aaron Chandler won $50,000 playing the Ohio Lottery’s $10 instant game, $500,000 Money Club. He purchased the winning ticket at William’s Corner in Piketon. He brought his wife Lacey and son to the Athens regional office to make the claim. Aaron will pay off some bills and bank the rest.

C. Pick 4 winner • Sept. 26, 2016 Marvin Spaulding of McArthur and his

wife Deborah enjoy big smiles after claiming $25,000 in Lottery game prizes at the Athens regional office. Marvin purchased five winning Pick 4 tickets, each worth $5,000. Until now, the most he’s won was $1,000. Marvin plans on paying off a credit card. Deborah says they are going to have fun with some of it.

D. Win It All TPD winner • September 2016

Anne Wolf of Euclid and her daughter Donna enjoy some time at home after the Ohio Lottery Prize Team surprised Anne with a big check after winning $250,000 in the top prize drawing for $5 Win It All. Anne purchased the winning ticket from Marc’s #10 in Euclid on February 22, 2016. The drawing was held Sept. 29. She held one of 25 tickets entered into the drawing.

E. $15,000 Cashword Tripler • October 2016

Sarah Skidmore of Bucyrus won $15,000 playing $3 Cashword Tripler. She purchased her winning ticket from Northside Fuel Stop in Bucyrus.

F. Rolling Cash 5 winner • Oct. 3, 2016 Bill Szabo of Wakeman has many

reasons to smile. He won the $249,000 jackpot in the October 3 Rolling Cash 5 drawing. He chose his own numbers, purchasing the winning ticket from Friendship Food Store in Sandusky.

G. Monopoly Millionaires’ Club winner • November 2016

Courtney Rego, Rocky River, is hanging loose after winning $20,000 in the Lottery’s $10 Monopoly Millionaires’ Club instant game. He made his claim at the Cleveland regional office.

H. Rolling Cash 5 jackpot win • Oct. 14, 2016

Sami Quick Mart owner Jeffrey Brink (right) and employee Casey Patterson celebrate the Rolling Cash 5 jackpot

prize sold at their Poland-area store. They had high praise for winner Joann Petro, who claimed the drawing’s $70,000 jackpot prize. Sami Quick Stop receives a $500 bonus for selling the winning ticket.

I. $500,000 Money Club winner • November 2016

Annamarie Tuttomore had a great birthday present! She played $500,000 Money Club and won $50,000 on her 50th birthday. The ticket was a birthday gift, purchased at Hogue Food Inc. in Bellevue. The win couldn’t have come at a better time. The money will help pay medical bills for both Annamarie and her husband Dave. They plan to take a small trip with a portion of the money and have a nice Christmas.

J. Rolling Cash 5 win • Nov. 8, 2016 Store manager Pete Arico (right)

and employee Pam Prince enjoy the excitement that comes with selling a Rolling Cash 5 jackpot prize. One of the store’s lucky customers won the game’s $194,000 jackpot drawn Nov. 8.

K. $50 a Day for Life winner • November 2016

Michele Yoder of Wooster enjoys a few moments with her husband Vince after winning the $50-a-day-for-life top prize in the $50 a Day for Life instant game. She chose annuity payments and will receive $18,250 a year before taxes. She purchased the winning ticket at her family’s business, Triway Lanes in Wooster.

L. $1 Million Jackpot winner • October 2016

Helen Picklesimer of Staffordsville, KY won the top prize in the Lottery’s $10 instant game, $1 Million Jackpot. She plans to build a home for her daughter, and purchase a boat for her husband and a car for herself. She made her winning ticket purchase from Speedway #9248 in South Point. Athens regional manager Reed Johnson offered his congratulations.

M. Pick 5 winners • Oct. 24, 2016 Laura Chiplis of Girard won $25,000

playing Pick 5 Oct. 24. She came with her friend Lloyd Robert to the Youngstown regional office, where she made her claim. Laura purchased her winning ticket at Speedway #3684 in Warren.

N. $500 Million Spectacular winner • October 2016

John Ross of Athens has a big smile after winning $50,000 playing the Lottery’s $30 instant game, $500 Million Spectacular. He recently visited the Athens regional office with not one, but two winning tickets. The first was for $50,000; the second was for $5,000. He is a big supporter of education for Ohio’s students.

®

Set your sights on a Powerball Power CruiseSpecial promotion coming Feb. 5

Retailers: A drawing for a fantastic vacation opportunity is being planned for Powerball players – a special Power Cruise -- compliments of the Multi-State Lottery Association and 24 of its member and partner lotteries.

Fifty vacation packages will be set aside just for Ohio Lottery customers.

Interested customers can enter the Power Cruise promotion using Powerball tickets purchased from Feb. 5 to March 29. Players login to MyLotto Rewards® and use their Powerball tickets to complete a Power Cruise game card.

Each Power Cruise game card completed earns customers an entry into the Power Cruise drawing. Details coming soon at www.ohiolottery.com and will be provided in the next Ticket Seller.

All Power Cruise winners will sail the Caribbean on a privately chartered cruise on Royal Caribbean Cruise Lines. They’ll spend their time enjoying deluxe cruise line accommodations and activities, including music, entertainment and opportunities to win cash prizes.

Get ready to promote: Point-of-sale advertising for the Powerball Power Cruise will be delivered to your store this month. The promotion kicks off Feb. 5 during the National Football League’s Big Game and runs through March 29.

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Agent Feature: Dave’s Food Mart, Norwalk

By Marie Kilbane Seckers, Communications

Dave’s Food Mart is a thriving, family-owned and operated gasoline-c store and drive-thru. Located off State Route 250 in Norwalk, the store operates 24/7 with a steady stream of customers through the drive thru and at the convenience store counter. Want to play Ohio Lottery games? A selection of Lottery games, and a terminal for processing wagers, can be found at both locations.

The store’s roots go back to the 1970s when Dave Fisher, a former milkman with Bower Dairy, opened a small grocery store in Norwalk.

“I grew up with Lottery,” son Joe Fisher says. As a teenager, he was teaching employees how to run the Lottery terminal.

“We do in four hours (today) what we used to do all day,” Joe says, who now has young adult children of his own.

The Lottery, especially in those early days, was almost like a club, he says. People would make sure they got to the store at a certain time to meet with other like-mind customers. When regulars called in, staff members would answer their Lottery questions. He remembers those days fondly.

In 1998, Joe’s father was offered an opportunity to move his store to a new location, giving his store a new focus -- convenience items, beverages and gas. That mix of products, according to Joe, was unusual for the time.

Business boomed. Dave asked his son for help and Joe began working fulltime at the store, helping manage the business and a second store, Dave’s Park Avery Store, in Milan. In addition to its convenience store items, the store does a brisk lunch business, supplying the Milan store and offering subs, sandwiches and fried chicken to local organizations.

Dave passed away in 2012, but his legacy and the business he developed continue on with his wife Philomena and their family.

Joe works closely with Addie Hawn, a veteran sales representative who works out of the Lorain regional office. She provides advice to improve his Lottery business and keeps him up-to-date with the most current Lottery activities.

In 2015, Joe agreed to have a Lottery makeover at his store. You can see the eye-catching Lottery display in a number of store windows and in the drive thru. Sales have grown over the last four years and are on pace to continue.

He’s had some challenges as well, and has taken measures to improve Lottery game accounting. He uses a detailed spreadsheet to account for his instant ticket inventory. If the cash drawer is short, he’ll review the discrepancy until he’s satisfied the issue has been fixed.

Joe believes in rewarding his loyal customers and would like to develop some type of loyalty program, although he’s not quite sure what form that might take. He’s offered second-chance drawings in the past, and other perks. That might be a job for Joe’s son Jack, a business major at Bluffton University, who will soon be graduating and entering the business.

“You need to anticipate what your customers want, and it’s not always straight forward,” Dave says.

“I’m a work horse and do what needs to be done.”

Dave’s Food Mart, a family-owned business in Norwalk, operates 24/7. Joe Fisher (center) grew up in the family business and his children, McKenna (left) and Jack (right), help out and have learned a great deal about what it takes to operate a business from their father. “Every aspect of the business has grown,” Joe says.


Keys to success• Use of reports to track instant and

draw game sales. Joe uses a system of computerized spreadsheets to keep track of sales daily and by shift. “It’s not like you can just sit back; you have to put some effort into it,” he says to keep Lottery accounting in order.

• Keeping bins fully stocked. “There’s no use carrying Lottery games if you don’t keep it (bins) full,” he says.

• Cashing winning tickets. Joe reviews a sample claim form from time to time with his staff, showing them a filled out form so staff is prepared when the next big winner comes into the store.

#312 Green & Gold

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#307 $10,000 a Month for

Life!

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$10 games

◆ #362 $500,000 Cashword

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#337 $1,000,000 Jackpot

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#333 Ohio's $500,000

Money Club

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#318 Monopoly Millionaires’

Club™

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#308 $250,000 a Year for

Life!

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#251 Maximum Fortune

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*These instant games go on sale Jan. 11, 2017.

#331 Bejeweled™

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#311 Roulette

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$5 games

#367 Road to Riches™*

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◆ #363 Special Edition

Cashword

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#357 Hit $500!

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#354 20x the Money

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#345 Double Sided Dollars

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◆ #340 Gold Bar Bingo

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#336 $300,000 Jackpot

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#332 Triple Winning 7s

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#322 $250,000 Payout

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Club™

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◆ #352 Cash Explosion

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#343 Dazzling 7s

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◆ #338 Power Play® Cash-

word

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#335 $20,000 Jackpot

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#330 Fast $100’s

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#321 Scoop the Cash™

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Club™

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#306 $1,000 a Week for

Life!

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$3 games

#349 Frosty Cashword

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#344 Block-O*

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◆ #339 Cashword Tripler

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$1 games


Club™

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◆ #373 Triple Tripler

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#365 Luck of the Irish

Tripler*

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#355 Hit $50!

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#334 $5,000 Jackpot

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◆ #325 5x the Money

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#305 $50 a Day for Life!

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$2 games

#366 777*

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#359 Cleveland Cavaliers

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#356 Hit $100!

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◆ #353 Bingo Squared

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#174 Ohio Lottery 40th Anniversary Millions__________________________________________________

#694 $100,000 A Year for Life__________________________________________________

#368 Max the Money__________________________________________________

#358 $5 Million Multiplier Spectacular__________________________________________________

#346 $5 Million Cash Showcase__________________________________________________

#323 Fabulous Fortune__________________________________________________

#302 $300 Million Diamond Dazzler__________________________________________________

#291 Platinum Millions__________________________________________________

*These instant games go on sale Jan. 11, 2017.

◆ Highlighted are base games, which you are encouraged to sell based on the price points preferred by customers.

#278 Gold__________________________________________________

#241 Lucky Loot__________________________________________________

#233 $500 Million Spectacular__________________________________________________

$20 and $30 games OTHER SUPPLIESRequest these supplies when calling in your instant ticket orders.

Terminal paper

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Vending machine paper

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__________________________________

Bet cards

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__________________________________

REP RAPDiscuss these needs with your Lottery sales representative:

Point-of-Sale materials (key chains, scratchers etc.)

__________________________________

__________________________________

Signage

__________________________________

__________________________________

Dispensers

__________________________________

__________________________________

Promotions

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Employee training

__________________________________

__________________________________

Other

__________________________________

__________________________________

__________________________________

__________________________________

__________________________________

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Get ready for KENO Game DayGet a free $2 Touchdown Dollars ticket with every $20 single-ticket purchase of Keno.

Kick off Jan. 7. The promotion runs 1 p.m. to 11 p.m. Jan. 7-Feb. 5.


#325 5x the Money ($1)

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#373 Triple Tripler ($1)

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#338 Power Play® Cashword ($2)

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#352 Cash Explosion® ($2) _________________________

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#353 Bingo Square ($2) _________________________

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#339 Cashword Tripler ($3) _________________________

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Use Order Notes to prepare for your instant ticket order call by your assigned Customer Service Representative (CSR). If your inventory starts to run low, use this handy sheet to prepare your order and give the Lottery a call at 1-800-686-4208.

Base Games

< Open here for additional order notes.

Order Notes [ January 2017 ]

Need to order more instant games?

Have questions on ordering?

Please call 1-800-686-4208.

Choose the Base Games that fit based on your store’s popular price points.

All instant retailers are required to sell.

#340 Gold Bar Bingo ($5)

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_________________________

#363 Special Edition Cashword ($5)

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#362 $500,000 Cashword ($10)

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THE OHIO LOTTERY 615 West Superior Ave. Cleveland, Ohio 44113-1879

PRESORTED

FIRST-CLASS MAIL

U S POSTAGE PAID

CLEVELAND OH

PERMIT NO. 2484

®

®

Call Center Hours

1-800-686-4208

Monday through Friday8 a.m. to 5 p.m.

During these hours, you can talk to a live person about issues

concerning your Lottery business.

Total copies printed: 10,800 Unit Cost: $0.372 Publication Date: 1/17 January 2017 | Ticket Seller | 14

MyLotto Rewards® OpportunitiesAttention Cleveland Cavaliers instant ticket players

Enter your non-winning Cleveland Cavaliers instant tickets into MyLotto Rewards® for a chance to win the Cleveland Cavaliers Ultimate Game Day Experience Package.

This special drawing provides the lucky winner and three guests with tickets to the March 14, 2017 game. The experience includes the opportunity to watch the team shoot around and warm up from the bench, premium Cavs merchandise and other perks.

The entry period runs Monday, Jan. 16 through Feb. 16. The drawing date has yet to be determined.

Documents

TICKET SELLER - Ohio Lottery...ict and regional retailers! Where $1 spent on traditional lottery games goes Fiscal Year 2016 $.64 covers customer prizes $.26 is sent to the Lottery