Thyme Maternity Spring 2011 Magazine

halina WolczeckiTHYME MARKETING CREATIVE DIRECTORWorking on the spring magazine was one of Halina’s last big hurrahs before heading off on maternity leave. Being ‘In Full Bloom’ herself gave her fi rst-hand insight into our customer and the special state of pregnancy. We’re sure she’ll enjoy reading this issue while taking a break from caring for her little boy Tyler who was born on December 17th.

Fernanda SousaTHYME VP OF MERCHANDISINGA Thyme expert since 2001, Fernanda knows maternity fashion inside and out.Along with her team, she has once again delivered a fabulous collection of fresh spring styles that truly fi ts the needs of moms-to-be and captures the essence of women in their fullest radiance.

max abadian | PHOTOGRAPHERA well known fashion and advertising photographer, Max has an irresistible way of creating a captivating atmosphere. We’ve been so fortunate to work with him for many editions of our magazine.

camilla | MODEL31 year old model Camilla hails from Sweden, her ‘favourite part of the world’ and now lives in Brooklyn with her American husband (who, by the way LOVES her new curves). Camilla started her career when she was 19 and this is her fi rst and only time modelling for a maternity retailer… lucky us!

Visit thymematernity.com for the scoop

on Camilla’s pregnancy.

Shooting for

Thyme is

always fun

and fulfi lling.

Being pregnant

on this last shoot

gave me some

deep insight and

made everything

so real.

Gérald BélangerHAIR & MAKE-UP ARTISTWith over 20 years experience in the fashion world, Gérald’s impressive rap sheet includes working with Scarlett Johansson, Véronique Cloutier, Claudia Schiffer and Juliette Binoche, to name just a few. He’s always in a great mood - it’s no wonder we love working with him!

Each shoot is different

and interesting,

especially when you’re

working with a

beautiful canvas…

inside and out!

2 / thymematernity.com SPRING 2011

CONTRIBUTORS

http://www.thymematernity.com/en/camilla.aspx

thymematernity.com / 3SPRING 2011

CONTENTS

CREDITSActing Creative Director: Mimi CohenCreative Director (on maternity leave): Halina WolczeckiActing Managing Editor: Claudia CicigoiManaging Editor (on maternity leave): Linda CôtéContributing Editors: Élizabeth Rompré-Brodeur | Anita KrauszChristine GuerruGraphic Designers: Mélody Corbin | Jennifer Palesch | Alexandre Saint-JalmPhotography: Max AbadianStylist: Kelly YeeHair & Make-Up: Gérald Bélanger

Thyme is published twice a year by Thyme at 250 Sauvé West, Montreal, Quebec, H3L 1Z2. No part of this production may be reproduced in whole or in part without the written permission of Thyme. Thyme will not be liable for any damages or losses by a reader or any other person from any of the information, opinions, products expressed or advertised herein. Prices in this issue are subject to change. Thyme extends thanks to the corporations and individuals who graciously supplied photographs or other materials for this issue.

FASHION

07 in full bloom Radiate this spring in the season’s 4 best trends.

EXPERT GUIDES ARTICLES

13 Shop the shoot Get the look behind the shots.

16 Winning business looks 3 items. 9 looks. Done deal!

50 express your style! Check out these modern mix-and-match-ables.

35 Behind the seams Our model shares her style secrets during her pregnancy.

45 1 week of amazing outfits Combine 10 items into 7 great looks.

26 Undercover comfort Discover Thyme’s lingerie must-haves.

28 Fabulous at every trimesterThyme’s checklist is THE go-to reference for building your very own maternity wardrobe!

41 comfort starts here Choose the belly fits that are right for you.

05 Backstage pass Be part of the action with this peek inside our photoshoot.

23 Winning lunch idea Try this easy, healthy recipe from fellow mom-to-be, Chef Caroline McCann of zeste tv.

33 eating for two: Safety tips A food guide from Health Canada to protect you and baby.

15 Benefits of Breastfeeding Everything a new mom needs to know about nursing.

| SPrinG 2011

Strappy floral top $42 | soft pink

combo, soft blue combo XS-XL

Short sleeve cardigan | $55 | grey,

taupe | XS-XXL

p. 42

p. 07

p. 45

p. 28

p. 16

42 Strike a pose in denim Show off your trendy side!


ONLINE SPOTLIGHT

[email protected]

VS

Meet our buyers and see which styles

made their must-have list this spring.

BUyERS PICKSfor spring

what’s happening

Visit the What’s happening section

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Top rateditems!

Vote for your favourites!

section section section section

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Vote for your

LIKEWe want to know which styles you

like the most! Join other moms-to-be and pick your favourites.

Visit the top rated sectionthymematernity.com

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WIN 1 of 6$100 GIFT CARDS!

Look for the FASHION FACEOFF tab on

cast your vote in our Weekly Fashion Faceoff

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3333Join US BacKStaGeat the thyme Spring photoshoot.VISIT US ON

Facebook.com/thymematernity

Join us on Facebook!Share this wonderful experience with other moms-to-be.

+Get exclusive content and giveaways!

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We were really inspired by thefull of lifeexperience ofthis Springcampaign

It’s so exciting to work on a Spring photo shoot in the

middle of winter! Our location was incredibly beautiful

with its feminine, fl oral wallpaper, beautiful architectural

details and soft lighting. Even if it’s cold outside, there

is a warm and optimistic air in the studio when you’re

surrounded by fresh fashions in a romantic setting! The

whole experience gives us all a renewed energy as we

join forces to bring you what we think is our best edition

yet! We hope this magazine inspires you to embrace the

season’s best trends and makes you feel Full of Life!

BACKSTAGEpass Already so

beautiful, Camilla gets a little of Gerald’s magic touch.

Stylist Kelly gives our model a hand getting into those high heels.

Shoes, shoes, shoes...What more could a girl ask for?

Halina and Camilla (our model)comparing notes (and bellies!).

Getting ready for each shot takes a team of stylists and maternity experts working together.

Creative director Halina calls the winning shot.

Check out facebook.com/thymematernity for

more backstage photos!

EDITOR’S NOTE



with great nutrition every day.

The baby experts, Nestlé® and Gerber® have come together to give you and baby more of a good thing – more infant nutrition know-how and more baby expertise. Gerber® Baby Cereal

with Probiotics – because we believe nourishing your little one’s future is important from one exciting stage to the next.

Gerber® Baby Cereals with Probiotics are the only baby cereals with B. lactis, a probiotic that contributes to healthy digestive tract flora. Plus, they’re designed with essential nutrients to support healthy growth and development.Now with even more wholesome goodness and no added sugar, only Gerber® Baby Cerealshelp your baby experience solid food taste, texture, and nutrition in a whole new way –growing his body and budding personality with every spoonful every day.

A mother’s protectionlasts a lifetime.

Nourish everymoment

B. lactis

From the baby nutrition experts who brought you Good Start® Probiotic

INTRODUCING THE ONLY BABY CEREAL ENHANCED WITH PROBIOTIC B. lactis*

Ask your doctor about probiotics and starting solid foods, and visit nestle-baby.ca

The baby experts, Nes a good thing – more in

with Probiotics – becauexciting stage to the next

Gerber® Baby Cereals with Probi

INTRODUCI

CLIENT: BRAND:

INSERTION DATE:AD #:

PUBLICATION:

NESTLÉ CANADACEREALSPRING 2011CERE0004/FP-ENG/TMAT/SPRING11THYME MATERNITY

SPECIFICATIONS:BLEED:TRIM:

LIVE AREA:

Master A8 1/2" x 11"8" x 10 1/2"7 1/2" x 10"

TM/MC

* 1 billion B. lactis per 28 g serving † Developing eating habits for a healthy diet TRADEMARK OWNER / PROPRIÉTAIRE DES MARQUES; SOCIÉTÉ DES PRODUITS NESTLÉ S.A., VEVEY, SWITZERLAND / SUISSE. LICENSEE / LICENCIÉ: NESTLÉ CANADA INC., NORTH YORK, ON M2N 6S8.

CERE0004_MasterA_E.indd 1 11-01-24 12:50 PM


Be radiant this spring in romantic, feminine silhouettes; flowy fabrics and delicate details.


Be flirty and feminine in a pleated top with cap sleeves

PREVIOUS PAGE:Embroidered strappy top$45 | plum, deep violet (select)XS-XL 3 in 1 denim crop | $59 | XS-XL

THIS PAGE:Flutter sleeve top | $39 | olive, raspberry, white | XS-XXL3 in 1 flare denim skirt | $49XS-XXL

NEXT PAGE: Drape neck top | $45 | brown, teal, raspberry (select) | XS-XXL3 in 1 stretch crop | $59 | black, charcoal, white (select) | XS-XXL



Work in some soft draping for the essence of spring chic


Create easy-wear style in afl atteringcrossover tunic


Add feminine flair to your look

in a knit top with knot detail


PREVIOUS PAGE:Short sleeve tunic | $42dark khaki, plum | XS-XL Crop legging | $49 | black XS-XL

THIS PAGE:Asymmetric neckline top | $42 deep blue, vibrant pink, taupe (select) | XS-XXL3 in 1 slim straight denim | $69 XXS-XL



TOUCHRomance

a

of

1. Tie neck chiffon blouse | $45 | soft pink, grey | XS-XL 2. Strappy fl oral top | $42 | soft pink combo, soft blue combo (select) | XS-XL 3. Cap sleeve peasant top | $45 | olive, raspberry | XS-XL 4. 3 in 1 embroidered skirt | $49 | white, black | XS-XL 5. Cap sleeve top | $28 or 2/$45 | soft pink, taupe, soft blue | XS-XXL 6. Sleeveless v-neck blouse | $39 | white, purple (select) | XS-XXL

3.

6.

4.

5.

2.

Embrace your romantic side this season in pretty pieces with fresh fl orals and embroidered details.

Shop THE

SHOOT

6.

1.

2.

Date: January 2011

Internal Revisions:

Client Revisions: Mechanical Approval

Ad #: pla_2487_11_di_004

Job Description: Drop Ins Print Ad

Mechanical Size: 8” x10 1/2”

Studio Docket: 31012557

Agency Docket: 31012487

Client: Playtex

Colour: 4 colour

Publications: Thyme Maternity

Art Director Signature/Date Copy Writer Signature/Date Account Service Signature/Date:

L VE EVERY MOMENT ™

discovered Playtex® Drop-Ins® bottle which mimics breastfeeding1 and helps reduce colic2

spent less time burping since collapsible liner keeps air out of the milk

enjoyed my fi rst full night’s sleep now that my husband can feed her

discovered the wonder of breastfeeding

Every moment between mother and child makes up the journey through motherhood. The Playtex® Drop-Ins® System is clinically shown to mimic breastfeeding1 while its NaturaLatch® nipple minimizes confusion1. Ensuring the moments you spend together are ones spent in comfort.

Visit www.PlaytexMommyville.ca

1 Goldfi eld, et al. August 2006. A third party study by Playtex. 2 A third-party clinical study by Playtex. *Source: Nielsen MarketTrack.

INFANT BOTTLE BR AND IN CANADA*1#

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L VE EVERY MOMENT™L VE EVERY MOMENT

discovered Playtex® Drop-Ins® bottle which mimics breastfeeding1 and helps reduce colic2

spent less time burping since collapsible liner keeps air out of the milk

enjoyed my fi rst full night’s sleep now that my husband can feed her

discovered the wonder discovered the wonder of breastfeeding of breastfeeding discovered the wonder discovered the wonder

Every moment between mother and child makes up the journey through motherhood. The Playtex® Drop-Ins® System is clinically shown to mimic breastfeeding1 while its NaturaLatch® nipple minimizes confusion1. Ensuring the moments you spend together are ones spent in comfort.

Visit www.PlaytexMommyville.ca

1 Goldfi eld, et al. August 2006. A third party study by Playtex. 2 A third-party clinical study by Playtex. *Source: Nielsen MarketTrack.

INFANT BOTTLE BR AND IN CANADA*INFANT BOTTLE BR AND IN CANADA*INFANT BOTTLE BR AND IN CANADA1# 1# 1

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Breast milk is a specialized food designed to meet the needs of infants. Every time your baby nurses, you are giving him advantages in health, growth, and development, while also helping to decrease the risk for a large number of diseases now and in the future. The breast milk you make for the fi rst few days is colostrum and is full of infection-fi ghting antibodies. Even when your colostrum turns to mature milk, your

breast milk provides a natural defense against infections and allergies. As baby grows, the composition and amount of your milk changes to meet baby’s needs.

Recent research suggests that breastfeeding leads to normal weight gain for your baby, which may protect against obesity later in life. And if all that wasn’t enough, breast milk offers a bright beginning because it contains special fats that are needed for optimal development. Aside from the emotional closeness you’ll feel when nursing your baby, you can look forward to many physical benefi ts too. During the fi rst few weeks after the birth, breastfeeding will help your uterus contract more quickly than if you weren’t breastfeeding. Plus, nursing will help you use up extra calories to help you return to your pre-pregnancy weight.

Breastfeeding: How to feed?A newborn baby is born to suckle. In fact,

the sucking refl ex of a healthy newborn peaks about 20 minutes after birth. But it may take the two of you a little while to get the hang of breastfeeding. So the sooner you put him to your breast, the sooner you’ll feel comfortable.

Many moms nurse their babies for the fi rst time right in the delivery room. The newborn baby is usually alert and eager right after birth.

Breastfeeding also releases oxytocin, a hormone that helps shrink a new mother’s uterus down to its normal size. For the fi rst few days of nursing, your baby needs to feed frequently and on demand.

Is baby getting enough?Feed your baby when he shows signs of hunger. Early cues are when baby begins to wake and becomes alert and licks his lips. Crying is often a later sign that baby has been hungry for a while. Get help right away if you think that your baby is showing signs of not breastfeeding well.

Some moms worry about not making enough milk. Remember, the amount of milk your breasts produce is really a matter of ‘supply and demand’ – the more frequently you nurse early on, the more milk is produced. It is normal for the baby to nurse every 1 1/2 to 3 hours for the fi rst few weeks. Baby will be

satisfi ed and appear ‘milk drunk’ after feeds.

For proper growth and development, a newborn generally needs to feed 8-12 times a day. You will also notice fi rmness or lumpiness in your breasts before a feed. After a good feed, your breasts will feel much softer as the milk came out.

Another way to know that baby is drinking is to check the diapers. By the fi rst week, heavier wet diapers 6 or more times a day means that baby is feeding well. Babies often have 2-3 soft, yellow and seedy bowel movements each day.

Weight gain is another way to know that baby is growing well. With frequent check-ups with the physician or pediatrician, you’ll know that your baby is developing properly.

You probably already know that breastfeeding gives your baby overwhelming health and emotional benefi ts. Your breast milk is the best possible food for your baby, and will give him the best start in life.

By Saint Elizabeth Health Care

Saint Elizabeth Health Care is a Canadian not-for-profi t

organization providing a full range of professional,

in-home and community-based care and support

for new mothers, babies and their families. For more

information, please visit www.saintelizabeth.com.

visit www.thymematernity.com/

readingroom to read the

continuation of this article.

Remember, the amount of milk your breasts produce is really a matter of ‘supply and demand’

Benefi ts of Breastfeeding

http://www.thymematernity.com/default.aspx?action=article&language=en&id=9

16 / thymematernity.com SPRING 2011SPRING 2011SPRING 201116 / thymematernity.com

PLAYFUL MIX

Sleeveless asymmetric neckline dress$59 | black | XS-XL Short sleeve scoop neck t-shirt$24 | black, violet, cherry, whiteXS-XXL

A big thing I’ve learned through my own pregnancy is that clothing has got to be multi-purpose. This easy care dress has great stretch and is so comfortable, making it the ideal go-to item during and after pregnancy. Paired with a basic tee, it’s a fun and fl irty, casual work look. Worn alone with a statement necklace and some stylish heels, it’s great for the offi ce and an evening out. Add a belt and a cardi, and voilà! Serious style.

Our panel of 3 thyme experts share their favourite work pieces of the season and created 3 very different looks for each one.

HALINA WOLCZECKI

Thyme marketing & creative director7 months pregnant

1 dress3 LOOKS

thymematernity.com / 17SPRING 2011SPRING 2011 thymematernity.com / 17

WINNING BUSINESS LOOKS

JET SET

SMART ACT

Sleeveless asymmetric neckline dress | $59

black | XS-XL

Short sleeve fl yaway cardigan | $42 | black, violet, white | XS-XXL

Sleeveless asymmetric neckline dress | $59black | XS-XL

Cast y

our vote

in o

ur weekl

y Fas

hion F

aceoff.

you could

wIN

a $

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hyme

gift c

ard!

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18 / THYMEMATERNITY.COM SPRING 2011SPRING 2011SPRING 201118 / THYMEMATERNITY.COM

POWER LOOK

Short sleeve wrap cardigan | $55dark khaki, brownXS-XL

Scoop neck tank top $24 | black, brown, raspberry, red, white XS-XXL 3 in 1 skinny ankle pant | $59 | blackXS-XL (in select stores)

1 CARDI

FERNANDA SOUSA

Thyme vice president

of merchandising

This soft and airy cardigan is so versatile you’ll want to wear itevery day! Its longer length and neutral colour lends a dress-me-up, dress-me-down key item to your maternity wardrobe. Great with a denim skirt or paired with sleek pants for work, this piece is an all-round workwear staple. Added bonus… no buttons means you can wear it throughout your pregnancy without it ever looking too small!

3 LOOKS

THYMEMATERNITY.COM / 19SPRING 2011SPRING 2011 THYMEMATERNITY.COM / 19

FIRST CLASS

POWER LOOK

CASUAL EASE

Short sleeve wrap cardigan | $55dark khaki, brownXS-XL

Cap sleeveknit top | $28 or 2/$45brown, dark grey, teal, purpleXS-XXL

3 in 1 slender fl are pant | $59beige mix | XS-XL (in select stores)

Short sleeve wrap cardigan | $55

dark khaki, brownXS-XL

Cap sleeve peasant top | $28 or 2/$45 | black,

blue, raspberry, vibrant green | XS-XXL

3 in 1 denim skirt$49 | XS-XXL


Cast y

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NADINE ELCABETZ

Thyme buyer5 months pregnant

20 / thymematernity.com SPRING 2011SPRING 2011

BOHO-CHIC

Embroidered strappy top $45 | plum, deep violet (select) | XS-XL

3 in 1 herringbone crop | $59black, beige mix | XS-XXL

1 CROP

When I think of my favourite bottoms during pregnancy, I think of these amazing cropped pants. They’re made from the comfi est super stretch fabric and have a slim fi t that look great with all my tops… and they’ll work great for you too, no matter what your profession.

The 3-in-1 panel means I can customize the fi t I want based on the comfort I need on any given day. I love them so much that I bought them in both colours. They’re versatility at its best!

3 LOOKS

thymematernity.com / 21SPRING 2011SPRING 2011 thymematernity.com / 21

DISTINCTIVELY PRETTY

TRENDSETTER

Scoop neck tank top $24 | black, brown,

raspberry, red,white | XS-XXL

Cardigan with tie at front | $55 | black,

dark grey | XS-XXL

3 in 1 herringbone crop | $59 | black,

beige mix | XS-XXL

Embroidered knit top | $45 | olive, brown | XS-XXL

3 in 1 herringbone crop | $59 | black, beige mix | XS-XXL


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Life with your toddler is always a surprise – but their nutrition doesn’t have to be.

Welcome totoddlerhood

TM

To learn more visit nestle-baby.ca*Developing eating habits for a healthy diet.

TM

*

TRADEMARK OWNER / PROPRIÉTAIRE DES MARQUES; SOCIÉTÉ DES PRODUITS NESTLÉ S.A., VEVEY, SWITZERLAND / SUISSE. LICENSEE / LICENCIÉ: NESTLÉ CANADA INC., NORTH YORK, ON M2N 6S8.

CLIENT: BRAND:

INSERTION DATE:AD #:

PUBLICATION:

NESTLE CANADAGERBERSPRING 2011GRB11000/FP-ENG/TMAT/SPRING11THYME MATERNITY

SPECIFICATIONS:LIVE AREA:

TRIM:BLEED:

MASTER A7 1/2 x 108 x 10 1/28 1/2 x 11

GRB11000-Master_A_SJP_E.indd 1 11-01-24 12:54 PM


NUTRITION

DIRECTIONS:1. Preheat oven at 375F.2. Individually wrap the beets in aluminum foil. 3. Put them in the oven on a roasting pan and bake for 40 minutes until a knife can slide easily through the beets. 4. Beat together the Dijon mustard, the French shallot, the honey, the two vinegars and the olive oil until completely blend. 5. Remove beets from aluminum wrap and peel.

6. Cut the beets in 6 pieces. 7. In a bowl, season the watercress and the beets with the dressing; salt and pepper to taste.8. To make the salad, put the beets and the watercress at the bottom of a plate and sprinkle with the pecans or pumpkin seeds.9. Add cheese shavings on top; salt and pepper to taste.

Chef Caroline McCann’s new tv show, “1 ingrédient 3 façons” is airing as of March 21st on zeste tv, from Monday to Thursday at 1 pm and 7 pm. Thyme is proud to dress Caroline for her show and invites you to try this delicious recipe as a nutritious lunch idea.

By Chef Caroline McCann from zeste tv

BAKED BEETS AND WATERCRESS SALAD WITH A CRUNCH

• 6 red beets

• 6 yellow beets

• 1 cup of washed watercress

• 1/2 cup of roasted pecans or roasted pumpkin seeds*

• 100 grams of Caprano cheese (or any other pasteurized hard cheese)

• 1/2 French shallot very fi nely cut

• 1 teaspoon of Dijon mustard

• 1/2 teaspoon of honey

• 3 tablespoons of sherry vinegar

• 1 tablespoon of rice vinegar

• 1/4 cup of olive oil

• Add salt and pepper to taste*Roasted pumpkin seeds are a delicious and

nutritious alternative for those with a family

history of nut allergies.

Caroline McCann (graduate

from ITHQ Cooking School

in Montreal and National

Apprentice of the Year in

1995) was featured on the

Food Network’s “Cook Like

A Chef”. She has worked

in high ranked restaurants

and in 1999, was appointed

Executive Chef at the Quebec

Government House in New

York City where she worked

for 2 years. In 2003, she

returned to Ontario where she

divided her time between her

catering company and growing

peaches on the family farm.

Since 2006, she has returned

to her roots in Quebec, where

she started CHEFADOM – her

latest venture into the world of

specialized catering in-home

chef services.

Get more meal ideas in our Reading

Room section on thymematernity.com

Want the inside scoop on Caroline’s

pregnancy? Visit thymematernity.com

WINNINGWINNING

http://www.thymematernity.com/en/Chef_CarolineMcCann.aspx

http://www.thymematernity.com/default.aspx?action=news&id=3&language=en


Insertion dates:

Material due date:Jan. 20, 2011

296 Richmond St. W., 5th fl oor, Toronto, Canada M5V 1X2 T: 416-598-4944 ext. 353 F: 416-598-9714 e: [email protected]

colour: release as indd PDF X1-a Press Q Pub spec HQ Print•

built at: 100%ad size: 8" x 10.5"bleed: 8.5" x 11"live: 7.625" x 10.125"laser at: 100%

studio: wlretoucher: djad/designer: gpwriter: ddwproject mgt: chppm: jd

docket #: TRUCA7004-11ad #: TRUCA7004-11 client: Toyrusdescription: Thyme Maternity adfi lename: TRUCA7004-11Thyme Maternitypublication:

Jan. 20, 2011 3

c m y k PMS PMS

We know your l i t t le bundle of joy i s going to need a

lot of stuff. Thankfully, our baby registry has everything

you didn’t even know you’d need. From diapers to

washc lo ths and nurs ing cush ions to c r ibs, we’ve

got you covered on your journey as a new mom.

Sign up at babiesrus.ca/regis t r y or come vis i t

us in s to re today.

How can something that’s 8lbsneed 800lbs of stuff?

r e g i s t r y

We know your l i t t le bundle of joy i s going to need a

lot of stuff. Thankfully, our baby registry has everything

you didn’t even know you’d need. From diapers to

washc lo ths and nurs ing cush ions to c r ibs, we’ve

got you covered on your journey as a new mom.

Sign up at babiesrus.ca/regis t r y or come vis i t

us in s to re today.

How can something that’s 8lbsneed 800lbs of stuff?


TH

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MATERNITY CHECKLIST

1 pair of dressy pants2 fashion tops2 pairs of casual pants1 sweater1 pair of jeans1 loungewear set1 pyjama set3 panties

trimeSterchecKLiSt(3-6 monthS)

2nd

TH

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3 in 1 fl are denim skirt | $49 | XS-XXL

Drape neck sweater $49 | grey, raspberry (select) XS-XXL

52

casual pants

1 pair of jeans1 loungewear set1 pyjama set1 loungewear set

Flutter sleeve tunic $42 | plum, teal XS-XL

on moDeL:Boat neck sweater

$55 | teal, taupe (select) | XS-XL

3 in 1 herringbone crop | $59 | black, beige mix | XS-XL

Do...

• Show off your new curves in form-fi tting knits. Beware, people might want to touch your beautiful belly!

• Pick up somedressy 3-in-1 crops.They’re great for so many occasions. Wear the belly panel 3 different ways to suit your comfort needs all through your pregnancy.

• Dress in fashionable tops that highlight your personal style.

• Go for the versatility of a denim skirt -great for work or for play.

3 in 1 herringbone crop | $59 | black, beige mix | XS-XXL


MATERNITY CHECKLIST

1 pair of 3 in 1 pants

1 pair of knit pants

1 sweater

1 blouse

1 pyjama set

2 bras

Short sleeve hooded nursing top $42 | olive combo, grey mix combo, raspberry combo (select) | XS-XXL

trimeSterchecKLiSt(6-9 monthS)

on moDeL:Short sleeve mock

neck cardigan$42 | raspberry, light

grey mix, dark teal (select) | XS-XXL

Fold over crop | $39dark grey mix, black

XS-XXL

Legging | $49black | XS-XL

V-neck tank top | $24 black, dark grey, dark blue, seaweed, whiteXS-XXL

3rd

Soft cup nursing bra | $39 black, white | 34-38B, 34-40C, 34-42D, 34-42DD, 36-42DDD

52

52

1 pair of knit pants

1 sweater

1 blouse

1 pyjama set

2 bras

1 sweater

1 blouse

1 pyjama set

2 bras

Feel Free nursing bra | $45 | black, white, nude (select) 34-38B, 34-40C, 34-42D, 36-42DD

Do...

• Wear sporty and stylish coordinates that were designed tofi t you perfectly and comfortably.

• Visit a Thyme store for an expert bra fi tting and buy your nursing bras now; this is when your breast size is at its maximum.

• Stock up on a few Now & After tees and tanks. They stretch enough to fi t throughout your whole pregnancy and will retain their shape for after baby arrives.

• Wear leggings. Pair them with any of your long tops, they’re a maternity must.


MATERNITY CHECKLIST

2 nursing bras

2 nursing tops

1 nursing pj set

1 loungewear set

1 nursing pillow

1 pair of True Fit jeans

Regenerate restructuring gel

Nursing pads

Relieve nipple ointment

trimeSterchecKLiSt(aFter BaBy)

4th

TH

yM

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TH

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52

1 nursing pj set

1 loungewear set

1 nursing pillow


Regenerate restructuring gel

Nursing pads

Relieve nipple ointment


restructuring gel

ointment

on moDeL:Empire waist nursing top | $35 | black, teal

(select) | XS-XL

Cargo crop | $39black | XS-XXL

Do...

• Feel relaxed and confi dent in a nursing top designed to make breastfeeding a pleasant experience. Hands-free and stress-free with easy access.

• Use a nursing pillow. Bringing baby up to the right position helps make both mommy and baby more comfortable.

• Take care of your post baby skin with Thyme’s Restructuring gel. It’s specially formulated to promote skin recovery on stomach, hips and thighs.

• Let your body take the time it needs to regain its pre-baby shape. Our True Fit denim crops and shorts stretch for ultimate comfort and look like your regular jeans.

Regenerate restructuring gel | $15Relieve nipple soothing ointment | $12

True fi t denim short $49 | XS-XL

TH

yM

E 16

0N

C

Sleeveless nursing top | $35 | deep blue, taupe | XS-XL

Soft touch nursing pillow | $35 | green, yellow, blue

YOU AND YOUR UNBORN CHILD ARE AT A HIGHER RISK FOR COMPLICATIONS FROM FOODBORNE ILLNESS.

PROTECT YOURSELF AND YOUR BABY by following proper food handling and preparation practices.

Learn more and get your free booklet Safe Food Handling for Pregnant Women by calling 1 800 O-Canada or visiting HealthyCanadians.gc.ca


Pregnancy can be one of the most exciting times in your life. Following a healthy diet is an important way to make sure that you and your baby are getting the necessary nutrients.

However, during pregnancy, both you and your unborn baby are at increased risk for foodborne illness. This is because of all the changes taking place in your body during pregnancy. This includes your immune system being weakened, which makes it more diffi cult to fi ght off infections.

Food Safety 101 – A Crash Course Foodborne illness, sometimes called food poisoning, happens when you

eat food contaminated with disease-causing organisms, like bacteria, viruses and parasites.

When you have foodborne illness you could have symptoms like stomach cramps, nausea, vomiting, diarrhea, headache, and fever.

Depending on the type of bacteria, virus or parasite you ate, you could start feeling sick a few hours after eating contaminated food, or even a few days or weeks later! People often think it’s the last thing you ate, but sometimes, it’s just not so.

Reduce Your RisksSome food can be more risky for pregnant women to eat because of the way the food is produced and the conditions and length of time it is

SAFETY TIPS

EATING FOR TWO:

by Health Canada

FOLLOW THE FOOD SAFETY STEPS

Following the four key steps to food safety is the best way to protect yourself and your unborn baby from foodborne illness.

Get your free booklet and learn more about: • Safe food handling in the grocery store and at home • Safe internal cooking temperatures • Foods to avoid when pregnant by calling 1 800 o canada or visiting www.healthycanadians.gc.ca

stored. Reduce your risk of foodborne illness by avoiding certain food such as deli meats and sushi.

Beware of these “Bad Bugs”Both you and your baby are more susceptible to bacteria , viruses and parasites, such as Listeria monocytogenes, Salmonella, E. coli, Campylobacter jejuni and Toxoplasma gondii. Certain “bad bugs” can cross the placenta and increase the chance your baby may become infected. Your unborn baby’s immune system is not developed enough to fi ght off harmful bacteria.

It’s very important that you follow food safety advice and avoid eating food that is a higher risk to you and your unborn baby during your pregnancy.

1) SEPARATE: Separate your raw foods, such as meat and eggs, from cooked foods, fruits, and vegetables to avoid cross-contamination.

2) CLEAN: Wash your hands, kitchen surfaces, utensils, and reusable shopping bags often with warm, soapy water.

3) CHILL: Refrigerate your food and leftovers promptly at 4°C or below.

4) COOK: You can’t tell by looking. Use a digital thermometer to be sure! Cook your food to safe internal temperatures.


Photographers name: None

Usage info: None FILE: ESJ_S03744_IntuitionNaturals_Eng.inddSauce Designer: PA,JMMech Size: 8” x 10.5”

Studio #: ESJ S03744JWT #: ESJINTP06037Client: SchickJob Name: 2011 Print Ads-Green PackagingVersion/Item: EnglishCampaign: Intuition Waterfall Green Conversion

PP: LidiaSD: PA,JMAD: NoneCW: NoneAE: None AS: None ACD: NoneCLIENT: Schick

Created: 1-25-2011 10:29 AMSaved: 1-25-2011 12:04 PMPrinted: 1-25-2011 12:04 PMPrint Scale: NonePrinter: DC-250-75B69E_DC250_DirectMedia: PrintType: Magazine

COLOURS: Cyan Magenta Yellow BlackGutter: None

Pub Date: NonePublication: Thyme MaternityAd#: N/A

Safety: 7.25” x 9.75”Trim: 8” x 10.5”Bleed: 8.5” x 11”

DOC PATH: studio$:Volumes:studio$:CLIENTS:Schick:ESJ S03744-Intuition Print Ads 2011:DOCS:ESJ_S03744_IntuitionNaturals_Eng.indd IMAGES: 78119_Waterfall_SW300_04.tif CMYK 439 ppi 68.26% studio$:CLIENTS:Schick:ESJ S03744-Intuition Print Ads 2011:SUPPLIED:US ad supplied:Links:78119_Waterfall_SW300_04.tifGreenCircle_EarthFlower_CS3-CIRCLE.eps studio$:CLIENTS:Schick:ESJ S03744-Intuition Print Ads 2011:SUPPLIED:GreenCircle_EarthFlower logo:GreenCircle_EarthFlower_CS3-CIRCLE.eps78119_Mock_UP2618_schick_one12-3_SW300_06_top.psd CMYK 3077 ppi 9.75% studio$:CLIENTS:Schick:ESJ S03744-Intuition Print Ads 2011:SUPPLIED:US ad supplied:Links:78119_Mock_UP2618_schick_one12-3_SW300_06_top.psdGreenCircle-CIRCLEEARTH-AlteredEARTH.eps studio$:CLIENTS:Schick:ESJ S03744-Intuition Print Ads 2011:SUPPLIED:GreenCircle_EarthFlower logo:GreenCircle-CIRCLEEARTH-AlteredEARTH.eps78119_2618_schick_222_SW300_04.psd CMYK 2850 ppi 10.53% studio$:CLIENTS:Schick:ESJ S03744-Intuition Print Ads 2011:SUPPLIED:US ad supplied:Links:78119_2618_schick_222_SW300_04.psdShick_Intuition_GRN_4C_01.ai 55.78% studio$:CLIENTS:Schick:ESJ S03744-Intuition Print Ads 2011:SUPPLIED:US ad supplied:Links:Shick_Intuition_GRN_4C_01.aiFONTS: Century Gothic (Bold; True Type), Helvetica (Light Condensed; Type 1), Futura (Medium Oblique, Bold, Book; Type 1)

IMAGE USED IN PREVIOUS JWT DOCKET #’S:None

Just add water.

© 2011 Energizer. Schick Intuition Plus and other m

arks are trademarks of Energizer. *vs. Intuition blister

gentle on Mother Nature. FREE YOUR SKIN.®

SolidTM enriched with Vitamin E and all-natural Aloe. Lather and shave

in one easy step. And now with a 100% recyclable package, it’s just as

Schick® Intuition Naturals. 4 blades surrounded by a Skin Conditioning

NEW

! More Earth Friendly Packaging!

*

schick.ca

S:7.25”S:9.75”

T:8”T:10.5”

B:8.5”B:11”


We expose what goes on behind the “Lights! Camera! Action!” during our fast-paced photo shoots. Our model Camilla tells how she’s managed to keep her sense of style throughout her pregnancy and shares what she loved about our clothes!

Long sleeve wrap$45 | dark grey mix

XS-XXL


Who says grey

sweatpants are

only for gym class?

You just have to

know how to give

them some

attitude!

Fold over roll up pant $39 | dark grey mix

XS-XL

V-neck tank top | $24 black, dark grey, dark blue, seaweed, white

XS-XXL


Adding some

glam accessories

to this basic

black tee and

form fitting crops

really ups the

drama factor.

Short sleeve scoop neck t-shirt | $24black, violet, cherry, white | XS-XXL

Crop legging | $49black | XS-XL


Sleeveless tunic | $42 black, teal, whiteXS-XL

Thank goodness for

leggings! Pregnant

or not, I LIVE in

leggings! They’re the

epitome of comfort,

and Thyme does

them right.


Strappy tank top$19 | black, red, khaki, grey mix, whiteXS-XXL

With your

personality as

an accessory,

even a simple

white tank

can have so

much style.


You’re so excited.

You’re expecting and it’s

the most amazing thing.

Whether it’s the moment

the pregnancy test turns

positive, the first ultrasound

or your baby’s first kick

– it’s life-changing.

You are going to be

a mother and that’s

pretty incredible.

Why wouldn’t you be?

You’re expecting and everything’s about

to change. Whether it’s the first waves

of morning sickness or the first time you

noticed your pants were a little snug

– you are definitely pregnant. Before long

you’re going to be responsible for a little

life. Suddenly, you start to ask yourself

a million questions, like, “Will I be ready?”

And a little terrified.Why wouldn’t you be?

Welcome to the

Program

We’re here to help with information,

advice and support. In addition to having

a world of expertise at your fingertips at

nestle-baby.ca, being a Nestlé Baby™

Program member means so much more

– and it’s all FREE!

Here’s what you may receive*:

• A stylish backpack filled with free samples and coupons

• Informative Nestlé Baby booklets

• Access to our innovative website

• Nestlé babymail™ – stage-appropriate personalized e-mails full of helpful tips and advice for you and baby

With the Nestlé Baby Program you’ll be

ready for anything!

We’re here with over 140 years of infant nutrition research and development.

* Nestle Baby Program details and eligibility requirements are available at nestle-baby.ca. Not all members will receive all elements. Only while supplies last.

Join today @www.nestle–baby.ca

it’s FREE.

TRADEMARK OWNER / PROPRIÉTAIRE DES MARQUES; SOCIÉTÉ DES PRODUITS NESTLÉ S.A., VEVEY, SWITZERLAND / SUISSE. LICENSEE / LICENCIÉ: NESTLÉ CANADA INC., NORTH YORK, ON M2N 6S8.

CLIENT: BRAND:

DATE:AD #:

PUBLICATION:

SPECIFICATIONS:LIVE AREA:

TRIM:BLEED:

MASTER A7 1/2” x 10”8” x 10 1/2”8 1/2” x 11”

NESTLE CANADANESTLE BABY PROGRAMFALL ISSUEBABY0014/FP-ENG/TMAT/FALL10THYME MATERNITY

BABY0014_BABY THYME AD_E.indd 1 10-06-24 1:58 PM


• The best maternity pant ever!

• Wear it 3 different ways.

• Customize the fi t you want for the comfort you need.

• Can be worn throughout your pregnancy.

• The lightest, softest and smoothest seamless maternity panel available!

• So comfortable you’ll forget it’s a maternity pant!

• Virtually weightless support that hugs the belly for a sleek look under all tops.

• Stretches for ultimate comfort.

• Adapts to your growing curves.

• Can be worn throughout your pregnancy and even after baby has arrived.

• Looks like your regular jeans.

Put belly comfort at the top of your list and fl atter your new curves at the same time. Designed by our experts, these belly fi ts were made for every stage of your pregnancy. Choose the one (or all three) that’s right for you!

MUST-HAVE

comFort starts here!

seamless maternity

you’ll forget

weightless supportFeel Free

TrueFit

Low-RiseMid-Rise

Full coverage

3 in 1a customer

favourite!

STRIKE A POSE IN

DENIM

SLENDERFLARE

Express your trendy side in the latest leg fi t styles.


STRIKE A POSE IN

DENIM

SLENDERFLARE

Express your trendy side in the latest leg fi t styles.



SLIMBOOT

COMFORTSTRAIGHT

FIT & FLARE

SLENDERBOOT

InspireInspirea Dream

Open a Canadian Scholarship Trust RESP and give your child the gift of a dream

Enter our Inspire a Dream Contest at http://inspire.cst.org for your chance to win $25,000 towards an RESP.*

For more information call us at 1.877.333.7377 or visit our website at www.cst.org.

*No purchase necessary. Contest closes December 31, 2011. For full contest rules go to www.cst.org.Canadian Scholarship Trust Plans are only sold by Prospectus. Please see the Prospectus for more detailed information. Copies may be obtained from www.cst.org. In Quebec, Canadian Scholarship Trust Plans are distributed by C.S.T. Consultants Inc. Scholarship Plan Brokerage Firm. ™ Canadian Scholarship Trust Plan and the owl design are registered trademarks of the Canadian Scholarship Trust Foundation.

http://www.cst.org


week ofAMAZINGOUTFITSWe packed 7 days worth of style into 2 pages. See how we mixed and matched 10 incredible items to keep you looking great all week long.


Drape neck sweater | $49raspberry (select), grey | XS-XXL

3 in 1 herringbone crop | $59 black, beige mix | XS-XXL

Cardigan with tie at front | $55black, dark grey | XS-XXL

Asymmetric neckline dress $59 | black | XS-XL

Top with fabric appliqué | $45dark grey, purple | XS-XL

3 in 1 flare poplin skirt | $49 | black, beige | XS-XL

1 MONDAY 2 TUESDAY 3 WEDNESDAY

FASHION FILE

tip:Add interest to a black skirt by wearing an embellished knit in one of the season’s favourite colours.

tip:Pair a bright

top with a neutral bottom – it`s a

perfect look to start off your week.


Printed blouse | $42 | teal combo, olive combo | XS-XL 3 in 1 herringbone crop | $59 black, beige mix | XS-XL

Drape neck sweater | $49raspberry (select), grey | XS-XXL

Cardigan with tie at front | $55 black, dark grey | XS-XXL

3 in 1 Fit & Flare denim$69 | XS-XXL

Asymmetric neckline dress$59 | black | XS-XL

Short sleeve mock neck cardigan | $42 | raspberry,

light grey mix, dark teal (select) | XS-XXL

3 in 1 denim cargo crop$59 | XS-XXL

FASHION FILE

4 THURSDAY 5 FRIDAY 6 SATURDAY 7 SUNDAY

tip:Date night! Add

some va-va-voom to Wednesday`s dress with heels and a high

shine clutch.tip:

Top from Monday, cardi from Tuesday – pull on some jeans and youre ready for casual Friday in a practically

new look!

This exclusive skin care system has been developed specifi cally for pregnant women! Using exceptional levels of natural ingredients, Soothing Therapy™ works to restore elasticity, moisturize and fi rm skin in areas of the body that are most affected by pregnancy. before

babyUplift Breast CreamThis blend of natural ingredients helps promote fi rmness of delicate skin in the bust area.

• Enriched with natural Shea butter for nourishing moisture.

• Passionfruit oil hydrates, conditions and nourishes the skin.

• argan kernel oil aids for cell regeneration.

Energize Leg GelThis refreshing gel relieves and soothes tired legs.

• Grape extract stimulates circulation and helps keep legs smooth.

• argan extract tones and helps cells regenerate.

• ivy extract helps reduce swelling.

ProtectStretch Mark CreamA rich formulation containing unique and effective natural ingredients helps restore skin’s elasticity.

• Seaweed extract aids in circulation and reduces the appearance of stretch marks.

• Vitamin e conditions, nourishes and aids in reducing scar tissue.

• avocado oil, rich in vitamins, adds needed moisture to skin.

BUY 2

GET 1 FREE *

*Of equal or lesser value.

Cannot be combined

with other in-store

promotions.

Not tested on animals. Biodegradable packaging.

Made in Canada.

afterbaby

Years of research and development have gone into the creation of this specialized “after baby” skin care line, rich in natural ingredients. Soothing TherapyTM has been created to target the areas most affected by child birth.

RelieveNipple OintmentThis 100% USP Pure Lanolin ointment soothes and relieves the discomfort associated with breastfeeding.

• USP Pure Lanolin helps repair cracked skin and protect against dryness.

• This ointment is non-toxic and safe for mom and baby.

RegenerateRestructuring gelThis unique post-partum treatment is specially formulated to promote skin recovery on stomach, hips and thighs.

• Quillaja and Kigelia extracts help minimize the visible signs of pregnancy.

• aloe Vera repairs the skin by healing the effects of stretching.

• essential oils of lemon, orange and grapefruit help skin renew tone and reinforce elasticity.

Not tested on animals. Biodegradable packaging.

Made in Canada.


INSTANT STYLE

Crop legging$49 | black | XS-XL

Crossover knit top$42 | brown, plum

XS-XL

Round neck tunic$42 | black, white,

teal | XS-XL

Long sleeve wrap cardigan$45 | black | XS-XXL

Cap sleeve fl yaway cardigan | $42 | black, violet, white | XS-XXL

These modern mix-and-matchables from the wildly popular Instant Style collection will add fashion, fl air and comfort to your wardrobe.

express yourStyle!

XS-XL

on moDeL:Drape cowl neck top $42 | black, purple, taupe | XS-XL

Long sleeve wrap cardigan | $45 | black XS-XXL

Legging | $49black | XS-XL

Enter in store or visit THYMEMATERNITY.COM

$2,500WORTH OF

PRIZES!

GRAND PRIZE INCLUDES:

Contest ends April 30th, 2011.

$750 Thyme Gift Card

$600 One year supply of Huggies® Diapers

$500 Gift Card from Babies“R”Us®

$350 UC Baby Golden Package $300 NESTLÉ BABY™ Gift Basket

SUPERST R MOM CONTEST

WINENTER TO

http://www.thymematernity.com/default.aspx?action=contestform&id=128&language=en


the jean that moves with you!

Join us online @ thymematernity.com and Facebook.com/thymematernity

http://www.thymematernity.com/en/home.aspx


http://www.thymematernity.com/en/home.aspx

Documents

Thyme Maternity Spring 2011 Magazine