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magazine MEDIA KIT 02
We entertain 533,000 Australians every month*, informing program choice, delivering plot sneak peeks and providing exclusive interviews with the biggest names in the business, including Kurtley Beale, Susie Porter, Margaret Pomeranz, Jonathan Brown and Matty Johns.
We inspire people to watch programming across all genres on the world’s most popular channel brands and we promote Foxtel’s investment in high-quality local content.
Our 146,784 paid subscribers find something on TV they want to watch every time they open Foxtel magazine for inspiration.
We don’t just inform and entertain – we are a part of people’s lives. Our content targets each member of the family through clearly defined and relevant sections to intrigue, excite and inspire everyone to watch Foxtel.
Sources: *Emma, July 2019.
FOXTEL MAGAZINEThis is
MEDIA KIT2020
magazine
magazine MEDIA KIT
READERSHIP 533,000* (3 readers per copy)
CIRCULATION 171,928 copies each month
PAID SUBSCRIPTION Home delivered to 146,784 Foxtel subscribers who opt in and pay $47.40 annually to receive the magazine ($3.95)
HIGH ENGAGEMENT More than half of the readers use the magazine every day**
Sources: *Emma, July 2019. **Reader Survey Results July 2016, conducted on behalf of Medium Rare Content Agency by Roy Morgan Research
Foxtel is home to the best in entertainment from Australia and around the world, and our magazine plays an important role in keeping our loyal customers informed about the wide range of channels and programs, services
and groundbreaking broadcasting innovations
Liz Hunter Content Communications Manager, Foxtel
FOX SPORTS
04
magazine MEDIA KIT
MALES 51% FEMALES 49%
OUR REACH Major metro (52%) and regional/urban Australia (48%)*
AGE The average age of readers is 55*
THEY LOVE TV Spending 3.5+ hours watching every day*
LIFE STAGE 52% have children living at home*
Sources: *Emma, February 2018
READERSAbout our
GOGGLEBOXAUSTRALIA LIFESTYLE
06
magazine MEDIA KIT
86% OF READERS ARE READING EVERY ISSUE of Foxtel magazine*
82 MINUTES is the average time spent reading each issue*
PLANNING TOOL 65% of readers wouldn’t know what to watch without Foxtel magazine*
WE ARE HELPFUL 75% of readers find the magazine helpful and informative*
THEY ARE HIGHLY SATISFIED 84% of readers are very satisfied with the magazine*
Source: *Reader Survey Results July 2016, conducted on behalf of Medium Rare Content Agency by Roy Morgan Research
HIGHLY ENGAGEDOur readers are
Verbatim reader responses:
I love the magazine because the features are good and the knowledge
gained helps to know what to view
It’s an excellent magazine,
very informative and entertaining
to read
It has a big influence on what new programs suit my taste and therefore what to
watch
SCREEN FOXTEL ARTS
08
magazine MEDIA KIT
INSERTSLoose
Loose inserts provide a cost-effective, high-impact and targeted solution to advertisers. A strong benefit of loose insert advertising is the ability to segment the subscriber base, allowing for a highly targeted campaign with minimal wastage.
READERS CAN BE TARGETED BY: - State - Metro - Region - Postcode
WE CAN ALSO TARGET READERS BY THEIR CHANNEL PACK, PROVIDING AN EVEN MORE EFFECTIVE SOLUTION: - Entertainment Plus Pack - Drama Pack - Sports Pack - Docos Pack - Movies Pack - Kids Pack
The segmentation options now available in Foxtel magazine mean we run less risk of wastage with our campaigns. We are able to get straight to
the intended audience and we have seen great ratings success as a result
Catherine Zaharias Marketing Manager, Nickelodeon Australia & New Zealand
10
ON THE COUCH FOX FOOTY
THE LATE SHOW WITH MATTY JOHNS FOX LEAGUE
magazine MEDIA KIT
Advertising ratesInside Front Cover
Right-Hand Page Opposite Contents
0-5g 21-25g
SIZE
POSITION
WEIGHT WEIGHT
Casual
Percentage
Rates per ’000 Rates per ’000
x3 x6 x12
$19,348
25
$90 $130
$18,380 $17,461 $16,588
$14,677
20
$100 $140
$13,943 $13,245 $12,583
$11,587
15
$105 $160
$11,007 $10,457 $9,934
$9,270
20
$120
$8,806 $8,366 $7,947
$7,725 $7,338 $6,971 $6,623
$5,253 $4,990 $4,740 $4,503
$3,151
$2,166
$2,993
$2,057
$2,843
$1,954
$2,701
$1,857
Outside Back Cover
Opposite Section Opener
11-15g 31-36g
Full Page
Third Page Vertical
Daily Highlight Box
Double Page Spread
Early Right-Hand Page
6-10g 26-30g
Inside Back Cover
Advertorial
16-20g
Half Page
Loadings
Insert Rates
All inserts require weight and fulfilment approval. Inserts can be segmented by metro, region or postcode. Minimum 50,000. Rates do not include GST.
LISTINGS sectionThe Listings section is the only place to see Foxtel’s programming for every day of the month.
56% OF READERS refer to the magazine every day*
83% SAY THE MAGAZINE INFORMS THEM about the must-see programs throughout the month*
65% OF READERS SAY THEY WOULDN’T KNOW WHAT TO WATCH without the magazine*
Source: *Reader Survey Results July 2016, conducted on behalf of Medium Rare Content Agency by Roy Morgan Research
12
Deadlines
ACCEPTABLE MEDIA Foxtel magazine only accepts advertising material via Quickcut (Adstream/Digital Ads Int.) or Adsend, service providers for electronic delivery of digital files.
For more information regarding Quickcut and Adsend, contact: Quickcut (Adstream): (02) 9467 7500 (reception), 1300 768 988 (Australia-only tech support) or visit www.quickcut.com.au Quickcut (Digital Ads International): +61 2 9818 1965 or visit www.digitalads.com.au Adsend: (03) 8689 9000, 1300 798 949 (Australia-only tech support) or visit www.adsend.com.au
When supplying advertising material, please ensure that the on-sale date and magazine name are entered. This will assist in keeping track of your advertisement. Ensure that the order of consecutive advertisements and left/right-hand pages on double page spreads are noted in the material instructions. Please contact production prior to sending revised files and when sending revised files add an ‘R’ at the end of the file name. If production have not been advised,
there is no guarantee that revised material will appear.
FILES Foxtel magazine has adopted guidelines for 3DAPv3 separations profiles (3DAPv3_papertype-3_280.icc), a standard for proofing and printing. Acrobat Distiller 6 or above is preferred. Files to be created in PDF version 1.3 or 1.4. Files to be supplied as single pages. PDF files to be supplied in CMYK format. RGB or spot colour files will be rejected.
ISSUE Booking Material Insert Booking Insert Delivery Sent To Homes
July 21/05/20 25/05/20 29/05/20 02/06/20 25/06/20
August 18/06/20 22/06/20 29/06/20 01/07/20 24/07/20
September 20/07/20 22/07/20 31/07/20 04/08/20 24/08/20
October 17/08/20 19/08/20 31/08/20 02/09/20 24/09/20
November 16/09/20 18/09/20 01/10/20 02/10/20 26/10/20
December 19/10/20 21/10/20 02/11/20 04/11/20 24/11/20
January 18/11/20 20/11/20 27/11/20 04/12/20 24/12/20
February 04/12/20 07/12/20 11/12/20 18/12/20 25/01/21
March 18/01/21 20/01/21 29/01/21 04/02/21 24/02/21
April 15/02/21 18/02/21 26/02/21 04/03/21 25/03/21
May 12/03/21 17/03/21 30/03/21 06/04/21 26/04/21
June 21/04/21 23/04/21 03/05/21 06/05/21 25/05/21
July 21/05/21 25/05/21 28/05/21 04/06/21 25/06/21
August 18/06/21 22/06/21 29/06/21 06/07/21 26/07/21
September 20/07/21 22/07/21 30/07/21 05/08/21 24/08/21
October 17/08/21 19/08/21 31/08/21 03/09/21 24/09/21
November 16/09/21 20/09/21 28/09/21 01/10/21 25/10/21
December 19/10/21 21/10/21 02/11/21 04/11/21 24/11/21
EDITORIAL ENQUIRIESERIN McWHIRTER Editor-in-chief P +61 2 8114 8933 E [email protected]
ADVERTISING ENQUIRIESELLIOTT BARSBYNational Advertising ManagerP 02 8114 7384E [email protected]
Material Specs
Double Page Spread
Half Page Vertical
SIZE (mm: height x width)
SIZE Trim (mm: height x width)
Trim Type Bleed
To be supplied as two single full pages
275 x 160 259 x 144 285 x 170
275 x 215
275 x 107
135 x 215
275 x 70
259 x 199
259 x 91
119 x 199
259 x 54
285 x 225
285 x 117
145 x 225
285 x 80
Full Page
Third Page Vertical
Foxtel magazine is a saddle-stitched publication
Outside Back Cover
Half Page Horizontal
Daily Highlights Box (DHB) 112.65 x 91
Magazine
Listings Section
