The Worlds Most Valuable Brands

8/9/2019 The Worlds Most Valuable Brands

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THE WORLDS MOSTVALUABLE BRANDS

FORBES


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No. 1: Apple

Brand value: $57.4billion

Country: UnitedStates

Industry: Computerhardware

The iPhone'santenna problemsare just a blip onthe radar for the

world's mostvaluable brand.


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No. 2: Microsoft



Industry: Computersoftware

Operating marginsfor the tech giantcontinue to bestindustry darlings

Apple and Google.


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No. 3: Coca-Cola



Industry:Beverages

The Coca-Colabrand sold 12.4billion casesworldwide in 2009.


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No. 4: IBM

Brand value: $43billion


Industry: Computersoftware and

services Valuable brand

plus stronginnovation as IBM

has earned themost U.S. atents


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No. 5: Google



Industry: Internetservices

Brand value is up450% since 2005,when Forbesvalued the Google

brand at $8.7billion.


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No. 6: McDonald's

Brand value: $35.9

billion Country: United

States

Industry:

Restaurants The Golden Arches

serve more than 60million people

around the world


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No. 7: General Electric



Industry: Diversified

Value of the brand

has dropped asGE's market caphas fallen morethan $350 billion

over the pastdecade.


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No. 8: Marlboro


Parent company:

Altria/Philip MorrisInternational

Country: United States

Industry: Tobacco

Marlboro's 42.8%market share in theU.S. is greater than thenext 12 cigarette

brands combined.


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No. 9: Intel




Intel's secondquarter was thebest quarter in its42-year history,

thanks to strongcor orate demand.


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No. 10: Nokia


Country: Finland Industry: Telecom

The Finnish mobilegiants spends $8

billion annually onresearch anddevelopment.


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No. 11: Toyota


Country: Japan Industry: Motor

vehicles

Toyota passed GM

as the world'sbiggest automakerin 2008, but hasbeen hurt by recalls

over the last ninemonths.


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No. 12: Cisco




Cisco reportedrecord sales of$10.4 billion in itsmost recent quarter

(ending in May).


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No. 13: Vodafone


Vodafone Country: United

Kingdom

Industry: Telecom

Boasts of having341 million mobilecustomers aroundthe globe.


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No. 14: Hewlett-Packard




HP, founded in1939, is the biggesttech company inthe world with sales

of $120 billion.


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No. 15: AT&T



Industry: Telecom

AT&T reported 3.2million iPhoneactivations in thesecond quarter,leading to recordresults for the

telecom giant.


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No. 16: BMW


Country: Germany Industry: Motor

vehicles

The BMW brand

makes up 84% ofcompany sales,with the Miniaccounting for most

other companysales.


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No. 17: Oracle



Industry: Computersoftware

Oracle owns naming

rights to arena forNBA's Warriors, butCEO Larry Ellisonwas shut out in his

bid for the team.


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No. 18: Louis Vuitton


Parent company:LVMH

Country: France

Industry: Luxurygoods

Louis Vuitton has heldsteadfast to a policy ofzero discountingduring its 156 years--apractice it saysenriches the value of


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No. 19: Mercedes


Parent company:Daimler

Country: Germany

Industry: Motorvehicles

Currently vying withBMW to be thebiggest luxury autobrand in China, andsays it plans onoutselling its German


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No. 21: Gillette

Brand value: $18 billion

Parent company:Procter & Gamble

Country: United States

Industry: Personal careproducts

Gillette's latest razor,

the Fusion ProGlide,features thinner bladesthat tug skin less.


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No. 22: Honda


Country: Japan Industry: Motor

vehicles

The Honda Civic

and Accordcontinue to beamong thebestselling cars in

the world.


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No. 23: Walmart



Industry: Retail

Wal-Mart serves

more than 200million customersper week andemploys 2.1 million

people at its stores.


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No. 24: Pepsi



Industry:Beverages

Pepsi is one of 19brands with morethan $1 billion insales for parent

company PepsiCo.


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No. 28: Budweiser


Parent company:

Anheuser-Busch InBev Country: United States

Industry: Alcohol

Anheuser-Busch spent

$309 million, or 76% ofits total U.S. ad dollars,on sports in 2009.


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No. 30: SAP


Country: Germany Industry: Computer

software

World's leading

provider ofbusiness softwarehas more than95,000 customers

in over 120countries.


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No. 31: Nike



Industry: Footwearand apparel

Nike has $3.8 billion

in futureendorsementobligations on thebooks for athletes

and teams toromote the Nike


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No. 33: Samsung


Country: Korea Industry: Consumer

electronics

Samsung has been

on a hot streak withsales increasing17% annually overthe past three

years.


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No. 35: HSBC


Country: UnitedKingdom

Industry: Financialservices

The company's roots

go back to 1865 andtoday HSBC has8,000 offices in 88countries and

territories.


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No. 36: BlackBerry


Parent company:

Research in Motion

Country: Canada

Industry: Consumerelectronics

Research in Motionsays its 41 millionusers save 47minutes per day onaverage using their

BlackBerrys.


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No. 37: IKEA


Country: Sweden Industry: Retail

IKEA printed 199million catalogs in

27 languages in2009.


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No. 38: Frito-Lay


Parent company:

PepsiCo


Industry: Food

Frito-Lay is thebiggest and mostprofitable segment ofparent companyPepsiCo.


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No. 39: Canon


Country: Japan Industry: Computer

hardware

Canon sales fell

22% in 2009 as therecessionhammered demandfor office

equipment.


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No. 41: Kellogg's

Brand value: $10.6

billion Country: United

States

Industry: Food

Cereal represents50% of thecompany's $13billion in sales.


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No. 46: Dell




Dell ships 110,000systems every dayto customers in 180countries.


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No. 48: ESPN


Parent companies:Walt Disney;Hearst

Country: United

States Industry: Media

World's mostvaluable media

brand generates


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No. 49: eBay



Industry: Internetservices

The first sale on theeBay marketplacewas a broken laserpointer--for $14.38

in 1995.


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No. 50: Gucci


Parent company: PPR

Country: France

Industry: Luxury

Gucci's recent adcampaign promoted

the brand's heritageand featured GuccioGucci describing hisdream as an artist inFlorence in 1921.


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Documents

The Worlds Most Valuable Brands