THE WEEK THAT WAS

WEEK 9

PEAK FOR THE WEEK COMMENCING 28th February 2010 (WEEK 9)

• Another strong week for PUT’s this week as PUT’s remain up Year on Year across all key demographics

• Most channels experienced year on year ratings growth as a result, with TV2 having the largest ratings growth with a 13% growth year on year

• Sunday, Monday, Tuesday, Wednesday and Saturday all experienced PUT growth Year on Year against AP 5+, with Saturday having the biggest growth with 22%

Year on Year

Ratings Movement

(against channel

demo's)

Ratings Share Ratings Share Ratings Share Ratings Share Ratings Share Ratings Share

Week 09 2010 7.5 20.5 9.9 29.9 17.7 63.0 7.6 22.5 1.5 4.9 2.2 6.0

Week 08 2010 7.2 20.9 10.5 32.2 17.1 65.2 6.8 21.0 1.6 5.2 1.6 4.7

Week 09 2009 8.9 25.5 8.8 30.5 17.4 65.2 7.1 22.8 1.7 6.0 1.7 5.0

Source: AGB NMR

5+ 18-39 18-49 25-54

Year on Year PUT

Movement

Week 09 2010 36.3 33.0 33.6 36.5

Week 08 2010 34.0 32.7 32.5 34.2

Week 09 2009 33.6 28.9 31.2 35.0

Rating Tracking

02468

1012

1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51

Week Number

Aver

age

Peak

Aud

ienc

e 25

-54

TV ONE 2009 TV ONE

TV ONE HIGHLIGHTS AP 25-54

• Over the week, TV ONE’s average audiences were up week on week• Monday night was the strongest performing night on TV ONE, with a 18% growth Year on Year,

with Close Up, Dog Squad and Band of Brothers performing particularly well• Year to date, TV ONE’s average audiences are sitting at 7.4, compared to 8.0 in 2009

• The week’s best buy was Monday’s Band of Brothers with a CPT of $575.57

Sensing Murder TV2 16.0

Desperate Housewives TV2 15.2

The Big Bang Theory TV2 13.2

Brothers & Sisters TV2 12.7

American Idol TV2 12.6

Highway Patrol TV2 12.2

The Big Bang Theory (R) TV2 12.1

Air Ways TV2 12.1

Grey's Anatomy TV2 12.0

House TV3 11.7

Top Programmes for AP 25-54

Source: AGB NMR

Sun Mon Tue Wed Thu Fri Sat

Wk 09/10 8.2 9.3 9.1 7.6 7.1 5.3 5.8

Wk 08/10 7.6 7.6 7.2 9.8 7.2 4.8 5.9

Wk 09/09 8.5 7.9 10.4 9.9 11.7 7.6 6.2

Average Peak Audience AP 25-54

Rating Tracking

4

6

8

10

12

14

1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51

Week Number

Aver

age

Peak

Aud

ienc

e 18

-39

TV2 2009 TV2

TV2 HIGHLIGHTS AP 18-39

• A great week for TV2 as average audiences continue to be up year on year• Year to date, TV2’s average audience continues to be up significantly, with 9.7 this year, versus

8.6 last year • Thursday was the strongest performing night on TV2 this week, with Sensing Murder and Air

Ways performing particularly well. Tuesday night however, had the biggest growth Year on Year, with 50% growth

• All of the Top 10 shows were on TV2 again this week

• The week’s best buy was Thursday’s Sensing Murder with a CPT of $540.95

The Big Bang Theory TV2 15.6

Sensing Murder TV2 15.5

The Big Bang Theory (R) TV2 15.1

Desperate Housewives TV2 14.9

Grey's Anatomy TV2 14.0

Highway Patrol TV2 13.9

Two and a Half Men TV2 13.0

Shortland Street TV2 12.4

Private Practice TV2 12.4

Two and a Half Men (R) TV2 12.3

Top Programmes for AP 18-39

Source: AGB NMR

Sun Mon Tue Wed Thu Fri Sat

Wk 09/10 8.8 10.9 10.8 9.4 11.7 10.6 6.7

Wk 08/10 11.2 12.9 11.6 9.3 11.4 10.8 6.5

Wk 09/09 7.5 11.8 7.2 9.0 11.1 8.2 6.9

Average Peak Audience AP 18-39

• A great week for tvnz.co.nz as Page Impressions & Unique Browsers continue to be up Year on Year

• Year to Date, Page impressions have grown by 20% Year on Year, with Unique Browsers increasing by 35% Year on Year

Source: Netratings: Site Census. Weekly Report is Monday to Sunday inclusive

tvnz.co.nz PERFORMANCE

Sport

National News

World News

Entertainment News

Weather

Top Sections

Page Impressions & Unique Browsers on tvnz.co.nz

0

1000000

2000000

3000000

4000000

1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51

Week Number

2009 Page Impressions 2010 Page Impressions 2009 Unique Browsers 2010 Unique Browsers

• A great week for TVNZ Ondemand as Stream Views are up again this week and continue to be up Year on Year. This growth continues to be driven by TV2’s new season programming

• Year to Date, Stream Views are sitting up 33% year on year

TVNZ Ondemand PERFORMANCE

Source: Netratings: Site Census. Based on tvnz.co.nz/tv. Please note that a small number of News Steams are included. Weekly Report is Monday to Sunday inclusive

Grey's Anatomy

Desperate Housewives

Shortland Street - Tuesday's Episode

Shortland Street - Friday's Episode

Shortland Street - Monday's Episode

Shortland Street - Thursday's Episode

Shortland Street - Wednesday's Episode

Brothers & Sisters

Grey's Anatomy (Previous Weeks Episode)

The Big Bang Theory

Top 10 StreamsStream Views on tvnz.co.nz/tv

0

50000

100000

150000

200000

250000

300000

350000

400000

1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51

Week Number

Str

ea

m V

iew

's

2009 2010