The Way of the Roses• What is it

• Where is it

• When does it happen

• Who is organising it

• What difference will it make

• Who can I expect

• What can it do for me

• How do I get involved

The Way of the Roses

The Way of the Roses

When does it happen?

• The whole route is due to open in June 2010

• The first section (Morecambe to Settle) is already in place, ready for signing

The Way of the Roses

Who is organising it?• The route has been planned by a

partnership of organisations, led by Sustrans

• Includes Lancaster City Council Lancashire County Council, Craven District Council, North Yorkshire County Council, Forest of Bowland AONB, Yorkshire Dales National Park…..

The Way of the Roses

What difference will it make?

Recent study of four long distance cycle routes in the NE region showed they had a total of over 500,000 users in 2006, nearly half of these on the well established C2C route

These users spent a total of £9.6m whilst cycling, £3.6m on the C2C alone

An average group spends £200-£300

The larger the group: the more money they spend

The Way of the Roses

Who to expect?• Men outnumber women by 2:1• Most popular age is 30-59yrs, peak 40-49• Majority ride in small groups, but a

significant number of solo riders• Day riders: 72% of spend is on food and

drink• Staying visitors spend 48% on

accommodation, 50% on food and drink

The Way of the Roses

What can it do for me?

• Opportunities to expand your business to cater for new customers

• New marketing opportunities via the Sustrans route map, guidebook and website www.????

• Local marketing with your district council and tourism partnership

The Way of the Roses

How do I get involved?

• Make sure we have your details

• Consider what business opportunities this creates for you

• Sign up for the Promise and the follow on event we are running

• Network with others along the route

The Way of the Roses

The rest of the programme:

• Cycling opportunities in this area linking to the Way of the Roses

• How a business can cater for cyclists

• Quality schemes and the Promise

• Follow on event

• Local business support