THEVANDIVERGROUP ®

CAPABILITIES PORTFOLIO 2016

BACKGROUND

Though we started out with two women at a kitchen table, our vision for TVG was grand. Since then, we’ve grown into a diverse team of thinkers, creators, storytellers and visionaries. Throughout our 22 years, our impact has not only reached our local community, but has stretched across the globe. As a strategic communications agency, we partner with our clients to successfully deliver communication solutions. We are committed to building brands, reputations and relationships.

ABOUT

CONTACT INFORMATION

16052 Swingley Ridge Road, Suite 210 – St. Louis, MO 63017

Phone (314) 991-4641 | Email tvg@vandivergroup.com

For more information, visit our website at vandivergroup.com

HUNDREDSOF GREAT AWARDS

23YEARS OF SUCCESS

THOUSANDSOF HAPPY CLIENTS

$3M+PRO BONO SERVICES

MORE THANTACTICS

STRATEGIC COUNSEL1

Effective public relations and communications is more than a series of tactics. It is based on a strategy that takes into consideration all of the options, opportunities and obstacles to getting your story told. We understand how to put together a great plan. We do our research and talk to you. We learn about your company, objectives, competition, industry and what messages are being said about each. Then we design a strategic communications plan that is effective, creative, flexible and measurable.

FORMING RELATIONSHIPS

PUBLIC ENGAGEMENT2

TVG was founded on our public relations and public affairs work. We have conducted issues management for corporate, government and non-profit clients. We know that engaging an audience is more than just sending and receiving messages. It’s about creating an open, honest dialogue to forge a meaningful partnership. Our public and community engagement work allows our clients to dynamically and meaningfully participate in a conversation, grow trust, transform behaviors and expand relationships. Our capabilities include everything from communications audits and grassroots surveys to online surveys, one-on-one interviews and the use of digital tools.

PREPARING FOR THE UNEXPECTED

REPUTATION & CRISIS MANAGEMENT3

A reputation is one of the most valuable assets of any organization. You can spend years building your brand and establishing a good name, but, that can all change in a matter of minutes. Hope for the best and expect the worst – because in a 24-hour news world, a crisis can hit at any time and news travels fast. TVG helps clients handle all types of crisis situations – from worker fatalities and natural disasters to litigations and defamation. We help you get your story told by the right people, in the right way and at the right time, so the right people pay attention.

MEDIA RELATIONS

RELATIONSHIPS& CREATIVITY

4Good public relations is more than just generating press releases - it’s a combination of research, good relationships and creativity. Research tells you who you should be talking to and how to get to them. Good relationships with the media, being honest and ethical, and understanding what reporters need to get the story done will result in effective placement of your messages. Creativity is key because, without an interesting angle, the story may go nowhere. Our team has a diverse background that includes former journalists from broadcast and print. This gives us a unique perspective on the ins and outs of the media industry, as well as connections to the outlets where you want placements.

COMMUNICATIONINSIGHTS

MARKET RESEARCH5What really makes our research department different is that we are not just data gatherers, we are researchers who understand the art of communication. We turn data points into key messages and information into insights. We help you connect better with your customers and it all starts with strategy. We work one-on-one with our clients as research partners to learn your organizational goals and determine the best way to get the highest-quality data.

CREATIVE SERVICES & WEB DESIGN6

REINFORCING BRANDS

From print to digital, the way a company portrays itself visually is an important part of the overall success of a brand. Visuals help tell a company’s story and make your brand memorable. Our creative team can assist with creative, graphics, infographics, websites and video. We combine design savvy with sound branding and marketing to make sure your visuals are the perfect platform for your company’s messaging and written content.

SOCIAL MEDIA

MEANINGFULENGAGEMENT

7If you are not engaged in social media, you arenot engaged. A strong social media strategy is invaluable in today’s world, and social media is an integral part to any modern brand. At The Vandiver Group, we perform social media audits and work with companies to establish social media policies and long-term strategies. We can even run your social media channels on a daily or campaign basis by writing content and managing your channels to increase your impressions, awareness and engagement.

TRAINING

COMMUNICATIONSSEMINARS

8Investing in your employees is one of the best investments you can make. Our strategic communications seminars will help you succeed by producing better-informed, more effective employees. Our trainers have diverse backgrounds and skill sets, and are trained in emergency risk communication and certified by the Centers for Disease Control and Prevention. So, whether you need media, crisis or messaging training, or a storytelling and presentation skills refresher, we can customize training courses based on your specific requirements and desired outcomes.

BRANDACTIVATION

9 MARKETING

In today’s world, creating lasting relationships with your customers is vital to sustaining a business. We help clients develop and execute marketing campaigns to better engage their customers and build brand loyalty. When consumers truly connect with your product or brand, they become the best advocates for your company. Whether for a product launch, event, cause marketing or consumer education campaign, our goal is to make sure you have the right tools and platforms. We’re not just going to push out your company’s message, we’re going to tell your story – and we’re going to make sure the right people hear it.

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TVG CAPABILITIES PORTFOLIO 2016

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Building Brands, Reputations & Relationships ®

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