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The University of North Carolina
20TH ICDE WORLD CONFERENCE
ON OPEN LEARNING AND DISTANCE EDUCATION
The Future of Learning - Learning for the Future:
Shaping the Transition
Düsseldorf, Germany, 01 - 05 April 2001
Molly Corbett Broad
ICDE President
President of the
University of North Carolina, USA
Keynote Address in the Plenary Session
on Monday, 02 April 2001
The Education Imperative in the Global Economy
The Education Imperative in the Global Economy
The University of North Carolina
April 2, 2001April 2, 2001
Molly Corbett Broad - PresidentMolly Corbett Broad - President
The University of North Carolina
American UniversitiesAmerican Universities
PUBLICSERVICE
RESEARCH
TEACHINGA Three-PartMission
The University of North Carolina
The University of North CarolinaThe University of North CarolinaA National Leader
SEATTLE
LOS ANGELES
DENVER
DALLAS
NEW YORK
MIAMI
CHICAGO
NORTH CAROLINA
The University of North Carolina
The University of North CarolinaThe University of North CarolinaBeginning a Third CenturyBeginning a Third Century
1789
The University of North Carolina
Technology Technology
Knowledge Knowledge
Economy Economy
Enrollment Demand Enrollment Demand
Forces of Global ChangeForces of Global Change
The University of North Carolina
Knowledge ExplosionKnowledge Explosion
Source: Peter Lyman, Hal Varian, University of California at Berkeley, March 2001
The animated video-presentation, which was presented at the world conference,
is not included here.
The University of North Carolina
54 yrs
46 yrs44 yrs
35 yrs
26 yrs22 yrs
15 yrs
7 yrs
Airplane Electricity Car Phone Television Radio PersonalComputer
Internet
Years to Attain 25% Market Share (United States)Years to Attain 25% Market Share (United States)
Source: Merrill Lynch, The Book of Knowledge, April, 1999.
Internet InvasionInternet Invasion
The University of North Carolina
Improving Access, Quality and Efficiency
Harnessing TechnologyHarnessing Technology
Technology-basedInstruction
Technology-basedDelivery of Services
and Expertise
The University of North Carolina
Rising Use of IT in InstructionRising Use of IT in Instruction
0
10
20
30
40
50
60
70
E-mail InternetResources
CourseWWW Pages
ComputerSimulations
PresentationHandouts
1994 1995 1996 1997 1998 1999 2000
% o
f col
lege
cou
rses
usi
ng IT
reso
urce
s
Source: Kenneth C. Green, Campus Computing Project, 2000.
United States
The University of North Carolina
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Campaign FinanceReform
Environment
Balanced Budget
Social Security
National Prosperity
Education
Source: Gallup poll, 2000.
94%
91%
89%
88%
78%
60%
Education: America’s Top PriorityEducation: America’s Top Priority
The University of North Carolina
What Employers NeedWhat Employers Need
SOURCE: “Spanning the Chasm: Corporate and Academic Cooperation to Improve Work-Force Preparation”, Business-Higher Education Forum, Jan. 1999
Able to think critically and communicate effectively, both orally and in writing;
Comfortable working in teams, and with people from diverse backgrounds;
Proficient in information technologies; and
Understanding of globalization and its implications
To compete globally, American business leaders say they need workers who are:
The University of North Carolina
Changing EconomyChanging Economy
More Americans:Make computers than make
cars.Build semiconductors than
construction machinery.Spend their days processing
data than refining petroleum.
Knowledge jobs are growing three to six times as fast as economy-wide job growth.
The University of North Carolina
Source: U.S. Bureau of Labor Statistics
3.5
3.0
2.5
2.0
1.5
1.0
0.5
0Not H.S.graduate
H.S.graduate
Associatedegree
Bachelor’sdegree
Master’sdegree
Doctorate Professionaldegree
Lif
eti
me
ear
nin
gs
(in
mil
lio
ns
of
do
llar
s)
$0.6$0.8
$1.0
$1.4$1.6
$2.1
$3.0
Education Determines EarningsEducation Determines Earnings
The University of North Carolina
Powering the Economic Growth of the 21st Century
Educationand
Technology
Education & TechnologyEducation & Technology
The University of North Carolina
The Knowledge Economy Goes GlobalThe Knowledge Economy Goes Global
The University of North Carolina
Fragmentation and FrustrationFragmentation and Frustration
The University of North Carolina
Strategic and Financial Planning, 2000Strategic and Financial Planning, 2000
01020304050607080
Public Univ. Private Univ. Public 4-Yr.College
Private 4-Yr.College
CommunityColleges
Strategic Plan Financial Plan E-Commerce Plan
Portal Plan Distance Education
% b
y se
ctor
Source: Kenneth C. Green, Campus Computing Project, 2000.
Higher Education, United States
The University of North Carolina
Dissolution of BoundariesDissolution of Boundaries
The University of North Carolina
Dissolution of BoundariesDissolution of Boundaries
The University of North Carolina
Dissolution of BoundariesDissolution of Boundaries
The University of North Carolina
The Politics of GlobalizationThe Politics of Globalization
Let-Them-Eat-Cakers
Separatists Integrationists
Social-Safety-NettersSource: Thomas L. Friedman, The Lexus and the Olive Tree, 1999
The University of North Carolina
Are We Ready in Higher Education?Are We Ready in Higher Education?
Support
Infrastructure
Inequity
The University of North Carolina
Higher Education’s New FoundationsHigher Education’s New Foundations
Government Corporation
University
Networks and Partnerships
The University of North Carolina
UNC — ITESM, Mexico
Partnering to Remain CompetitivePartnering to Remain Competitive
Alliance between 16-campus UNC and 29-campus ITESM promoting collaborative:
high school course development in math and science
e-learning initiativesstudent/faculty exchangesjoint research in areas of mutual
economic importance
The University of North Carolina
UNC’s E-learning StrategyUNC’s E-learning Strategy
Targeted Learner SegmentsAdult degree completionProfessional developmentCorporate education and training
Targeted Academic DisciplinesBusiness/managementEducationHealth professionsTechnology
The University of North Carolina
New View of EducationNew View of Education
Old Economy Four-Year Degree Training = Cost Center Learner Mobility Distance Education Correspondence & Video One-Size Fits All Just-in-Case Isolated
Global Economy 40-Year Degree Training = Competitive Advantage Content Mobility Distributed Learning High-Tech Multimedia Centers Tailored Programs Just-for-You Virtual Learning Communities
Source: Merrill Lynch
The University of North Carolina
The Only Constant is Change
Source: Stan Davis and Christopher Meyer, BLUR, 1998
The Age of BLURThe Age of BLUR
The University of North CarolinaPost Office Box 2688Chapel Hill, NC 27515
USA