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SCAAs Annual Exposition and Symposium, The Event, is calling
Seattle home this week (as well as next year, April 9th 12th,
2015). This year promises to be spectacular, with a packed show
floor, hundreds of hours of educational sessions, and the sixth
presentation of the SCAA Symposium.
SCAA Host SponsorThis year marks the third time the exposition
has been held in the Emerald City (it was previously held here in
1992 and 2005) and the second time Starbucks has served as the
Official Host,
previously holding the distinction in 2005.
Craig Russell, senior vice president of global coffee for
Starbucks, welcomes the SCAA membership to Seattle, whose unique
coffee culture continues to play a key role in
supporting a strong future for specialty coffee.Today through
Sunday, coffee professionals at SCAAs 26th Annual Exposition and
Symposium are learning about the latest trends and products in the
coffee marketplace, and engaging with fellow professionals for the
ultimate purpose of delivering a better experience for coffee
consumers.The range of conference attendees includes farmers,
roasters, equipment manufacturers, cafe owners, allied product and
service providers, baristas and other coffee experts and
professionals at the top of their game, with much to offer each
other and the coffee world.
continued on pg 2
SCAA Portrait Country SponsorThis week, SCAA recognizes Peru as
the 2014 Official Portrait Country Sponsor. The partnership with
the Portrait Country is an extension of SCAAs commitment to origin
and plays a pivotal role in the overall theme of the show. The
Portrait Country not only introduces attendees to the coffees of
its homeland, it also adds a significant cultural component to the
show in the form of entertainment, presentations and local
gatherings.Peru is very excited to have been chosen as Portrait
Country, shares Anner Roman Neira, president, Junta Nacional del
Caf. We want to show the best of our country and how important
specialty coffee is for the economy of thousands of small
producers.Overall, this weeks Event gathers an estimated 10,000
guests from more than 75 countries, making it the worlds largest
gathering of coffee professionals and enthusiasts.
#SCAA2014 Is About YOUthe Worlds Largest Coffee Gathering
Welcome to YOUR Event,
3
Your Daily Pick-Me-Up of SCAA Event News
TheMorningCup
April 24, 2014Seattle, Wa.
Issue No. 1
4
Thursday, April 24, 2014 | The MC 1
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2 The MC | Thursday, April 24, 2014
For me, one of the great joys of this annual Event is the sense
of a gathering of the coffee world for a family reunion of sorts,
says Ric Rhinehart, the executive director of SCAA. Of course, no
family reunion would be complete without lots of social activities
and a chance for generations to touch base with each other.Cindy
Cohn, senior director of events for SCAA, says, Were proud of the
significance our annual show holds in the realm of specialty
coffee, and in The Events growth over the past 26 years. I think
those that have attended would agree that The Event remains the
industry standard for networking and a must-see, must-experience
extravaganza for everything coffee. Its educational, interactive,
innovative and inspirational, and often the highlight of a coffee
professionals year.
Activities, Innovations & EducationThe U.S. Coffee
Championships Arena is among the hotspots for Event activities this
week, and it features a fantastic range of competitions and coffee
exploration. Look in on the U.S. Barista Championship, or wander
over to the U.S. Cup Tasters Championship. See the U.S. Brewers
Cup, or watch the particular magic of the very first U.S. Latte Art
Championship. You might also want to stop by the Brew Bar to sample
the top Roasters Choice Competition coffees (the Roasters Choice
winners will be announced on Sunday). Follow the competitions, one
post, tweet and photo at a time at
USCoffeeChampionships.org/HashTagHub. At The Event this year in
Seattle, attendees will have available to them workshops and
lectures designed to support further learning around specialty
coffee, which includes opportunities to learn more about how to
handle specialty products, says Paul Thornton, SCAA board
president. Review the show guide as soon as possible. Seek out the
workshops and lectures you believe you need to know more about, and
sign up for them early.
And be sure to explore all that the SCAA Exposition floor has to
offer, with its hundreds of exhibitor booths representing
all things specialty coffee and tea, including: green and
roasted specialty coffee, espresso machines and
grinders, roasting equipment, brewing machines, coffee drinks
and mixes, flavorings and syrups, chocolate and cocoa products,
baked goods and much more.Additional events include the Rainforest
Alliance and International Women in Coffee breakfasts, as well as
award receptions recognizing industry excellencelike the Best New
Product and SCAA
Recognition Awards, among others. And join colleagues and
friends for the 2nd Annual JavaJog
for a Cause, which is close to reaching its fundraising goal of
$30,000 for coffee women in the Congo.
Register onsite at the Event or online at JavaJog.org. The
starting point for the run is South Lake Union Park.
Continuation of cover story
Download The Event AppGet the SCAA Event App (search SCAA2014 in
Apple App or Google Play stores) to navigate all these happenings
and more! Its a complete guide to The Event in the palm of your
handenabling you to find out where you need to be right now, in one
click. You can even mark your favorite activities and save to My
Schedule. The Event app also lets guests search Exhibitor Profiles
and quickly find their must-sees on the show floor with an
Interactive Map. Some of the other app highlights include: in-app
messaging to connect with fellow attendees at the show; complete
descriptions of educational sessions and speaker bios; lecture
session handouts available exclusively on the app; a listing of
local SCAA member cafes and more!Need help with the SCAA Event app?
Look for the App Squad volunteers in blue shirts at the South Lobby
Registration. These technology heroes can show you how to use all
the features and get the most out of the app. Youll find them on
duty at the App Squad Booth during registration hours and roaming
events during the show. Whether youre a first timer or a 25-time
attendee, or any of the numerous other people and companies who
make this Event happen, SCAA thanks you for being here and helping
us celebrate this great specialty coffee industry.SCAA is the
worlds coffee authority and largest coffee trade association. Visit
SCAA.org.
This weeks Event gathers an estimated 10,000 guests from more
than 75 countries, making it the worlds largest gathering of coffee
professionals and enthusiasts.
Need help with the SCAA Event app? Look for the App Squad
volunteers in blue
shirts at the South Lobby Registration.
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Thursday, April 24, 2014 | The MC 3
Everyone is invited to kickoff SCAAs first-ever two-year event
with a multimedia celebration of the international specialty coffee
community.Hosted by coffee veteran Marcus Boni of Kaldis Coffee,
the Opening Ceremonies take place tonight, Thursday, April 24th at
6 p.m. in the Ballroom. Help SCAA congratulate the winner of the
2014 Sustainability Award, meet the Official Portrait Country Peru,
and get to know Seattle with the help of SCAA Host Sponsor,
Starbucks. The ceremony promises to be both entertaining and
memorable, as SCAA welcomes you the Emerald City.Be sure to attend
the Welcome Reception, too. Its the biggest social gathering of The
Event. Join a couple thousand of your fellow attendees for music,
hors doeuvres, refreshments (cash bar) and the Thursday Night Latte
Art
Tonight, Expect the Unexpected: Marcus Boni Takes the Stage as
Host of SCAAs 2014 Opening Ceremonies & Welcome Reception
Throwdown! Its a great opportunity to catch up with old friends
and network with other attendees.The Welcome Reception takes place
immediately after the Opening Ceremonies, from 7 to 10 p.m.The
Thursday Night Latte Art Throwdown at the Reception is a
head-to-head, bracket-style competitionthe best pour moves on to
the next level. Grab a beverage and throw down your best latte.
This is a very fun event that you wont want to miss.Latte Art
Throwdown details: $5 buy-in with proceeds to Coffee Kids, $500
Prize, and myriads of prizes from sponsors.
WCR, Peruvian Ministry of Agriculture to Sign MoU Tomorrow
World Coffee Research (WCR) and the Peruvian Ministry of
Agriculture are signing a Memorandum of Understanding (MoU) on
Friday, April 25, at 11:15 a.m. at SCAAs Event. The MoU will
recognize the institutions intentions to work together on improving
producer livelihoods through targeted agricultural research.
The goal is to increase the volume of quality coffee in Peru.The
first project will be a Multilocation Variety Trial, where WCR will
import 30 of the worlds best-performing Arabica varieties,
possessing high quality attributes and rust resistance, into
Peru.These varieties will be transplanted as part of an experiment
in three or four different locations within Peru.According to
Timothy Schilling, executive director of World Coffee Research, the
hope is to find a few varieties that outperform whats currently
being grown in Peru, and then work with the Peruvian Ministry to
propagate them and get them in the hands of the producers.WCR is
the non-profit, collaborative research and development program of
the global coffee industry, and is managed by the Norman Borlaug
Institute for International Agriculture at Texas A&M.The
Ministry of Agriculture is an institution of the Peruvian
Government in charge of the agricultural sector.
Marcus Boni
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4 The MC | Thursday, April 24, 2014
Five key competitions, one major barista reunion, and one coffee
exhibition are taking place this week in the U.S. Coffee
Championships Arena, now through Sunday at The Event.The USCC Arena
includes the U.S. Barista Championships, U.S. Brewers Cup, U.S. Cup
Tasters Championships, U.S. Latte Art Championships and Roasters
Choice. Plus, experience the World Coffee Events All-Stars and the
Alliance of Coffee Excellence: Exhibition of Coffees.SCAAs United
States Coffee Championships, through its focus on excellence,
encourages and recognizes professional achievement in the art and
skill of espresso beverage preparation and service.
Join the Efforts of the Coffeelands Food Security Coalition
In 2012, a small working group of coffee industry leaders
(Counter Culture Coffee, Farmer Brothers, Keurig Green Mountain,
Starbucks and Sustainable Harvest Coffee Importers) engaged
collectively to invest in a pilot project in Jinotega, Nicaragua.
Their goal: Build year-round financial security for coffee farmers
and address challenges brought by seasonal hunger. Later joined by
S&D Coffee and Tea and SCAA, the Coffeelands Food Security
Coalition (CFSC) is entering its third year.
Acknowledging that complex challenges in the coffee value chain
related to smallholder farmer livelihoods are on the rise, the CFSC
recognizes that a bigger effort to affect change is now
needed.Building on their proven model of collective impact and
re-focusing efforts to advance economic development in areas of
critical importance to the future of coffee, the CFSC is moving
into a new phase of growth.The coalition is now re-energized under
the direction of Joanne Sonenshine, founder and CEO of Connective
Impact, to create a lasting structure and a program built to shift
the development trajectory among coffee communities.CFSC is asking
others to join them in a concerted effort to create household
resilience for millions who grow our coffee.Want to learn more
about Coffeelands Food Security or connect with them here at The
Event? Contact Joanne Sonenshine at
[email protected] or connect with her via the
attendee feature in the SCAA Event App.
New this year: SCAA launches its US Latte Art Championship,
which brings together artistic baristas from across the country to
create competition-quality lattes for two visual judges, one head
judge and one technical judge.For more information on the U.S.
Coffee Championships, visit the new website at
USCoffeeChampionships.org, and be sure to visit the USCC Arena this
week in Seattle, to support the competitors. You can also sample
the top Roasters Choice Competition coffees at the Brew Bar and
samples drinks at the BGA Caf.
Exhibitor, Sponsor & Industry News
Cleveland Organics Is an Old Pecan Farm Trying Something NewThe
Cleveland Organics family has spent the last few years converting
its 60-year-old pecan farm into a USDA Certified Organic farm.
Their pecans are now grown without pesticides and with all- organic
methods.The company has its own Certified Organic shelling plant,
where they shell and package their pecans, and a food preparation
facility, where they prepare their confections and coffee
products.Beth Cleveland, owner, incorporated her love of roasting
coffee with the companys pecans, and has made several award winning
confections. Coffee Toffee was the 2011 Flavor of Georgia
Confections Category winner and, in 2012, Cleveland Organics
Caffeine Crunchan upscale chocolate-covered espresso bean won the
SCAA Best New Food and Peoples Choice Awards.Cleveland Organics
unique coffee mug box makes Caffeine Crunch a perfect pick-up item
for the retail counter of cafs and coffeehouses.Email Beth
Cleveland at [email protected], or give the company a
call at 478-825-3440 to find out how to add the companys products
to your stores.
U.S. Coffee Championships Arena Hosts Key Competitions
Visit the U.S. Coffee Championships Arena, now through Sunday at
The Event.
CFSC is asking others to join them in a concerted effort to
create household resilience for millions who grow our coffee.
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Thursday, April 24, 2014 | The MC 5
The Specialty Coffee Association of America is committed to
reducing its environmental impact via both internal operations and
external activities, including reducing the overall footprint of
The Event.The SCAA Sustainable Events Strategy was designed by the
SCAA Sustainability Council, to be in conformity with International
Sustainable Event Management Standard (ISO 20121) and the APEX/ASTM
Sustainable Meeting Standards.Here are some of the ways you can
contribute towards making a positive difference at The Event:Hit
the Pavement: Seattle is a very walkable city, and most hotels in
the SCAA room block are within one mile of the Convention Center.
Choose to walk back to your room to enjoy the citys hotspots.Be
Selective About Transportation: If walking or biking to your
destination isnt an option, be smart about your transportation
choices. Board the Seattle metro hybrid diesel-electric buses
SCAA Reduces Its Event Footprint
Continue Your Exploration of the Best Coffee in the World at
Host 2015Do you want to get in tune
with the state of coffee in Italy? Then dont miss Host 2015, the
International Hospitality Exhibition (visit booth No. 18086 while
at SCAA in Seattle, to learn more about the event).Host 2015 takes
place in the year of Expo Milano 2015 (a worlds fair thats being
held in Italy from May 1 to Oct. 31). And during that timeframe, a
great deal of attention will focus on coffee. Of course, Host 2015
will be on the leading edge of showcasing the coffee industry, as
it takes place just before the close of Expo Milano 2015.As an
international benchmark for the coffee world, Host 2015 will be
staged at Fieramilano in Rho, Italy from Friday, Oct. 23 to
Tuesday, Oct. 27, 2015.Host 2015 is planning to make the most of
its synergies with Expo Milano 2015, where the main theme is food
and Feeding the Planet, Energy for Life, and where coffee will be
one of the nine cluster themes (clusters will be organized around
specific food chains or specific themes of interests).Another
important feature of Host 2015 is its partnership with the
Specialty Coffee Association of Europe (SCAE). SCAEs presence at
Host 2013 saw the participation of hundreds of baristas from all
over the world, including longstanding coffee-drinking countries
like Italy, Austria, the UK, Switzerland, Germany, France, Belgium
and Spain, but also other interesting markets like South Korea,
China, Ireland, Qatar, Turkey, Greece, Malaysia and Russia.Host
2013 also featured the World Barista Championship (WBC) AllStars
Event (including Pete Licata, Michael Phillips, Gwilym Davies and
James Hoffman), organized by World Coffee Events. The WBC AllStars
involved demonstrations, performances, challenges and
interviews.Another important feature at Host 2013 was Lo Bevo Caff
di Qualit (I Drink Top-Quality Coffee), conducted by coffee expert
Andrej Godina and reigning Italian coffee-making champion at the
time, finalist in the World Baristas Championship, Francesco
Sanapo.Knowing how to recognize top-quality coffee and how to
combine it with food were just two of the insightful topics covered
in the sessions at Host 2013, and Host 2015 plans to present an
even more exciting line-up of speakers and sessions.At Host 2015,
the worlds best players in the coffee sector will converge,
companies like Kimbo, Moka Sirs, Caf Novell, Caff Vergnano, Covim,
Gruppo Cimbali, Nuova Simonelli, Rancilio Group, Sanremo and
Wegaall of which will interpret the key industry trends and
topics.Hosts expertise in coffee will be further highlighted by
complimentary and business-enhancing macro areas at the exhibition,
including tea, coffee bars and equipment/machines, and gelato and
pastries, to create new business opportunities.For more information
on attending, exhibiting or sponsoring, see Host.Fieramilano.it
(@host2013 #host2015). To learn more while at SCAA in Seattle,
visit booth No. 18086.
Meet the Hawaiians, Savor Their CoffeeMeet Hawaiian coffee
growers, a native Hawaiian chief roaster, and listen to the sweet
sounds of Hawaiian music by famed musician Wailau, all representing
Ka`u Coffee Mill from the Big Island of Hawai`is remote Ka`u
District.Meet Kalikoweo Keolanui, who will share her mana`o
(knowledge) on roasting Ka`u Coffee grown on the slopes of Mauna
Loa Volcano.Talk story with Bull and Jamie Kailiawa, who have
ranked among the top in Coffee of the Year competitions, for their
handpicked Ka`u Coffee beans grown in upland Moa`ula of Ka`u. Meet
Kea Keolanui from award-winning Rainbow Falls Hilo Coffee Farm. She
will invite you to come to Hawai`i to visit coffee lands. Listen to
Wailau, who tours with Hawaiian music in Japan, the mainland and
throughout Hawai`i. Witness hula by Jamie Kailiawa.Learn about many
community projects of Ka`u Coffee Mill, Edmund C. Olson and his
Edmund C. Olson Trust. They include a hydroelectric plant to fire
up the coffee mill and adjacent macadamia operations and to provide
additional water for native gardens, with a companion effort to
bring back a centurys old water system for improved irrigation for
diversified farming.Taste the brew and see Ka`u Coffee Mills new
products, including Ka`u Coffee Singles for Keurig coffee brewers,
plus a full line of specialty roasts. Meet founder Edmund C. Olson
and farmer Sammy Stanbro and managers John Cross and Louis Daniele.
See Julia Neal and Kea Keolanui for coffee origin tour arrangements
to the Big Island.Visit Ka`u Coffee Mill booth No. 6041 and visit
KauCoffeeMill.com.
Exhibitor, Sponsor & Industry News
(winner of the Clean Air Excellence Award) or share a cab with a
friend from Green Cab Seattles all-hybrid taxi fleet.Think Before
You Throw: Recycling and composting bins are in almost every corner
of the convention center, so youll never have to go far to make a
responsible choice about waste disposal.Offset Your Travel at the
Registration Booth: SCAA offers every attendee the option to
support the greening initiatives implemented during the event
through an additional $5 donated during the registration process.
Go Green in Your Hotel Room: Be sure to take advantage of towel and
sheet reuse initiatives that may be offered by your hotel. And be
sure to turn off all lights and electronics when you leave your
room each day.Cut Down on Paper Use with the SCAA App: The SCAA app
is free to all attendees and offers the ability to easily navigate
the entire Event with the ease of your smart phone or tablet.
Search SCAA2014 in Apple App or Google Play stores.Also of Note:
The Morning Cup was printed with soy ink on
20 percent post-consumer recycled content from a local paper
company. The Morning Cups paper company also has its own managed
forest that adheres to the American Tree Farm Systems standards of
sustainability and forest management. And, our local Seattle
printer has implemented numerous green initiatives at its
facility.Exhibitors, are you leading the way by incorporating or
promoting sustainable choices at your booth? Take the go green
pledge now and proudly display your badge.
SCAAEvent.org/GoGreen.
CaffeineCaffeine
The Anywhere, Any timeCoffee Break
An Upscale Crunchy Treat!
www.caffeinecrunch.com/(478)825-3440
Chocolate Covered
Espresso Bea
ns
Visit Ka`u Coffee Mill booth No. 6041
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6 The MC | Thursday, April 24, 2014
Monin Announces New Dulche De Leche SauceMonin Gourmet
Flavorings, the worlds leading provider of premium syrups and
flavoring products, introduces a new flavor to their indulgent
sauce line upDulce de Leche.Monin Dulce de Leche Sauce is the
perfect creamy, dairy-rich caramel flavor for crafting specialty
coffee beverages, and it can also be used as a decadent garnish.Why
this flavor? Research shows that Latin American and other global
influences are driving the hottest flavor trends and influencing
preferences in the United States.Additionally, a Monin-proprietary
national online survey and taste tests prove that there is a high
consumer intent to order this Monin flavor in chain restaurants and
coffeehouses.New Dulce de Leche Sauce is made with the finest
ingredients and natural flavors. Along with Monin Dark Chocolate,
Caramel, White Chocolate and Sugar Free Dark Chocolate, Dulce de
Leche Sauce is Kosher and Gluten Free. All sauces are available in
a 64 oz. bottle or 12 oz. squeeze bottle. Monin offers over 200
specialty syrup, sauce, pure and smoothie products designed to add
flavor and profit to specialty beverages.Founded in 1912 in
Bourges, France and family-owned for three generations, Monin is
the premier provider of flavoring products for creating specialty
beverages. With manufacturing facilities in three continents and
distribution to more than 100 countries, Monin is recognized as the
global flavor leader.For more information on any Monin product,
call 800-966-5225 or visit Monin.com for hundreds or flavorful
recipes. Visit SCAA booth No. 12101.
Ghirardelli Partners with the Culinary Institute of America
Ghirardelli, a leading supplier of frapp mixes, sauces, ground
chocolates, cocoa powders and chocolate products to restaurants and
coffee shops nationwide, is embarking on an exciting partnership
with The Culinary Institute of America (CIA). The Ghirardelli
Chocolate Discovery Center was dedicated at the CIA in Napa Valley
in early March with an unveiling and ribbon-cutting ceremony using
giant chocolate scissors.
In the Center, CIA students, the future chefs of America, learn
the science of chocolate and explore how quality chocolate can be
used in baking, pastry, culinary, and beverage settings using
Ghirardellis foodservice products. The partnership will span over a
decade and will elevate Ghirardellis brand awareness among chefs
and baristas across the country.Ghirardelli will be working
directly with the CIA to develop recipes and applications for
beverages and desserts.With a broad range of beverage products,
Ghirardelli just launched frapps and now offers five frapp flavors:
Classic White and Double Chocolate from which countless frapps and
smoothies could be crafted, two coffee based flavors, Mocha and
White Mocha, and Frozen Hot Chocolate. The Mochas contain real
Colombian coffee, providing ingredient cost savings versus adding
espresso or coffee to base frapp mixes.For more information on
Ghirardellis products, recipes and latte art videos, check out
Ghirardelli.com/foodservice.Be sure to stop by the Ghirardelli
booth, No. 15115, to try tasty beverage creations and to win fun
prizes.
Visit Indonesias Remarkable Coffee at SCAAWhat distinguishes
Indonesias coffee? Its Indonesias rich characteristics of aroma,
taste and flavor.As the worlds fourth leading coffee producer,
Indonesia continues to grow in the specialty coffee industry, and
strengthen its important role in the world coffee market by
participating once again at The SCAA Event, booth No.
12135.Well-known coffees from Indonesia evoke the natural beauty
and complexity of rainforests and tropical breezes, such as
Mandheling Coffee, Gayo Coffee, Toraja Coffee, Java Coffee and
Civet Coffee.Coffee was first brought in the late 16th century to
the astounding 17,508 islands of Indonesia. Coffee farms are
primarily located in Indonesias main islands of Sumatra, Sulawesi,
Java, Papua and Bali because of the healthy soil
conditions.Generally, in terms of flavor, Indonesian coffee has a
full body, distinct, and low acidity, including: Sumatraintense
flavor, with cocoa and tobacco hints; Javaheavy body with a lasting
finish; Sulawesigood, sweet and full-body with warm spice hints;
Papuaheavy body and spicy finish; and Floresheavy body, sweet with
chocolate and warm spice hints.The variety of Indonesian coffee
that will be showcased at SCAAs 2014 Event are Sumatra ArabicaGayo,
Peaberry, Mandheling, Arabica Blue Flores, Arabica Bali Blue Moon,
Papua Arabica, Sumatra Robusta, Java Robusta, Civet and many more.
Buyers should take this opportunity to visit the pavilion, meet
directly with producers and farmers and also taste Indonesian
coffee.Coffee demos and samples are available during the show at
the pavilion, and a cupping session will be on Sat., April 26,
5:307:15 p.m. in room No. 619. You are invited to visit the
Remarkable Indonesia Pavilion, booth No. 12135, to taste the
uniqueness and rich flavors of Indonesian coffees. Come discover
the benefits that you will get by importing from Indonesia, and
establish a solid relationship with Indonesian coffee producers
while youre here in Seattle. You do not want to miss this
opportunity. For more information, please contact the Indonesian
Trade Promotion Center Los Angeles at [email protected] or
+1-213-387-7041.
Rekerdres & Sons Is the Coffee Industrys One-Stop Insurance
ShopBy Aaron TuckerBeyond physical loss, the risks faced by coffee
merchants are endless. For example, how would your policy respond
if your coffee was placed in a container which had previously
shipped bleach or sulfurand was subsequently rejected by the
roaster due to the contamination and stench left by the previous
goods?The only thing worse than the smell is the ensuing battle
between your coffee insurer, rejection insurer and general
liability insurer. Wouldnt having something in common between
insurers be beneficial? Retaining the same insurer for all of your
policies gives you peace of mind and would avoid the conflict of
which underwriter is ultimately responsible.Since 1953 Rekerdres
& Sons has been serving the insurance needs of coffee
merchants. Over time, we have become experts in the trade routes of
this continuously expanding business.Rekerdess knowledge allows us
to coordinate the risks so we can combine the physical with
political or credit risk; the liability with the marine. Our
specialized markets enable us to offer coffee merchants, traders
and roasters a special package of policies tailored to fit their
needs. This could include one or all of the following policies:
Commercial General Liability, Marine Cargo, Product Recall, Kidnap
& Ransom, Business Travel Accident, and/or Property.The
packaging of these risks helps to avoid scenarios where
underwriters try to pass the buck, causing the rejection or denial
of a claim. With the help of one of the largest marine insurers,
Rekerdres & Sons is the solution for your coffee related
insurance needs.Aaron Tucker is a senior account executive at
Rekerdres & Sons Insurance Agency. To learn more about
Rekerdres & Sons in Dallas, Texas, for coffee shippers, call
214 520 2345 or visit Reksons.com.
Exhibitor, Sponsor & Industry News
HunterLab Introduces ColorFlex EZ CoffeeHunterLab is pleased to
introduce a new color measurement spectrophotometer, the ColorFlex
EZ Coffee, to the coffee world at this years SCAA Event.The
ColorFlex EZ Coffee is designed specifically for use by coffee
roasters, providing accurate color measurement of ground roast
coffee, including freeze-dried granules and instant coffee
powders.A compact unit, with a footprint smaller than a shoebox,
the ColorFlex EZ Coffee is ruggedly built and designed to handle
the rigors of a harsh production environment.Built into its
firmware are essential coffee-specific color scales, the SCAA
Number, the SCAA Roast Classification and the HCCI, or HunterLab
Coffee Color Index.While the SCCA Number and Roast Classification
data provides industry conforming documentation, the HCCI has been
developed by HunterLab, the worlds most experienced color
measurement company, to accurately and tightly measure ground roast
coffee at the 640 nm wavelength. This has long been known to
roasters as the point in the wavelength spectrum where the most
change occurs to the roast coffee grounds. The HCCI number, with
its tighter tolerances, can be utilized to provide greater
lot-to-lot and batch-to-batch consistency within a manufacturing
process.Additionally, the ColorFlex EZ Coffee is very simple to
operate, providing a one-touch operation. Simply place your sample
in the cup, place the cup on the instrument and press measure,
getting the reading almost instantaneously.Be sure to stop by the
HunterLab booth, No. 13144, to see the ColorFlex EZ Coffee in
action. Take a sample to measure and see just how easy and accurate
it is!
The Culinary Institute of America and Ghirardelli Chocolate
facebook.com/SpecialtyCoffeeAssociationtwitter.com/SpecialtyCoffee
#scaa2014
youtube.com/scaacoffee
Join the Conversation.
-
For samples or information on using the Made with Ghirardelli
logo, call 1.800.877.9338 or visit
www.ghirardelli.com/foodservice
The Ghirardelli Chocolate Discovery Center was dedicated at The
Culinary Institute of America (CIA) in Napa Valley with a ribbon
cutting ceremony. The CIA demonstrated its creativity by crafting
giant chocolate scissors for
the celebration. They will develop many customized recipes with
Ghirardelli products for both dessert and beverage
applications.
VISIT US AT BOOTH 15115
Ghirardelli&
The Culinary Institute of America announce
a decade-long partnership
