THE REVOLUTION HAS BEEN TWEETEDPOSTCARDS FROM THE EDGE OF THE (SOCIAL) MEDIA REVOLUTIONMEDIA & INNOVATION CONFERENCE JUNE 2011

SWEETIDEA FOR TV SHOW A FEW YEARS AGO...

KENYA PIC

A TRAVEL SHOW TAKING PEOPLE TO ALIEN CULTURES WHERE LOCAL EXPERIENCES HEAL EVERYDAY PSYCHOLOGICAL ISSUES

“NO”THE ANSWER FROM PITCH AFTER PITCH

COMMISSIONERS OF TV CONTENT IN THE UK

100IF THEY PASS ON A PROJECT, IT IS EFFECTIVELY DEAD

TRADITIONAL POWER STRUCTURES ARE CRUMBLING

PHEW

GIANTS LIKE BLOCKBUSTER ARE BEING TOPPLED

UH OH

ALLOWING AGILE, RESPONSIVE, INNOVATIVE, DISTRIBUTED TEAMS TO RISE UP

WHAT?!

REVOLT!

600 MILLIONFACEBOOK USERS

3RDLARGESTCOUNTRY ON THE PLANET

51%OF ALL US CITIZENS (12+) USE FACEBOOK

93%ADULTSWHO USE INTERNET IN US HAVE A FACEBOOK PROFILE

46MILLIONPEOPLE CHECK THEIR FACEBOOK PAGE ONCE A DAY

50MILLIONTWEETS SENT PER DAY(BUT 40% OF TWITTER ACCOUNTS ARE DORMANT)

500BILLION MINUTES PER MONTH SPENT ON FACEBOOK(UP FROM 150 IN 2010)

500MILLION MINUTES IN ALL THE MOVIES THAT HAVE EVER BEEN MADE

25MILLION BOOKS COULD BE WRITTEN EVERY MONTH

50%MORE THAN ALL CURRENTLY IN PRINT IN THE WORLD

GOINGEAST

67%INDIANSHAVE A MOBILE PHONE

8%INDIANSON THE INTERNET

31%INDIANSDO NOT KNOW THE INTERNET EXISTS(SAME AS POPULATION OF BRAZIL)

20 MILLIONINDIANS EACH MONTH GET A MOBILE PHONE(SAME AS THE POPULATION OF HOLLAND)

NO.1SEARCHTERM ON GOOGLE IN INDIA IS ‘HOW TO KISS’

INTHE LAST24HOURS

735MILLION FACEBOOK COMMENTS

1BILLION CONTENT PIECES ADDED TO FACEBOOK

51,000HOURSYOUTUBE VIDEOS UPLOADED

48HOURSEVERY MINUTE

2BILLIONYOUTUBE VIDEOS VIEWED

3VIDEOSPER GLOBAL INTERNET USER PER DAY

20MILLIONIPHONE APPS DOWNLOADEDANDFACEBOOK APPS DOWNLOADED

400MILLIONSKYPE CALLS

25MILLIONNEW FACEBOOK MEMBERS

86,000NEW LINKEDIN MEMBERS

800,000NEW INTERNET USERS

300BILLIONEMAILS SENT

16BILLIONSMS MESSAGES SENT

16BILLIONSMS MESSAGES SENT

1EXABYTE

1018BYTES

5EXABYTESBEGINNING OF HUMAN HISTORY TO 2003

2 DAYS IN 2010

5EXABYTES

10 MINUTES IN 2013

5EXABYTES

16BILLIONSMS MESSAGES SENT

SERIOUSMASSCREATIVITY

86%VIEWERSSKIP TV ADS

CAN WE CREATE (AND PAY FOR) GREAT CONTENT IN THIS ASTONISHING NEW WORLD

HOW?

DO WE START

WHERE?

INNOVATEHARNESSING MYRIAD MULTI-PLATFORMPOSSIBILITIES

THE STORY

CONCEPT

PLATFORM(MEDIA OR

TECH)

CONSUMER CONTEXT

PLATFORMENGAGEMENT

MULTI-PLATFORMTRACK

PERVASIVEEXPERIENCE

ROLE

The creative idea, brand DNA, unique narrative concept or ur-plot (asdistinguished from theexecution or discourse)

The medium, channel ortechnology - whether digital, traditional, ambient, earned, owned or otherwise - and its unique capabilities

The actual, observed usage, habits and attitudes in everyday life. Ethnographically informed rather than assumed

The specific features, elements or ‘meanings’ of the platform to be leveraged based on context

The brand expressed through this particular platform.user interface. The interpretation of the story through the filter of the media or technology

The role the track plays (or not) within an orchestrated pervasive, immersive & interactiveexperience

Appropriate tracks are creatively arranged into a strategic and temporal sequence in synergy with a business model innovated around it

© 2003-2011 WECREATE

PLATFORM.USER INTERFACE - THE

‘TOUCHPOINT’

THE MULTI-PLATFORM CONSTRUCTOR®

MULTI-PLATFORM PLAYLIST

THE ENTIRESPECTRUM OF

MULTI-PLATFORM POSSIBILITIES

THE STORY

CONCEPT

PLATFORM(MEDIA OR

TECH)

CONSUMER CONTEXT

PLATFORMENGAGEMENT

MULTI-PLATFORMTRACK

PERVASIVEEXPERIENCE

ROLE

The creative idea, brand DNA, unique narrative concept or ur-plot (asdistinguished from theexecution or discourse)

The medium, channel ortechnology - whether digital, traditional, ambient, earned, owned or otherwise - and its unique capabilities

The actual, observed usage, habits and attitudes in everyday life. Ethnographically informed rather than assumed

The specific features, elements or ‘meanings’ of the platform to be leveraged based on context

The brand expressed through this particular platform.user interface. The interpretation of the story through the filter of the media or technology

The role the track plays (or not) within an orchestrated pervasive, immersive & interactiveexperience

Appropriate tracks are creatively arranged into a strategic and temporal sequence in synergy with a business model innovated around it

PLATFORM.USER INTERFACE - THE

‘TOUCHPOINT’

MULTI-PLATFORM PLAYLIST

THE ENTIRESPECTRUM OF

MULTI-PLATFORM POSSIBILITIES

THE STORY

CONCEPT

PLATFORM(MEDIA OR

TECH)

CONSUMER CONTEXT

PLATFORMENGAGEMENT

MULTI-PLATFORMTRACK

PERVASIVEEXPERIENCE

ROLE

The creative idea, brand DNA, unique narrative concept or ur-plot (asdistinguished from theexecution or discourse)

The medium, channel ortechnology - whether digital, traditional, ambient, earned, owned or otherwise - and its unique capabilities

The actual, observed usage, habits and attitudes in everyday life. Ethnographically informed rather than assumed

The specific features, elements or ‘meanings’ of the platform to be leveraged based on context

The brand expressed through this particular platform.user interface. The interpretation of the story through the filter of the media or technology

The role the track plays (or not) within an orchestrated pervasive, immersive & interactiveexperience

Appropriate tracks are creatively arranged into a strategic and temporal sequence in synergy with a business model innovated around it

PLATFORM.USER INTERFACE - THE

‘TOUCHPOINT’

MULTI-PLATFORM PLAYLIST

THE ENTIRESPECTRUM OF

MULTI-PLATFORM POSSIBILITIES

IS ON THE WALL FOR LEGACY MEDIA MODELS

WRITING

HAVE CHANGED FOR GOOD

RULES

RULE

IDEAS

LIES INCREASINGLY AT THE EDGES

POWER

WEHAVE THE POWER TO TURN ANY DREAM INTO REALITY

POSSIBLEHARNESSING TRADITIONAL MEDIA

IMMERSIVE MEDIA

2.0COLLABORATION, COMMUNITY, CONVERSATION, COMMERCE

WEB

3.0SEMANTICS, SERENDIPITY, SUGGESTIONS

WEB

2.5COLLECTIVE CREATIVITY

WEB

COCREATEA RADICALLY BETTER WORLD

-

AMAZINGCONTENT WHICH BECOMES MARKETING FOR A BIGGER IDEA WITH A SUSTAINABLE, TRANSACTIONAL BUSINESS AT ITS HEART

EAT!MY OWN CAVIAR

UT VIDEO

CONNECTNICK JANKEL

W: WECREATE.CCW: ULTIMATETRIP.TVT: #MIND_MAVERICK