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The Protest Letter 10 September 2014 Antonian College Prep Ms. Trevathan’s English III AND PERSUASIVE RHETORIC

The Protest Letter 10 September 2014 Antonian College Prep Ms. Trevathan’s English III AND PERSUASIVE RHETORIC

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Page 1: The Protest Letter 10 September 2014 Antonian College Prep Ms. Trevathan’s English III AND PERSUASIVE RHETORIC

The Protest Letter

10 September 2014

Antonian College Prep

Ms. Trevathan’s English III

AND PERSUASIVE RHETORIC

Page 2: The Protest Letter 10 September 2014 Antonian College Prep Ms. Trevathan’s English III AND PERSUASIVE RHETORIC

AgendaWhat is Rhetoric? How can I identify

and use Persuasive Rhetoric? How do structure my letter? Is there

an outline or map to follow?Styles of persuasion3 BASIC APPEALS: Logical, Emotional,

EthicalWhat are the guidelines and/or

requirements?How should my letter look (form)?

Page 3: The Protest Letter 10 September 2014 Antonian College Prep Ms. Trevathan’s English III AND PERSUASIVE RHETORIC

Persuading your audience with RHETORICRhetoric is the art of communicating ideas.

Persuasive rhetoric consists of reasoned arguments in favor of or against particular beliefs or courses of action.

To be effectively persuasive, a work has to engage both the mind and the emotions of its audience, making them think that the problem is important enough for them to care how it is, or if it is, resolved.

Page 4: The Protest Letter 10 September 2014 Antonian College Prep Ms. Trevathan’s English III AND PERSUASIVE RHETORIC

To be effective, YOU should…

Clearly state the issue and a position

Give an opinion and support it with facts and reasons

Takes opposing views into account (anticipate naysayers)

Use sound logic and effective language

Conclude by summing up reasons and/or call to action.

Page 5: The Protest Letter 10 September 2014 Antonian College Prep Ms. Trevathan’s English III AND PERSUASIVE RHETORIC

Styles of PersuasionGo beyond “PLEASE!” (see p. 260)Elevated Language uses formal

words and phrases that lend a serious tone to discussion/issue

Rhetorical Questions - You remember the definition, don’t you?!

Repetition and repeating the point tells the audience that it is especially important. ◦Parallelism is a form of repetition.

Page 6: The Protest Letter 10 September 2014 Antonian College Prep Ms. Trevathan’s English III AND PERSUASIVE RHETORIC

3 Basic types of AppealsLogical appeals provide rational

arguments to support writer’s claims (see p. 260 for deductive and inductive reasoning).

Emotional appeals appeal to emotion and are based on specific examples of suffering or potential threats and can include “loaded language”

Ethical appeals are based on shared moral values and call forth the audience’s sense of right, justice, and virtue.

Page 7: The Protest Letter 10 September 2014 Antonian College Prep Ms. Trevathan’s English III AND PERSUASIVE RHETORIC

Guidelines for Letter (form)1 to 2 pagesFormatted like a

letter – NOT double-spaced like a paper

Multiple paragraphsMust be addressed

to, and aimed at, a real entity, person, company, or organization

Page 8: The Protest Letter 10 September 2014 Antonian College Prep Ms. Trevathan’s English III AND PERSUASIVE RHETORIC

Let’s look at an example

Must have appropriate heading: formal name AND title and mailing

address inc. city, state, zip.

Establish reason for letter in a thesis-like fashion. FACTS generally work better than

emotional appeals.

Solid rhetoric and reasoning in body paragraphs(s).

Closing with a re-emphasis of your points and reasoning. Be polite, but assertive.

Sign with polite, professional closure: Sincerely