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The Product Creation Process by Gerrit Muller Buskerud University College e-mail: [email protected] www.gaudisite.nl Abstract The Product Creation Process is described in its context. A phased model for Product Creation is shown. Many organizations use a phased model as blueprint for the way of working. The operational organization of the product creation process is discussed, especially the role of the operational leader. Distribution This article or presentation is written as part of the Gaudí project. The Gaudí project philosophy is to improve by obtaining frequent feedback. Frequent feedback is pursued by an open creation process. This document is published as intermediate or nearly mature version to get feedback. Further distribution is allowed as long as the document remains complete and unchanged. October 20, 2017 status: concept version: 2.2 needs design verification engineering core information in draft 50% most information available in concept information is stable enough to use heavier change control Legend: specification preparing or updating work full under development 0. feasibility 1. definition 2. system design 3. engineering 4. integration & test 5. field monitoring

The Product Creation Process - Gaudí System ... Product Creation Process by Gerrit Muller Buskerud University College e-mail: [email protected] Abstract The Product Creation

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  • The Product Creation Processby Gerrit Muller Buskerud University College

    e-mail: [email protected]

    Abstract

    The Product Creation Process is described in its context. A phased model forProduct Creation is shown. Many organizations use a phased model as blueprintfor the way of working. The operational organization of the product creationprocess is discussed, especially the role of the operational leader.

    Distribution

    This article or presentation is written as part of the Gaud project. The Gaud projectphilosophy is to improve by obtaining frequent feedback. Frequent feedback is pursued by anopen creation process. This document is published as intermediate or nearly mature versionto get feedback. Further distribution is allowed as long as the document remains completeand unchanged.

    October 20, 2017status: conceptversion: 2.2

    needs

    design

    verification

    engineering

    core information

    in draft50%

    most information

    available in

    concept

    information is stable

    enough to use

    heavier change control

    Legend:

    specification

    preparing or updating workfull under development

    0.

    feasibility

    1.

    definition

    2.

    system

    design

    3.

    engineering

    4.

    integration

    & test

    5.

    field

    monitoring

  • The Product Creation Process in Business Context

    Customer

    Customer Oriented Process$$material

    sales logisticsproduction servicepresales

    Product Creation Process

    Policy and

    Planning Process

    People and Technology Management Process

    Bu

    sin

    ess

    Dri

    vers

    Cu

    sto

    mer

    Ro

    adm

    ap

    Bu

    dge

    t, p

    lan

    Pro

    du

    ctro

    adm

    ap

    Tech

    no

    logy

    , Pro

    cess

    and

    Peo

    ple

    ro

    adm

    aps

    Bu

    dge

    ts

    Peo

    ple

    Tech

    no

    logy

    Pro

    cess

    Req

    uir

    emen

    ts a

    nd

    Fe

    edb

    ack

    Tech

    nic

    al P

    rod

    uct

    D

    ocu

    men

    tati

    on

    Pro

    du

    ct r

    elat

    ed

    pro

    cess

    es

    Peo

    ple

    Tech

    no

    logy

    Pro

    cess

    Info

    rmat

    ion

    Ord

    er

    Pro

    du

    ct

    $$

    Sup

    po

    rt

    Pro

    du

    ct R

    equ

    irem

    ents

    and

    fee

    db

    ack

    The Product Creation Process2 Gerrit Muller

    version: 2.2October 20, 2017

    PCPcontext

  • Phasing of the PCP at Business Level

    0.

    feasibility

    1.

    definition

    2.

    system

    design

    3.

    engineering

    4.

    integration

    & test

    5.

    field

    monitoring

    sales

    logistics

    production

    service

    development & engineering: marketing, project management, design

    The Product Creation Process3 Gerrit Muller

    version: 2.2October 20, 2017

    PCPbusinessPhases

  • Phasing the Design Control Process

    needs

    design

    verification

    engineering

    core information

    in draft50%

    most information

    available in

    concept

    information is stable

    enough to use

    heavier change control

    Legend:

    specification

    preparing or updating workfull under development

    0.

    feasibility

    1.

    definition

    2.

    system

    design

    3.

    engineering

    4.

    integration

    & test

    5.

    field

    monitoring

    The Product Creation Process4 Gerrit Muller

    version: 2.2October 20, 2017

    PCPdesignPhases

  • Advantages and Disadvantages of a Phased Process

    benefits

    blueprint: how to work

    reuse of experience

    employees know what and when

    reference for management

    disadvantages

    following blueprint blindly

    too bureaucratic

    transitions treated black and white

    The Product Creation Process5 Gerrit Muller

    version: 2.2October 20, 2017

    PCPphasesProsAndCons

  • Characteristics of a Phase Model

    needs

    design

    verification

    engineering

    specification

    0.

    feasibility

    1.

    definition

    2.

    system

    design

    3.

    engineering

    4.

    integration

    & test

    5.

    field

    monitoring

    phase transitions

    check points

    co

    ncu

    rre

    ncy

    iteration

    order

    long-lead

    items

    order

    high-cost

    items

    product

    announcement

    large impact

    decisions

    The Product Creation Process6 Gerrit Muller

    version: 2.2October 20, 2017

    PCPcharacteristics

  • Decisions and Phase Transitions

    Define a minimal set of large-impact decisions.

    Define the mandatory and supporting information required

    for the decision.

    Schedule a decision after the appropriate phase transition.

    Decide explicitly.

    Communicate the decision clearly and widely.

    The Product Creation Process7 Gerrit Muller

    version: 2.2October 20, 2017

    PCPdecisions

  • Evolutionary PCP model

    requirements

    specification

    designbuild

    test and

    evaluate

    2% of budget (EVO)

    2 weeks (XP)

    up to 2 months

    per cyclus

    The Product Creation Process8 Gerrit Muller

    version: 2.2October 20, 2017

    PCPspiral

  • Decomposition of the Product Creation Process

    Product Creation Process

    Operational

    Management

    Design

    ControlMarketing

    specification

    budget

    time

    technical profitability

    saleability

    needs

    specification

    design

    engineering

    what is needed

    what will be realized

    how to realize

    how to produce

    and to maintain

    customer input

    customer expectations

    market introduction

    introduction at customer

    feedback

    product pricing

    commercial structureplanning

    progress control

    resource

    management

    risk management

    project log

    verification

    meeting specs

    following design

    The Product Creation Process9 Gerrit Muller

    version: 2.2October 20, 2017

    PCPdecomposition

  • Operational Organization of the PCP

    subsystem

    singleproduct

    productfamily

    entireportfolio

    developersmodule

    portfolio

    operational

    manager

    family

    operational

    manager

    (single product)

    project

    leader

    subsystem

    project

    leader

    operational

    portfolio

    architect

    family

    architect

    product

    architect

    subsystem

    architect

    technical

    portfolio

    marketing

    manager

    family

    marketing

    manager

    product

    manager

    commercial

    The Product Creation Process10 Gerrit Muller

    version: 2.2October 20, 2017

    PCPoperationalOrganization

  • Prime Responsibilities of the Operational Leader

    Resources Time

    Specification

    Quality

    The Product Creation Process11 Gerrit Muller

    version: 2.2October 20, 2017

    PCPoperationalTriangle

  • The Rules of the Operational Game

    assess risks

    determine feasibility

    define project

    update projectspecification, resources, time

    business management project leader

    accept or reject

    execute project

    within normal

    quality rules

    accept

    The Product Creation Process12 Gerrit Muller

    version: 2.2October 20, 2017

    PCPoperationalGame

  • Operational Teams

    Operational Leader

    (project leader)

    Operational Support

    (project manager)

    Marketing or

    Product Manager

    Architect

    Application

    Manager

    Test Engineer

    Service Manufacturing

    LogisticsSales

    Manager Quality

    Assurance

    Requirements

    AnalystSubsystem

    Operational

    Leaders

    Subsystem

    ArchitectsTechnology-

    Specific

    Architects

    Development

    support

    The Product Creation Process13 Gerrit Muller

    version: 2.2October 20, 2017

    PCPconcentricTeams