The Principles of Design

The ways in which the visual qualities are

organized.

The Principles of Design:The ways in which the visual qualities are

organized.

• Emphasis• Contrast• Balance • Scale and Proportion• Unity and Variety • Rhythm and Movement• Pattern

Emphasis

Placing special significance on a subject or element of design to

develop a point of interest.

Emphasis pulls the viewer’s eye to important parts of the artwork.

Emphasis makes the Focal Point important so that when you look at an image your eye will have something of

interest to really hold it.

Without it, you’ll find people will simply glance at your shots and then move

on to the next one.

Techniques to Enhance the Focal Point in an Image

• Position - Place it in a prominent position.

• Simplify the background.

• Size - Make your focal point large.

• Color - Use Contrasting colors.

• Elements – Contrasting shapes and textures can make a subject stand out.

Emphasis through Position,

Color,Shape

ContrastA Principle of Design that refers

to differences in elements.

Contrast can be in the Elements of Art,in Size, or in Subject Matter.

Contrast usually adds excitement, drama, and interest to images.

Contrast in Shape

Contrast in Texture

Contrast in Value

Contrast in Color

Contrast in Size

Subject Matter

The content or meaning that is expressed through people, place,

time, and objects in an image.

Subject Matter Contrast

Andy WarholPop Artist