The Prevention of BullyingBuilding an Alberta research agenda
Provincial Prevention of Bullying Strategy
October 2004 Alberta Government released Finding Solutions Together which outlines key areas of action arising from the Alberta Roundtable on Family Violence and Bullying.
Key recommendation development of a cross-ministry education and awareness bullying prevention strategy targeted at individuals, families and communities.
Provincial Prevention of Bullying StrategyCross-ministry partners and stakeholders have taken the lead in the implementation of Albertas Bullying Prevention Strategy. The goal of the strategy is:to raise awareness of what bullying is, to identify what we can do to stop that behaviour in ourselves and others, and to encourage a change in societal attitudes towards bullying.
Working CollaborativelyStakeholder GroupInterdepartmental Committee on Family Violence and Bullying (ICFVB)Regional family violence and bullying coordinatorsCommunity bullying and family violence organizations Family Violence Public Awareness and Education Working GroupAboriginal Advisory Committee
Prevention of Bullying Youth Committee
ResearchersBullying Research ExpertsAlberta Centre for Child, Family and Community Research (ACCFCR)Canadian Initiative for the Prevention of BullyingUniversity of Alberta; University of CalgaryThe Society for Safe and Caring Schools and CommunitiesACYI Prevention of Bullying Working Group Childrens Services co-chairEducation co-chairSolicitor General and Public SecurityAboriginal Affairs and Northern DevelopmentAlberta Mental Health BoardCommunity DevelopmentThe Society for Safe and Caring Schools and Communities= key contributor= working group
Key Areas of ActionSocial ChangeIncrease awareness and understanding of the impact of bullying and support strategies that prevent bullying in communities across the province.Provincial LeadershipProvide provincial and national leadership in establishing necessary mechanisms and engaging communities, including Aboriginal communities, and key partners in preventing bullying.Collaborative, Coordinated, Community ResponseSupport and facilitate community plans and actions and sharing information about community bullying initiatives and those impacted by bullying.Services and SupportsAssist communities in providing timely services and supports to individuals impacted by bullying, including victims, bullies and bystanders.AccountabilityEstablish partnerships to support best practice evidence, research and evaluation to inform current and future planning.
Social ChangePublic Awareness and Education Initiatives3-year public awareness and education campaign launched in June 2005.Phase one (2005-2006) is focused on educating children and youth in prevention and safe methods of intervention.Phase two, to be undertaken in 2006-2007, is directed towards adults and their role in preventing and discouraging bullying behaviour among children and modeling positive behaviour.Phase three, to be implemented in 2007-2008, is aimed at discouraging bullying behaviour among the bullies themselves and teaching acceptance of diversity among all children and youth.
Web Visitswww.teamheroes.ca close to one million visits
www.bullyfreealberta.ca over 80,000 visits
Provincial LeadershipYouth Leadership InitiativeProvincial prevention of bullying youth committee established February 2005.
Committee provides advice and leadership on development and implementation of the Strategy.
Development of youth training initiative underway to mobilize youth both at provincial and community levels in addressing bullying.
Collaborative, Coordinated, Community ResponseCommunity Incentive Fund Program
Prevention of Family Violence and Bullying Community Incentive Fund (CIF) developed to support local action on family violence and bullying.53 of the 130 approved in year one of Community Incentive Fund grants related to bullying.Regional Family Violence and Bullying Coordinators across the province to facilitate regional implementation of key family violence and bullying initiatives.
Services and SupportsImplemented Taking Action on Bullying Parent Link Centre pilot sites to provide parents and school staff resources and skills necessary to identify signs of bullying and work with children in addressing bullying.
Exploring options to provide information referral and supports for individuals through websites and targeted help lines.
AccountabilityResearch and Best Practices
Initial bullying literature review undertaken in 2005 to help inform development of the bullying strategy.
Partnerships established with research experts.
Ongoing need to integrate research and best practices in bullying prevention and intervention in policy development and community initiatives.
Evaluation framework developed for strategy.
Partnering Ministries are:
Alberta Childrens Services Alberta Aboriginal Affairs and Northern Development Alberta Community Development Alberta Education Alberta Health and Wellness Alberta Human Resources and Employment Alberta Justice and Attorney General Alberta Solicitor General and Public Security Alberta Seniors and Community Supports
Cross-ministry Prevention of Bullying Working Group, co-led by Childrens Services and Education, has undertaken development and implementation of a Bullying Prevention Strategy.
This slide shows the key contributors to the strategy.
Youll notice that we are supported by a Prevention of Bullying Youth Committee consisting of youth, age 15 to 22 years, with diverse backgrounds from across the province.
As well as Canadian research experts in the field of bullying.First stage of phase one targets children ages three to 11. We know that kids learn better by physically doingnot necessarily by simply being told.That was the theory behind the S-Team Heroes game that we developed to help kids handle bullying.The exciting adventures of the S-Team Heroes walk children through real-life scenarios and encourage them to use their problem-solving skills to think about how to best deal with different bullying situations.We also wanted to create something that would help kids build their own personal esteem and encourage them to find their hero within.The second stage of phase one is a campaign targeted to youth, age 12 to 18 years. As with the S-Team Heroes campaign, the youth campaign is being developed in consultation with our youth committee and Canadian research experts.There are four components to the teen campaign:An overall mass-media awareness strategy that includes advertising in washrooms, movie theatres, inside buses, tv commercials, and posters.A contest in partnership with CITY TV where youth will be encouraged to submit a short video that depicts a solution to bullying. 3. We will be developing our own website for teens called B-Free.ca, which will link back to the short video contest, as well as be an excellent resource for teens looking for help with bullying or wanting to become bullying prevention ambassadors in their communityThe fourth component is a help line for youth. The help line will be featured on all of our advertising and the b-free.ca website. Cross-ministry working group in planning stage for campaign aimed at educating adults and their role in preventing and discouraging bullying behaviour among children and modeling positive behaviour. Cross-ministry working group in planning stage for campaign aimed at educating adults and their role in preventing and discouraging bullying behaviour among children and modeling positive behaviour.