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  • THE PORTUGUESE FOOTWEAR INDUSTRY Where there is a will, there is a way

    Alberto Castro

  • The recent history told as if it were a script for a musical

  • “I (We) WILL survive”

  • The Way

    A Strategy

    A Plan of Action

  • “You’ll never walk alone”

    • One size doesn’t fit all

    • A role for every company IF

  • AN ATTITUDE: It takes two to tango

  • It takes two to tango

    • Building trust

    • Deliver

    • Value for money

  • “The Ballroom” Sectorial Network

    Technological

    infrastructures Industrial

    Confederation

    Public

    Institutions Universities

    Companies

    CTCP - Technological

    Centre

    CFPIC - Training Centre

    Components

    Leather Goods Footwear

    APICCAPS

    International

    Partners

  • A(n evolving) plan

  • “We shall overcome”

  • “Safety in numbers”

  • 5,5%

    7,7%

    12,2%

    7,8%

    9,0%

    14,8%

    0% 5% 10% 15% 20%

    Espanha

    Itália

    Portugal

    Espanha

    Itália

    Portugal 2

    0 0

    7 -2

    0 1

    4 2

    0 0

    0 -2

    0 0

    6

    Investiment Investiment / GVA Average for the period

    Similar to capital intensive industries

    Fonte: Eurostat

    Tipologia de Projetos N.º

    Projetos Investi mento

    Incentivo Distribuição

    Calçado Distribuição Total PRIME

    Empresariais 1) 80 31.0 13.2 23% 56%

    I&DI 2) 17 14.4 8.4 15% 11%

    Internacionalização (PIP)

    8 36.6 27.3 49% 5%

    Outros da envolvente

    15 10.3 6.4 12% 28%

    TOTAL 120 92.3 55.3 100% 100%

    2000-2007

    Million euros

    Investiments e incentives PRIME Footwear

    Source: APICCAPS, Relatório Execução PRIME

    1) SIME, SIPIE, SIME Internacional, SIED, Proj. Aut. Formação Profissional

    2) Proj. Mobilizadores, IDEIA, NITEC, DEMTEC, Inov-Jovem On average 8.8 cents

    per pair exported.

  • Fonte: APICCAPS, World Footwear Yearbook 2017, worldfootwear.com

    Average Export Prices EUROS

    9,70 14,80 16,03 17,69 18,89 24,78 5 €

    10 €

    15 €

    20 €

    25 €

    1988 1995 2000 2005 2010 2017

    Eu ro

    s/ p

    ar

    +155%

    1 297

    1 542 1 608

    1 736

    1 845 1 865 1 923

    1 965

    2010 2011 2012 2013 2014 2015 2016 2017

    Evolution of Portuguese Footwear Exports 2010-2017 Million Euros

    +52%

    Portugal

  • Exportação e Emprego Calçado - Portugal

    0

    15

    30

    45

    60

    75

    90

    105

    120

    135

    150

    0

    200

    400

    600

    800

    1 000

    1 200

    1 400

    1 600

    1 800

    2 000

    1989 1991 1993 1995 1997 1999 2001 2003 2005 2007 2009 2011 2013 2015

    M ilh

    ar e

    s d

    e E

    m p

    re ga

    d o

    s M

    ilh õ

    e s

    d e

    P ar

    e s

    M ilh

    õ e

    s d

    e E

    u ro

    s

    Emprego

    Exportações (valor)

    Exportações (quantidade)

    China na OMC

    Fonte: INE, APICCAPS

    1960 EFTA

    1972 Acordo de Comércio Livre: Portugal-CEE

    1986 Adesão à CEE

    1989 Queda do Muro de Berlim

    1995 Inicio do FACAP – Fábrica de Calçado do Futuro

    1999 Criação do Euro

    2008 Início da crise financeira internacional

    1994 Uruguay Round OMC

  • 2017

    1 342 TRADE

    BALANCE (M. EUROS)

    600 FAIRS

    PARTICIPATIONS

    150 MARKETS

    WORLDWIDE

    40 080 WORKERS

    TECNOLOGICAL

    LEADERSHIP

    2º WORLD

    AVERAGE

    EXPORT

    PRICE

    1 526 COMPANIES

    95% EXPORT

    ORIENTED

    83 M. PAIRS

    EXPORTED

    +350 NEW BRANDS

    2009-2017

  • “Where do we go from here?”

  • Strategic Plan 2020

    Conhecimento e inovação

    Sofisticação e criatividade

    Sustentabilidade e responsabilidade

    Competitividade e base nacional

    IN IC

    IA TI

    V A

    S ES

    TR A

    TÉ G

    IC A

    S

    REINFORCE THE CLUSTER

    FO O

    TU R

    E 2

    0 2

    0

    VISION 2020

    INTERNATIONALISATION AND COMMUNICATION

    TRAINING AND REJUVENATING

    INNOVATION

  • “These boots are made for walking”

  • Quota 2016

    1 França 21,7%

    2 Alemanha 17,8%

    3 Holanda 14,1%

    4 Espanha 9,9%

    5 Reino Unido 6,9%

    6 Dinamarca 4,9%

    7 EUA 4,0%

    8 Itália 2,8%

    9 Bélgica 2,6%

    10 Suécia 2,1%

    Main markets

    América 5,1%

    Ásia 2,8%

    Oceânia 0,8%

    África 1,8%

    Europa 89,5%

    89,5%

    5,1% 2,8% 1,8% 0,8%

    Europa América Ásia África Oceânia

    Fonte: INE, APICCAPS

  • International Fairs Main Events 2018

    January Pitti Uomo Italy Florence White Milano Italy Milan Expo Riva Schuh Italy Garda Premium Germany Berlin Panorama Germany Berlin IF&LS Colombia Bogotá WSN France Paris Modefabriek Netherlands Amsterdam MRket NY USA New York

    February CIFF & CIFF Kids Denmark Copenhagen Gallery Shoes Germany Dusseldorf Chicago Collective USA Chicago Pure London UK London Momad Metrópol. Spain Madrid Moda Footwear UK Birmingham Le Cuir France Paris Magic / Platform USA Las Vegas Mipel Italy Milan Micam Italy Milan Lineapelle Italy Bolonha SoleCommerce USA New York ILM Germany Offfenbach Obuv’ Mir Kozhi Russia Moscow

    March Futur Moda Spain Alicante Crescendo France Paris

    June Expo Riva Schuh Italy Garda Pitti Uomo Italy Florence White Milano Italy Milan Premium Germany Berlin Panorama Germany Berlin FFany USA New York AYSAF Turkey Istanbul

    July MRket NY USA New York ColombiaModa Colombia Medellin Modefabriek Netherlands Amsterdam IF&LS Colombia Bogotá

    August Pure London UK London

    Moda Footwear UK Birmingham

    CIFF Revolver Denmark Copenhagen

    Chicago Collective USA Chicago

    Gallery Shoes Germany Dusseldorf

    Magic / Platform USA Las Vegas

    September WSN France Paris

    Momad Metrópol. Spain Madrid

    Le Cuir France Paris

    Mosshoes Russia Moscow

    Crescendo France Paris

    Lineapelle Italy Bolonha

    Mipel Italy Milan

    Micam Italy Milan

    ILM Germany Offenbach

    Lineapelle Italy Bolonha

    Obuv’ Mir Kozhi Russia Moscow

    Gallery Shoes Germany Dusseldorf

    November AYSAF Turkey Istanbul

    April AYMOD Turkey Istanbul Fashion World Japan Tokyo Leather World UAE Dubai

    October Futur Moda Spain Alicante Fashion World Japan Tokyo

    December FFany USA New York

  • “If you could make it everywhere, you can make it there: New York, New York”!

  • Mr. Trump, be aware! The Portuguese footwear industry is coming.

  • TO BE CONTINUED!

  • The songs and the singers

    I will survive – Gloria Gaynor

    You’ll Never Walk Alone – Liverpool Fans and Gerry and the

    Pacemakers

    We shall Overcome – Pete Seeger

    Safety in Numbers – Debbie Harry

    Where do we go from here? – Charles Bradley

    These boots are made for walking – Nancy Sinatra

    New York, New York – Frank Sinatra