THE PORTUGUESE FOOTWEAR INDUSTRYWhere there is a will, there is a way

Alberto Castro

The recent history told as if it were a script for a musical

“I (We) WILL survive”

The Way

A Strategy

A Plan of Action

“You’ll never walk alone”

• One size doesn’t fit all

• A role for every company IF

AN ATTITUDE: It takes two to tango

It takes two to tango

• Building trust

• Deliver

• Value for money

“The Ballroom”Sectorial Network

Technological

infrastructuresIndustrial

Confederation

Public

InstitutionsUniversities

Companies

CTCP -Technological

Centre

CFPIC -Training Centre

Components

Leather GoodsFootwear

APICCAPS

International

Partners

A(n evolving) plan

“We shall overcome”

“Safety in numbers”

5,5%

7,7%

12,2%

7,8%

9,0%

14,8%

0% 5% 10% 15% 20%

Espanha

Itália

Portugal

Espanha

Itália

Portugal2

00

7-2

01

42

00

0-2

00

6

InvestimentInvestiment / GVA Average for the period

Similar to capital intensive industries

Fonte: Eurostat

Tipologia de ProjetosN.º

ProjetosInvestimento

IncentivoDistribuição

CalçadoDistribuição Total PRIME

Empresariais 1) 80 31.0 13.2 23% 56%

I&DI 2) 17 14.4 8.4 15% 11%

Internacionalização (PIP)

8 36.6 27.3 49% 5%

Outros da envolvente

15 10.3 6.4 12% 28%

TOTAL 120 92.3 55.3 100% 100%

2000-2007

Million euros

Investiments e incentives PRIME Footwear

Source: APICCAPS, Relatório Execução PRIME

1) SIME, SIPIE, SIME Internacional, SIED, Proj. Aut. Formação Profissional

2) Proj. Mobilizadores, IDEIA, NITEC,DEMTEC, Inov-Jovem On average 8.8 cents

per pair exported.

Fonte: APICCAPS, World Footwear Yearbook 2017, worldfootwear.com

Average Export Prices EUROS

9,70 14,80 16,03 17,69 18,89 24,785 €

10 €

15 €

20 €

25 €

1988 1995 2000 2005 2010 2017

Euro

s/p

ar

+155%

1 297

1 5421 608

1 736

1 845 1 8651 923

1 965

2010 2011 2012 2013 2014 2015 2016 2017

Evolution of Portuguese Footwear Exports2010-2017Million Euros

+52%

Portugal

Exportação e Emprego Calçado - Portugal

0

15

30

45

60

75

90

105

120

135

150

0

200

400

600

800

1 000

1 200

1 400

1 600

1 800

2 000

1989 1991 1993 1995 1997 1999 2001 2003 2005 2007 2009 2011 2013 2015

Milh

are

s d

e E

mp

rega

do

s M

ilhõ

es

de

Par

es

Milh

õe

s d

e E

uro

s

Emprego

Exportações (valor)

Exportações (quantidade)

China na OMC

Fonte: INE, APICCAPS

1960EFTA

1972Acordo de Comércio Livre: Portugal-CEE

1986Adesão à CEE

1989Queda do Muro de Berlim

1995Inicio do FACAP –Fábrica de Calçado do Futuro

1999Criação do Euro

2008Início da crise financeira internacional

1994Uruguay Round OMC

2017

1 342TRADE

BALANCE(M. EUROS)

600FAIRS

PARTICIPATIONS

150MARKETS

WORLDWIDE

40 080WORKERS

TECNOLOGICAL

LEADERSHIP

2ºWORLD

AVERAGE

EXPORT

PRICE

1 526COMPANIES

95%EXPORT

ORIENTED

83M. PAIRS

EXPORTED

+350NEW BRANDS

2009-2017

“Where do we go from here?”

Strategic Plan 2020

Conhecimento e inovação

Sofisticação e criatividade

Sustentabilidade e responsabilidade

Competitividade ebase nacional

INIC

IATI

VA

S ES

TRA

TÉG

ICA

S

REINFORCE THE CLUSTER

FOO

TUR

E 2

02

0

VISION 2020

INTERNATIONALISATION AND COMMUNICATION

TRAINING AND REJUVENATING

INNOVATION

“These boots are made for walking”

Quota2016

1 França 21,7%

2 Alemanha 17,8%

3 Holanda 14,1%

4 Espanha 9,9%

5 Reino Unido 6,9%

6 Dinamarca 4,9%

7 EUA 4,0%

8 Itália 2,8%

9 Bélgica 2,6%

10 Suécia 2,1%

Main markets

América5,1%

Ásia2,8%

Oceânia0,8%

África1,8%

Europa89,5%

89,5%

5,1% 2,8% 1,8% 0,8%

Europa América Ásia África Oceânia

Fonte: INE, APICCAPS

International FairsMain Events 2018

JanuaryPitti Uomo Italy FlorenceWhite Milano Italy MilanExpo Riva Schuh Italy GardaPremium Germany BerlinPanorama Germany BerlinIF&LS Colombia BogotáWSN France ParisModefabriek Netherlands AmsterdamMRket NY USA New York

FebruaryCIFF & CIFF Kids Denmark CopenhagenGallery Shoes Germany DusseldorfChicago Collective USA ChicagoPure London UK LondonMomad Metrópol. Spain MadridModa Footwear UK BirminghamLe Cuir France ParisMagic / Platform USA Las VegasMipel Italy MilanMicam Italy MilanLineapelle Italy BolonhaSoleCommerce USA New YorkILM Germany OfffenbachObuv’ Mir Kozhi Russia Moscow

MarchFutur Moda Spain AlicanteCrescendo France Paris

JuneExpo Riva Schuh Italy GardaPitti Uomo Italy FlorenceWhite Milano Italy MilanPremium Germany BerlinPanorama Germany BerlinFFany USA New YorkAYSAF Turkey Istanbul

JulyMRket NY USA New YorkColombiaModa Colombia MedellinModefabriek Netherlands AmsterdamIF&LS Colombia Bogotá

AugustPure London UK London

Moda Footwear UK Birmingham

CIFF Revolver Denmark Copenhagen

Chicago Collective USA Chicago

Gallery Shoes Germany Dusseldorf

Magic / Platform USA Las Vegas

SeptemberWSN France Paris

Momad Metrópol. Spain Madrid

Le Cuir France Paris

Mosshoes Russia Moscow

Crescendo France Paris

Lineapelle Italy Bolonha

Mipel Italy Milan

Micam Italy Milan

ILM Germany Offenbach

Lineapelle Italy Bolonha

Obuv’ Mir Kozhi Russia Moscow

Gallery Shoes Germany Dusseldorf

NovemberAYSAF Turkey Istanbul

AprilAYMOD Turkey IstanbulFashion World Japan TokyoLeather World UAE Dubai

OctoberFutur Moda Spain AlicanteFashion World Japan Tokyo

DecemberFFany USA New York

“If you could make it everywhere, you can make it there: New York, New York”!

Mr. Trump, be aware! The Portuguese footwear industry is coming.

TO BE CONTINUED!

The songs and the singers

I will survive – Gloria Gaynor

You’ll Never Walk Alone – Liverpool Fans and Gerry and the

Pacemakers

We shall Overcome – Pete Seeger

Safety in Numbers – Debbie Harry

Where do we go from here? – Charles Bradley

These boots are made for walking – Nancy Sinatra

New York, New York – Frank Sinatra