The Perfect SEO Strategy For 2013

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  • 1. The Perfect SEO Strategy For 2013When Creating An SEO Strategy Use Quality InformationWhen I frist started doing search engine optimization a bit over four years ago I didnt reallyhave an seo strategy. And to be quite frank I really didnt think I need one at the time.But as I grew within in the industry I learned that mapping out the processes I am going toimplement with my seo techniques was just as important as the techniques themselves. Because without a plan we are just spinning our wheels and getting lucky. And we dont wantto depend on luck, we want to depend on skill.So you go out and buy a course or two on search marketing. Or you talk to an seo consultant inhopes of learning seo basics. And you notice something that all of them have in common.They all tend to contradict each other. And at the same time they all say the same thing. 1. Build a website 2. Put content on it 3. Get links 4. Rankings increase 5. Traffic builds 6. Make moneyIf it was really that simple everyone would be doing it though right.The fact of the matter is that Google and Bing are waging war on marketers online. But not justany marketer. They are targeting the lazy ones. The ones that are looking for a payday by anymeans necessary. And they are getting really good at it.Take Google for example. When they released the Panda and Penguin updates they manageto all but shut down thousands of websites. Which in the eyes of someone who is trying to builda website based off high quality content is a good thing. All of those sites that were able to buildthousands of backlinks using automated tools are disappearing slowly.And the content on a majority of those sites was really thin. Borderline garbage in my opinion.So The Gurus Are Teaching A New SEO StrategyWhat is happening now is that all the people who made all of those courses are changing theirtune.They are trying to tell you that content is the new seo. And to be quite frank that is a bunch ofhorse crap. 1/4
  • 2. High quality content has always been at the cornerstone of search marketing and always will be.But the courses of old were sold based on one promise.To rank your site with the least amount of work possible. They were marketing to Homer. Andhe doesnt want to work all that much. After all making money online is supposed to be easyright?But the fact of the matter is that high quality content coupled with a solid link building and socialmedia presence have always worked. And today they will continue to work. And in the future,they will work as well.Follow This SEO Strategy For 2013 [leadplayer_vid id="50FE1E872FF0B"] 1. Pick a domain name: If you already have one that is great but if not take a couple things into consideration. First, what is your product? What is your service? Are you trying to create a brand around a company or you? Second, exact match domains still work. Anyone that tells you different was building crappy sites that Google hated. I and several other successful seos are still using them with great results. 2. Optimize your website for success. Remember to use the meta tags properly. The title tag is by far the most important. The description tag should have your keyword in it as well, but use this as an ad to get the click. The keyword tag is still used by Bing. But they are looking at it to find spam sites. So if you use it only add relevant keywords and not garbage. Also, make sure you enter your site into Google Webmaster Tools and Google Analytics. I know, I know, the scary Google is watching your site and could be mean to you. This is alarmist B.S. spewed out by those who are using spam techniques to promote their site. Besides, if you site is made available to spider, they have all that data anyway. So why not see how they view your site. 3. Create high quality content. This is the hardest part for lazy people. So they pay for 2/4
  • 3. articles, or they use PLR content on their websites. Guess what, it doesnt work for the long term. And even if you do get traffic it wont be long before the search engines shut that off. Take the time to write some good stuff. Or if you like video, create a video blog. Just make sure its yours and not some garbage you copied from the net. 4. Syndicate your content on social media sites. Now noticed I said syndicate and not spam. You have to take the time to write a good description of what value your social media followers are going to get from your site. Dont just run around dropping your link like some idiot. I hate those people. And all they manage to do is wreck good traffic sources. Just ask the folks over at Empower Network who have to cloak their links now to get their stuff onto Facebook. Its not because the site is bad, or that the offer is bad (I am a member by the way). Its because all the people that joined figured that spamming the net was a good way to go. They didnt bother listening to the training on how to properly market. And if they did, they sure as hell didnt implement it. Thus they ruined the reputation of the product. Dont like them PLEASE!!! 5. Build links to your content from other sites. Ok, this is where your common sense is going to have to kick in. You can still use blog comments to get backlinks to your site. They do still work, but they are looked at in a different way. You need to comment on sites that are actually related to your content. Those that say it doesnt work anymore were just leaving comments everywhere. So leave your comments on related sites. And do guest posts on sites that are looking for content. Not just any ole blog or website will do though. Chose some that are in your market. And already have traffic. This will help increase your branding, your traffic, and your rankings. 6. Rinse and Repeat. Stick to the basics and what is working. Shiny objects are there for one thing. To get your money. Keep it in your wallet unless you are ready to move on to another marketing method. Dont buy something just to buy it. Chasing magic buttons will never make you money.In conclusion.I know that I was a little in your face on this post. And quite frankly its because sometimes weneed it. I know I do. There is nothing better then having someone care enough about yoursuccess to forgo worrying about your feeling. Straight talk is where its at. This is your businessafter all.I hope you enjoyed the content and if you have any questions, like always, leave a commentand ask. And be sure to opt-in to my mailing list and get more content that can help you along.P.S. If You Need A System to Help You Get in Front of More Prospects (and even profitfrom people that DONT want to Join. Click Here to See What I MeanWho Is Clint Butler?Currently serving in the military and after 20 years I have found that you dont get rich in the 3/4
  • 4. military nor can you get rich working for someone else. So with that being said I have worked, researched, and trained Online Marketing and making money on the internet using search engine optimization, social media marketing, and video marketing. All of this is to generate traffic and leads to my clients websites as well as my own. Read More at 4/4Powered by TCPDF (