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The Perfect Pitch Deck
PROJECT ENTREPRENEUR FRAN HAUSEROCTOBER 17, 2015
INTRODUCING (INSERT NAME OF COMPANY)ELEVATOR PITCH:
● WHAT THE PRODUCT/SERVICE IS● WHO THE CUSTOMER IS● PAIN POINT IT’S SOLVING OR OPPORTUNITY IT’S
CAPITALIZING ON● SIGNIFICANT TRACTION (IF RELEVANT)
USE SIMPLE LANGUAGE
AVOID: vagueness, jargon, buzzwords
OPPORTUNITY
PAIN POINT
OR
MARKETPLACE TREND
SOLUTION
SHOW YOUR PRODUCT AT A HIGH LEVEL - MAKE THIS AS VISUAL AS POSSIBLE (DIAGRAM, SCREENSHOT, ETC..)
MARKET SIZE
IMPORTANT TO SHOW THE ADDRESSABLE MARKET
DON’T INFLATE THIS NUMBER
WHY NOW?
THIS IS ONE OF THE MOST IMPORTANT QUESTIONS FOR VC’S. WHY IS THIS PRODUCT RELEVANT RIGHT NOW?
RESEARCH SHOWS THIS IS THE SINGLE MOST IMPORTANT REASON WHY A STARTUP IS SUCCESSFUL
CORE TEAM
DEMONSTRATE WHY THIS IS THE RIGHT TEAM TO EXECUTE ON THIS
E.G. LIFE EXPERIENCE, COMING FROM INDUSTRY DISRUPTING, PERSONAL PASSION, ETC...
PRODUCT
IF PRODUCT IS LIVE, DO A DEMO
IF NOT, SHOW DESIGNS
FOCUS ON THE ONE FEATURE THAT IS THE MOST IMPORTANT AND THAT WILL DRIVE VIRALITY OR INTEREST
COMPETITIVE LANDSCAPE
SHOW FULL LANDSCAPE (LEGACY AND DIGITAL) AND WHERE YOU FIT IN
SHOW WHITE SPACE, IF IT EXISTS
IF IT DOESN’T, EXPLAIN WHY THIS IS A GOOD BUSINESS IDEA
KEY DIFFERENTIATORS
WHAT ARE YOUR COMPETITIVE ADVANTAGES? WHAT MAKES YOUR PRODUCT DEFENSIBLE?
● PATENTS● KEY RELATIONSHIPS● BARRIERS TO ENTRY FOR NEW PLAYERS● UNFAIR ADVANTAGES
BUSINESS MODEL
REVENUE MODELS
PRICING
CUSTOMER LTV VS CAC
KEY ASSUMPTIONS SUPPORT
SUPPORTING DATA IS REALLY IMPORTANT HERE
CUSTOMER ACQUISITION
STRATEGIES TO ACQUIRE CUSTOMERS
THINK BROADLY: MARKETING, PARTNERSHIPS, ORGANIC, EMAIL SWAPS, ETC..
TRACTION
IF PRODUCT IS LIVE, SHOW TRACTION WITH KEY KPIS: CUSTOMERS, REVENUE, ENGAGEMENT, ETC…
IF PRE-LAUNCH, ANY INITIAL CONSUMER TESTING FEEDBACK OR ENTERPRISE CLIENTS INTERESTED IN DOING A PILOT, SALES PIPELINE
FINANCIALS
SHOW 5 YEARS
VC’S DON’T EXPECT TO SEE A PROFIT IN THE EARLY YEARS
KEY RISKS
AND WHAT YOU ARE DOING TO GET AHEAD OF THESE AND MITIGATE
ITS RARE TO SEE THIS IN A PITCH DECK. TRANSPARENCY GOES A LONG WAY.
CAPITAL RAISE
FUNDS NEEDED: STAGE/SIZE/TERMS
USE OF FUNDS
WANT TO RAISE ENOUGH TO HAVE 18 MONTHS OF RUNWAY
INVESTORS/ADVISORS
BE PREPARED TO ANSWER WHAT THE LEVEL OF INVOLVEMENT IS, ESPECIALLY IF HAVE A MARQUIS ADVISOR
WHY INVEST?
SUMMARY OF WHY THIS IS AN AMAZING OPPORTUNITY
JUST LIKE THE INTRO SLIDE, MAKE THIS SIMPLE, CLEAR AND JARGON-FREE