The Perfect Pitch Deck

PROJECT ENTREPRENEUR FRAN HAUSEROCTOBER 17, 2015

INTRODUCING (INSERT NAME OF COMPANY)ELEVATOR PITCH:

● WHAT THE PRODUCT/SERVICE IS● WHO THE CUSTOMER IS● PAIN POINT IT’S SOLVING OR OPPORTUNITY IT’S

CAPITALIZING ON● SIGNIFICANT TRACTION (IF RELEVANT)

USE SIMPLE LANGUAGE

AVOID: vagueness, jargon, buzzwords

OPPORTUNITY

PAIN POINT

OR

MARKETPLACE TREND

SOLUTION

SHOW YOUR PRODUCT AT A HIGH LEVEL - MAKE THIS AS VISUAL AS POSSIBLE (DIAGRAM, SCREENSHOT, ETC..)

MARKET SIZE

IMPORTANT TO SHOW THE ADDRESSABLE MARKET

DON’T INFLATE THIS NUMBER

WHY NOW?

THIS IS ONE OF THE MOST IMPORTANT QUESTIONS FOR VC’S. WHY IS THIS PRODUCT RELEVANT RIGHT NOW?

RESEARCH SHOWS THIS IS THE SINGLE MOST IMPORTANT REASON WHY A STARTUP IS SUCCESSFUL

CORE TEAM

DEMONSTRATE WHY THIS IS THE RIGHT TEAM TO EXECUTE ON THIS

E.G. LIFE EXPERIENCE, COMING FROM INDUSTRY DISRUPTING, PERSONAL PASSION, ETC...

PRODUCT

IF PRODUCT IS LIVE, DO A DEMO

IF NOT, SHOW DESIGNS

FOCUS ON THE ONE FEATURE THAT IS THE MOST IMPORTANT AND THAT WILL DRIVE VIRALITY OR INTEREST

COMPETITIVE LANDSCAPE

SHOW FULL LANDSCAPE (LEGACY AND DIGITAL) AND WHERE YOU FIT IN

SHOW WHITE SPACE, IF IT EXISTS

IF IT DOESN’T, EXPLAIN WHY THIS IS A GOOD BUSINESS IDEA

KEY DIFFERENTIATORS

WHAT ARE YOUR COMPETITIVE ADVANTAGES? WHAT MAKES YOUR PRODUCT DEFENSIBLE?

● PATENTS● KEY RELATIONSHIPS● BARRIERS TO ENTRY FOR NEW PLAYERS● UNFAIR ADVANTAGES

BUSINESS MODEL

REVENUE MODELS

PRICING

CUSTOMER LTV VS CAC

KEY ASSUMPTIONS SUPPORT

SUPPORTING DATA IS REALLY IMPORTANT HERE

CUSTOMER ACQUISITION

STRATEGIES TO ACQUIRE CUSTOMERS

THINK BROADLY: MARKETING, PARTNERSHIPS, ORGANIC, EMAIL SWAPS, ETC..

TRACTION

IF PRODUCT IS LIVE, SHOW TRACTION WITH KEY KPIS: CUSTOMERS, REVENUE, ENGAGEMENT, ETC…

IF PRE-LAUNCH, ANY INITIAL CONSUMER TESTING FEEDBACK OR ENTERPRISE CLIENTS INTERESTED IN DOING A PILOT, SALES PIPELINE

FINANCIALS

SHOW 5 YEARS

VC’S DON’T EXPECT TO SEE A PROFIT IN THE EARLY YEARS

KEY RISKS

AND WHAT YOU ARE DOING TO GET AHEAD OF THESE AND MITIGATE

ITS RARE TO SEE THIS IN A PITCH DECK. TRANSPARENCY GOES A LONG WAY.

CAPITAL RAISE

FUNDS NEEDED: STAGE/SIZE/TERMS

USE OF FUNDS

WANT TO RAISE ENOUGH TO HAVE 18 MONTHS OF RUNWAY

INVESTORS/ADVISORS

BE PREPARED TO ANSWER WHAT THE LEVEL OF INVOLVEMENT IS, ESPECIALLY IF HAVE A MARQUIS ADVISOR

WHY INVEST?

SUMMARY OF WHY THIS IS AN AMAZING OPPORTUNITY

JUST LIKE THE INTRO SLIDE, MAKE THIS SIMPLE, CLEAR AND JARGON-FREE