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The new Opel Astra!
Frank Steenvoorden
Junior sales advisor Opel Centrale
• 20 years old
• Junior sales advisor at Opel Centrale
• Studying Economics at Fontys
• Loves:
– Cars
– (auto) sport
Introduction
Frank Steenvoorden
Index
• Opel
• History of the Opel Astra
• Opel Astra J
• Testing time
• The commercial
• The advantages of the new Opel Astra
• Recommendations of the new Opel Astra
• Competition
• Why you should buy the new Opel Astra
• Questions
Opel
• 1862 started by Adam Opel
– Bikes
– Sewing-machine
• 1899 started making cars
• 1929 GM gets 80% shares in Opel (1931 100%)
• 2010: 35000 employees and 11 factories
History of the Astra
1991-1997
Opel Astra F
1998-2004
Opel Astra G
2004-2009
Opel Astra H
• 4.3 million Astra F were sold• First in his class with air-
conditioning
History of the Astra
1991-1997
Opel Astra F
1998-2004
Opel Astra G
2004-2009
Opel Astra H
• 2.29 million Astra G were sold• First OPC version of the Opel
Astra (200 HP)
History of the Astra
1991-1997
Opel Astra F
1998-2004
Opel Astra G
2004-2009
Opel Astra H
• 1.7 million Astra H were sold• A lot of options• Cabrio/stationwagon/
Hatchback/GTC
• Introduced at the IAA in Frankfurt 2009
• Introduced 25 October 2009 in the Netherlands
• Small brother of the Opel Insignia
• Innovating options in his class
• May 2010 Opel Astra Sports Tourer (SW)
• November 2010 Opel Astra Hatchback
Opel Astra J
And action!
Test period
• In the mountains
• Extremely cold conditions
in Switzerland
• Extremely hot conditions
in the desert in Africa
Exterior
Interior
• Innovating options for his class
• Dynamic drive and handling
• Strong sporty looks
• Great new (turbo) engines
The advantages of the new Opel Astra
Recommendations of the new
Opel Astra
The new Opel Astra is really
grown up!
AD
The new Opel Astra saves
Opel!
De Volkskrant
This is the best Opel they ever
build!
BN/deStem
The new Opel Astra is a serious
threat for the VW Golf 6!
Autoblog
Competition
Seat Leon
- Introduced in 2006
- Price from € 18 995
Competition
Audi A3
- Introduced in 2009
- Price from € 23 775
Competition
Volkswagen Golf
6
- Introduced in 2009
- Price from € 19 975
• Great design
• 5 stars Euro NCAP safety test
• Innovating options for his class
–Opel Eye (detects traffic signs)
–Flex-Fix (Bike carrier)
• Environment friendly engines
• From € 18.495,-
Why you should buy the new Astra?
Thank you for your attention!
Questions?
Please visit us in Papendrecht, Alblasserdam or Sliedrecht to see the new Opel Astra!
