The sense that people want to control, or at least be in a position significantly to influence, what is known about them by other people is often popularly termed information privacy.

The kinds of data susceptible to information privacy concerns can be varied, as can their perceived sensitivity for users.

inaccurate identification: potential for confusion between multiple users of a single computer.

potential for an unauthorized entity to intercept a cookie, via monitoring of the network (so-called packet-sniffing or cross-site scripting)

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