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THE MARTEC GROUP

INTRODUCTION2019 | Automotive PracticeOEM & Tier 1 Concentration

Prepared for:

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Martec is committed to the relentless pursuit of answers to your research questions.

Extraordinary. Intelligence.

We believe:

• Every complex question has a clear answer

• Insights are only valuable if they are usable

• Flexibility and adaptability are essential to progress

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Martec is…...a client-centric market research firm committed to fostering partnerships and enabling client success.

Best-in-class research professionals with deep

industry knowledge

INFORMED

Interactive, end-to-end engagement by veteran staff

– no “hand off”

INVESTED

Creative, custom solutions deliver insights that fully address client objectives

INNOVATIVE

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IntelligenceData Information

Strategic IntelligenceThe science of transforming data into intelligence

Raw, unprocessed facts (data and text) collected from various sources

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e.g. Competitor “X” prices dropped 5%

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What?

Prepared data – processed and analyzed for appropriate context

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e.g. Third decrease this year; others following

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So What?

Insights that influence the business and drive change

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e.g. Our mid-point price strategy needs to accelerate

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Now What?

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Agile & Adaptive ApproachWe go beyond “filling a spec” to ensure we understand and meet our clients’ needs.

DESIGN

Understand pending decisions and desired

business outcomes.

Engage key stakeholders.

LEARN & ADJUST

Update progress and share preliminary

insights.

Adjust scope and approach as necessary.

KICK-OFF

Recommend research approach and methodology.

Confirm expectations for scope, schedule and

budget.

DRIVE ACTION

Interpret significance of findings – not just an

abstract report.

Initiate further support via ongoing dialogue and

analysis.

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Global Reach Our global footprint ensures seamless integration across targeted geographies.

Martec - North America- Chicago & Detroit -

bSR- Sao Paulo -

Martec - Europe- Frankfurt -

Junicon- Tokyo -

Martec - Asia- Shanghai & Beijing -

Puente-Sur- Santiago -

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Intelligence Solutions Martec generates insights from four core intelligence perspectives…

• Market Sizing and Growth

• Market Segmentation

• Opportunity Assessment

• Market Due Diligence (M&A)

• Adjacency Analyses

• Forecasting and Trends

• Value Chain/Channel Share

• Competitive Landscape

Market Intelligence

• CSAT, NPS & Loyalty Analysis

• Customer Experience/ Journey

• Holistic Segmentation

• Brand Imagery/Positioning

• Emotion Intelligence

• Brand Tracking

• Claims/Message Development & Testing

Customer Intelligence

• Feature/Benefit Assessment

• Concept Testing

• Value Proposition Development

• Pricing and Price Elasticity

• Product Clinics

• Penetration/Share Forecasting

• Trade-off Analyses

Product Intelligence

• Cost Analysis/Modeling

• Manufacturing Process/ Production Analysis

• Make-Buy Analysis

• Pricing and Supply Chain Analysis

• Import/Export Structure

• Technology Benchmarking

• Product Acquisition

Competitive Intelligence

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• Advanced Technologies

• Automotive/Transportation

• Building/Construction & Materials

• Chemicals & Specialty Chemicals

• Consumer Packaged Goods

• Food/Beverage & Nutrition

• Healthcare, Medical Devices & Life Sciences

• Private Equity

• Professional Services

Deep KnowledgeWe support a vast array of industries, technologies and markets…

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AUTOMOTIVE/TRANSPORTATION

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Automotive ConcentrationsMartec recognizes three major concentrations within the automotive practice.

Consumer OEM Aftermarket

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Typical Automotive Client ObjectivesProjects cover a range of deliverables designed to support the business planning process.

• Market size, growth, and share analysis

• Technology development and positioning

• Product or concept testing feedback

• Voice of the customer analysis

• Pricing, manufacturing cost, and margin studies

• Value chain evaluation: channel mapping

• Opportunity assessment: portfolio analysis

• Customer values: buying behavior

• Competitive intelligence (cost and profitability analysis, strategy audit, manufacturing production analysis, product or sample acquisition, etc.)

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You’re in good companyWe partner with and strategically support a variety of auto-related clients with both B2C and B2B research…

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• Powertrain and alternative propulsion systems

• Electrification technologies

• Electronics

• Mobility

• Advanced Driver Assistance Systems (ADAS) and autonomous technologies

• Emission systems

• Interior components, modules, and systems

• Body components, modules, and systems

• Safety and comfort

• OEM interviews (both technical and commercial)

• Market studies

• Product concept testing and evaluation

• Sophisticated technology studies

• Analysis of competing suppliers

• Marketing and sales support

• Strategic consulting projects for automotive suppliers

CapabilitiesCommon components and methodologies for OEM and Tier 1 automotive clients

COMPONENTS METHODOLOGIES

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Additional details regarding these projects

and references to our work can be made

available upon request.

Our domestic offices are located in Chicago and Detroit. International

office locations include Frankfurt, Germany and

Shanghai, China. We also have long standing

affiliate offices based in Tokyo, Japan and Sao

Paulo, Brazil.

Additional

Details

• New Mobility Market Activities & Impacts• Automotive Health & Wellness Trends & Initiatives• Long Rail Concept Acceptance & Market Opportunity• Vehicle Electrification and its Impact on the Future of Automotive Wire Harnesses (Copper vs.

Aluminum)• Value Prop Assessment for New EMI Shielding Technology within Advanced Automotive Electronics• Automotive Prototyping Voice of the Customer Research• New EMS Calibration Software Opportunity Assessment • Worldwide Gasoline Engine Strategy and Technology Analysis• Worldwide Diesel Engine and Technology Analysis• Advanced Powertrain Technology Analysis• New Seating Concept Product Testing• Industrial Engine Market & Value Chain Analysis• Worldwide Automatic Transmission Technology Analysis• Seat Belt and Active Head Restraint Technology Analysis• CVT Development & Opportunity Analysis• Mediation and Validation: Aftermarket Components• Strengthened Glass Market Opportunity Assessment• GPF, DPF & SCR Substrate Market Assessment in China (Auto & HD)• Impact of ZEV on Wheelchair Accessible Vehicles• Powertrain Control Module Manufacturing Analysis• Smart Tire Technology Forecast• Global Future Automotive Vision Systems Market Outlook

Relevant ExperienceFounded in 1984, The Martec Group is a global marketing research-based consulting firm with over 30 years of experience in the automotive industry.

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Martec is very well positioned to execute automotive assignments. All project fieldwork, analysis and reporting will be conducted by our full-time staff.

Automotive Leadership Team

TEAM MEMBER EXPERIENCE EXPERTISE PROJECT ROLE

Chuck BeanPartner

30+ years of market research experience

Qualitative, in-depth interviewing, moderationexperience, quantitative/survey analysis & reporting

• Overall project responsibility

Keith MillerDirector

20+ years of market research experience

Qualitative analysis, competitive intelligence, in-depth interviewing, analysis & reporting

• Project management• Reporting

Emily AndersonProject Manager

5+ years of market research experience

Qualitative and quantitative analysis, survey design, online bulletin board moderation, analysis & reporting

• Project management• Fieldwork• Analysis and reporting

Jason AlessiMarket Analyst

2 years of market research experience

Qualitative and quantitative analysis, in-depth interviewing, competitive benchmarking

• Fieldwork• Analysis and reporting

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We will not be satisfied (nor should you be) with merely “successful research studies.” We will only be satisfied when we become a valued partner in the development of your business intelligence and growth… and when the research insights are channeled upward and are fully embraced by senior management.

Here, we present our report card criteria:

• Successfully meet the objectives stated in our research work. • Provide a seamless and transparent execution of all phases of the research and consultation.• Display superior thinking and strategic direction.• Find insight within the details of complex sets of data.• Display creativity that is forward-thinking, yet does not stray from common sense

Our CommitmentHow we measure success

We are confident in our ability to add value to your strategic business

planning efforts through our custom market research and analysis.

Please ask for references or examples of our work.

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EXTRAORDINARY

INTELLIGENCEWe look forward to

discussing our capabilities in greater

detail with you.

https://www.martecgroup.com/

CONTACT US

MARKET

INTELLIGENCE

CUSTOMER

INTELLIGENCE

PRODUCT

INTELLIGENCE

COMPETITIVE

INTELLIGENCE

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248.327.8000

tmginfo@martecgroup.com