The London Scene:a view from Portobello & Golborne Market

Nicholas Kasic

Markets Manager

The London Scene: URBACT & looking ahead

• 28 proposals:

• 1. Strategic, legal & regulatory• 2. Regeneration, high streets & town centres• 3. Enterprise & entrepreneurship• 4. Low carbon & sustainability

• Highlights– Markets Board for London (Mayor’s Office)– Review of legislation– Influence of private operators/BIDs– Traders to be strategic part of the story

Partnership with PGMC

Portobello & Golborne Market: 150 years

• Celebration engagement outcomes– Developing officer knowledge & insight

• Tours, social media, events, films– Impact on traders

• Traders leading events• Positive engagement with customers on special offers• More businesses on social media• Building on the partnership between the council and traders

– Impact on social media audiences• Attracting new customers and helping old customers explore

Portobello & Golborne Market: the next 150

• Evaluation of 150 year events– What might be worth continuing or repeating?

• Legacy/sustainable items– Fruit & vegetable treasure hunt (map)– Market heritage video– People facing/engagement video

• Finding & supporting the next generation of traders serving local needs• Stewarding ‘the brand’

– Variety, diversity, independence, inclusiveness– Experimentation & testing– Incremental organic change