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The Key to Sustainable Global Prosperity is at the Margins Jutta Treviranus Inclusive Design Research Centre OCAD University

The Key to Sustainable Global Prosperity is at the Margins

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The Key to Sustainable Global Prosperity is at the Margins. Jutta Treviranus Inclusive Design Research Centre OCAD University. Digital Exclusion. access to online systems is no longer an option - PowerPoint PPT Presentation

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Page 1: The Key to  Sustainable Global Prosperity is at the Margins

The Key to Sustainable Global Prosperity is at the MarginsJutta TreviranusInclusive Design Research CentreOCAD University

Page 2: The Key to  Sustainable Global Prosperity is at the Margins

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Digital Exclusion• access to online systems is no

longer an option

• new entranceway to government services, commerce, education, employment, recreation, social engagement, civic engagement....

• powerful potential to address barriers to accessibility

• but current systems failing

• estimated social and economic cost of digital exclusion (55.2 billion annually in the US)

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Bridging the Gap?• Standard information and

communication technology (ICT) developers design for the typical or average user

• Specialized Assistive technology (AT) is intended to bridge the gap to reach anyone that requires alternative access systems

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Technology Gap• Assistive Technology bridge is

inadequate and crumbling• impossible technical task

(interoperate with all applications)• impossible business conditions

(very small customer base)• only serve some disabilities • only serve a small part of the world

• Unlike standard ICT, AT is:• increasing in cost• Decreasing in availability,

functionality, reliability and diversity

• Costs up to 10 times more to “get online”

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Special Services for excluded individuals• Currently spend more on policing and

excluding people from specialized services than on delivering service

• Vicious cycle of increasing administrative overhead:• certify individuals as qualifying for service• authorize technology or training as

qualifying for funding• During budget cuts - limit costs by

tightening criteria• squeezed-out groups advocate for new

categories• more spent on administering new categories

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Accessibility Legislation• Essential for cultural

change, but hard to update and keep current

• Blunt and rigid instrument for such a complex and evolving domain as the Web and the internet

• Seen to constrain innovation, flexibility and customization

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We need a new approach

• must be sustainable

• must be integrated

• must take advantage of technical advance rather than trying to catch up

• must include the full spectrum of users who face barriers

• must recognize that people with disabilities are very diverse

• must be available globally

Page 9: The Key to  Sustainable Global Prosperity is at the Margins

Emerging Approach• Leveraging global networks and connectivity

• Taking advantage of the flexibility of digital content and applications

• Stretching the trend toward personalization to encompass all potential users

• Addressing the needs of consumers at the margins through the rise of 3D printing

• Crowdsourcing accessibility

• Developing a future-proof economic driver that can engage producers and suppliers at the margins

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Benefits far more than individuals with disabilities…

Page 12: The Key to  Sustainable Global Prosperity is at the Margins

Mainstreaming Digital Inclusion• Recognizes and serves the full

spectrum of human diversity

• Reframing as relative

• Disability = a mismatch between the needs of the individual and the service or environment offered

• Accessibility = the ability of the system to match the needs of the individual

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Push to Pull• Creates powerful pull market that reduces barriers to

entry and provides accessible employment opportunities

• In extreme push market• most of capital spent pushing products, leaving little

time for production and innovation• emerging developers can’t break into market• compelled to address largest markets and ignore the

rest• Enable pull market

• diversity of requests• Reduced barriers to entry for new producers and

suppliers• encourage diversity of supply and innovation

Page 14: The Key to  Sustainable Global Prosperity is at the Margins

Requires Global Cooperation and Participation• Global infrastructure

• Open standards

• Pooling and sharing of resources across national boundaries

• Connecting demands with supply globally

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Enabling greater diversity of participation and thereby...• innovation and creativity

• resiliency

• cumulative, collective production, pooling and sharing

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Questions, suggestions....• http://gpii.net

• http://idrc.ocadu.ca

• http://floeproject.org

• http://cloud4All.info