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edible manhattan brooklyn long island east end 2017 media kit Member of Edible Communities edible east end CELEBRATING THE HARVEST OF THE HAMPTONS AND NORTH FORK NO. 56 AUGUST/SEPTEMBER 6 H O W W IL L C LIMA TE C H A N GE AFFECT LO NG ISLAND WINE? FAR M W ORK ER S M A R C H O N A L B A N Y J E A N -G E O R G ES BREACHES BRIDGEHAMPTON W EHM M ATC HES M U SIC A N D B E E R edible manhattan Member of Edible Communities TELLING THE STORY OF HOW THE CITY EATS AND DRINKS NO. 47 SEPTEMBER/OCTOBER 2016 NEW NORDIC IN NEW YORK DEAD DISTILLERS SUMO STEW CUT-TO-ORDER PASTA RESUSCITATING RARE GRAPES Travel THE ISSUE edible long island TELLING THE STORY OF HOW LONG ISLAND EATS NO. 13 JUNE/JULY/AUGUST 2016 Member of Edible Communities innovation THE ISSUE HOW THE NYS FARM BREWERY LICENSE IS CHANGING LONG ISLAND BEER WHAT HAPPENS WHEN A SOIL FARMER TALKS TO A SEA FARMER LET’S LEARN A LITTLE MORE ABOUT PETIT VERDOT IT’S TIME TO START BEE RANCHING J. KINGS: SUPPLYING LONG ISLAND FOR 23 YEARS Travel THE ISSUE Member of Edible Communities NEW NORDIC IN NEW YORK DEAD DISTILLERS SUMO STEW CUT-TO-ORDER PASTA RESUSCITATING RARE GRAPES edible brooklyn TELLING THE STORY OF HOW THE CITY EATS AND DRINKS NO. 45 SEPTEMBER/OCTOBER 2016

THE ISSUE - Edible Manhattan€¦ · media kit Member of Edible Communities edible east end CELEBRATING THE HARVEST OF THE HAMPTONS AND NORTH FORK NO. 56 AUGUST/SEPTEMBER 6 H O W

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Page 1: THE ISSUE - Edible Manhattan€¦ · media kit Member of Edible Communities edible east end CELEBRATING THE HARVEST OF THE HAMPTONS AND NORTH FORK NO. 56 AUGUST/SEPTEMBER 6 H O W

ediblemanhattan brooklyn long island east end

2017media

kit

Member of Edible Communities

ediblee a s t e n d

CELEBRATING THE HARVEST OF THE HAMPTONS AND NORTH FORK NO. 56 AUGUST/SEPTEMBER ���6

HOW W

ILL CLIMATE CHANGE AFFECT LONG ISLAND WINE? • FARMWORKERS MARCH O

N AL

BANY

JEAN

-GEORGES BREACHES BRIDGEHAMPTON • WEHM MATCHES MUSIC AND BEER

ediblem a n h at ta n

Member of Edible Communities

TELLING THE STORY OF HOW THE CITY EATS AND DRINKS • NO. 47 SEPTEMBER/OCTOBER 2016

NEW NORDIC IN NEW YORK • DEAD DISTILLERS SUMO STEW • CUT-TO-ORDER PASTA • RESUSCITATING RARE GRAPES

TravelTHE

ISSUE

ediblel o n g i s l a n dTELLING THE STORY OF HOW LONG ISLAND EATS • NO. 13 JUNE/JULY/AUGUST 2016

Member of Edible Communities

innovationTHE

ISSUE

HOW THE NYS FARM BREWERY LICENSE IS CHANGING LONG ISLAND BEER WHAT HAPPENS WHEN A SOIL FARMER TALKS TO A SEA FARMER

LET’S LEARN A LITTLE MORE ABOUT PETIT VERDOT IT’S TIME TO START BEE RANCHING

J. KINGS: SUPPLYING LONG ISLAND FOR 23 YEARS

TravelTHE

ISSUE

Member of Edible Communities

NEW NORDIC IN NEW YORK • DEAD DISTILLERS SUMO STEW • CUT-TO-ORDER PASTA • RESUSCITATING RARE GRAPES

edibleb r o o k l y n

TELLING THE STORY OF HOW THE CITY EATS AND DRINKS • NO. 45 SEPTEMBER/OCTOBER 2016

Page 2: THE ISSUE - Edible Manhattan€¦ · media kit Member of Edible Communities edible east end CELEBRATING THE HARVEST OF THE HAMPTONS AND NORTH FORK NO. 56 AUGUST/SEPTEMBER 6 H O W

ediblemanhattan brooklyn long island east end

2

Why Edible?Through Edible’s events, print publications, digital and social channels, we celebrate food and drink culture season by season, community by community. Our audience of food and drink influencers, media and trade is interested in the story behind what they eat and drink.

mobile devicessocial media

e-news sponsorship

dedicated e-blast

digital options

website banner ads

native campaignSponsored Blog Posts, Videos and Recipes

examples

here!

example

here!

example here!

Page 3: THE ISSUE - Edible Manhattan€¦ · media kit Member of Edible Communities edible east end CELEBRATING THE HARVEST OF THE HAMPTONS AND NORTH FORK NO. 56 AUGUST/SEPTEMBER 6 H O W

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Edible AudienceWho They Are

• Average HHI is $185,000• 54% are women, 46% are men• 63% of our readers are between 25-40 years old• Median reader age is 34• 92% are college graduates• 81% are professionals, educators, chefs/restaurateurs

TAke iT from our ATTendees• 96% say they purchase wine, beer or spirits they try at the event• 99% say they visit a restaurant or seek out a food product present at the event• 95% say they recommend these products to friends and family after the event• 98% would come to another Edible event

Their hAbiTs• 52% enjoy spirits, beer or wine nightly• 50% dine out or order in more than 4 nights per week• 25% entertain in their home at least once a week• 92% cook at home• 58% consider themselves “skilled” cooks• 24% consider themselves “advanced” cooks

Page 4: THE ISSUE - Edible Manhattan€¦ · media kit Member of Edible Communities edible east end CELEBRATING THE HARVEST OF THE HAMPTONS AND NORTH FORK NO. 56 AUGUST/SEPTEMBER 6 H O W

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Print It’s where you want to be

TargeTed OppOrTuniTies:• Preferred Positioning• Inserts• Onserts• Cover Wraps• Inside Front Cover Spreads

disTribuTiOn per issue:• Manhattan — 40,000• Brooklyn — 35,000• Long Island — 30,000• East End — 30,000

Our editorial and visual narratives offer rare access to the most influential and interested food and drink enthusiasts, all the while creating an authentic, vivid, enticing and enriching culinary experience.

PAss-Along reAdershiP:

3.5

reach an Audience of

475,000+

Page 5: THE ISSUE - Edible Manhattan€¦ · media kit Member of Edible Communities edible east end CELEBRATING THE HARVEST OF THE HAMPTONS AND NORTH FORK NO. 56 AUGUST/SEPTEMBER 6 H O W

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Print

EdiblE is disTribuTed On a cOnTrOlled basis TO:

• 300+ Top restaurants from Manhattan to Montauk — like ABC Kitchen, Gramercy Tavern, Jewel, Prime and Nick & Toni’s.

• 200+ grocers, specialty Markets & gourmet stores — like Whole Foods, Zabar’s, Gourmet Garage, Dean & Deluca, Union Markets, Murray’s Cheese Shop, Lombardi’s Market,

Brooklyn Kitchen and many others.

• 150+ Wineries & Farm stands throughout long island’s east end — including Wölffer Estate, Lenz and Jamesport wineries and Sang Lee Farm, Bayview and Eli’s Amagansett Farmers Market.

• 100+ Wine & spirit shops — like Union Square Wines, Bottlerocket, Heights Chateau, Stew Leonard’s Wines, Amagansett Wines and Empire State Cellars.

• 100+ coffee shops, bakeries & cafés — including Babycakes, Café Grumpy, the Chocolate Room, Brownstone Brewing Co. and Hampton Coffee Company.

• 75+ greenmarkets & Farmers Markets throughout the area — including Union Square and Grand Army Greenmarkets, farmers markets in Huntington, Westhampton, Sag Harbor, Montauk

and all points in between.

• 40+ Hotels & inns — including Gramercy Park Hotel, Hudson Hotel, Wythe Hotel, Hotel Indigo and the American Hotel.

It’s where you want to be

Page 6: THE ISSUE - Edible Manhattan€¦ · media kit Member of Edible Communities edible east end CELEBRATING THE HARVEST OF THE HAMPTONS AND NORTH FORK NO. 56 AUGUST/SEPTEMBER 6 H O W

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Print 2017 Issues, Themes & Deadlines

On sale Theme reservation Material deadlineApril 1June 1Aug 1Oct 1Nov 15

GrowInnovation (combo)HarvestTravelHoliday (combo)

Feb 15April 15June 15Aug 15Oct 1

March 1May 1July 1Sept 1Oct 15

On sale Theme reservation Material deadlineFeb 15April 15June 1Sept 1Nov 15

AlcoholGrowInnovation (combo) TravelHoliday (combo)

Jan 1March 1April 15July 15Oct 1

Jan 15March 15May 1Aug 1Oct 15

edibleManhattan & Brooklyn

With the great response, we’ll continue with our two combo issues this year, one in June and one in November!

The result will be more exposure for you at a lower CPM!

Edible Manhattan and Edible Brooklyn will deliver city-focused stories so your ad will be seen in both boroughs!

And Edible Long Island and Edible East End will also be combined to create one magazine that gets distributed to all of Long Island.

Magazine delivery will still be targeted to each of the four communities, so you get exposure at the best wine shops, grocers, restaurants and other businesses where influential readers go. And we will print a different cover for each of the four distribution areas, maintaining that hyperlocal, community feel.

distribution: 75,000 Frequency: 5x / year

ediblelong island & east end

distribution: 60,000 Frequency: 5x / year

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Print ratesrate base:

75,000(35k Bklyn, 40k Man)

edible manhattan & brooklyn

Frequency:5x / year edible

east end & long island

Frequency:5x / year

rate base: 60,000

(30k LI, 30k EE)

5x

printrate base:

135,000combo issues both editions

Four communities!noTes• for pricing on preferred positioning, inserts, onserts, cover wraps, please speak with your ad sales representative for a customized quote.• All advertisers receive print and online directory listing.• Special Considerations: Nonprofits & Associations qualify for 15% discount off listed rates.• All rates are gross before agency commission.• Rates effective January 1—December 31, 2017.

- remove first note about 20% off for IFC?

- add note... All advertisers receive print and online directory listing

- add note... Seasonal marketplace options available

- Change the 1x column label to 1x - 4x on all sections

- in top two section remove back cover and inside cover lines and replace with

EM/EB

Back Cover—Manhattan $4,715 and $3,535Back Cover—Brooklyn $4,215 and $3,135Inside Covers—Manhattan $3,500 and $2,500Inside Covers—Brooklyn $3,000 and $2,100

ELI/EEBack Cover—Long IslandBack Cover—East EndInside Covers—Long IslandInside Covers—East End**same prices currently listed can be listed for each

size 1x—4x 5xBack Cover—Long Island $3,815 $2,870Back Cover—East End $3,815 $2,870Inside Covers—Long Island $2,760 $1,930Inside Covers—East End $2,760 $1,930Full Page $3,815 $2,8701⁄ 2 Horizontal/Vertical Page $2,430 $1,8201⁄ 3 Vertical Page $1,765 $1,3251⁄4 Page $1,230 $9251⁄8 Page $725 $545Directory Listing $225 $115

size 1x—4x 5xBack Cover—Manhattan $5,200 $3,900Back Cover—Brooklyn $4,645 $3,455Inside Covers—Manhattan $3,860 $2,760Inside Covers—Brooklyn $3,310 $2,320Full Page $5,200 $3,9001⁄ 2 Horizontal/Vertical Page $3,310 $2,4801⁄ 3 Vertical Page $2,400 $1,7951⁄4 Page $1,655 $1,2551⁄8 Page $995 $745Directory Listing $335 $225

size 1x 2xFull Page $7,660 $5,7351⁄ 2 Horizontal/Vertical Page $4,875 $3,6551⁄ 3 Vertical Page $3,530 $2,6501⁄4 Page $2,430 $1,8201⁄8 Page $1,460 $1,095Directory Listing $445 $335

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Print ad specs

bleed spread bleed page

non-bleed page

1⁄4page

1⁄2 pageHorizontal

1⁄2 page

Vertical

1⁄8 page1⁄3

pageVert.

prinT ad specs:

spread, with Full bleed: 17" x 11.125"

Full page, with Full bleed: 8.625" x 11.125"

Half page, Horizontal: 7.5" x 4.75"

Half page, Vertical: 3.75" x 9.5"

Third page, Vertical: 2.5" x 9.5"

Quarter page: 3.75" x 4.75"

eighth page: 3.75" x 2.3"

acceptable Formats: PDF (preferred), TIFF, JPG High Resolution (300 dpi),

CMYK

**please be sure to have logos and all important

text at least 1⁄2 an inch to 1 inch away from all four

edges of your full page ad (only) to ensure nothing is

cut off when pages are trimmed**

cOnTacT us: PO Box 779, Sag Harbor, NY 11963

631.537.4637 [email protected] 631.204.6989fAX

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ediblemanhattan brooklyn long island east end

DigitalAs a stand-alone campaign or a complement to a print campaign, Edible’s digital opportunities offer affordable adjacency to our blogs, events listings, well-perused archives and online guide of advertisers and event partners.

digiTal audience beHaViOr• 60k+ unique users of our websites per month• 104k+ collective page views across all our sites per month• Readers spend an average of 1:16 on the site• Over 27% of our audience are returning users

TargeTed OppOrTuniTies• Native ad campaigns• Social campaigns• Video• Dedicated e-blasts• E-newsletter banner takeovers• Blog sponsorships• Event page takeovers

THe EdiblE digiTal audience by ediTiOn

Digital

9

instagram Followers

5,62512,600

1,4172,019

21,661

edition Collective Pg Views e-mail subs Twitter followers facebook likes instagram followersManhattan 49,000 39,365 30,200 10,900 10,300Brooklyn 30,000 18,069 32,200 11,300 19,000Long Island 11,200 6,286 2,500 4,400 2,600East End 13,700 10,351 5,900 5,800 3,000Total 103,900 60,600 70,800 32,400 34,900

(Masterlist)

banner opportunities Weekly monthlyUnique Visitors 30,005 113,205

Page 10: THE ISSUE - Edible Manhattan€¦ · media kit Member of Edible Communities edible east end CELEBRATING THE HARVEST OF THE HAMPTONS AND NORTH FORK NO. 56 AUGUST/SEPTEMBER 6 H O W

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special cOnsideraTiOns:Nonprofits & Associations qualify for 15% discount off listed rates

• All rates are gross before agency commission.• Rates effective January 1, 2017

cOnTacT us: PO Box 779, Sag Harbor, NY 11963

631.537.4637

[email protected]

631.204.6989fAX

deadline: 1 week prior to posting

acceptable Formats: Flash, GIF, HTML, JPG

Maximum File size: 35k for Flash and GIF

ad dimensions:• leaderboard: 1180 x 146 pixels• rectangle: 300 x 250 pixels• Wide sidebar: 300 x 600 pixels• blog roll: 300 x 250 pixels

delivery: Up to 15MB, e-mail

[email protected], or if over 15MB, use: www.senduit.com, or e-mail for Dropbox or FTP info

digiTAl Ad sPeCs

Digital rates & specs

Ads CAn be resPonsiVe on All deViCes :

Mobile/Tablet ad dimensions:• leaderboard Tablet: 728 x 90 pixels• leaderboard Mobile: 320 x 50 pixels• sidebar Tablet: 160 x 600 pixels• blog roll Mobile: 300 x 250 pixels

e-mail opportunities All lists manhattan brooklyn long island east endNumber of Subscribers 60,600 39,365 18,069 6,286 10,351Dedicated E-Blast $2,625 $1,315 $945 $525 $945Sponsored E-newsletter $1,575 $1,050 $790(Manhattan & Brooklyn) (Long Island & East End)

banner opportunities Weekly monthlyLeaderboard $525 $1,575Rectangle $265 $790Wide Sidebar $315 $945Pop-Up $945 $2,625Blog Roll $315 $1,575

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Native advertisingPrinT

soCiAl

Print Advertorial Edible Manhattan & Edible Brooklyn Edible Long Island & Edible East EndFull Page (minimum) $9,430 $6,920Full Page + 1/3 Page Opposite, Vertical (recommended) $13,790 $10,1152-Page Spread $16,970 $12,455

inserT/onserT 1x 2x 3x 2—5xOnsert (8-1/4" W x 7" H) $14,000 per magazine N/A N/A $11,000 per magazineInsert—Small (5" W x 10" H) $5,500 per magazine $4,250 per magazine** $3,650 per magazine** N/AInsert—Large (8.375" W x 10.875" H) $13,500 per magazine N/A N/A $11,000 per magazine**

Video• 2-3 minute video. • Edible will produce then post on all 4 sites and promote through our e-news digests and social media• Client will own and be able to repurpose video through their own channels• $8,500 (all production costs included)

digiTAl• dedicated e-blast. Sent to masterlist of 60k+. Written by Edible editors—$2,625• native blog post. 300-800 words, includes promotion of posts through social media and e-newsletters—$2,250

social media Campaign EdibleManhattan.com EdibleBrooklyn.com EdibleLongIsland.com & EdibleEastEnd.com3 posts per week each on Facebook, Instagram and Twitter

$1,000 per week $1,000 per week $500 per week

**Multi-insertion must use same insert in all magazines

example here!

examples here!

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Print ad specsEvents 2017 EdIBLE eVenT CAlendAr

WINTER

SPRING

goodsPiriTs

MANHATTAN

goodbeer

MANHATTAN

edible esCAPe

MANHATTAN

SUMMER

FALL

brooklynunCorked

BROOKLYN

food TruCk derby

BRIDGEHAMPTON

food loVes TeCh

MANHATTAN

your besPoke

eVenThere!

your besPoke

eVenThere!

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• goal/challenge: Bring new, engaged, targeted customers to your establishment.—brewery series. Monthly events that bring Edible readers to the brewery. Such as how-to food demos, themed meals, seasonal tastings, business building.

• How to demo: How to prepare a nordic Feast• business Focused: sell it like it is

• goal/challenge: Launch a product in a new market.—good cider event. Bringing the cider movement to the NY market. Edible invited 100 readers, fellow food and drink media and beverage buyers to a cider and food pairing in Willliamsburg, Brooklyn.

• goal/challenge: Create bartender brand ambassadors and raise brand awareness from Manhattan to Montauk.—cocktail contest. Bartenders create unique drinks using your brand and fans rate cocktails on premise and custom digital platforms. Highest rated cocktails compete in a live final round event in front of celebrity judges.

Good

Cider

Good

Cider

1ST ANNUAL

1ST ANNUAL

Bartenders will create two drinks—one classic, one modern—utilizing the

host spirit and local, seasonal,sustainable ingredients. Fans will rate the cocktails via

both physical and digital platforms with the opportunity to win prizes from Edible and you.

The highest-voted cocktails will compete in a live final round event in front of celebrity judges. The winning

bartender will receive prizes and their cocktails will be featured in Edible’s print and digital platforms.

AUDIENCEThis campaign will

have a strong appeal to New Yorks top

bartenders and most influential drinkers.

EDIBLE’S

SEASONAL COCKTAIL CONTEST

13

Bespoke eventsEdible creates completely customized activations tailored to your goals. These events capitalize on Edible’s credibility and influential audience and are reinforced by all of Edible’s event, print, digital and social platforms. The below case studies show how we’ve helped others achieve results. Edible editors will work with you personally to design content that is not only fully customized and targeted to your core audience but fully integrated into our personal editorial.

CAse sTudy 1

CAse sTudy 2

CAse sTudy 3

example here!

examples here!

example here!

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Dedicated e-blast Get your message in the inboxes of 60,000+ information

hungry opt-in subscribers.

“ E-mail remains a significantly more effective way to acquire customers than social media—nearly 40 times that of Facebook and Twitter combined. That’s because 91 percent of all U.S. consumers still use e-mail daily, and the rate at which e-mails prompt purchases is not only estimated to be at least three times that of social media, but the average order value is also 17 percent higher.” —McKinsey & co.

grapHic:Acceptable file types —GIF and JPEG 600 wide x 600 to 1200 high (pixels)

TeXT:Please send suggested text, press release or any other campaign copy/information you have. Include hyperlinks as appropriate. Our team will work with your materials to produce sparkling copy in the Edible voice.

eFFecTiVeness Tips FOr caMpaign design & Tips:• Subject Line: This should be clear, specific and provocative, noting any timeliness of the campaign (“Two Weeks Only!”) or special offers (“Free Shipping”). Also, please note, we include the term “Sponsored” in the subject line. Our analytics show that it actually helps open and click rate.

• Mention of Edible readers: We have found that sponsored blasts that offer a specific product/service/benefit for Edible readers get the highest open/click rate. This might include a special discount code for Edible readers or, more simply, referring to Edible readers in the first line or two of the blast text.

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examples of leaderboards:

2

3

1

15

E-newsletter Digests

leaderbOard728 x 90 px

Take over our weekly e-newsletter with your banners! Sponsors get three 728 x 90 Leaderboard-size banners per newsletter so they will be sure to get noticed.

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The WebsiteleaderbOard

1180 x 146 px

sidebar300 x 600 px

recTangle& blOg rOll300 x 250 px

edible digiTAl

Ad sizes:

leaderboards: 1180x146 728x90 468x60 320x50

sidebar Verticals: 300x600 160x600

sidebar rectangle: 300x250

blog roll: 300x250 200x200